I primarily use Alteryx to build process prototypes, exploring potential business benefits before scaling up and automating. It helps me handle various data sources, apply transformations based on business rules, and push outputs to the cloud. In the past, relying solely on documentation didn't capture the essence, so I used the solution through various approaches. Now, I use it as a live provider and send it to the IT team.
Finance Manager at a real estate/law firm with 5,001-10,000 employees
Feature-rich ETL that condenses a number of functions into one tool
Pros and Cons
- "My primary focus is creating numerous data pulls, and Alteryx Server handles the automation well."
- "Its most valuable feature lies in its functionality."
What is our primary use case?
How has it helped my organization?
My primary focus is creating numerous data pulls, and Alteryx Server handles the automation well. It's a significant time-saver because I don't have to juggle maintenance for dozens of SQL queries or remember the logic for each one. Everything is neatly organized on our server. Monthly runs are automated, updating Tableau, data services, Excel files, or other necessary components. This level of automation for tasks saves valuable time for me and my team, especially when dealing with emails and other routine processes.
What is most valuable?
Its most valuable feature lies in its functionality, offering an ETL process similar to a large enterprise with a dedicated IT team. The power of the solution is that it condenses these complex processes into a desktop tool, allowing a single user to handle extensive data extraction, transformation, and loading, even incorporating machine learning. It empowers individuals to execute tasks that typically require an entire IT division, putting this capability at your fingertips.
What needs improvement?
In terms of improvement, the transition from the desktop to the cloud can be challenging. While the desktop piece works seamlessly within the company's security architecture, when you load workflows onto the cloud, the same connections don't translate due to firewall issues. It would be beneficial if this transition could be made more seamless and straightforward for users.
The solution is already feature-rich and doesn't require any improvements. Their current versions are ahead of the curve. Their machine learning and predictive modeling features place them at the forefront. Some advanced features are more than what's needed for our regular business purposes.
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June 2025

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For how long have I used the solution?
I have been using the solution for over five years. I’m currently using the 2022.1 version of the solution.
What do I think about the stability of the solution?
I rate the stability a five out of ten. While the desktop features are excellent, the transition from desktop to cloud and the usability of their cloud-based automation could be improved.
What do I think about the scalability of the solution?
The tool is scalable. I rate it an eight out of ten.
How are customer service and support?
We've encountered challenges with their support. Alteryx Support could offer more hands-on assistance, allowing us to walk through the installation process and demonstrate how to connect to data securely. While acknowledging the importance of security considerations, simplifying the process with fewer navigation and layers would greatly improve the overall experience.
How would you rate customer service and support?
Neutral
How was the initial setup?
Installing the Alteryx server and navigating their environment can be complex.
What was our ROI?
I have been using the solution in my current role for less than a year, and while I have yet to see a return on investment, I did observe ROI in my previous role. However, I see a clear path towards achieving a strong ROI in the current setting.
Which other solutions did I evaluate?
It was Tableau Prep. It is a competitor to Alteryx, and initially, I considered going with Tableau Prep. However, the decision to choose Alteryx was made by higher-ups in my company. Upon further understanding, I found that Tableau Prep currently does not catch up to Alteryx in terms of features.
What other advice do I have?
To someone evaluating whether to go for Alteryx, I would say it's more simplistic, and you don't need a computer science engineering degree to use it. However, analysts should have a basic understanding of databases and SQL. If your analysts possess these skills, they can quickly grasp the solution. Additionally, staying closely connected with your IT teams during implementation is important to ensure that all components are installed for optimal results. Overall, I would rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Sales Manager at Kinyit
Has a straightforward setup process and an efficient ability to connect to various data sources in real-time
Pros and Cons
- "Alteryx significantly reduces the time spent searching for specific information."
- "The product's pricing needs improvement."
What is our primary use case?
I use the platform for a variety of tasks. For example, I extract data from our Salesforce system and prepare it for analysis. It allows customized monitoring of the pipeline. I often prepare data to be imported into Power BI for further analysis. I also use it for personal data tracking and extracting data from our internal time-logging tool to monitor project progress with customers. It helps me stay updated without manually logging in and reviewing reports that may not contain the precise information I need.
What is most valuable?
The product's most valuable aspect is its ease of use. It allows me, even as a field person, to create workflows and perform data preparation tasks quickly. Its speed and ability to connect to various data sources in real-time are also significant benefits.
What needs improvement?
The product's pricing needs improvement.
For how long have I used the solution?
We have been using Alteryx daily for approximately four years. We consistently update to ensure we run the latest version with all the latest updates.
What do I think about the stability of the solution?
The product stability is fine.
What do I think about the scalability of the solution?
The platform is scalable.
How are customer service and support?
The technical support team is good; responses are usually received within a day.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup was very straightforward. The community support, information on their website, training, and resources are excellent. Anyone can learn the basics in minutes and set it up easily.
It took less than an hour to deploy Alteryx. I handle maintenance on my own. There is no significant need for resources. When updates are required, I download and install them, which takes about 15 minutes.
What was our ROI?
The platform saves me several hours weekly in data preparation, which would require additional personnel. Although I have not calculated the exact figures, it breaks even for me. The return on investment can be substantial for customers, depending on their usage.
What's my experience with pricing, setup cost, and licensing?
The product pricing is a concern. I use Alteryx because my company provides it, but it would be too expensive if I had to pay for it myself. Many customers also feel it is too costly, especially in regions like Brazil. While it offers extensive features, including predictive analytics, for those who mainly use it for data preparation and blending, the cost can be prohibitive.
What other advice do I have?
Alteryx significantly reduces the time spent searching for specific information. It handles all my analytics tasks efficiently. Once the workflows are set up, it processes the data and outputs it for further analysis in Power BI. Without Alteryx, these tasks would take much longer.
The cloud version could be improved, as it is less capable than the desktop version. Overall, however, it is an excellent tool.
I rate it a nine.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer: Reseller
Buyer's Guide
Alteryx
June 2025

Learn what your peers think about Alteryx. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
856,873 professionals have used our research since 2012.
Senior Vice President at a financial services firm with 10,001+ employees
Streamlines data transformation processes, but the integration with visualization tools could be better
Pros and Cons
- "The product's most valuable features include its ease of use for non-technical users and machine learning capabilities."
- "The product could benefit from improved integration with visualization tools or even the inclusion of built-in visualization features."
What is our primary use case?
Alteryx is primarily used for data transformation and ETL processes within our environment. We also utilize its machine-learning capabilities for regression and classification tasks. Our team leverages it for back-end calculations to enhance visualization performance.
How has it helped my organization?
The platform's user-friendliness, particularly for non-technical users, has allowed for more efficient data processing and the integration of machine learning within our workflows. It has streamlined our data transformation processes, ultimately improving the performance of our visualizations.
What is most valuable?
The product's most valuable features include its ease of use for non-technical users and machine learning capabilities. The flexibility to integrate custom code is also an important aspect of the platform for our use case.
What needs improvement?
The product could benefit from improved integration with visualization tools or even the inclusion of built-in visualization features. It would reduce the need to use multiple tools and pay for additional licenses.
What do I think about the stability of the solution?
I rate the solution's stability a seven out of ten.
What do I think about the scalability of the solution?
I rate the solution's scalability a seven out of ten.
What's my experience with pricing, setup cost, and licensing?
Alteryx is generally more suited for medium—to large companies due to its potentially high licensing costs.
What other advice do I have?
I rate Alteryx a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Analyst at a transportation company with 10,001+ employees
Retrieves data from the database and performs calculations
Pros and Cons
- "Alteryx helps me do a lot of automation. The best thing about Alteryx is that you don't have to repeat the workflow over and over again. Unlike Excel, where you need to write formulas for each new file, Alteryx follows a consistent process. You can schedule and automate the workflow, even if the files change."
- "I think sometimes the solution doesn't load properly or takes so much time for the workflows. Though the workflow runs and completes the file in Excel, if you use the same formula, it's a bit slow. Also, the image processing is not so good because I tried to do some image processing and they were like, sometimes they put two to eight. In the document, it was two, but the OCR predicted it as eight."
What is our primary use case?
In our team, we use Excel for a lot of calculations and automation workflows. We retrieve data from the database, perform calculations, and then distribute the results to various departments or customers.
What is most valuable?
Alteryx helps me do a lot of automation. The best thing about Alteryx is that you don't have to repeat the workflow over and over again. Unlike Excel, where you need to write formulas for each new file, Alteryx follows a consistent process. You can schedule and automate the workflow, even if the files change.
What needs improvement?
I think sometimes the solution doesn't load properly or takes so much time for the workflows. Though the workflow runs and completes the file in Excel, if you use the same formula, it's a bit slow. Also, the image processing is not so good because I tried to do some image processing and they were like, sometimes they put two to eight. In the document, it was two, but the OCR predicted it as eight.
For how long have I used the solution?
I have been using the product for two years.
What do I think about the stability of the solution?
The tool is stable.
What do I think about the scalability of the solution?
My company has more than 100 users.
How are customer service and support?
I haven't contacted the technical support.
How was the initial setup?
The tool's installation and setup are not difficult; you just need to install it.
What other advice do I have?
You can use this tool if you want to do a lot of automation. It is easy for users to learn and use it. The drag-and-drop interface works fine for us. I rate it a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Associate Managing Director at a financial services firm with 10,001+ employees
Great visibility with drag-and-drop functionality and an active community
Pros and Cons
- "I like that I can merge data from different sources into one place."
- "I'd like it to be easier to work with PDF."
What is our primary use case?
The biggest use case for the solution is that it allows you to it allows me to combine data from different sources and different formats to create a unified data set to answer business questions. I can take data from my general ledger and combine it with my expense report data or with external data or with different parties or different questions, and it could all be in a different format. For example, one source can be from a database, one can be an Excel file, one can be a PDF, or a CSV file. Alteryx lets me very easily put them all together and create one database.
What is most valuable?
The biggest thing I like is that you need zero coding experience. I'm not a coder. I'm an accountant by trade, and I've been able to pick up the tool fairly quicker, basically.
The tool is very drag-and-drop. The tool has very good documentation to help you understand the features.
The community is very active and helpful.
I like that I can merge data from different sources into one place.
With this solution, we can do reporting in about five minutes as opposed to day.
Once we've vetted the data, we can get the solution to run during off-peak hours so we can out data very easily.
There's a lot less maintenance required.
We like that we can make notes right on their Canvas, so it's easy to pass workflows over to other users.
The visibility is very clear. We can show what data is being used and how it is being transformed.
My true data is able to stay intact even though I can easily manipulate it.
What needs improvement?
I'd like it to be easier to work with PDF. When you want it to read PDFs, it can be a bit difficult. That may be a PDF issue, however.
Maybe if I was doing more spatial or geographical tasks, I might need a bit more; however, for my purposes, I have all the features we need.
For how long have I used the solution?
I've been using the solution since 2017 or 2018. I've used it for five to six years on a daily basis.
What do I think about the stability of the solution?
I find that the Designer is stable since it's on my machine. Sometimes the server environment is not the most stable. I'm not sure if that's due to the fact that we don't have enough cores or whatever that might be; however, that's something that's probably a little less stable, the server at the bottom. Again, the servers will be used to run flows, not to create the flows.
The Designer is where you create the process and your logic, and you can use a Server to run the processes at different times throughout the day.
What do I think about the scalability of the solution?
The scalability is fine. That said, the pricing model is not the cheapest. You have to be careful who will be using it. The pricing is the only hindrance to scaling.
We have around 300 to 500 licenses. It's pretty mature in our organization.
How are customer service and support?
We have a great relationship with technical support. They are helpful and responsive, and they have a great community.
Which solution did I use previously and why did I switch?
I'm not sure if the company used something previously.
How was the initial setup?
In order to deploy it, you need to have Alteryx Designer. You have to have that installed on your machine. We have a yearly license and you just basically renew your license with Alteryx to keep it active.
In order to maintain our flows, there is very little maintenance needed.
What was our ROI?
We have witnessed excellent ROI. The fact that we can schedule flows and reduce time and entry to market has been extremely positive for the company.
What's my experience with pricing, setup cost, and licensing?
The pricing is reasonable; however, if you need a lot of licenses, it will get expensive.
What other advice do I have?
I am not using the latest version of the solution. We're always one or two versions behind the latest, as we only do updates once or twice a year.
The great thing about the solution is that if you know Excel well, it translates very well into Alteryx. It's important to have an open mind; however, I'd recommend everyone give it a try.
I'd rate the solution eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
D&A and Genexus Manager at a consultancy with 10,001+ employees
Filters data incredibly fast, suits large companies, and recommended for reading millions of records
Pros and Cons
- "The filtering is fast, and it provides a search tool that is great."
- "I'd like to see more artificial intelligence business tools or features in Alteryx."
What is our primary use case?
We mainly use Alteryx for large files.
How has it helped my organization?
It's incredibly fast for loading and filtering the data. We use it to read clients' information and general entries. We have files of about 20 gigs with perhaps millions of records, and we use macros in order to filter the information.
What is most valuable?
The filtering is fast, and it provides a search tool that is great. Macros are useful and fast for reading a lot of files and then creating just one file.
What needs improvement?
Its price is not great for small companies.
The export of the final TXT is hard. It's slower. We have a local deployment, and it could be because of the hard drive. SSD would perhaps improve the speed.
I'd like to see more artificial intelligence business tools or features in Alteryx.
For how long have I used the solution?
I've used Alteryx for about three years.
What do I think about the stability of the solution?
I'd rate it an eight out of ten in terms of stability. Sometimes, the app crashes when there are large files or when there is a huge amount of filtering data.
What do I think about the scalability of the solution?
I'd rate it an eight out of ten in terms of scalability.
How are customer service and support?
I haven't used their support, but the documentation is good enough.
Which solution did I use previously and why did I switch?
I used IDEA, but it was too slow. It was on x86 support, whereas Alteryx supports x64. So, we moved to Alteryx.
What was our ROI?
We have seen an ROI, but we don't have many licenses because of the price.
What's my experience with pricing, setup cost, and licensing?
It's very expensive. I'd rate it a four out of ten in terms of the price. It's great for big companies but not for small companies.
What other advice do I have?
If you are trying to read more than 100 million records, I'd recommend Alteryx, but if not, you can use another tool that is cheaper.
I'd rate it a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Graduate Assistant at a university with 501-1,000 employees
Easy to set up and good filtering but has bit of a learning curve
Pros and Cons
- "The initial setup is easy."
- "If there is any way to make the learning curve less steep, that would be ideal."
What is our primary use case?
We used the solution to design our models and databases, and then we used it to automate it through Excel.
What is most valuable?
The fact that it can turn up all the functions that Excel takes hours to do in a faster way is a very valuable feature. Inputting from various sources is easy. The fact that it can filter or do other kinds of inputs is very useful for Alteryx. Also, the thing with Excel, as opposed to Alteryx, is that Excel can only take up to a number of rows, and after that, it freezes. In my previous work experience, I had to deal with 10,000 or even more rows. Excel was not feasible at all as opposed to Alteryx, which just automated tasks and gave us the results in a few minutes. The reliability was much better.
The initial setup is easy.
What needs improvement?
I have not yet been exposed to Alteryx as much to comment on negative experiences. I'm taking a class this semester that has to do with Alteryx. I'm pretty sure that once I'm learning the projects and utilizing Alteryx more, then I can give back more feedback.
The usability could use some improvements. There are icons that you choose in terms of inputting the tool or even for filtering and then running different functions, there are different ways of designing your input tools and output tools, and that could get confusing.
I would suggest that if there's any way of simplifying it so that instead of tools or instead of understanding how it works, we could focus more on its usability and the output of it. For me, it was a bit challenging to figure out how to work with Alteryx. If there is any way to make the learning curve less steep, that would be ideal.
For how long have I used the solution?
I've used the solution for a year and a half.
What do I think about the stability of the solution?
The stability is good, and, unlike Excel, it can handle large amounts of data and not freeze.
There have been actually hiccups and issues with Alteryx, however, to deal with that, what we did was we went back and saw what the issue was, and mainly the issue was due to Excel. Maybe the value, function time, or strength value was not supporting it. We had to edit many functions and strengths to rerun it through Alteryx. That's one thing that's good in Alteryx: if we run and it's not working, it gives us an output and tells us where we are going wrong so that we can go back and troubleshoot on the problematic areas.
How are customer service and support?
I haven't had a chance to deal with the tech support due to the fact that mostly whenever things went wrong with Alteryx, we were able to fix it by ourselves or with the engineering team. Engineering was able to troubleshoot it and fix it by looking at the output given by Alteryx in the email. It tells you where things are going wrong. For that reason, we did not have the opportunity to go and ask for advice from support.
Which solution did I use previously and why did I switch?
I have had experience in automating projects in Excel and Alteryx, among others.
I have more experience in Alteryx itself than in Designer. A lot of databases were modeled, and we went and changed or updated the models, attributes, and entities. Then, what we did is we created them in Excel and we just auto-run it whenever we needed to.
How was the initial setup?
It's not complex, and it's also not straightforward. It depends on which database and how many functions you are using or how much you are designing through Alteryx. If there are a lot of structures and if there are a lot of values that you're doing through Alteryx, then it would be hard. That said, from my experience, it's actually not that tough.
What's my experience with pricing, setup cost, and licensing?
I don't deal with licensing. I can't speak to the exact cost of the solution.
What other advice do I have?
At first, you need to know the capabilities of Alteryx. It's a good idea to attend a lot of webinars or do a project. That would be really helpful to understand how powerful Alteryx is. Alteryx is used a lot in financial industries, according to what I have seen. It becomes really taxing to do everything in Excel or spreadsheets. Something that would take an hour or two hours to do it manually can take five to 10 minutes for Alteryx. Therefore, try a small project or understand the intricacies of Alteryx and that will get you started.
I'd rate it seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Finance at Valuexpa
Beneficial data handling, simple scanning, and reliable
Pros and Cons
- "The most valuable feature of Alteryx is its stand-alone version that we do not have to download dependencies for loads. Additionally, the scan is useful for beginners."
- "The price of the solution could improve by being lower."
What is our primary use case?
We utilize Alteryx for the purpose of transforming data to generate a report for data analysis that predicts the number of customers who will upgrade or downgrade within a specified time frame. After creating the workflow and building a dashboard on it, we set it up on a client-server to run live. When new product data is introduced, we fetch it directly from the database. This process is based on Microsoft SharePoint, and we have specific nodes for this purpose. With the appropriate access, the node will extract the data from Microsoft SharePoint and transform it into the desired format, which we then use to build KPIs and dashboards.
What is most valuable?
The most valuable feature of Alteryx is its stand-alone version that we do not have to download dependencies for loads. Additionally, the scan is useful for beginners.
Handling a set of data sets for building, cleaning, and preparing is a straightforward process.
What needs improvement?
The price of the solution could improve by being lower.
For how long have I used the solution?
I have been using Alteryx for approximately two years.
What do I think about the stability of the solution?
Alteryx is a stable solution.
Which solution did I use previously and why did I switch?
I have used Knime previously.
What's my experience with pricing, setup cost, and licensing?
We use the free version of the solution. There are enterprise licenses available. It cost approximately $5,000 annually. It is an expensive solution and there are additional features that cost more money.
What other advice do I have?
In today's world, where every field deals with data, it is essential to have tools that enable us to manipulate, clean, transform, and build dashboards from data. Traditionally, Python and other programming languages were used for data preparation, but now with Alteryx Online, even individuals without coding experience can enter the field and provide valuable solutions to clients. This makes it a useful tool for anyone who needs to work with data.
I rate Alteryx a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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