We performed a comparison between IMImobile IMIcampaign and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The product has been stable."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"I like that the solution is flexible."
"The most valuable features are the Marketo emails, both sending and tracking."
"IMIcampaign's ability to deliver to other countries could be improved."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Marketo should give more power to the users for data manipulation."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Revenue management, attribution, and ABM can all be improved."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
IMImobile IMIcampaign is ranked 10th in Marketing Automation with 1 review while Marketo is ranked 4th in Marketing Automation with 20 reviews. IMImobile IMIcampaign is rated 8.0, while Marketo is rated 8.4. The top reviewer of IMImobile IMIcampaign writes "Great bulk upload and two-way SMS". On the other hand, the top reviewer of Marketo writes "Good for many things: generating leads and scoring leads". IMImobile IMIcampaign is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.
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