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Software Test Manager at ISUZU
Real User
Top 10
Nov 1, 2023
An easy-to-use and user-friendly solution that can be used for CRM marketing and customer support
Pros and Cons
  • "Salesforce is very easy to use, and anybody who is new to Salesforce can learn it very quickly."
  • "The solution’s performance could be improved."

What is our primary use case?

Salesforce is used for CRM marketing and customer support. If any customer approaches us, browses the company website, or participates in any of the sales events, we add the potential customer details, and then we follow up with them. If the customer shows interest and purchases anything, they become an actual customer.

Customer billing is also done in Salesforce. We primarily manage all the customer-related information, like what products were bought by the customers and what products they are currently keeping. We also use Salesforce for support, marketing, and product recalls.

What is most valuable?

The most important features of Salesforce are the look and feel and the customization. Salesforce is very easy to use, and anybody who is new to Salesforce can learn it very quickly. Salesforce has a lot of features from a customer 360 point of view, including what is happening with the customer and what happened in the past. Compared to any other CRM-related products, Salesforce is very user-friendly, and it has a lot of fantastic features.

What needs improvement?

The solution’s performance could be improved.

For how long have I used the solution?

I have used Salesforce for around three years.

Buyer's Guide
Salesforce
February 2026
Learn what your peers think about Salesforce. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
885,264 professionals have used our research since 2012.

What do I think about the stability of the solution?

Salesforce is a very stable solution.

I rate Salesforce a nine out of ten for stability.

What do I think about the scalability of the solution?

Since it's a cloud product, there are no issues with the solution's scalability and adding more users. Around 40 users use the solution in our organization.

I rate Salesforce a nine out of ten for scalability.

How are customer service and support?

Salesforce provides excellent technical support.

Which solution did I use previously and why did I switch?

I simultaneously use Microsoft Dynamics 365 for finance, supply chain, and HR modules.

How was the initial setup?

I rate Salesforce an eight out of ten for the ease of its initial setup.

What about the implementation team?

It takes three to four hours to deploy Salesforce.

What other advice do I have?

Salesforce is deployed on-cloud in our organization. I would recommend Salesforce to other users.

Overall, I rate Salesforce a nine out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Marco Annoni - PeerSpot reviewer
Business developer manager at Sterling Relocation Limited
Real User
Feb 11, 2024
Offers various aspects like process improvement, control, performance evaluation and more
Pros and Cons
  • "The reporting parts and knowledge capabilities of Salesforce have helped us make more informed business decisions. Because when we have a clear picture of the current activity, we can have a better view of the project. Today, everything is going fast. So, if we have a system that helps us collect information quickly, it's a big value for employees."
  • "In order to use Salesforce, we have to have a tailor-made program. Because sometimes, mainly in the pharmaceutical sector, it's difficult to obtain the right layout without paying extra for a tailor-made system. This is something that Salesforce could improve."

What is our primary use case?

Salesforce is just for customer experience management. It's helpful for internal IT activities but a bit costly, so sometimes management considers other CRMs. 

I used it to gather client documents, sales history, and trends. It gave a clear picture of client relationships and helped adjust strategies. I can collect all the information I need and have a clear picture of the business trajectory. It's one of the best on the market.

How has it helped my organization?

The reporting parts and knowledge capabilities of Salesforce have helped us make more informed business decisions.

Because when we have a clear picture of the current activity, we can have a better view of the project. Today, everything is going fast. So, if we have a system that helps us collect information quickly, it's a big value for employees.

Moreover, Salesforce's customization options have allowed us to tailor the platform to our unique business.

For example, if we're from a pharmaceutical company and we produce different products for different divisions, we need different layouts. Each division has unique needs and processes, requiring distinct data points and functionalities. For example, capturing ingredient details for production might be simpler compared to tracking final product information, which also involves recipient and packaging considerations. 

Putting this kind of information into the system requires a tailor-made program, which can be expensive.

What is most valuable?

I loved the dashboards. They provide a quick visual overview of client history, activities, and potential changes.

Salesforce allows its use for various aspects - strategy, process improvement, control, performance evaluation, and more.

We use the dashboard. And the system was well integrated with the Salesforce system. So, we spent a lot of time adapting our processes to the system within the CRM.

What needs improvement?

It's a bit expensive compared to others. For the pharmaceutical sector, Salesforce has the right layout to meet all the client's needs. 

Probably the most important thing for Salesforce is to find a way to reduce the price if they want to improve their market share.

In order to use Salesforce, we have to have a tailor-made program. Because sometimes, mainly in the pharmaceutical sector, it's difficult to obtain the right layout without paying extra for a tailor-made system. This is something that Salesforce could improve.

For how long have I used the solution?

I have been using it for a while now. 

What do I think about the stability of the solution?

It's stable without any issues.

What do I think about the scalability of the solution?

It is a scalable solution. No issues with regard to scalability.

All the top management and the sales department, as well as production and other teams, are using this solution in our company.

How are customer service and support?

In terms of technical support, the most important part of Salesforce is that we can gather all the information we need in a couple of seconds.  

Which solution did I use previously and why did I switch?


How was the initial setup?

More or less, it took about 24 hours to deploy this solution. 

We had some issues at the beginning, but putting all the information into the system was probably the most difficult part.

What about the implementation team?

Before choosing Salesforce, we used a consultant to evaluate the system and validate our processes and data systems.

What was our ROI?

The benefit is that we can save time.

What other advice do I have?

Overall, I would rate the solution an eight out of ten. I would recommend using this solution. 

The advice I can give is that if you want a better flow of internal and external information, you have to use this kind of CRM system.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Buyer's Guide
Salesforce
February 2026
Learn what your peers think about Salesforce. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
885,264 professionals have used our research since 2012.
Edgar Mauricio Rodriguez Romero - PeerSpot reviewer
Business Developer Manager at a comms service provider with 201-500 employees
Real User
Jan 24, 2024
Enhances our organization by centralizing information and enabling faster report generation
Pros and Cons
  • "The most valuable feature for me in Salesforce is the reporting functionality."
  • "Improvements to the mobile application for a more user-friendly and responsive experience would be a great addition in future releases."
  • "The most valuable feature for me in Salesforce is the reporting functionality."

What is our primary use case?

I use Salesforce daily in my role on the server side. I primarily track opportunities, download reports, and update information related to commercial activities such as customer meetings and appointments. The key data I rely on includes customer details, opportunity reports, sales reports, and reports on appointments or meetings. Salesforce is essential for managing and optimizing these aspects of my daily workflow.

How has it helped my organization?

Salesforce has significantly enhanced our organization by centralizing information and enabling faster report generation. Having all data in one platform has improved our tracking and decision-making processes, allowing us to make more informed decisions efficiently.

What is most valuable?

The most valuable feature for me in Salesforce is the reporting functionality. In my sales-focused role, I heavily rely on generating reports—typically just a couple each day. The ease of creating and accessing these reports is crucial for my daily tasks.

What needs improvement?

In terms of improvement, I see potential in streamlining the customization process. Tailoring the platform to specific company or team needs could be more efficient, avoiding unnecessary fields. Additionally, enhancing the interrelation between different reports directly within Salesforce would simplify the report-building process, eliminating the need for external tools to consolidate information.

I would like to see an artificial intelligence assistant integrated into Salesforce for enhanced functionality. Additionally, improvements to the mobile application for a more user-friendly and responsive experience would be a great addition in future releases.

For how long have I used the solution?

I have been using Salesforce for over ten years.

What do I think about the stability of the solution?

I would rate the stability of Salesforce as around nine out of ten. While there may be occasional issues, overall, it is reliable.

What do I think about the scalability of the solution?

Salesforce is highly scalable. We have approximately 1,000 end users of the solution at our company.

Which solution did I use previously and why did I switch?

We previously used Zoho CRM but switched to Salesforce due to its robust platform and the ability to handle more information. Salesforce offers more customization options, extensive dashboards, and a variety of reports. While Zoho is user-friendly, it has limitations in terms of scalability and customization. Salesforce's complexity requires a dedicated support team but provides a comprehensive solution for our needs.

What's my experience with pricing, setup cost, and licensing?

Salesforce is on the expensive side.

What other advice do I have?

My advice for those considering Salesforce is to thoroughly explore the platform's features and understand its capacity for handling large-scale operations. Deep diving into customization options allows users to maximize the advantages Salesforce offers. Tailor the platform to your specific needs for the best results.
Overall, I would rate Salesforce as a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer3329071 - PeerSpot reviewer
Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)
Real User
Dec 15, 2023
A flexible and scalable CRM solution that can be used to increase an organization’s sales conversion rate
Pros and Cons
  • "As a platform, Salesforce is very flexible and scalable."
  • "Salesforce has no integration with social media platforms except Facebook and WhatsApp."

What is our primary use case?

We use Salesforce to manage our dealer management system, from inquiry to delivery. We are using a standard model, like a lead opportunity quotation order. We use Salesforce to customize operations, like delivery, handover, and invoicing processes.

We have a deskless policy, and the salesperson will perform all the customer-facing activities through Salesforce, which is accessible on his tablet.

What is most valuable?

As a platform, Salesforce is very flexible and scalable. It has a strong CRM model, like the lead opportunity quotation model, and the tasks and events are very powerful.

What needs improvement?

Salesforce has no integration with social media platforms except Facebook and WhatsApp. The solution's exposure to social media and collaboration with other systems could be improved.

For how long have I used the solution?

I have been using Salesforce for five years.

What do I think about the stability of the solution?

I rate Salesforce an eight out of ten for stability.

What do I think about the scalability of the solution?

Salesforce is a highly scalable solution. Around 400 users are using the solution in our organization, and we have plans to increase the usage as the business grows.

I rate Salesforce ten out of ten for scalability.

Which solution did I use previously and why did I switch?

We previously used Oracle E-Business, and we shifted to Salesforce because it is much advanced.

How was the initial setup?

The solution's initial setup is straightforward, but there are complexities that require resource administration experience.

What about the implementation team?

The solution's deployment was done quickly by our in-house team.

What was our ROI?

Salesforce has caused improvement in our sales conversion because of proper tracking and lead nurturing. Now, instant recommendation and instance scoring assist the salesperson to focus on the lead, which they can convert to opportunities. We have seen a return on investment with Salesforce because of the increasing sales conversion rate.

What's my experience with pricing, setup cost, and licensing?

We need to procure a separate license for every module.

What other advice do I have?

A technical solution architect, a project manager, and an administrator are involved in the solution's deployment and maintenance.

Users can start using the standard models of Salesforce and minimize the customization. The platform is scalable and any customization is easily doable, but users should minimize the customization and leverage on the standard features.

Overall, I rate Salesforce an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Khushru_Mistry - PeerSpot reviewer
Chief Technology Officer at GM Modular
Real User
Top 5
Nov 14, 2023
A highly stable solution that can be used for sales-related activities like order management
Pros and Cons
  • "We use Salesforce as a CRM, and sales-related activities like order management are done through Salesforce."
  • "The solution's marketing campaign management needs to be improved."

What is our primary use case?

We have salespeople in the field who use Salesforce.

What is most valuable?

We use Salesforce as a CRM, and sales-related activities like order management are done through Salesforce.

What needs improvement?

The solution's marketing campaign management needs to be improved. After the lead is generated and the customer is onboarded, we do campaigns with the B2B or B2C side of the business to contact the customers directly. Salesforce should improve on this aspect.

For how long have I used the solution?

I have been using Salesforce for three years.

What do I think about the stability of the solution?

Salesforce is a very stable solution.

I rate Salesforce a nine out of ten for stability.

What do I think about the scalability of the solution?

We are very satisfied with the solution's scalability. Around 570 users are using Salesforce in our organization, and we have plans to increase the usage.

I rate Salesforce an eight out of ten for scalability.

How are customer service and support?

We're quite satisfied with the solution’s technical support.

How would you rate customer service and support?

Positive

How was the initial setup?

I rate Salesforce an eight out of ten for the ease of its initial setup.

What about the implementation team?

Salesforce's deployment takes about six to eight months. We utilized boutique consultants to deploy Salesforce.

What's my experience with pricing, setup cost, and licensing?

Salesforce is an expensive solution.

What other advice do I have?

Salesforce is deployed on-cloud in our organization. I advise users to review the functionality of Salesforce clearly and provide a front-line mobile app, which is not on Salesforce.

Overall, I rate Salesforce an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Nadege  Cherot - PeerSpot reviewer
Supervisor Customer Service - Mediterranean at Enerpac
Real User
Oct 20, 2023
A highly stable and scalable solution that provides an excellent dashboard and helps users to track tasks
Pros and Cons
  • "As a manager, the dashboard is valuable for me."
  • "The link to the Oracle ERP system does not work properly."

What is our primary use case?

We use the solution for visit reports, customer follow-up opportunities, lead sharing, and tracking tasks.

What is most valuable?

As a manager, the dashboard is valuable for me.

What needs improvement?

The link to the Oracle ERP system does not work properly. It is an internal challenge. We are developing Email-to-Case.

For how long have I used the solution?

I have been using the solution for eight years.

What do I think about the stability of the solution?

The tool is stable. I rate the stability a ten out of ten.

What do I think about the scalability of the solution?

I rate the tool’s scalability an eight out of ten. In our organization, 100 to 200 people are using the product. We plan to increase the usage in the future.

How was the initial setup?

I rate the ease of setup an eight out of ten. The time taken for deployment depends on the complexity of the deployment. It can take two weeks to six months. We got a very big project, which took a lot of months because we needed a lot of people, including financial and salespeople. We needed everyone’s input and approvals in all the processes.

What's my experience with pricing, setup cost, and licensing?

The tool is expensive. I rate the pricing a six to seven out of ten.

What other advice do I have?

We have our own internal support. I have two people dedicated to Salesforce. I recommend the solution. Every company must have a CRM system. Overall, I rate the solution an eight out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer2273187 - PeerSpot reviewer
Marketing Operation Director at a manufacturing company with 5,001-10,000 employees
Real User
Sep 18, 2023
A tool to store and monitor the performance of a company's marketing campaigns
Pros and Cons
  • "The most valuable feature of the solution is the ability that the solution provides to store information related to our company's promotional campaigns."
  • "The part related to analytics within Salesforce is not very user-friendly."

What is our primary use case?

In my company, I use Salesforce for marketing activities. Salesforce helps me see how my company's campaigns have performed and the quality of data I received from my work concerning promoting my company's products.

How has it helped my organization?

With Salesforce, all the user data is available in one place. When a person runs promotional campaigns that reach multiple people and geographies, Salesforce helps consolidate all such information in one place. Salesforce helps store all the historical data regarding the interactions one has had with the company and the company's interactions with others. Salesforce helps my company to look at the interaction a user has had with our company, which would make it easy for us to see how many repeat customers we have and reach during our promotional campaigns while also keeping a tab on how many new customers we reach with our campaigns. When engaging with the sales teams in our company, Salesforce helps us show them the effectiveness of our content in certain campaigns with the help of data while helping showcase how our marketing efforts reached out to the people they were supposed to contact.

What is most valuable?

The most valuable feature of the solution is the ability that the solution provides to store information related to our company's promotional campaigns. Salesforce has now allowed for integration with tools useful for analytics, allowing the reports within Salesforce to show the ROI of a promotional campaign. Having a snapshot of a user's journey with the company in one place makes Salesforce a useful tool for us in our company.

What needs improvement?

From an analytical standpoint, sometimes, Salesforce was slow at a time when there were tools like Tableau available in the market, which is a lot more user-friendly. The part related to analytics within Salesforce is not very user-friendly. There is some work in progress going on in Salesforce, but generally, it is a pretty robust tool.

I don't want any additional features added to the solution since it is difficult to use with all its features. It's a robust tool.

For how long have I used the solution?

I have been using Salesforce for six years. I am an end user of the solution.

What do I think about the stability of the solution?

It is a very stable solution. Stability-wise, I rate the solution a nine out of ten.

What do I think about the scalability of the solution?

It is a scalable solution. Scalability-wise, I rate the solution an eight and a half to nine out of ten.

Though the marketing department in our company had around 50 people, the solution was used throughout my organization, consisting of around 2,000 to 3,000 people.

More licenses can be purchased by the company as and when the need arises.

How was the initial setup?

The solution is deployed on a private cloud.

What about the implementation team?

The IT team in our company had carried out the initial setup phase of Salesforce.

What's my experience with pricing, setup cost, and licensing?

Multiple options are available in the market to suit the needs of a particular business. Salesforce is a solution meant for enterprise-sized businesses because it falls under the higher pricing spectrum. For an enterprise-sized business, the product is reasonably priced.

What other advice do I have?

It's important to not only deploy the solution but also to ensure that sales and marketing teams really understand how to use the product and how to really get the benefit out of it. At the end of the day, if the data going into the solution is not good, then the output will not be good either. It's very important to educate the sales teams on how the product needs to be used and how the data needs to be entered in order for them to really see the benefit of Salesforce.

I rate the overall solution an eight out of ten.

Which deployment model are you using for this solution?

Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Sr. I.T. Manager at a wholesaler/distributor with 1,001-5,000 employees
Real User
Top 5Leaderboard
Oct 8, 2024
Remote order booking and dealer support with room for AI marketing improvements
Pros and Cons
  • "The most valuable feature of Salesforce is its convenient way to book orders."
  • "One significant challenge is that the customized code by the consultant is not provided to us. This code is required for any changes, and we have to rely on the consultant for modifications."

What is our primary use case?

We use Salesforce primarily for order registration, order booking, and dealer support via a dealer portal.

How has it helped my organization?

Salesforce has made it convenient to book orders remotely, allowing sales personnel to book orders on the mobile from the markets. Additionally, Salesforce helps in marking attendance and logging activities, reducing delays in order approvals, and providing dealers with real-time information about their business transactions and ledger balances.

What is most valuable?

The most valuable feature of Salesforce is its convenient way to book orders. Sales personnel can book orders remotely using their mobile phones. Moreover, Salesforce enables location tracking and automatic attendance marking, which starts their duty when they log in. It also offers a convenient approval system for credit limits and reduces delays in order execution. Dealers get access to real-time reports and ledger details.

What needs improvement?

One significant challenge is that the customized code by the consultant is not provided to us. This code is required for any changes, and we have to rely on the consultant for modifications. Additionally, more advanced features or improvements in marketing through AI integration are in progress.

For how long have I used the solution?

Salesforce has been used by our organization for more than two years, starting from the beginning.

What do I think about the stability of the solution?

As far as integration is concerned, we don't find any challenges, even with AutoPlant.

How are customer service and support?

Salesforce has its own technical support for various advancements and third-party integrations.

How would you rate customer service and support?

Neutral

What about the implementation team?

We have a consultant between Salesforce and our company handling all the customization and implementation. We do not do anything in-house.

What other advice do I have?

Salesforce is generally a good product, but challenges arise due to our own setup. It's important to educate the business and IT team to overcome these challenges gradually.

I'd rate the solution seven out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user