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Apollo.io is used primarily for cold outreach, which I do not manage myself, and email campaigns to specific customer segments, which I do manage. A specific example of an email campaign I have managed with Apollo.io can be as simple as updating the customers I manage about my availability in the calendar, holidays, and reminders for specific tax purposes. The benefit is always having the ability to reach customers when needed without typing a new email for each customer. Templates can be created and adapted specifically for the needs of each customer.

The best features Apollo.io offers include the very simple ability to synchronize a new list of customers using a CSV document or Excel document. I can import and export to the CRM system, and for cold outreach, I can easily find leads by filtering by industry, seniority of the person, where they work, and company size, among all kinds of filters available.

Out of those features, I find that the most value is the ability to find leads and customers, but the one I use the most are specific campaigns to already existing customers. Informative campaigns include not only holidays but also new features that can be offered, reminders, and anything that needs to be communicated to customers.

Appollo.io has positively impacted my organization because before, I was relying on Excel tables and sending manual emails. This had two consequences: it took a lot of time, and there was a risk of sending the wrong email to the wrong person with the wrong name. That's a significant problem because it loses personalization, and customers do not deserve to receive the wrong email or know that mass emails are being sent. Customers must always be treated as if they were unique.

Apollo.io can be improved because, although they are trying hard, there are so many features that it is difficult to get onboarded and to understand how to use it. It takes several weeks to understand even simple workflows, so I would have valued support calls or someone explaining how to use it better, such as demo calls.

I have been using Apollo.io for about twelve months.

Apollo.io is stable for me.

Apollo.io's scalability is very high, and that is not an issue at all.

I did not previously use a different solution before Apollo.io.

I have not reduced employees, but I save a lot of time sending emails. Something that now takes one hour would have taken one week before.

My experience with pricing, setup cost, and licensing is that the pricing works on a credit system. For example, discovering a lead or discovering a person costs one credit or an amount of credits. Sending an email also consumes credits, so every action consumes credits, and all in all, it can consume quite a lot of credits and money. It's a pay-per-use model using credits and features.

Before choosing Apollo.io, I did not evaluate other options and went directly to Apollo.io.

The advice I would give to others looking into using Apollo.io is to be patient at the beginning with the UI because it takes time to learn. I rate this product nine out of ten.

Public Cloud

Other

I have been using Outreach for more than six months constantly. It is a daily part of my role while reaching out to prospects, and it is one of the pages where I constantly look up to.

I particularly use Outreach for two main use cases: first, for calling prospects on a day-to-day basis and creating tasks for my calls. Although it is not interconnected to our HubSpot right now, I have to manually manage the calling tasks. Additionally, there is the Kaia feature that I use consistently to understand outcomes and suggestions, as I primarily talk to folks in Southeast Asia. This feature is great for understanding what prospects say after the call ends, helping to reconfirm details due to potential language barriers. My daily outreach primarily revolves around cold calls, and I can view reports and dashboards for this.

I find Outreach interconnected with our CRM, allowing me to see a quick view of incoming emails. This is essential for the first touch point. I often log my calls, which is a great feature since it enables me to simply tag them as connected or meetings set, making it easy to locate prospects without having to hunt for their names again. I can manage everything efficiently since I have logged the call with an appropriate outcome. I also feel that I have yet to delve into the sequence feature, which allows me to set follow-ups over email, phone calls, and LinkedIn using the create sequence tab.

Regarding the AI feature, I find it about seventy percent accurate in summarizing what prospects say because people across Southeast Asia speak quickly in their languages and may mumble some words in English that are hard to recognize. It does a decent job, but I believe transcripts during calls would enhance the experience significantly.

In my opinion, the best features that Outreach offers include the ability to tag calls I am making, which eases a lot of my workflow, as I can see whom I connected with last year. The homepage dashboard also shows upcoming tasks related to calls, emails, and other engagements, enabling me to keep track of my daily activities.

The call tagging feature has significantly changed my workflow. It saves me a lot of time by helping me recall conversations with connections through the call disposition tab. The dashboard is intuitive and allows me to see upcoming tasks easily, so I can stay prepared and plan my day effectively to make sales happen.

I would like to emphasize the Kaia feature again. I previously mentioned that I would appreciate it if it could summarize call content in real-time, similar to closed-captioning, since it is sometimes difficult to understand participants from Southeast Asia during calls. Having an underlying caption would certainly help ease my workday.

Outreach has positively impacted my organization by enabling me to double the number of contacts I can engage with over calls, thereby allowing me to double my outreach effectively. Doubling my outreach has directly led to more meetings booked and consequently increased sales and other related metrics thanks to the higher volume of prospect interactions.

If Outreach could connect to LinkedIn, it would enhance my experience, allowing me to view prospects' roles within organizations and their tenure while I am on calls.

I have been working in my current field for more than one and a half years now, almost two years, and I have gotten the hang of what my role requires and what is actually needed in this particular field.

I find Outreach to be stable in my experience. I have not encountered any issues with downtime or reliability.

Outreach's scalability is great, and it handles increasing users and data well within our organization.

I have never interacted with customer support for Outreach, so I cannot comment on that experience.

I previously used HubSpot because it does not support calling to Southeast Asia, which prompted my switch to Outreach.

I have not seen a return on investment in a quantifiable manner, as I am not able to share relevant metrics such as time saved or more meetings booked.

My experience with pricing, setup costs, and licensing is limited, as I am just the end user and do not manage those aspects.

I did not evaluate other options before choosing Outreach.

My advice for others considering Outreach is to definitely choose it. It is a great tool for sales teams to stay organized and efficiently plan their days to achieve more meetings. I would rate this review nine out of ten.

I would not know how Outreach is deployed in my organization. I am not informed about whether it is on public cloud, private cloud, hybrid cloud, or on-premises.