"The ability to create meaningful reports and dashboards to tell stories."
"The most valuable feature is the scoring."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"I like that the solution is flexible."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature of this solution is Smart Campaigns."
"The technical side requires development skills during implementation. This could be simplified."
"It could be more scalable."
"Marketo should give more power to the users for data manipulation."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Revenue management, attribution, and ABM can all be improved."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
Earn 20 points
IBM Watson Customer Experience Analytics is ranked 1st in Customer Data Analysis while Marketo is ranked 4th in Marketing Automation with 20 reviews. IBM Watson Customer Experience Analytics is rated 10.0, while Marketo is rated 8.4. The top reviewer of IBM Watson Customer Experience Analytics writes "Great granular DOM level with excellent analytics and reporting". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". IBM Watson Customer Experience Analytics is most compared with IBM Watson Commerce Insights and Anthology Engage, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.
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