Paessler GmbH vs ServiceNow

Paessler AG develops and sells network management and network monitoring software. The company was founded by CEO Dirk Paessler in 1997 and offers freeware and commercial software for system administrators. In 2014 Paessler AG grew sales by 40 percent in the US and Canada, with worldwide sales growing 32 percent. The reseller rate in the US and Canada grew 116 percent due to 64 new registered partners.

ServiceNow is a platform-as-a-service provider of enterprise Service Management software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a platform for forms-based workflow application development and thus competes with SaaS/PaaS providers such as Salesforce.com's Force.com offering. Slootman has specifically indicated this as a key corporate strategy in press interviews and keynotes at the ServiceNow user conferences called Knowledge.