HubSpot Marketing Hub vs Pardot vs Percolate comparison

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HubSpot Logo
3,359 views|2,068 comparisons
89% willing to recommend
Salesforce Logo
1,633 views|639 comparisons
88% willing to recommend
Percolate Logo
71 views|25 comparisons
100% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between HubSpot Marketing Hub, Pardot, and Percolate based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
769,065 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "Have sufficient content before signing up for the 30-day trial."
  • "We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
  • "I believe an individual license costs $50 per month."
  • "HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
  • "The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
  • "HubSpot Marketing Hub is less expensive than one of its competitors."
  • "HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
  • "At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
  • More HubSpot Marketing Hub Pricing and Cost Advice →

  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • "It is a competitively priced product, considering what it provides."
  • More Pardot Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really… more »
    Top Answer:In terms of drawbacks, I've found that HubSpot Marketing Hub lacks in-depth analytics and reporting features and… more »
    Top Answer:We mainly use HubSpot Marketing Hub for creating email marketing campaigns, which it's pretty effective at. We've… more »
    Top Answer:The solution can be easily integrated with Salesforce.
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range… more »
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of… more »
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    Earn 20 points

    Ranking
    2nd
    Views
    3,359
    Comparisons
    2,068
    Reviews
    12
    Average Words per Review
    390
    Rating
    8.2
    6th
    Views
    1,633
    Comparisons
    639
    Reviews
    3
    Average Words per Review
    420
    Rating
    7.3
    Views
    71
    Comparisons
    25
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Learn More
    Overview
    HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.
    Sample Customers
    Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
    Arketi Group
    GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
    Top Industries
    REVIEWERS
    Marketing Services Firm25%
    Media Company19%
    Venture Capital & Private Equity Firm6%
    Security Firm6%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company5%
    Real Estate/Law Firm2%
    Retailer2%
    VISITORS READING REVIEWS
    Educational Organization64%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    VISITORS READING REVIEWS
    Educational Organization65%
    Financial Services Firm7%
    Computer Software Company7%
    Legal Firm5%
    Company Size
    REVIEWERS
    Small Business69%
    Midsize Enterprise14%
    Large Enterprise17%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise75%
    Large Enterprise14%
    REVIEWERS
    Small Business31%
    Midsize Enterprise31%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise67%
    Large Enterprise18%
    Buyer's Guide
    Marketing Automation
    April 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
    769,065 professionals have used our research since 2012.