What is our primary use case?
Outreach helps set up sequences and track activities such as notices and whether customers read email messages. It integrates with our CRM, which is Salesforce, and tracks contact name and information such as address, email, and phone. It is one of the foundational components of our sales enablement IT stack and provides quick and easy means to contact customers along with intelligence to track their engagement.
The single best use I have for Outreach is to track quickly and easily whether contacts are viewing and opening email messages. I can get a sense of prospect engagement and how to craft follow-ups. I can get a clue if messages are potentially being shunted to a spam folder. When a customer opts out, Outreach is somewhat helpful, but it also allows us to still override and reach out, which may violate do-not-call registries.
The sequences enable customer outreach and the ability to run drip campaigns easily, which is very helpful.
How has it helped my organization?
Our response rates have improved highly by 50%. We have been able to save time through sending emails to our clients, and they can respond through Outreach, saving a lot of time, approximately 30% or so. Outreach has also increased our outbound efforts, allowing SDRs to reach out to an average of 30 to 40 more accounts than before. Manual follow-ups are difficult to account for, but Outreach helps us reach out to prospects easily and offers great reminders. Additionally, unified communication has improved hand-off between SDR, AE, and AMs.
Outreach contributes positively to my organization by enabling revenue acceleration. Our time spent managing blank or out-of-date information is a time drain. Our sequences facilitate improved first book metrics by automating cold outreach, providing value to customers via email, and highlighting who is reading and responding to our emails.
What is most valuable?
According to my experience, the best features Outreach offers are its helpfulness and effectiveness. It also offers a set of free trial and an intuitive, user-friendly interface. It offers sales engagement, revenue intelligence, and revenue operation functionality in a unified platform.
Outreach leverages automation and artificial intelligence to help revenue leaders decrease the inefficiency and ineffectiveness of go-to-market activities and personnel across the revenue cycle.
Outreach helps automate sequences and ensures consistent and timely customer engagement. I also appreciate that it provides clear analytics on opens, clicks, and replies to refine the outreach strategy. Additionally, the use of AI captures real-time meeting notes and action items, saving time and preventing missed details.
What needs improvement?
Outreach can be improved as analytics sometimes feel quite rigid. Customizing reports is quite difficult, and we often rely on other tools for reporting. The features of Outreach mobile app are still quite limited, and our traveling sales reps find it difficult to complete tasks or make calls, especially when using the mobile app.
For first-time users, the user interface is a bit complex. Features such as task views, sequence editing, and call logs are not always intuitive at first glance, but once one starts learning about them, they become intuitive and easy to use.
For how long have I used the solution?
I have been using Outreach for three years.
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
Outreach's scalability is quite good. It is my go-to tool for sales vertical, SDR, AI, and AMs. It has proven to be quite scalable.
How are customer service and support?
My organization handled user adoption and training for Outreach easily because the customer support was always supportive in case we had any issue. The customer support for Outreach is very unparalleled, supportive, proactive, and great.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I previously used Freshsales as a different solution.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that the price is very affordable and the setup was easy. The customer support has always been supportive in case we have any questions.
Which other solutions did I evaluate?
Before choosing Outreach, I evaluated other options such as Gong and Salesforce CRM Analytics.
What other advice do I have?
I need to update or maintain Outreach, and the process is straightforward. Outreach integrates seamlessly with other platforms and tools that we use besides Salesforce.
I manage data security and privacy with robust and secure features where Outreach provides top-notch security to our data, making it very secure. I have not experienced any challenges with user management or permissions in Outreach so far.
I switched from Freshsales to Outreach because once one becomes a user of Outreach, it becomes very easy to use and user-friendly. Outreach is also very cost-effective compared to Freshsales and other alternatives, and it has helped us achieve our marketing goals and reach out to more customers easily, improving my organization's productivity for the last five years.
The best advice I would give to others looking into using Outreach is to take advantage of the calling feature. I can select my phone number from multiple available options, call prospects worldwide, and have the entire conversation recorded for my reference. This feature is my go-to feature every day. The recordings help me analyze my sales pitch and draw conclusions from the conversation. Outreach is a good sales and marketing tool. I would rate Outreach nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.