What is our primary use case?
I managed Pure Storage in my previous organization for various clients. We had clients from multiple domains, such as the financial domain, the automotive sector, and the banking industry. These customers had three different types of applications using Pure Storage. One of them was the Oracle Database with high throughput and low latency requirements.
The second one had time-sensitive functions, where a two-millisecond delay was acceptable but a five-millisecond delay was not. It required indexing and low latency.
The third type of use was hosting a virtual infrastructure, such as VMware VMs. These are the three areas where people used Pure Storage, specifically FlashArray storage, in their environment.
How has it helped my organization?
They offer a cloud-based solution where in one pane, you can see the entire cluster or Pure FlashArray Storage, even if it is spread across two locations such as America and Europe. You can do health checks to see how your storage is performing and what capacity is being used. You can also generate a report. If one of your clusters is having a capacity or load performance issue, from the Pure portal, you can do a simulation of future capacity. You can also check what kind of workload you want to have on a particular cluster. Based on that, it will tell you whether the upgrade is feasible or not. You can figure this out yourself through the portal as a user. You do not need to reach out to an account manager or a salesperson for that.
It provided simplicity. There was also the option to upgrade the storage cluster every three years. When older technology was becoming obsolete for a client, Pure Storage provided an upgrade path with minimal cost, specifically for controller upgrades. During that project, my interaction with Pure Storage facilitated the transition from an M50 to an X50 controller, which comes in the high-performance category. This feature demonstrates the adaptability and forward-thinking approach of Pure Storage.
It took our clients about a week to realize its benefits. It helped clients decrease their organization’s storage footprint. With the NVMe technology, the footprint was reduced. They were also able to save a lot of rack space and physical space along with the electricity usage.
What is most valuable?
In one of the organizations, people were having issues with the VDI infrastructure. Their data was hosted on a VMware platform, and the backend of those virtual machines, the VDI, was on Pure Storage. Something went wrong in the virtual infrastructure, and they were having long latencies. People were getting disconnected from their virtual infrastructure. At the time, I discovered that the best features of Pure Storage are their support and analytics. Pure Storage and VMware were connected through the SAN infrastructure. I got an email from Pure Storage saying that there is something wrong with one of the hosts. There is a CRC error, which means that there is something wrong at the hardware level. When people were complaining about this issue, I correlated that email and checked that particular VMware host. I realized that the information that I got from Pure Storage almost three days ago was correct. I could fix the issue in 15 minutes. They proactively tell you about the potential issues in your infrastructure.
They have a very good support system, and the GUI is also very intuitive.
What needs improvement?
Based on my experience with various technologies like EMC, NetApp, and Pure Storage, one area for improvement is compliance certifications. NetApp excels in this area, particularly in the American Army or defense sector, where NetApp has approval, whereas others are striving to achieve the same. NetApp also delivers security, ransomware protection, and scale-up capabilities more effectively. These are the areas for improvement.
For how long have I used the solution?
As an admin, I started working with Pure Storage in 2016, and I was working with it till last year.
What do I think about the stability of the solution?
Pure Storage had operational challenges between 2016 to 2018, impacting perceived reliability. I encountered instances where the entire cluster went down due to workload and throughput issues. We were considering alternative solutions like EMC, but I noticed improvements in later projects and encountered no incidents. This indicates a significant improvement in stability over time.
What do I think about the scalability of the solution?
Our clients were enterprises with a very large footprint with multiple petabytes. A big banking client had around 300 petabytes of data on Pure Storage.
I led a team of 11 system administrator engineers while also serving as a Subject Matter Expert (SME) for this technology in India, specifically in Bangalore and Pune. The U.S. team had around the same number of staff, adding up to approximately 30 team members, including managers.
How are customer service and support?
I would rate their customer support a nine out of ten. It is definitely one of the best.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I have worked with various technologies such as EMC, NetApp, and Pure Storage. One of the clients transitioned from a larger reliance on EMC technologies such as VMAX, PowerMAX, and VNX to focusing solely on Pure Storage for SAN infrastructure and NetApp for NAS infrastructure. This strategic shift, established around 2017, reduced their data center technological variety to just Pure Storage and NetApp, highlighting the evolution of their approach.
Deciding on a solution can be challenging. FlashArray technology is maturing, with options based on the infrastructure and user preference. The minimal learning curve makes it a recommended choice. I have extensive experience with NetApp and Pure Storage, and I can confidently endorse both technologies, as they have been significant in my professional life. Their performance is pretty similar, but NetApp leads in scalability. Pure Storage is also more expensive than NetApp.
Both companies are working on sustainability and reducing their footprint. They both are doing well in this area.
How was the initial setup?
Installation is notably simple for Pure Storage. Their technology is devoid of complexities. Once you understand their technology, managing it becomes convenient and efficient.
An on-prem implementation can take months because of multiple points or multiple decisions. You have to work with your solutions partner or the sales, presales, and accounting team.
In terms of maintenance, they have a release every year or six months. We had to do those upgrades.
What was our ROI?
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage. The initial investment, especially in the first year, could be high due to the hybrid workload and spinning disks, but over three to five years, it reduces.
What's my experience with pricing, setup cost, and licensing?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex. There is not a straightforward answer.
What other advice do I have?
Pure Storage is a leader in FlashArray Storage technology. They excel in terms of technology and support but lack the broad ecosystem required for diverse client needs. Pure Storage caters well to niche clients, especially in FlashArray storage technology, but it may not meet the needs of object storage clients.
Overall, I would rate Pure Storage FlashArray an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner