MoEngage Reviews

My main use case for MoEngage is creating communications content and sending communications to users to provide information about monthly promotions.

Mostly what stands out in my campaigns is the promo information and data security information that I have sent out using MoEngage.

MoEngage is helpful because our data can be connected from our API, and we can connect WhatsApp platforms to send our communications via MoEngage.

MoEngage offers a proper monitoring system, which I find most valuable in my daily work, as we can directly see the communication marketing funnel, know the CTA, how many users received our communications, and how many users have read our communications.

We can know if the campaign performed well because in MoEngage, we can set up our goal, and in our cases, we can know how many users are making transactions by clicking our communications based on our campaign that was sent to users.

We can reduce our manual process when we select the target user because MoEngage is already connected to our system using API, which is very helpful for us to select the user data; for example, filtering only active users can be achieved with that feature.

The one thing that needs to be improved is the customer service itself. We experienced trouble when we wanted to send the campaign via WhatsApp; MoEngage is connected with our another platform for WhatsApp communications, but suddenly our template that was created on our another platform could not be synced with MoEngage, which is a case not solved until now as I have complained to their customer service since three months ago.

I have been working in my current field for almost two years.

MoEngage is stable as I have experienced no downtime or issues with reliability.

MoEngage can handle the increasing number of our users easily because our campaign adoption is aligned with our communications.

I have one case that we cannot solve with customer service.

I never used a different solution before. I have used SendGrid, but that was only for email communications before choosing MoEngage.

The saving is on money, as we can save a number of people who maintain target user, and with MoEngage, we can simplify by clicking the attribute user or the segment or behavior user, which I believe can save our money.

My advice for others looking into using MoEngage is that it allows people to have one platform with multiple channel communications, which will be helpful.

My main use case for MoEngage is for Pizza Hut marketing, where we run daily and recurring campaigns based on different use cases like loyalty campaigns, birthday campaigns, and welcome journeys, automatically sending notifications like emails and SMS based on a customer's opt-in status, while adhering to laws like CASL in Canada and CAN-SPAM in the USA to ensure compliance.

One unique aspect of MoEngage is the real-time experience it offers customers, allowing me to set up campaigns where customers receive notifications immediately after registering on the Pizza Hut website, marking it as a purely real-time platform and enabling us to set up events such as add to cart and cart abandoned in a seamless manner.

MoEngage offers various features through modules, making it possible to segment databases based on customer and geographic attributes, easily integrate with other platforms such as Marketo and Customer 360, and set up campaigns across different channels while allowing for custom threshold frequencies for targeting customers.

For my day-to-day work, MoEngage is very user-friendly, contrasting with other platforms such as Customer 360, as it provides various tokens and variables for personalizing emails and notifications, such as addressing customers by their specific first names to enhance engagement.

MoEngage positively impacts my organization by fulfilling all marketing automation requirements for our customers, such as Pizza Hut, where we target customers by segmenting data and checking campaign performance, using models such as RFM to enhance incremental sales and achieve positive outcomes.

After using MoEngage, we experience significant improvements in metrics, as setting up campaigns that previously took three hours on Customer 360 now only takes forty to forty-five minutes, leading to higher engagement measurable by an increase in open rates from twenty-five to thirty percent to above fifty-two percent.

The AI capabilities of MoEngage prove to be consistent and beneficial, significantly aiding in campaign setup and reducing the time required for such setups.

While MoEngage is one of the top marketing automation tools available, I have found that integrating it with other platforms can be moderate compared to Salesforce Marketing Cloud, where data flow processes such as daily data dumps and real-time data refreshes are easier to manage.

I chose eight and a half for my rating because of MoEngage's user-friendly environment, while reserving one and a half points due to some areas needing improvement related to data enhancement and buffering times compared to Salesforce Marketing Cloud.

I have been using MoEngage for about four years.

I advise others to consider using MoEngage as it competes directly with Salesforce Marketing Cloud and serves as an excellent platform for executing marketing automation techniques and activities.

We deploy MoEngage using public cloud services to serve our clients, such as Visionworks, who utilize different marketing automation tools.

Our cloud provider for MoEngage is AWS.

We acquired the MoEngage subscription directly from the client, Pizza Hut Canada, rather than through the AWS marketplace.

I have provided an overall rating of eight and a half for MoEngage.