It is similar to a lab system for testing our software versions. We also use it for cloning customer environments for troubleshooting.
Principal Systems Engineer at a tech company with 10,001+ employees
It is bleeding edge technology, but at times, it is buggy.
Pros and Cons
- "It is mostly for our tech support to test new versions, find bugs, and troubleshoot what is happening at customer sites."
- "I can make a blueprint with an Active Directory deployment. With everything prepared, people can start installing our products."
- "It is too broad scale and complicated. It takes too many clicks to do things."
What is our primary use case?
How has it helped my organization?
It is mostly for our tech support to test new versions, find bugs, and troubleshoot what is happening at customer sites.
It has made it easier for IT to support developers. Our tech support people are happy with it.
What is most valuable?
I can make a blueprint with an Active Directory deployment. With everything prepared, people can start installing our products.
What needs improvement?
It is bleeding edge technology, but at times, it is buggy.
It is too broad scale and complicated. It takes too many clicks to do things.
I would like a simplified version of the interface for small businesses. We started with Lab Manager. For us, Lab Manager was the perfect tool. It was easy and simple. It had all the screens for machines right up. vRA is too many clicks for the normal, simple user.
Buyer's Guide
VMware Aria Automation
May 2025

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For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
Stability is okay. However, this is one of the products which I have had support work on the most.
What do I think about the scalability of the solution?
Scalability is endless. What I would like to see in vRealize Automation is an SMB version, a simplified version, but still have the advanced options. For example, we use a lot of fenced deployments. We have five virtual machines deployed to fenced environments, which is our most common scenario.
We are a small office with only 600 people and about 16 technical support personnel.
How are customer service and support?
Technical support is very good. I recently had a tech support case last week, and I got the answers that I needed.
Which solution did I use previously and why did I switch?
We switched because VMware canceled the Lab Manager products. So, we were looking for something, then we started with vCloud, but VMware canceled vCloud too. Thus, it has been a very rocky road. My one message to VMware, "Stick with one direction and stop cancelling products all the time."
How was the initial setup?
I have done all the version setups. For one year, we could not get the first version to work. I think this was version 6.0, but the latest version 7 is good.
What about the implementation team?
I had a consultant help me a little bit. I did most of the work myself because I like owning the products.
What's my experience with pricing, setup cost, and licensing?
Before, we had the vCloud suites, then suddenly we split out to NSX and had to pay two licenses extra just fenced because we don't use microsegmentation for firewall rollouts. Therefore, a simplified version for small businesses would be good.
Which other solutions did I evaluate?
We are embedded with VMware. We also use OpenStack, but it requires a lot more investment from IT.
What other advice do I have?
It is a complicated product, but you can do anything with it.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Technical consultant at a comms service provider with 10,001+ employees
The automation is valuable for us, especially where vRA integrates with vRO
Pros and Cons
- "The automation part is valuable, especially where vRA integrates with vRO, because it reduces the amount of effort we have to make."
- "It's not a smooth upgrade process. For a DTA environment, which is very simple, it is a smooth process, but for our production environment, which is quite enhanced and has a lot of dependencies, it's not easy at all, and it results in a lot of errors... It takes a lot of retries to upgrade which ends up being costly."
What is our primary use case?
Our primary use case is to automate deployments of virtual machines and data actions. We have automated everything using vRA.
How has it helped my organization?
We have several customer teams that serve external customers. Previously, each team, when it received a change request to deploy a single virtual machine, had to create a ticket in our ticketing system. Then it had to go through a couple of departments. The time to get that all done was quite long, on the order of days. vRA has helped reduce the amount of time it takes to create a ticket in our ticketing system. We have been able to reduce the process to around 30 minutes. Obviously, it has reduced the cost and amount of work.
What is most valuable?
The automation part is valuable, especially where vRA integrates with vRO, because it reduces the amount of effort we have to make.
What needs improvement?
This solution is intuitive for the end user. For the guys who need to manage it, it is a bit more complex. It is quite hard to maintain, especially since a lot of work has to be custom-built, which takes a lot of effort.
What do I think about the stability of the solution?
Stability is not great, although, the latest release has been better.
What do I think about the scalability of the solution?
Scalability is good.
How are customer service and technical support?
I would rate their technical support as a six out of ten, but that's not completely their fault. A lot of our tickets have to be transferred to engineering. GSS has not been able to solve a lot of our issues.
Which solution did I use previously and why did I switch?
We work a lot with VMware and were using vCloud Director previously. VMware architects came to our office and, after much discussion, vRA popped up as the best solution that fit our needs.
How was the initial setup?
The setup, the installation, is straightforward, but only with the latest releases.
Upgrades are one of the points where incidents are happening. Every time we want to upgrade, a ticket needs to be created and moved to engineering because GSS is not able to help us. We are able to upgrade, but it takes quite a number of retries, which are very costly.
It's not a smooth upgrade process. For a DTA environment, which is very simple, it is a smooth process, but for our production environment, which is quite enhanced and has a lot of dependencies, it's not easy at all, and it results in a lot of errors.
What about the implementation team?
We did it on our own.
Which other solutions did I evaluate?
We did not evaluate other vendors.
What other advice do I have?
vRA 8, from what I have seen of it, in a session here at VMworld 2018 Europe, fulfills every need we have. The Service Broker is better. vRA simply speaks with all my other endpoints and I see a lot of benefits in that.
I would rate this solution as an eight because the way we set it up reduces the effort which would normally have been needed to deploy a virtual machine or perform data actions. I'm not giving it a higher score simply because of the difficulties we have run into in the past with it as well as the difficulties we continuously face during upgrades.
We are currently discussing if we should stay on vRA or move back to vCloud Director. For now, I would recommend vRA, having seen the roadmap of vRA 8, which, in my opinion, is really good.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner.
Buyer's Guide
VMware Aria Automation
May 2025

Learn what your peers think about VMware Aria Automation. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
856,873 professionals have used our research since 2012.
IT Architect at a consultancy with 10,001+ employees
Using the VMware vRealize self-service portal, we can better manage the lifecycle
Pros and Cons
- "It has integration with the rest of VMware solutions."
- "Using the VMware vRealize self-service portal, we can better manage the lifecycle."
- "We have seen some issues with upgrades or installations. This means we have to raise a call every time with VMware."
- "Normally, on the first call to technical support, you don't get the right person. The log analysis takes a long time. This is something which should be improved."
What is our primary use case?
The primary use case is the automation of the cyber functionalities. Right now, it is performing well.
How has it helped my organization?
For the cyber functionalities, we used to set up the functionalities manually using templates. Now, using the VMware vRealize self-service portal, the user can request a server, and we can better manage the lifecycle.
What is most valuable?
- Manageability of the blueprints.
- Integration with the rest of VMware solutions.
- Availability of the Orchestrator.
- It is intuitive and user-friendly.
What do I think about the stability of the solution?
Stability is fine. Though, we have seen some issues with upgrades or installations. This means we have to raise a call every time with VMware.
What do I think about the scalability of the solution?
Scalability is good. It has been fine. We have been using it for quite some time and haven't seen any issues.
How are customer service and technical support?
Normally, on the first call to technical support, you don't get the right person. The log analysis takes a long time. This is something which should be improved.
Which solution did I use previously and why did I switch?
We were not using anything previously. We have been using VMware for quite some time.
How was the initial setup?
We are trying to set up this new 7.4 in a distributed environment. Every time it was failing with different errors. Finally, we were able to finish it with notes that we had taken, and the help of VMware. However, later on in the product cycle, when applying the same procedure into our production environment, we followed all the guidelines and it still failed. This used to be a one day job, and it has been a one week job.
What other advice do I have?
I would recommend use the solution.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Infrastructure Manager at a healthcare company with 10,001+ employees
We receive good attention from the technical support, and they are supportive
Pros and Cons
- "The solution is user-friendly and intuitive."
- "We would like them to improve the automation part. This is an upcoming area that we would like to focus on."
What is our primary use case?
We're moving from our normal IT support platform to be a service provider to our hospital. I am with a medical corporation managing more than 95 percent of the healthcare services in Qatar. There are many big hospitals under our IT Operations, and we're trying to move and be a service provider to them.
How has it helped my organization?
All the feedback that I have received so far from our administrators is very positive. The solution is user-friendly and intuitive.
What is most valuable?
- Virtualization
- The replication to our remote R&D data centers.
What needs improvement?
We would like them to improve the automation part. This is an upcoming area that we would like to focus on. We used to rely on other technologies to help us with VMware monitoring, but now, we're coming back to VMware technology. Hopefully, they will not take us down and provide something good. We have been watching their roadmaps, and it's promising. Therefore, I think it will be fine.
What do I think about the stability of the solution?
So far, stability has been good.
What do I think about the scalability of the solution?
Scalability has been working fine.
How are customer service and technical support?
Technical support is supportive. We are one of VMware's major customers in Qatar, so we receive good attention from them.
Which solution did I use previously and why did I switch?
For the virtualization part, we have previously used Veeam.
We licensed VMware a long time ago. Now, we are moving from our legacy infrastructure to have a proper, private cloud environment.
How was the initial setup?
Our upgrade experience was good.
What was our ROI?
We are a government service provider, so ROI is not a main KPI. However, we do plan to see ROI with any new implementation of new technologies being implemented within our environment.
Which other solutions did I evaluate?
We do regular technology refreshment from all our suppliers to be aware of the latest trends in the market and to select the most suitable ones which fit our needs.
What other advice do I have?
We recommend VMware technologies to any of our colleagues or anyone asking to compare to other virtualization technologies in the market.
We have had VMware for more than twenty years. We are very old VMware customers and have a big setup.
Disclosure: My company has a business relationship with this vendor other than being a customer: Reseller.
Engineer at a tech services company with 501-1,000 employees
The automation of VMs is consistent. The front-end is user-friendly and intuitive.
Pros and Cons
- "I used the technical support during upgrades. They came onsite and are very technical. They are very good"
- "We use it to deploy databases and testing environments. It spins up quickly and also break down fast."
- "It was a complex setup. We had to use the consultant from VMware to make the solution work well."
- "The back-end has a steep learning curve."
What is our primary use case?
We use it for the automation of VMs. It is performing okay.
How has it helped my organization?
We use it to deploy databases and testing environments. It spins up quickly and breaks down fast.
What is most valuable?
The automation is consistent.
The front-end is user-friendly and intuitive.
What needs improvement?
It is very difficult to make the automation work well. This is not product specific, but more due to environment and procedures that we have in our company.
The back-end has a steep learning curve.
What do I think about the stability of the solution?
The stability is good.
How are customer service and technical support?
I used the technical support during upgrades. They came onsite and are very technical. They are very good
Which solution did I use previously and why did I switch?
I am not aware of a previous solution. We moved to vRA because the business wanted quick, repetitive deployments.
How was the initial setup?
It was a complex setup. We had to use the consultant from VMware to make the solution work well.
The upgrade was a very difficult task. We had to break everything down and build it up new in a new version.
What about the implementation team?
We used a consultant from VMware for the deployment.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Information Technology Services at TUI InfoTec GmbH
It improves the work, making it better. It also makes daily work much easier.
Pros and Cons
- "The solution is intuitive and user-friendly. E.g., you have less number of logins."
- "The stability is okay, but could be improved. We sometimes receive strange errors, which can only be solved with specialists."
What is our primary use case?
We use it to deploy virtual machines and integrate them into our structured environment.
What is most valuable?
The quick provisioning: We get a lot of things done automatically within hours. These things lasts days or weeks in further situations.
The solution is intuitive and user-friendly. E.g., you have less number of logins.
What do I think about the stability of the solution?
The stability is okay, but could be improved. We sometimes receive strange errors, which can only be solved with specialists.
What do I think about the scalability of the solution?
We don't use the scalability.
How are customer service and technical support?
The technical support will handle our requests quickly if understood. However, there are often misunderstandings depending on the information that we provide and they request.
Which solution did I use previously and why did I switch?
We had another product before this, but we moved away from it to use vRealize Automation. The UI, administration possibilities, and the integration of the overall system were better than the former system, which was not up-to-date.
What other advice do I have?
It improves the work, making it better. It also makes daily work much easier.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Head of Cloud and Technology at a computer software company with 1,001-5,000 employees
It can automate the entire technical and business processes related to it. Upgrades are always a pain.
Pros and Cons
- "It is possible to completely automatize the creation and removal of a virtual machine."
- "Upgrades are always a pain."
What is our primary use case?
We're using it to automate the lifecycle of all the VMs that we are managing.
How has it helped my organization?
It is possible to completely automatize the creation and removal of a virtual machine. Not just technically, it also automates the monitoring and asset management. It can automate the entire technical and business processes related to it.
What is most valuable?
The portal is the most valuable feature. The Orchestrator with automation is also valuable. We try to leverage the automation and self-service portal. We trust these two feature allow us to increase time to market, agility, etc.
For the customer, it is intuitive and user-friendly.
What needs improvement?
The product was bought by VMware and they are trying to add features, which could be improved. For example, there is a Windows component and appliances with two different databases that have to be maintained in sync. This is a pretty nightmare to maintain.
I would like to have infrastructure simplification, such as one box and one appliance which does everything. Having to have a Windows machine with dedicated DBs is sort of crappy.
What do I think about the stability of the solution?
Now, it's pretty stable, as long as you do not touch it. However, upgrades are always a pain.
What do I think about the scalability of the solution?
We do not need to scale it. One instance is sufficient.
How are customer service and technical support?
Technical support has improved. Usually it takes some time for an engineer to respond. We try not to open basic tickets. Our tickets are usually linked to the box and can take several weeks to get a solution.
Which solution did I use previously and why did I switch?
We used the Orchestrator that was free, but started to build some automation on top of it, then we needed to evaluate different tools in the market.
How was the initial setup?
We have something that is very simple to set up: a single instance with minimal infrastructure. However, we have quite some customization.
Always something breaks when we do upgrade them. We tried to install the latest artifacts two weeks ago, then we had to rollback. We sent the log to support, and we're still waiting for a response.
What about the implementation team?
We did the integration directly through VMware.
Which other solutions did I evaluate?
We assessed the market. We looked at VMware, Cisco, and a third vendor. VMware came out on top because of the integration. The service that we were providing the most is a virtual machine. So, it made more sense to use a VMware product to provide a VM machine.
What other advice do I have?
I recommend going directly to the cloud which already has the self-service portal and other fancy features.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Solution Architect at a tech services company with 10,001+ employees
It is stable and works fine with the exception of integration with public clouds and multi-tenant data centers
Pros and Cons
- "It is very stable, especially for high availability features."
- "vRA is user-friendly. It has the same layout and walk-through GUI, similar to other VMware products."
- "It has some limitations for scalability, especially for remote data center management. For some components, everything need to be centralized."
- "The initial setup is complex. There are too many components to integrate, especially when we integrated with different storage types and backup vendors. All the integration made it more complex."
What is our primary use case?
We use it mainly for cloud automation with private cloud solutions. It works fine with the exception of integration with public clouds and multi-tenant data centers.
How has it helped my organization?
It has been pretty successful for many of my customers so far.
vRA is user-friendly. It has the same layout and walk-through GUI, similar to other VMware products.
What is most valuable?
- Orchestration
- Out-of-the-box integration with Database-as-a-Service
- Storage-as-a-service
- Backup-as-a-service
What needs improvement?
More integration and out-of-the-box use cases would be nice.
What do I think about the stability of the solution?
It is very stable, especially for high availability features.
What do I think about the scalability of the solution?
It has some limitations for scalability, especially for remote data center management. For some components, everything need to be centralized.
How is customer service and technical support?
We only used tech support during the PoC and design phases, but they were good.
How was the initial setup?
The initial setup is complex. There are too many components to integrate, especially when we integrated with different storage types and backup vendors. All the integration made it more complex.
We haven't upgraded yet.
What other advice do I have?
If the use case matches, it is the perfect product for you.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner.

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Updated: May 2025
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