There are many and various use cases. Some use it internally for inter-department analytics, sales analytics, campaign management, and sentiment analysis.
Technical Architect - Sr. Manager at Axtria - Ingenious Insights
Robust visualization, a functional UI, and it integrates well
Pros and Cons
- "The most valuable feature is the richness of its visualization and from a self-service standpoint, the ease of use."
- "The data processing in Tableau is pathetic compared to Qlik."
What is our primary use case?
What is most valuable?
The most valuable feature is the richness of its visualization and from a self-service standpoint, the ease of use.
The interface is fine. The functionality in the UI front is good as well.
It integrates easily.
From a UI visualization standpoint, I think it's pretty robust.
What needs improvement?
The data processing in Tableau is pathetic compared to Qlik.
In Qlik, I can replace my ELD layer for an application. This can't be done in Tableau.
The initial processing of data in Tableau takes a lot of effort.
If there could be a feature that a particular visual can be exported or just the data behind the particular visual can be exported in one single click, just one button on a visual and it exports the relevant data out to Excel or a CSV output, that would be good.
For how long have I used the solution?
I have been using Tableau since 2014, maybe even before that.
Buyer's Guide
Tableau Enterprise
July 2026
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What do I think about the stability of the solution?
It's pretty stable.
What do I think about the scalability of the solution?
It's decently scalable. I have been able to scale it pretty easily.
How are customer service and support?
Technical support is good. On a scale of five, I would say four.
How was the initial setup?
The initial setup is neither straightforward nor complex.
What's my experience with pricing, setup cost, and licensing?
Pricing is not bad. It's competitive.
What other advice do I have?
I'm a BI Architect.
My recommendation for this solution would depend on the use cases.
I would rate Tableau and eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Chief SAP - ICT (Digital & IT) at a energy/utilities company with 1,001-5,000 employees
Great for following KPIs, good performance and good for presentations
Pros and Cons
- "The solution makes for very productive and really informative decision making. It can lead the whole business and build a strategy across whole working departments."
- "Tableau is undisputedly the number one analytical product in the world."
- "The cost of owning the solutions from Tableau is much higher compared to any other analytical solutions."
What is our primary use case?
We have been using Tableau for all sorts of analytical tasks. When I was having an ERP SAP practice, we used SAP analytical tools and IBM Cognos plus Tableau for dynamic display session purposes. Tableau ended up being the best solution. That is why we moved over to Tableau. We predominantly implement and use Tableau.
How has it helped my organization?
It's a pure data platform. Everyone relies on Tableau. Our departmental meetings and reports for monthly meetings and reviews happen live on Tableau. We can prepare all of our KPIs on it. In fact, all of our KPIs can be placed onto one single screen and divided into nine tiles that can be further divided.
We can easily review and define all of our KPIs. The data is perfectly validated. It allows us to run corporate and board presentations purely on Tableau's visualization center.
What is most valuable?
It's an extremely good product with respect to performance and analytics.
All the transactions that are happening are happening in SAP and some of the solutions are in Oracle as well. The combination, the data extraction which is filtered into authenticated, validated financial data, sales data, material data, etc, into Tableau platform is very useful for us.
The solution makes for very productive and really informative decision making. It can lead the whole business and build a strategy across whole working departments.
What needs improvement?
The licensing costs of Tableau are on the higher side and probably if you wanted more adaptability in usage across business divisions you need to have more reasonable pricing of licenses of Tableau. Tableau is a standalone product. That is a disadvantage.
Due to the fact that it is a standalone product, it has to extract the data from other ERP systems or other bespoke systems and other data systems, etc. If you have big data systems and you have got other informed decision-making tools and the data is being extracted into Tableau it is dependent on many other platforms.
In contrast, if you use SAP vertical data systems and you have SAP's Data Hub, etc., then everything is vertically integrated. The whole data pipeline is vertically integrated and there is a visualization screen right there as well. Therefore, you don't normally have to go for a separate integration process altogether or need a data extraction solution.
In the end, Tableau has got two or three disadvantages in the sense that it is not a seamlessly integrated platform, end-to-end platform. It's purely a standalone reporting tool. On top of that, the licensing cost is extremely on the higher side. Thirdly, IT divisions probably are a little bit hesitant to use Tableau due to the fact that separate training is required, and separate skill sets are needed to develop everything.
The cost of owning the solutions from Tableau is much higher compared to any other analytical solutions.
For how long have I used the solution?
We've used Tableau for the past two and a half years or so.
How are customer service and technical support?
Technical support is okay. It depends on the countries. I was in Australia for some time and there the support is much better than in India. This is probably due to the fact that a number of users are struggling with it and you get delayed support here. It's better to use Tableau proactively and develop a center of excellence in our organization. That is what I did and it helped us out a lot. I don't have any complaints about technical support per se.
Which solution did I use previously and why did I switch?
Tableau is undisputedly the number one analytical product in the world. I have given a long presentation to management and the CEO about what differentiates Tableau over other products such as Cognos and Hyperion, SAP, etc. Lumira also is a strong contender, however, Tableau is way ahead because of the dynamic reporting that is possible and the whole virtualization that is very easy to produce, or reproduce. The business users themselves enjoy working on Tableau much better than other solutions like SAP, Cognos, Hyperion, etc.
What's my experience with pricing, setup cost, and licensing?
The pricing of the solution is a bit high.
What other advice do I have?
We're only customers. We don't have a business relationship with the company.
We have not moved to the cloud so far with this product. Only SAP Ariba is on the cloud. The rest of our solutions, all analytical solutions, are on-premise solutions only.
Businesses should know what exactly they can do with Tableau. It's not just a visualization center or dashboard. You can contact a lot of assets that are in use - such as institutional analytics, predictive analytics, and prescriptive analytics. It can integrate with any artificial intelligence learning solutions and analytic solutions. That is where big data analytics play an important role. Modern business is more focused on all sorts of big database analytical solutions, especially for retail and other larger CRM business.
A company needs to decide answers to questions such as "how do you extract data?" or "Which department wants what data?". They would definitely need to have an initial, extremely focused approach of implementing it, with the full participation of the business teams. That is how a successful Tableau implementation needs to happen. However, it doesn't end there. You also need to educate business users or corporates on the solution as well.
Tableau is an extremely good product. I'd advise other users to use all aspects of and take advantage of its capabilities. Tableau has many licensing products available and a whole analytical model should be under one platform rather than going for bits and pieces from Oracle, IBM, SAP, Microsoft, etc. Tableau is undisputedly the leader of the whole analytical solution and it should remain so only because it should have a larger use phase.
The training of Tableau is good, however, users should be aware that the consultants' availability across various countries is limited. I'm from Bangalore and if I need a Tableau consultant it's very difficult to locate one. You can, however, often find freelancing consultants. They can also get the job done.
Overall, I'd rate the solution seven out of ten.
There are so many solutions on the market. Primavera solution is a project management software. There is no product that can beat Primavera in the project management functions so you have many such project management products, SAP Project Manager, Product and Portfolio management is there, Microsoft Project is there. There are other Oracle project management solutions out there and then Primavera is there.
When Oracle purchased this solution, the popularity of Primavera died out. I've personally stopped recommending that particular product. There are others that cost less, so why use that one?
Tableau should learn from Primavera, and ensure it builds its user base and market its abilities so that corporates understand the depth and breadth of its usage. Many only use 10-20% of its capabilities. It's the duty of Tableau to ensure potential use cases are advertised and more information is disseminated to corporates to help them understand how it can benefit them and why that should adopt it.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Tableau Enterprise
July 2026
Learn what your peers think about Tableau Enterprise. Get advice and tips from experienced pros sharing their opinions. Updated: July 2026.
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Director of Development at Strat-Wise Consulting
Tableau provides very fast interactive visual analysis.
I do use both Tableau and QlikView. Although very different, I really like both solutions. They belong to the new BI generation known as Interactive Visual Analytics.
In my opinion, QlikView has a more intuitive interface for regular users or executives that are not technical experts but the development side is a little more complex. Up to version 12 QlikView did not provide drag & drop features.
If a user wanted to see something not included in the application the new object had to be created by a power user or developer because Qlikview's scripting has somewhat of a learning curve.
On the positive side, QlikView's scripting is a great asset as it functions as an ETL allowing the integration of hundreds of different data sources into the same visual app.
Another feature that’s extremely useful is Qlik’s proprietary Associative Model that allows the users to visualize data relationships that exist as well as those that do not.
Tableau on the other hand is a lot easier to use for developers, analysts or power users who need to connect, manipulate and visualize data rather quickly. While this makes Tableau a better fit for the more analytical crowd, it may not be as appealing or intuitive to the regular or casual business users as QlikView is.
Tableau has full pivot, drag & drop and drill down capabilities that are great for developers or power users. They can rotate measures and dimensions and graph them instantly using visualization best practices as suggested by the "show-me" feature.
Tableau’s provides a forecasting function and the capability to connect with the open source statistical program R to include predictive modeling.
Tableau includes a Data Interpreter that makes data cleansing, column splitting and crosstab pivoting very intuitive. Tableau’s latest versions allow joining tables from different data bases and have included the hyper data engine that provides 5 times faster query speeds.
The latest version includes "relationships" with an algorithm that makes
the necessary data connections automatically with no need to perform joins or add Level of Detail scripts (LOD) to eliminate duplicates. However one can still create joins to override relationships if for some reason it was necessary.
Also when opening older files containing joins they are kept under a
"migrated data base" or the migrated joins can be deleted to be replaced with simpler automatic relationships. Tableau releases updated versions once a quarter.
Both Tableau and Qlik continue to be excellent. They are positioned at the top of the leader's quadrant in Gartner's 2022 Magic Quadrant report for BI and Analytics platforms.
In my experience the choice depends on the fit with the company culture and the users' profile.
Qlik introduction of their new platform called “Qlik Sense” provides intuitive drag & drop functionality to create visualizations. At this point Qlik Sense Desktop is free for personal and small group of cloud business users that need to easily develop analytic applications on their own - with virtually no IT intervention.
Recently Tableau has moved to a subscription based model but still offers free products: Tableau Public and Tableau Reader to ease the user entry process.
It certainly seems like Qlik Sense is an attempt to regain some of the impressive growth Tableau has enjoyed during the last few years playing in the truly self-service visual BI segment.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Software Developer at a tech services company with 201-500 employees
An easy-to-deploy tool that performs well and enables users to create visualizations easily
Pros and Cons
- "The product’s performance is better than other tools."
- "Creating empty extracts is not easy."
What is most valuable?
The product’s performance is better than other tools. The working speed is good. Creating visualization on Tableau is somewhat easier than other tools.
What needs improvement?
The product has some limitations. Creating empty extracts is not easy. We faced some issues in the initial phase. Creating extracts side by side with multiple lines is not possible in Tableau. This feature is available in Power BI.
If we want to make any changes to the server, we must have the Administrator role. The product should also allow users with Explorer roles to make these changes.
For how long have I used the solution?
I have been using the solution for the past three and a half years.
What do I think about the stability of the solution?
The tool is stable.
What do I think about the scalability of the solution?
The tool is scalable. Around 50 people are using the product in our organization. Everyone knows about the product. We have around seven administrators. The number of administrators varies based on the project and tasks.
How are customer service and support?
The technical support is good. I raise a ticket in Tableau Community if I get stuck at any point. I can get the solution easily from the community.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I am also using QuickSight. When we create multiple visualizations and multiple sections using Tableau’s dashboard, the way of executing the visualization is quicker in Tableau compared to other tools. We can pull millions of data and create millions of tables. Apart from the performance issue, compared to other tools, the product provides the best and most advanced features.
How was the initial setup?
The initial setup is easy. The time taken for deployment depends upon the data, the visualization, the types of reports, and the number of cards.
What other advice do I have?
We are also learning to use other tools. It is beneficial to learn Tableau. It will help us in the future. Overall, I rate the solution a ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CEO at a tech services company with 1-10 employees
With a straightforward initial setup phase in place, the tool is useful for businesses to analyze their sales and service inventory
Pros and Cons
- "Tableau's initial setup was straightforward."
- "I don't have the ability in Tableau to create a tooltip and see the picture of a piece of jewelry or watch that is a best seller."
What is our primary use case?
I use Tableau in a jewelry company to analyze sales and service inventory.
What is most valuable?
I can't comment on the valuable features of Tableau. I am familiar with some of the other tools, but I can't point out one specific big feature of Tableau.
What needs improvement?
A specific thing in Tableau is that I have looked at how to add pictures to the reports. I don't have the ability in Tableau to create a tooltip and see the picture of a piece of jewelry or watch that is a best seller.
For how long have I used the solution?
I have been using Tableau for over five years. I don't remember the version of the solution I am using, but I feel it is the upgraded version. Maybe the server is not the latest one, which might be behind by a year. I am a customer of the solution.
What do I think about the stability of the solution?
Tableau does break down a little bit. The server version of Tableau doesn't allow you to see what is going on, making it a part of Tableau that is not great. Tableau's server version doesn't provide the ability to extract the information to see why the reports or dashboard didn't run properly. When you refresh in Tableau, you can't see what it's doing, and nothing happens since it doesn't show you what's going on, and then Tableau gets fixed all of a sudden.
What do I think about the scalability of the solution?
One of my biggest problems is getting all the users to use Tableau, but that's not a specific problem of the tool alone since it is one of the most common problems among BI tools.
I only have ten Tableau licenses that are used in my company.
How are customer service and support?
I have only sought some local support within Israel for Tableau. The only way to solve the problems in Tableau is through checking on forums.
How was the initial setup?
Tableau is deployed on-premises.
Tableau's initial setup was straightforward. When you need to make complicated dashboards, that can be very difficult in Tableau, but the initial setup was very quick. Connecting the data sources was very easy in Tableau.
What's my experience with pricing, setup cost, and licensing?
The pricing for Tableau is the same as the other products in the market. I haven't checked Tableau's price recently, but I don't think it is a factor when choosing the tool.
Which other solutions did I evaluate?
Before choosing Tableau, I had checked QlikView, which is now Qlik Sense, and I preferred the way Tableau works over Qlik Sense. Tableau made me feel independent and not dependent on programmers, making it more user-friendly.
What other advice do I have?
I would look at Microsoft Power BI. I am unsure if I would push Tableau since it is not a widely used tool. I don't know if others in the field of jewelry use Tableau.
Overall, I rate the solution between a seven and eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Business Intelligence Analyst at a government with 10,001+ employees
User-friendly, useful report publishing, and trial version available
Pros and Cons
- "Tableau's most valuable features are user-friendliness and have a connection between multiple source systems. You can publish a report by using Tableau Public and there you can make your data online, not only batches of data, you can use it as an online analytical tool."
- "There are more than a powerful tool in the market, such as Microsoft BI."
- "The price of Tableau could improve."
What is our primary use case?
I have used Tableau to generate visualizations to calculate system trend analysis for business.
How has it helped my organization?
Tableau has been very helpful to give a high level of insight into our business.
What is most valuable?
Tableau's most valuable features are user-friendliness and have a connection between multiple source systems. You can publish a report by using Tableau Public and there you can make your data online, not only batches of data, you can use it as an online analytical tool.
What needs improvement?
There are more than a powerful tool in the market, such as Microsoft BI.
For how long have I used the solution?
I have used Tableau within the last 12 months.
What do I think about the stability of the solution?
Tableau is a stable solution.
What do I think about the scalability of the solution?
I have found Tableau to be scalable.
I would recommend this solution for large enterprises.
How are customer service and support?
I have not contacted technical support. However, after reading many reviews others have found the support to be good.
How was the initial setup?
The setup and deployment of Tableau are very easy. I did not have a problem.
What's my experience with pricing, setup cost, and licensing?
The price of Tableau could improve. The license is too expensive.
There is a 14-day trial version available to those who want to try it.
What other advice do I have?
I would recommend Tableau, but if any organization wants to use it, they can see if the solution fits their business requirement. There is a very competitors market and with a low price. Those wanting to use this solution need to study the requirements to know which repository to use.
I rate Tableau a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director at Decision Science
Data is easily understood at all levels of the company
Pros and Cons
- "Partner support is very good."
- "Do not hesitate to implement Tableau; you will not regret it if you are looking for a visualization and discovery tool."
- "Tableau is a company that does not respect partners."
What is our primary use case?
Creates data visualization for final users, then shares these visualizations throughout the entire company.
We offer Tableau as a product. As a partner, we recommend it to our customers. We use it internally to manage all our KPIs and services, so we also use it as a customer.
How has it helped my organization?
- Data is easily understood at all levels of the company.
- Business insights are shared across various departments.
- They allow you to quickly mount decision scenarios, and point you in the right direction of issues.
What is most valuable?
- Its ease of use and ability to convert drag and drop gestures into queries.
- The ability to create complex calculations.
- The completeness of things you can do.
- It has a very nice dashboards.
- You do not need a technical background to fulfill your business needs.
What needs improvement?
- Conditional formatting could be an interesting feature to provide to final users. It is a long-term request of our users.
- The data preparation/blending options are very basic. They could be improved.
- More willing to hear customer/user suggestions.
For how long have I used the solution?
Five to ten years.
What do I think about the stability of the solution?
No stability issues. I never had it crash my computers. The stability is awesome.
What do I think about the scalability of the solution?
It can be achieved, but it is not what most companies focus on. You can have a huge server with core licenses. You can have a lot of users using and consuming information and dashboard use it continuously, but the thing is to still have a PC or text components, which is the weakest link in the chain.
Scalability may be good. Not awesome, but good.
How are customer service and support?
Tableau's support could improve.
Partner support is very good.
In five years, I have been working with Tableau. I have used technical support only one time. They did not complete what I needed. I figured out the solution myself, but I understand this may be due to my own expertise. However, in general, our customers are very satisfied with the support.
I would rate technical support as an eight out of 10.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I used Cognos, BusinessObjects, and QlikView. I switched because of the paradigm change to self-service capabilities and ease of use.
We also have a lot projects to change previous tools. For example, we replaced six Enterprise QlikViews in six different companies which had been working there for six or seven years.
How was the initial setup?
The initial setup is very simple and the deployment is easy. Both tools (Desktop & Server) have a very simple wizard.
The typical installation from Mexico to Argentina, which is the market that I serve, is very easy to perform.
What about the implementation team?
Both. Expertise on this tool is very high throughout all of the Tableau ecosystem.
What was our ROI?
It is very high, but it requires a data preparation/blending tool.
What's my experience with pricing, setup cost, and licensing?
Tableau's licensing is pretty straightforward and simple.
However, Tableau is a company that does not respect partners. Tableau is a company that overlaps and steps onto the partners' total deal. We had a very good example in Panama with one of the biggest companies in the country. They stepped in without notice, without having a partner laid out. The company turned down the deal and took it another year and a half to resurface. Finally, when it was close to closing, Tableau stepped in and messed it up. That is a common behavior of the boss company in Latin America.
Which other solutions did I evaluate?
Power BI, which was in its early stages at the time, but now sprawling across Latin America. Yellowfin, who we are a partner with now. We are now looking at Birst.
We chose Tableau because they were the whole package at the time.
What other advice do I have?
Do not hesitate to implement Tableau. You will not regret it if you are looking for a visualization and discovery tool.
Most important criteria when selecting a vendor:
- Customers' experiences
- Transparency
- The financial stability of the company.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer. My company is a Tableau Partner.
Expert Analyst at a tech services company with 501-1,000 employees
Simple interface, user-friendly, and good support
Pros and Cons
- "Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard."
- "When you create new fields in Tableau and you enter the formulas, there is a new small window that is there in the interface. You can enter the calculated fields, it could be more user-friendly. At this time it is limited and hard to understand at the beginning. The fields should be easier to use, such as in Microsoft Excel. You can have a difficult time understanding what to do in the fields, you end up doing trial and error to figure it out."
- "The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive."
What is most valuable?
Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard.
What needs improvement?
When you create new fields in Tableau and you enter the formulas, there is a new small window that is there in the interface. You can enter the calculated fields, it could be more user-friendly. At this time it is limited and hard to understand at the beginning. The fields should be easier to use, such as in Microsoft Excel. You can have a difficult time understanding what to do in the fields, you end up doing trial and error to figure it out.
For how long have I used the solution?
I have been using Tableau for approximately seven years.
How are customer service and support?
Tableau has a good online community that I used for support hat is very good.
How was the initial setup?
The initial setup of Tableau is relatively simple. For new users of the solution, it is easy for them to grasp. You need to understand how to connect to the Oracle or SQL Server, having knowledge of databases will make the process easier.
What's my experience with pricing, setup cost, and licensing?
The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model.
Which other solutions did I evaluate?
I have evaluated Microsoft BI.
What other advice do I have?
My advice to others that are wanting to implement this solution is for them to use use the online community. There are many good resources, and examples for implementing solutions. There is plenty of support.
I rate Tableau a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Educator at a university with 11-50 employees
Automatically shows charts for the related data that I choose
Pros and Cons
- "Tableau will automatically show charts for the related data that I choose, making it very easy to use."
- "In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI."
What is our primary use case?
I use Tableau for the ability to use the sheets/histories, dashboards, and various charts (some with GPS locations). I am also able to publish reports to my own server.
What is most valuable?
Tableau will automatically show charts for the related data that I choose, making it very easy to use.
What needs improvement?
In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI.
I also think that the trial period should be extended. It is currently only twenty-one days which is a short amount of time to get acquainted with the solution.
Which other solutions did I evaluate?
We looked at Power BI and realized that would would need some experience to use this solution since it will not automatically pair a chart with the data that it is related to.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Analyst at a tech services company with 11-50 employees
A flexible product that makes it easy to do a lot of things and comes with great support
Pros and Cons
- "It is so easy to do a lot of things; there is a lot of flexibility and creativity in this product, and in other products, you don't have this flexibility."
- "I would like Tableau Prep to be integrated with Tableau Desktop. I would also like more customizations for tables."
- "It is complex to deploy if you work in a test environment."
What is our primary use case?
We are a consultant, and it is our main product for consultancy.
It is deployed on the cloud as well as on-premises.
What is most valuable?
It is so easy to do a lot of things. There is a lot of flexibility and creativity in this product. In other products, you don't have this flexibility.
What needs improvement?
I would like Tableau Prep to be integrated with Tableau Desktop. I would also like more customizations for tables.
Its setup should be simple. It is complex to deploy if you work in a test environment.
For how long have I used the solution?
I have been using this solution for four years.
What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is easy to scale. It is suitable for small, medium, and large enterprise
How are customer service and support?
Their technical support is great.
How was the initial setup?
It is complex. If you work in a test environment, it is complex to deploy. It should be more simple. You need someone who can help you with deployment.
What's my experience with pricing, setup cost, and licensing?
It is reasonable based on what it offers.
What other advice do I have?
I would advise following Tableau Blueprint in your deployment. There are guidelines that will help you.
I would rate it a nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
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