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AmanThakkar - PeerSpot reviewer
Software Engineer at Titanslab Inc.
Real User
Top 5Leaderboard
Jul 12, 2026
Sales teams have cut quote time and now manage complex client configurations with accuracy
Pros and Cons
  • "Campfire Interactive has positively impacted our organization by reducing manual efforts, improving our product analysis, shortening our sales cycle, and providing better collaboration between sales, operations, and the technical team."
  • "I chose eight out of 10 because the UI for new users causes some delay."

What is our primary use case?

Our main use case for Campfire Interactive is to manage our complex sales products and the product configuration for our international and local clients. Since we are working with lots of companies, we are tied up with lots of customers, so we have to manage our requirements and customize them based on each client's needs. Campfire Interactive helps us manage everything, streamline our processes, and reduce manual error from a sales focus.

I will share a recent example of how I use Campfire Interactive for product configuration. One of our clients required a customized enterprise software package with multiple licensing options and support plans. Instead of preparing everything manually, we configured our products, pricing, and approval workflow within Campfire Interactive. Through that, our manual errors have decreased significantly. The pricing and consistency are very high, and the client received and got approved their configuration within the same day.

Our sales and pre-sales team use Campfire Interactive daily for product configuration, pricing approvals, tracking opportunities and leads, and collaborating with different departments and clients. It has been very helpful for our sales teams and pre-sales team.

What is most valuable?

I find product configuration, approval workflows, pricing management, and the CRM system to be the most valuable for our team because they are very useful for our use case and the CRM system is the biggest feature.

The Configure, Price, and Quote (CPQ) functionality is the one thing I would like to highlight about Campfire Interactive's features, which is the biggest feature. It has minimized our manual work, improved pricing accuracy, and sped up quote creation.

Campfire Interactive has positively impacted our organization by reducing manual efforts, improving our product analysis, shortening our sales cycle, and providing better collaboration between sales, operations, and the technical team. Previously, we required almost two to three days for any client to get onboarded and for us to prepare everything for them. Because of Campfire Interactive, it has been reduced to almost four to five hours.

Regarding Campfire Interactive's governance and security, I find them to be good. The platform provides proper user authentication, permission, and role-based access, which is very important for us when dealing with international clients. The handling of pricing information and customer proposals is also very good.

Regarding accuracy and reliability of output from Campfire Interactive's capabilities, I think this is something we can rely on and the AI part is pretty accurate and reliable.

The real-time reporting in Campfire Interactive is very important for our organization because, at a large scale, it is very helpful, mainly for our international clients who require many complex requirements. Campfire Interactive helps us manage everything and obtain easy approval from clients.

Campfire Interactive's ability to manage data through business processes and workflows is very useful for our organization. We are dealing with GDPR concerns, so we require more security, and Campfire Interactive provides pretty good security on the client side.

I assess Campfire Interactive's ability to provide flexibility and configurability in managing data based on our organizational needs as very helpful and flexible. Our organization deals with multiple clients from the UK and the Netherlands, making it very useful when working with clients where security and GDPR concerns are very high. Because of this, our sales team finds it very decent and useful.

Regarding the Opportunity Management and Sales Forecasting module, I think it provides very good visibility into the sales pipeline, and our sales forecasting model helps us prevent revenue loss of any product and support better planning. It reduces manual tracking and improves collaboration between me, our team, and clients.

What needs improvement?

I would like to recommend more customized dashboards for Campfire Interactive. The dashboard system is very nice, but it can be more customizable, allow for better analysis, and improve the UI for new users.

Overall, Campfire Interactive is a very nice platform. Most feature improvements could be around reporting, dashboards, customization, and automation.

I chose eight out of 10 because the UI for new users causes some delay. If there is more customization in the dashboard, then it can definitely be a nine or 10.

For how long have I used the solution?

I have been working in my current field for four years.

What do I think about the stability of the solution?

I find Campfire Interactive very stable.

What do I think about the scalability of the solution?

Campfire Interactive's scalability is very good as it easily supports multiple sales teams, products, and customers as our business grows.

How are customer service and support?

Customer support from Campfire Interactive has been very responsive and knowledgeable. Whenever we need assistance, they provide their best.

Which solution did I use previously and why did I switch?

Earlier, we were using manual processes. Everything was manual, and Campfire Interactive is the first automation and pipeline that we are using.

What was our ROI?

I have seen a return on investment where the biggest concern in our organization has been time. The ROI comes from manpower reduction; we have reduced the time, and based on that our ROI gets covered.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing for Campfire Interactive is that everything is very good. It is not that high and is manageable by small companies as well.

Which other solutions did I evaluate?

I evaluated one product before choosing Campfire Interactive, which is Salesforce, but I think Campfire Interactive is better in the pricing module.

What other advice do I have?

I would give advice to those looking into using Campfire Interactive to move away from their manual processes. I would recommend they use it at least one time, and they will love it. We did not require a SaaS for forecasting accuracy, but I still find it useful. I would give Campfire Interactive a rating of eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Jul 12, 2026
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HarshVardhan1 - PeerSpot reviewer
Software Engineer at Evoluz Global Solutions
Real User
Top 5
Jul 9, 2026
Automates client workflows and data validation reliably but has faced limits in complex integrations
Pros and Cons
  • "Zoho CRM is a scalable product that provides data integration, data integrity, automations, and reliable working time."
  • "While applying some integrations or automations, if we need to take an action between two modules' fields, we have to write SOQL, and it can miss the data."

What is our primary use case?

I am a consultant and Zoho CRM developer who implements Zoho CRM for clients. I have worked extensively on Zoho CRM where I set up modules and gather requirements from clients. I customize fields and modules as needed, and I create workflows, validation rules, client scripts, and perform many other tasks on Zoho CRM.

I have integrated Zoho CRM with Xero for a client who was using Xero for accounting and Zoho CRM for follow-ups and client relationship management. The client wanted Zoho CRM integrated with Xero so that after an invoice is created, it automatically goes to Xero where the client handles other financial activities.

I use Zoho One platform to demonstrate to clients what we will accomplish.

What is most valuable?

Zoho CRM fields provide us with validations. For example, if we use email fields, only email addresses can be entered. If I fill an email field with a demo email or something that is not an authentic email, it will give a small alert in the corner indicating that this email is not authenticated by Zoho. Zoho CRM provides approximately 75 fields that I can remember, and in each module, we can add fields according to our requirements. The layout can be customized using the Zoho Wizard and also by using a widget. We can also apply client scripts on the layout to perform many actions in real time.

The AI-powered assistant Zia in Zoho CRM provides very helpful assistance. By using Zia, we can directly get data without applying any extra effort, and it also helps us to get solutions. If I have to do some task and I am not sure how to do it, I can simply go to Zia and write our requirement or ask how to accomplish a specific task, and it will provide us with a solution.

We can automate tasks in Zoho CRM, including automating email and task creation as well as follow-ups. This gives the best impression to the business that a user is not directly performing the action. If we have to add a follow-up, we can set up a follow-up that can automatically go out. We can apply follow-up automations by using workflows and schedulers.

What needs improvement?

While applying some integrations or automations, if we need to take an action between two modules' fields, we have to write SOQL, and it can miss the data. I had a scenario where I had to use two fields from two different modules, and based on that condition, we had to send a follow-up to our team member to complete the task. We could not find any direct integration, direct SOQL query, or direct workflow that could do that work. However, I think the wizard is performing better now for such tasks.

I had a two-part scenario where I had to get data from two modules or two fields in Zoho CRM and send a follow-up to our team member based on that data. We were unable to find any direct integration for this. Another issue is that a Zoho CRM function can run for only three minutes. After three minutes, the function will fail, and we have to rerun the function.

What do I think about the stability of the solution?

I have faced a downsite of Zoho one or two times, but it was resolved within five minutes.

How are customer service and support?

I have connected with the technical support of Zoho CRM many times. I can say that support provides a very good solution many times. However, sometimes support is unable to provide solutions, and for very basic things, they are initially unable to help. When I ask them to consult their seniors, they eventually provide the solution. They initially denied having a solution for certain tasks, but when I mentioned that we have accomplished this in other accounts, they provided the solution.

How was the initial setup?

For the initial setup, I get the requirements and first set up modules including Lead, Contact, Account, and Deal. I apply workflows, follow-ups, and emails. I set up Zoho CRM in two stages. In the first stage, I set up Deal, Lead, Contact, and Account, along with follow-ups and workflows for these modules. In the second stage, I set up Account, Sales Order, Invoice, and other related modules.

What other advice do I have?

Zoho CRM is a scalable product that provides data integration, data integrity, automations, and reliable working time. I have found it better than Zoho Books, with which I have also worked. With Zoho Books, an update or a workflow run with field updates after a workflow run takes up to two minutes, but in Zoho CRM it will update in a few seconds.

It is a very reliable and stable platform. I have worked with Zoho CRM for 1.5 years and have not found any issues regarding security or other concerns from any of my clients.

Zoho CRM is very affordable compared to other CRMs. While there may be one or two CRMs that are cheaper than Zoho CRM, they do not provide that level of facilities. I would rate this product a 7 out of 10.

Disclosure: My company has a business relationship with this vendor other than being a customer. partner
Last updated: Jul 9, 2026
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