Marketing Creatio vs SAP CRM comparison

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Creatio Logo
90 views|51 comparisons
100% willing to recommend
SAP Logo
1,647 views|1,264 comparisons
81% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Marketing Creatio and SAP CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

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"SAP is very easy to use.""The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.""The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform.""The most valuable feature is lead management and integration.""The platform is highly scalable.""SAP CRM has a good performance.""The solution is stable.""Its scalability is good."

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Cons
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

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"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better.""There could be some specific configurable options on the UI level to improve visibility.""There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot.""The interface could be improved.""It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us.""The solution is slow.""I think what needs to be improved is the solution for Brazil's organization.""It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

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Pricing and Cost Advice
  • "Considering that we have many tools and components available in this one platform, the price of this product is low."
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  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

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    Top Answer:The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.
    Top Answer:There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one… more »
    Ranking
    15th
    Views
    90
    Comparisons
    51
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    Views
    1,647
    Comparisons
    1,264
    Reviews
    24
    Average Words per Review
    453
    Rating
    7.8
    Comparisons
    Also Known As
    bpm’online marketing
    Learn More
    Overview

    Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

    Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    No Data Available
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government9%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    No Data Available
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise14%
    Large Enterprise63%
    Buyer's Guide
    Marketing Management
    April 2024
    Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
    768,857 professionals have used our research since 2012.

    Marketing Creatio is ranked 15th in Marketing Management while SAP CRM is ranked 4th in Marketing Management with 38 reviews. Marketing Creatio is rated 9.0, while SAP CRM is rated 7.6. The top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Marketing Creatio is most compared with , whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Zoho CRM.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.