HubSpot Marketing Hub vs IBM Watson Campaign Automation vs LeadSquared comparison

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HubSpot Logo
3,359 views|2,068 comparisons
89% willing to recommend
IBM Logo
391 views|199 comparisons
100% willing to recommend
LeadSquared Logo
424 views|275 comparisons
66% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between HubSpot Marketing Hub, IBM Watson Campaign Automation, and LeadSquared based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
769,065 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "Have sufficient content before signing up for the 30-day trial."
  • "We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
  • "I believe an individual license costs $50 per month."
  • "HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
  • "The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
  • "HubSpot Marketing Hub is less expensive than one of its competitors."
  • "HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
  • "At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
  • More HubSpot Marketing Hub Pricing and Cost Advice →

    Information Not Available
  • "I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
  • "The license is paid yearly, and it is about 30 euros per month per user."
  • More LeadSquared Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really… more »
    Top Answer:In terms of drawbacks, I've found that HubSpot Marketing Hub lacks in-depth analytics and reporting features and… more »
    Top Answer:We mainly use HubSpot Marketing Hub for creating email marketing campaigns, which it's pretty effective at. We've… more »
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    Top Answer:The price is per user and if you've got 10 users, it's all right, it's not that expensive. It's okay. However, if you… more »
    Top Answer:There may be some features regarding holidays which are missing in the product that could be added in the future. It… more »
    Ranking
    2nd
    Views
    3,359
    Comparisons
    2,068
    Reviews
    12
    Average Words per Review
    390
    Rating
    8.2
    13th
    Views
    391
    Comparisons
    199
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    8th
    Views
    424
    Comparisons
    275
    Reviews
    2
    Average Words per Review
    430
    Rating
    7.5
    Comparisons
    Also Known As
    IBM Marketing Cloud, IBM SilverPop
    Learn More
    Overview
    HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
    LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
    Sample Customers
    Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
    The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
    Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
    Top Industries
    REVIEWERS
    Marketing Services Firm25%
    Media Company19%
    Venture Capital & Private Equity Firm6%
    Security Firm6%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company5%
    Real Estate/Law Firm2%
    Retailer2%
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company21%
    Educational Organization9%
    Real Estate/Law Firm9%
    Manufacturing Company9%
    Company Size
    REVIEWERS
    Small Business69%
    Midsize Enterprise14%
    Large Enterprise17%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise75%
    Large Enterprise14%
    No Data Available
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise23%
    Large Enterprise50%
    Buyer's Guide
    Marketing Automation
    April 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
    769,065 professionals have used our research since 2012.