Braze Reviews

I am responsible for all email marketing push notifications, in-app messages, and building out landing pages, so I am in the platform one hundred percent of my time at work.

We set up campaigns for our weekly newsletters and set up canvases for journeys specifically with our game zone notifications dependent on a fan's custom events. If fans have opted into certain games, they will receive certain emails depending on that selection. When it comes to in-app messaging, we promote that on our site. We are also building out a new app, so we are in the beginning stages of sending out push notifications. When it comes to landing pages, we have partnered promotions with our clients that we typically build out contest pages.

Day to day specifically, I am creating the emails. We have an internal design team that will help me build out the creative, but I will be using content blocks to pull in certain modules. If we are pulling in a fan's favorite team and if they have that data field in their profile, I create content blocks that will change depending on a fan's data profile. I only have to build out one email, but within that one email, there are multiple content blocks to use different dynamic content as well as pulling in personalization in the first name of the subject line. We also do AB testing creatively as well as time of day testing, and our send time optimization per fan.

For me, the ease of Braze is valuable. It is very user friendly, so anyone like myself can pick it up and learn quite quickly. I personally appreciate that I can do everything relatively quickly, and Braze can have the checks of whether or not my email is applicable for all devices. They have their own litmus testing equivalent, and then it flags any accessibility issues as well, which is good to note before sending out.

I am the sole proprietor on Braze, so I do not really collaborate with anyone else on my team when it comes to accessibility and those checks. It is helpful because as someone that is not a front end or full-stack developer, these are things that I definitely need to make note of and change in order to have our email render properly on every device, whether that is mobile or desktop. I have learned that some of our brand guidelines, fonts, and colors do not render on light and dark mode, and these are things that I have had to make note of moving forward with our emails in the present and in the future.

One of my biggest drawbacks with Braze, coming from someone with experience in Salesforce, HubSpot, Adobe Campaign, and Pardot, is that I am very well versed in the data world and knowing that the data is the most important thing when it comes to sending out emails. If your data is not proper, then that causes problems with you sending out correct information. Having to use a third party data asset management tool such as Snowflake in order to have our data stream through Ticketmaster, then go through Snowflake, and then go into Braze has become more complicated than having a platform that has the data built in, such as Salesforce, where you can access the data via SQL query. With Braze, you have to open Snowflake in order to then create a table and then have that table. There are multiple tables, and it is just becoming not one master table where all the data lives and then creating segments off of that.

My biggest complaint for the most part is how complicated it tends to be with Ticketmaster specifically. Ticketmaster will ingest data directly into Braze, but it will also ingest data into Snowflake, meaning that there is double the amount of information going into Braze. I do not know if that is something that was told by my data team internally, but that is something that is not best case. It would be great for someone in my role to be able to go in, check out the entire master data, and see if there is anything in terms of an outlier or if there are data field names that need to be improved. It is just not as simple as what Braze ought to be. The platform should be very user friendly, and it is not.

I would probably give it a six out of ten, seeing how I have had experience in other CRM platforms. It is definitely not my favorite, but it is definitely easy for people that are not technical.

The reason I would rate it this way is because it does not have that technical layer that Salesforce does when you can go into the master table and look at all the data. You essentially have to have multiple connections for the data itself. For me, what is most important is the data, and that is what is lacking with Braze.

I have been using Braze since the beginning of April with this new job, so five months.

I have not experienced any stability issues. Everything has been smooth sailing. I have not had any of my emails break. The only thing would be that Braze's litmus equivalent is not actually litmus, and so when you view an email in their litmus equivalent, it does not actually look like that, which I find concerning. When you send an email and you are seeing the preview in Braze, in Outlook for mobile for example, and then I send myself an email in Outlook and look at it on mobile, it does not render how it is showing me on screen. This is a big concern if someone is just going off of the preview feature that they have.

We do not have a large volume. Our biggest audience size that we send to is about two hundred and fifty thousand. Some of the other clubs have about a million in terms of audience size, but from our volume, we have not experienced any issues. I know some clubs when it comes to their sends are having issues with their Hotmail and seeing that it is considered spam and that they will not send to Hotmail users, and then they have to warm the IP. I do not know why one team is experiencing that or whether their club was not set up correctly, but that is something that I have noticed.

I do not particularly like our support team. I find that they are very salesy, and that is not what I am looking for. I am looking for technical answers, and all I am getting is questions about whether I want to come to events that they have a conference for and whether there is anything that they can add to my account to improve my budget, which discourages and upsets me. When our support representative cannot answer the questions, they ask us to put in a ticket, so it feels that I have this person when they cannot even answer any of my questions, and I have to submit a ticket. It feels that the need or the ask that I am searching for, they cannot even answer.

So far, I think things are fine. I have not experienced any issues with regards to not following compliance. I think we are good on that front, but I find that our designated support representative is not well versed in the technical or compliance capabilities, so that makes things complicated. I feel that I am talking to a sales rep and I am not actually talking to someone that has that level of detail that I am looking for.

I have used Salesforce Marketing Cloud, Pardot, Adobe Campaign, and HubSpot, as well as Mailchimp. Working at an agency, I was able to work on different CRM platforms.

The issue with me starting five months ago and looking back at some of the metrics from the previous person is that this role was not filled for an entire year, which means that we were not sending emails and I cannot base my changes that I am making in Braze on previous data. I know that what I am doing is impacting because I can see that we are at about a hundred percent increase overall in fan engagement or unique click-through rate when it comes to contest pages or just being able to segment our audiences based off of province and send out emails for those. I think internally, the company has seen a surplus of engagement, but I cannot justify that from previous numbers because there are no numbers that I can go off of.

I am somewhat of an outlier because year over year, obviously, the numbers have improved significantly because we were not pushing through any emails as of last year. I can tell you from when I started until now that we have seen stagnant numbers of about an industry average of three percent click-through rate and a forty percent open rate. I do not know if those metrics are a result of me including first name personalization in the subject line or adding a CFL logo to Gmail so fans can see that CFL is an identified domain and that it is trusted. I am just doing what I know from past experiences in email marketing and applying them to this role.

My only thought is that Braze is not my first choice in CRM platform. One that has stood out to me, which I still have not used to this day, is Klaviyo. That could be because of how it is being sold to me, but from a technicality aspect, that is something that I am more leaning towards when it comes to our renewal if that is a possibility. I do not want to be hopping from one CRM platform to another. I want to stick with one that has all of the use cases that we need and then we are set to go. I just find that our biggest weakness is the data and then our Braze support team, which feels very sales-like. The conversations go on and on, and I am looking for someone with more technical experience when we have to have monthly conversations with our Braze support representative. I do not want to be talking about the Forge conference that is happening in Las Vegas.

From my previous experience working at an agency, I was only focused on the deployment and data side as well as reporting. Being in this new role, I feel that I am doing six people's jobs in one in terms of designing, deploying, reporting, and building landing pages as a full stack developer. I am assuming the company is very happy with me being in this new role. Instead of hiring six different employees, they can have me. But it is still not ideal, especially if you are sending out large volumes of emails and it is only one singular person.

I cannot answer what other options were available because the contract was submitted in twenty twenty-five, and it was a three-year contract. I do not know what other options were available. All I do know is that they needed to look at easier options that can be implemented across all of the clubs, especially from their marketing side that may not have the technical background. If I am assuming correctly, I am sure it was between Braze, Klaviyo, and potentially HubSpot. But I do not have that information.

My advice would be for organizations that do not want a heavy data aspect. If they are just looking for something easy to use and a teachable platform, then Braze is a good choice. However, if you are looking for something more complex, I do not think that Braze is the solution. In terms of design and ease of use, it is great, but from a technical data aspect, that is where it is lacking. I would rate Braze a six out of ten based on my experience.

Public Cloud

The main goal of using Braze in my daily work is to help developers build newsletters, push notifications, and in-app messages.

A specific example of how I use Braze for push notifications is when a customer goes to a restaurant and makes an order in real-time. It is expected that they receive a push notification to engage them to make another purchase. For instance, if a customer buys a Big Mac, we want to engage them to buy a sundae for dessert, so we are trying to get a second customer order.

I really appreciate the opportunity to build templates in HTML with Braze because we can have the flexibility to build anything instead of just using the fixed templates offered by the tool.

The flexibility with HTML templates helps our team by allowing us to build something more beautiful or more attractive to customers, and we can track clicks and user engagement better through email newsletters.

When we conduct data analysis with Braze, we can analyze via a heat map where customers click the most.

Braze is an excellent tool that covers my main use case.

Braze could improve the data analysis capabilities. It is very important to build the communication and send it, but afterwards, the marketing team wants more data and more information about the impact of the campaign, and it is somewhat difficult to see it. Of course, there are the standard metrics, and we can develop additional analysis via a query, but we cannot see everything there.

I remember that I tried to conduct some data analysis via query using Snowflake tables, and it was not possible to see data using custom attributes, only custom events.

I understand that Braze is one of the most important tools for customer engagement, but there are a few things that could improve, as I mentioned, for data analysis.

I have been working with Braze since 2021, so I would say five years.

Braze is really stable, and when an issue is happening, they are very good at informing in real-time about the problems and the alerts.

Braze can handle growth and larger campaigns easily. We used to send newsletters to around eight million users, and you just need to take care to send in a scaled way, not to send to everybody at the same time.

We can contact Braze customer support via chat, via ticket, or even in the biweekly meeting of thirty minutes, and they are usually very helpful with good answers or even presentations to solve our problems.

It is important to remember that we use Braze with customer data, so if your customer data is not stable and there is a breach of customer private data like name and email, it is not possible to build good content with Braze because it is interesting to create something very customized. I would rate this review an eight out of ten.

My main use case for Braze encompasses mobile marketing campaigns, customer engagement, and additional capabilities. I manage marketing automations in the CRM space, so I leverage it for all its capacities such as desktop, emails, and in-app push notifications.

A specific example of a campaign I managed using Braze is a welcome flow when someone signs up to receive promotions by providing their email on our company website.

The best features Braze offers in my experience are marketing executions and good analytics. Both the dashboards and reporting stand out to me. Braze has positively impacted my organization by becoming our new CRM tool, allowing various other people without technical skills to use it, reducing workload and the review process when it comes to execution with the help of design and content writers.

It has reduced workload by building the review process as part of the feedback process so that content writers write directly into the tool instead of into other documentation and copying over. Designers upload, and I was able to touch it at the very end to execute.

Braze is a pretty good tool and currently I do not feel there are any improvements to suggest. I have no feedback at this moment.

I have been using Braze for two to three years, on and off. I used it in 2020 and then again last year.

I find Braze's accuracy and reliability of output to be pretty decent since I have never had an issue.

My advice to others looking into using Braze is that the academy is really good, and they should leverage the account management, the service teams, and the customer success teams since they are really good at problem-solving.

An alternative I consider for my main use case is a customer data platform, so I leverage Braze as another piece of information on how the customer performs with the availability of other metrics that it records.

On a scale of 1 to 10, I would rate Braze a nine as I would definitely recommend it, especially if businesses have an app. Outside of that, I think the price is pretty pricey, so there are cheaper options, but if I am a multimillion-dollar business with an app, I think Braze is number one. I choose a nine simply as my ranking since I do not give anything perfect.

Regarding Braze's AI capabilities, I know very little about it, but it appears pretty cool. I think once issues or problems arise in the future, that may change my opinion, but right now it is usable. I rate this review a nine overall.

Public Cloud

Other

My main use case for Braze is for a client called RBI, the owner of Burger King and Popeyes. For RBI, we are operating journeys and campaigns that are multi-channel, along with automations, personalization, and all types of campaigns.

Compared to other tools and platforms, Braze is very friendly for building automations, and this is the biggest advantage I see. The integration is very easy also, as Braze is integrated with the app and other data sources. Braze has positively impacted my organization by enhancing engagement, conversion, sales, and customer lifecycle.

I find the accuracy and reliability of Braze's output to be very good, very effective, and it helps tremendously.

Braze could improve the use of AI agents in the tool, as we currently have AI only in a few features such as copywriting, but we cannot build journeys with an AI agent supporting the process. They could improve modeling what they have available regarding propensity to buy or behaviors. What keeps it from being a ten is the capability to have an AI agent support the journey construction.

I have been working in my current field for five years.

I have not encountered any issues with Braze's stability, as there are no issues with downtime or reliability.

Braze is very easy to scale and can handle increased users or campaigns easily.

The customer support is good; they are responsive and helpful, providing training when needed and allowing us to include support tickets if we have any doubts. I rate Braze's customer support a ten.

I previously used Salesforce Marketing Cloud, but I prefer Braze because I think the tool is more friendly, easier and faster to learn, and has good functionality.

While I cannot share numbers, I find that the campaigns are representative in revenue. I think we could take advantage of the velocity in campaigns and get more engagement, increase the frequency of purchase, and increase the ticket value.

Before choosing Braze, I considered Salesforce Marketing Cloud before deciding on Braze.

I would recommend Braze as I think it is a very good tool with good support and a good cost structure. I rate this product a nine overall.

Private Cloud

Other

I am using Braze primarily for the CRM system, especially for customer service and ticketing.

I am using Braze for my sub-brand called OLX Mobi for retargeting.

I am using Braze for analyzing data on user behavior, tracking user interactions, and checking their best time for conversion.

The best features Braze offers are their journey flows.

I appreciate Braze's journey flows for their ease of use and flexibility.

I love Braze for their retargeting and automation because their automation tracks down user behavior in near real-time, allowing us to convert users based on their trigger actions.

Braze gives me a better ROI, especially regarding manpower, because within Braze, I can get one single software to track down behavior across all platforms.

For the fewer employees needed, the job that was previously done by two junior CRM staff now only requires one junior CRM specialist instead of three.

Braze needs to provide local support, especially for Indonesia, so we can discuss local context more effectively.

I have never used the AI capabilities; however, regarding AI accuracy, I believe Braze needs significant improvements because sometimes the copy is not very human-like and appears somewhat robotic.

I have been using Braze for about one year.

Braze is already doing great with their security because they have a lot of security certificates.

If you have a chance, you should try Braze because, among CRM systems, I believe Braze is one of the best in terms of UI and UX, especially for newbies. New users in the CRM field will adopt Braze faster than other CRM tools.

I chose a rating of eight out of ten because Braze has a better UI and a more superior user experience than similar software. I would rate Braze an eight on a scale of one to ten.

Public Cloud

Amazon Web Services (AWS)

Braze's main use case for our organization is marketing automation, creating automated workflows triggered with action-based logic.

I can discuss the abandoned cart canvas, or the cart reminder with personalized products. Braze is very useful for this type of workflow since it allows me to insert personalized data using Liquid content, and it is straightforward once you master the Liquid logic.

I use Braze on a day-to-day basis for one-off campaigns as part of our marketing plan, and it is very handy because it allows me to put forward offers from Braze catalogs, which are directly linked to our data warehouse. We also use it on a day-to-day basis to run analysis, whether simple or more complex. I also find the SQL query builder very helpful when I want to run deeper segment analysis or a user's behavior analysis.

The best feature that Braze offers is Canvas, which has many components including action paths, audience paths, delays, user updates, decision splits, send to destination, and feature flags. I also value all of the analysis features that Braze has, such as email performance, the deliverability center connected to Postmaster and Microsoft SNDS, the report builder, and many other report features that are very useful.

I rely most on Canvases, Connected Content, and Liquid code because all of this, combined with cloud data ingestion and the synchronization between our data warehouse, BigQuery, and Looker, makes it very easy to use our backend data without overly complex development.

Thanks to Braze and particularly the training and learning paths that exist within Braze Lab, it is very easy to get trained and practice whenever needed or when I have more time. Even though the learning paths are very long, I found the certifications very useful because they force you to master the tool and to really engage with it and practice hands-on. One of the very positive impacts that Braze has had on our organization is how easy it is to train, practice, and how clear the documentation is.

Braze still has some improvements to make on the user interface. Sometimes it is lagging and taking time to load pages when I have many Canvases or campaigns open. I have also noticed that sometimes in the email performance dashboard, when selecting tags or Canvases, the interface is a bit buggy. When we send too much data or large amounts of data, the interface is not as fast as expected and can be somewhat frustrating, but nothing really blocks us.

Regarding support, I can definitely say from my experience that sometimes the technical support is very helpful and provides answers that I would not have guessed without their help because the information is not appearing in the documentation, or it is just very easy and fast for Braze technical support and experts to find the solution to our issue. However, I feel this was more fluent in the past, roughly five to eight years ago. Following the years, I felt the support team really grew larger, increased in size, and the technical expertise decreased, which makes sense because the larger the team, the less experience each individual can have. However, the faster you answer and the less frustrated users you have. In my case, when I contact support, it is really for technical matters or very specific technical issues that I could not find any solution for, and I know it is not always an easy task because I have been working on Braze for years. In my case, I have noticed that it is not always straightforward to have a solution.

I have been using Braze for eight years.

Braze has presented stability issues.

Braze's scalability is very good.

Braze's customer service is faster to reply and pretty helpful.

In other companies, I have used Adobe Campaign, Brevo, Sendinblue, Batch for push notifications, Airship, and Actito, which is a French CRM tool. In almost all the companies where I was a CRM team lead or head of CRM, I managed to change the CRM tool and migrate to another one, and it was always Braze that won the request for proposal, simply because they performed the best during the technical demonstration. The fact that I was already certified and I knew the tool very well also helped a lot in the decision, even though I was always open to switching to another tool, especially because of the pricing.

Braze has allowed us to reduce the time of creation and setup by half for campaign creation, for at least one-off campaigns and automated workflows, which is really great. When it took one hour to create a campaign from start to finish before, it now takes only thirty minutes. Regarding performance measurement, it is really a game changer; it takes literally three minutes to check and write analysis about a Canvas, a campaign, or a segment's behavior. It is not only a matter of time-saving but also of data enablement; all of this data were not always available before in legacy or previous tools, so having them in Braze is really valuable.

Braze is a pretty expensive tool, but because it is also a very qualitative one. Given the higher price than other tools, we would expect in that case the tool to be very fluent, one hundred percent perfect, with no bugs and no latency, and that is not always the case. I have a mitigated experience when it comes to pricing.

We always evaluated other options and compared Braze to Salesforce Marketing Cloud, Brevo, Batch, and Emarsys.

I would advise new users to practice, train, and get certified.

This review has been rated eight out of ten.

Braze is a very complete tool from a CRM and CDP point of view. Braze offers several features, mainly in the segmentation area, and also for communication automation. One of the most interesting cases was doing an integration using Braze while unifying other paid media platforms. Through some of them, we were able to build more complete journeys where we could track the entire user journey end-to-end. From the moment the user was captured through a paid media campaign, we knew which campaign it was, and from there we were able to develop specific tracks depending on the interest that this user, this lead, this potential customer, showed us. One of the most interesting features in Braze is that you can follow the user from the beginning to the end of their journey.

During a media campaign, a Black Friday campaign, we needed to warm up our audience and understand which audience actually showed a very strong interest in signing up. So, a month before Black Friday, we ran paid media lead-capture campaigns. From this interest in the tools they had, we started to segment this audience by stage in the journey, stage in their career, and the content they had shown interest in. We encouraged the user to download and try out the trial that the platform offered. With these leads already warmer, we excluded them from paid media campaigns and worked heavily with CRM. Only after several contacts and if they still had not made the purchase would we send them back to paid media. This generated very positive results, the CRM channel grew a lot and paid media was able to save a lot on CAC.

The use of Braze's Canvas and the different integrations you can make has been beneficial. In this case it was with Google and Meta Ads and TikTok Ads, but Braze itself offers several other integration features. Being able to connect different data sources in one single place is one of the richest features that Braze offers.

The real-time segmentation option and Canvas are very valuable. Real-time segmentation impacts my campaigns and results on a day-to-day basis as it is essential because the data update is in real time. I can be sure that the audience I am communicating with is at the stage where I designed and wanted them to be. This is very useful for running real-time campaigns, hyper-segmentations, and hyper-personalizations.

In terms of conversion, using Braze made the CRM channels gain greater visibility. We became the third largest acquisition channel, losing only to paid media. Especially regarding engagement, the CTR of our campaigns also improved a lot. Since we used different tools to send messages across different channels, SMS, push, email, among others, when we unified everything in Braze, we were able to set up more complex and more complete journeys as well. We began to better map user behavior, develop better content, and understand which were the best channels to use depending on the campaign's objective. We went from about three percent engagement on average per channel to around eight to ten percent overall CTR.

I cannot think of any feature at the moment that can be improved in Braze.

I have been using Braze for three years.

Braze is stable in my experience.

Braze's scalability in my organization is very good since it was able to meet our needs, both in terms of features and data. As we grew, Braze already adapted to this new reality.

Braze's customer support is very good. Every time I needed it, the content that was already available was very good. In the case of any technical problem, in a very short time, the Braze team already had support in Portuguese, which helped a lot. In a few hours, I already had an answer.

I was previously using a different solution, RD Station, which was a Brazilian tool, but it was no longer meeting our growth needs.

The process of integrating Braze with the other tools and systems I use was relatively simple and did not require a lot of technical work. Even I, who am not related to the technical side, was able to do a good part of the integrations. Only in very rare cases was it necessary to call the data engineering team.

The advice I would give to other people who are thinking about using Braze is to consider the cost aspect and whether Braze is really right for the moment your company is in, its relationship with data, and how it uses data. Braze is a very complex tool, but it is also not one of the cheapest tools out there. If you are not at the ideal moment to scale or grow, you may end up paying for an excellent tool but underusing it. It is important to assess this issue or even the opposite, if you have a very large volume, you need to study this beforehand so you do not get surprised when the bill arrives, with how much you are going to use the tool. I would rate my overall experience with Braze at a ten out of ten.

Private Cloud

My main use case for Braze was to make near-real-time events and Canvas, so in OLX, we could communicate with the users approximately 15 minutes after they realized the events, whereas when we used Salesforce, we could only communicate with users after one day of the event.

A quick specific example of an event where I used Braze to communicate with users in near-real-time is cart abandonment, specifically with goods products and cars and real estate.

We used events such as reply, ad views, and the keywords that users used in the search bar that we could not use before, so we used many new events using Braze.

The best features Braze offers in my experience include Canvas, where we can create flows, the AI system Braze has, and the dashboards.

We use Canvas to create flows and communicate with the user in an intelligent and clever way, so we could use many channels to communicate with the user at the best time and try to reach the user with the best channel. The AI system is good for creating new copies and templates, where we just write a prompt and the AI gives many ideas, so we do not need to develop by ourselves or call a copywriter.

Regarding the features, I could also mention that we could write a prompt to the AI to develop Canvas by itself, so we could just explain how we need Canvas to work and Braze sets everything for us.

At OLX, Braze helped our team reach our goals, and I have seen improvements in engagement rates such as CTR and open rates on emails and push notifications, along with an improvement in conversion rates using Canvas and communications in near-real-time.

I think Braze can be improved by delivering new AI tools, and it could also provide options where we could see how the contract is progressing each month without needing to ask the sales person.

One improvement I think Braze could implement is to provide more user analysis, such as using RFM, and provide new strategic reachability to the channel, so we could define how many push notifications and emails we want the user to receive each day, week, or hour.

I have used Braze for around one year.

4

I advise others looking into using Braze to test it out, to call a sales person, and to try to use the Braze learning path, as it should be useful to them in studying Braze and identifying opportunities for their company. I give this review a rating of 8.

Public Cloud

Amazon Web Services (AWS)

My main use case for Braze involves making campaigns through Canvas. Based on campaigns and Canvas, I create CRM campaigns according to specific scenarios.

A specific example of a campaign I created with Canvas stands out because the greatest strength of Braze is that you can make campaigns and Canvas based on really specific scenarios that you hypothesize or want to test. I have also used many different CRM tools besides Braze, and I think that is the biggest strength of Braze. I am really satisfied with these features.

Braze can also be used as a partially user management database. While CRM tools typically have more synergies with product analytics tools, Braze itself has certain user management functions. At one of my former companies that used Braze, there were no product analytics tools available, so Braze was useful in that capacity.

The best features Braze offers are definitely the automation based on campaigns and Canvas.

The automation and Canvas features helped me by making it easier to execute the campaigns I plan. When planning campaigns based on scenarios, the process usually requires extra steps to create a proper sequence from the scenario. With Braze, I can translate my imagined scenarios directly into actual campaigns much more easily.

Thanks to Braze, I could make proper CRM scenarios and campaigns where everyone can directly understand the circumstance just from the campaign structures. This gives me an advantage because everyone can understand how I work, what I expect from a certain scenario, and how to evaluate it.

I have not used Braze for the past two years, so I am not aware of how Braze has improved recently. Nowadays, AI functions are becoming mandatory for all SaaS products. If Braze plans to integrate AI features into the current structure, or if they have not already done so, it might be more important. For example, if I could simply order scenarios using natural language, and Braze would automatically create campaigns or Canvas with events structured exactly as I want, that would be valuable.

I chose a rating of eight because I am mostly satisfied with all the features of Braze. However, I did not give a ten because of the gap between these two ratings. I am not sure if this is a natural characteristic of CRM tools, but onboarding Braze into an organization requires significantly more effort.

I have been using Braze in two different companies for around three years.

Braze is quite stable.

The customer support was really satisfactory.

I previously used different solutions which were in-house programs and OneSignal. I changed because Braze's features and functions are more powerful than the previous ones.

I have seen a return on investment because, except for the onboarding sessions, running Braze only requires one or a couple of people to manage the whole CRM systems of an organization. This is really useful, and ROI can be calculated based on that.

There were no other options before choosing Braze.

If you really want to make a certain and concrete messaging system, especially for CRM messaging, Braze would be the best option in this field. I gave this review a rating of eight.

Private Cloud

My main use case for Braze is Canvas, which is Braze's flow creator, and I also use the email and push sender extensively.

I use Braze for sending specific email blasts that did not necessarily need to go through a journey, as well as for building retention journeys and personalization initiatives.

I also use the data functionality to analyze the results of the blasts we conducted. The reporting and analytics functionality in Braze was something I used in very specific ways to examine the results of blasts, but I did not always end up using it because we had an external dashboard that consolidated all the impacts we made.

Braze has positively impacted my organization by directly helping to increase LTV and retention and by helping with the independence of the marketing team. Having an intuitive tool with its surrounding functionalities helped achieve these goals.

Braze helps me significantly with reducing the time of operationalization compared to other tools we previously used, mainly because of the ease and intuitiveness of the tool.

The best features Braze offers include the flow creator, Canvas, as it is very intuitive and easy to manage to integrate all contact channels, especially if the company's data is well structured. I also find the interface really nice and easy to use compared to other tools on the market.

The specific tool in Braze that helps me achieve my marketing goals is the email and push sender, which I used most frequently.

I appreciate the push notification feature for its ability to pull user data when sending the push based on people's behaviors, allowing me to do segmentation within the tool itself. The fact that it handled images, GIFs, and included interactive buttons was also really cool. However, I found that we needed substantial dependence on developers, so we needed to have engineering very well set up to capture all the event tokens.

I am referring to location-based features in Braze, and I thought these features were extremely strategic for the campaign we were creating, mainly because we could create physical points on the map or mobility dynamics, which added a lot to what we were building. However, it was not something we used that often.

The personalization capability in Braze is very good, as I find it very easy to personalize, especially in specific blasts where we could personalize at the time of sending. This was really cool, unlike other tools where I would have to create a new data extension with all this data.

The mobile experience with Braze is good and easy to use.

The segmentation feature in Braze is very easy, and as I mentioned before, that was one of the positive points, enabling me to use the segmentation part in specific blasts, which would be more complicated in other tools.

Braze could be improved by adding video lesson tools, similar to what HubSpot does, as I find that regarding tutorials and information about Braze, it is somewhat difficult to access.

I found the original format of reporting and analytics in Braze to be easy to use, but not very complete. This is why it did not meet all our needs, and it did not make sense for us to use only it since we needed data that came from outside Braze.

I have been using Braze for one year.

From my experience, Braze is very stable and has been reliable on a day-to-day basis.

In the company itself, we had several similar solutions, and we did not use only Braze. I am not certain why we specifically chose Braze, as I was not the one who integrated it.

I was not the one who integrated Braze; I only operated the tool, mainly on the marketing side. Therefore, I am not certain how to answer about the ease of integration.

It was not my responsibility to take care of the pricing, setup cost, and licensing aspect. I did not find out if the setup cost and pricing were straightforward or confusing.

Before choosing Braze, I did not evaluate other options.

Braze is a good tool that has many configurations inside that allow us to solve day-to-day problems. However, Braze is not as widespread, and information about it is not as easy to access as with other tools. Regarding Braze's AI capabilities, I do not have strong knowledge regarding governance and security, as I did not focus on that aspect when I used it. Regarding Braze's AI capabilities, I believe it meets expectations in terms of accuracy and reliability of output, even though it was not a feature I used. I would rate Braze a seven out of ten.

Hybrid Cloud

Amazon Web Services (AWS)