IMImobile IMIcampaign vs Marketo comparison

IMImobile and Adobe are both solutions in the Marketing Automation category. IMImobile is ranked #32, while Adobe is ranked #3 with an average rating of 8.4. IMImobile holds a 0.7% mindshare in MA, compared to Adobe’s 9.9% mindshare. Additionally, 100% of IMImobile users are willing to recommend the solution, compared to 96% of Adobe users who would recommend it.

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

217 Views
213 Comparison Views

100% willing to recommend

Marketo

Read 25 Marketo reviews

2,747 Views
2,225 Comparison Views

96% willing to recommend

IMImobile IMIcampaign

Marketo

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Executive Summary

We performed a comparison between IMImobile IMIcampaign and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: March 2026).

Buyer's Guide

Marketing Automation

March 2026

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Helped 885,789 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IMImobile IMIcampaign

Ranking in Marketing Automation

32nd

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Marketo

Ranking in Marketing Automation

3rd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (5th)

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.7%, up from 0.2% compared to the previous year. The mindshare of Marketo is 9.9%, down from 14.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Marketo	9.9%
IMImobile IMIcampaign	0.7%
Other	89.4%

Marketing Automation

Featured Reviews

reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

"Great ease of use creation for campaigns."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"Overall - I am very pleased with Marketo for email automation and lead management."

"The most valuable features are the Marketo emails, both sending and tracking."

"Marketo is excellent in terms of hands-on usability and lead database management."

"With the scoring and how we deploy it, we have a greater integration between Marketo and Salesforce, which allows our sales team to focus on people we believe are ready for conversations, rather than everyone they had to talk to before."

"This is the best marketing automation solution out there, for the ease of use, the amazing metrics, the integration to SFDC, and the price."

"With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end."

More Marketo pros

Cons

"IMIcampaign's ability to deliver to other countries could be improved."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Some modern Marketo features could be improved."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Marketo should give more power to the users for data manipulation."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Marketo is still very slow."

"Pricing. It is NOT cheap, given the functionality of the product. Feels like I could be paying less."

"The user interface could be improved."

More Marketo cons

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The pricing is not cheap, but it's not that expensive either."

"The licensing cost usually depends on the users."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"It is expensive. We have a yearly license."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Manufacturing Company

Construction Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

Questions from the Community

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What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

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Comparisons

Salesforce Marketing Cloud vs IMImobile IMIcampaign

Compared 63% of the time

Act-On Software vs IMImobile IMIcampaign

Compared 37% of the time

More IMImobile IMIcampaign Competitors

HubSpot Marketing Hub vs Marketo

Compared 29% of the time

Oracle Eloqua vs Marketo

Compared 19% of the time

Salesforce Marketing Cloud vs Marketo

Compared 18% of the time

Pardot vs Marketo

Compared 5% of the time

SAS Customer Intelligence 360 vs Marketo

Compared 4% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

Marketing Automation

March 2026

Download IMImobile IMIcampaign product report

Buyer's Guide

Marketo

March 2026

Download Marketo product report

Overview

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

EE, O2, Schneider National

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.

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