Pardot Reviews

With Pardot B2B Marketing Automation, we're able to nurture leads to provide sales with their own marketing and communication "assistant".

It provides our senior executives with reports, dashboards, and visibility of the sales process to help them run the business. This is real-time information at their fingertips they can use to make on-the-spot, strategic decisions that significantly impact business.

The reporting features of the Pardot system could be improved to provide better and more data.

We've been using it for three-and-a-half years in conjunction with Marketing Cloud, including Data.com and Pardot Marketing Automation.

We've had no issues with deployment.

It's been very stable.

There are no issues scaling it.

Technical support is excellent. We have Salesforce Premier support.

We used a locally-produced CRM system. Salesforce’s constant innovation and ecosystem, not to mention that it meets every single one of our needs, made us choose that solution.

It was relatively complex to set up. Designing the platform that paralleled our sales process required a consulting partner to help with that.

A vendor-partner helped with the implementation.

Our ROI is huge, not just in cost avoidance, but also in increased sales.

Make sure you map out your sales process. Determine what is important for you, and make any process improvements before implementing the platform. You should always make the platform fit your process instead of the other way around. And work with an implementation partner.

It has made email marketing quicker and easier, as we moved away from a clunkier system.

Campaign building and form builder.

List building.

No issues. Stability has been fine.

No issues.

Technical support has been quick and helpful every time. I highly rate it.

We switched away from Marketo, because this solution was cheaper and better connected with our Salesforce product.

It was straightforward.

We brought in a consultant to make the switch for us.

Make sure you do not pay for features that you may not need.

We evaluated Eloqua.

Set it up right the first time and connect it to any other platforms that you may want to use.