The solution is generally used as more of an Analytical Data Warehouse. It's more of an offline enterprise scale. Sometimes I've used it from a marketing perspective, as a marketing data platform. I've not really used it from a risk and the enterprise center as it tends to be more back office, and therefore less around the customer, and more around the finance procurement of HR risk and that type of thing.
Practice Director at a tech services company with 51-200 employees
Scalable with okay technical support but could be more user-friendly
Pros and Cons
- "Technical support is okay in terms of the help they provide."
- "The product could be more feature-rich."
What is our primary use case?
What is most valuable?
The solution is scalable.
It's better than a similar solution offered by Amazon.
Technical support is okay in terms of the help they provide.
What needs improvement?
The product could be easier to use. For example, I find Snowflake more user-friendly. They should offer simpler operations.
The initial setup could be faster.
Technical support can get expensive as they charge per use. The product could do more around crowdsourcing to help users find answers or answer questions without having to resort to contacting technical support directly.
The product could be more feature-rich.
They should look at some of what AWS and Snowflake are doing. They've both got a feature stack and also push the integration of things. This is a little bit lacking with Azure.
The analytics side of the solution is pretty weak right now.
For how long have I used the solution?
I have used this solution for a while. I used it before it was even called Synapse - when it was just Azure SQL Data Warehouse. It's been three or four years.
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How are customer service and support?
Technical support is okay, however, it can get expensive. The more you use it, the more it costs. I do not like this particular model.
Which solution did I use previously and why did I switch?
I also have experience using Snowflake. I use both products. I originally started using Snowflake in 2017.
How was the initial setup?
The solution takes longer to set up than I would like. There are a lot of questions that need to be addressed with the customer, and this can draw out the process.
What's my experience with pricing, setup cost, and licensing?
You do have to pay more the more you use technical support.
Clients have had a free year and then a monthly cost that they need to pay for licensing and access.
What other advice do I have?
I don't use it personally, as I'm a consultant. However, if I implement it for clients, I do use it.
I'd rate the solution at a seven out of ten. There's still some work that needs to be done on the product that can make it a lot better.
I would recommend the solution to a company if they were a Microsoft shop. In that case, it's the obvious thing for them to do and it's a good choice.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer

Enterprise architect at a computer software company with 201-500 employees
Very cost effective with virtualization to Power BI; overall deployment and integration is quick
Pros and Cons
- "Overall deployment and integration is pretty fast."
- "Could have more connectors and better integration for Hadoop."
What is our primary use case?
We're using this solution for analytics and its modeling capabilities. It allows you to have your visualization on top of your synapse analytics. We are partners with Microsoft.
What is most valuable?
I like that the overall deployment and integration is pretty fast and then you also have virtualization to Power BI so it's also quite cost-effective.
What needs improvement?
For improvement, I would like to see more connectors and better integration for Hadoop. There are currently limitations for Hadoop on-prem. I'd like to see better integration and more flexibility.
For how long have I used the solution?
I've been using this product for almost a year.
What do I think about the stability of the solution?
This is a stable solution. We have four companies who are customers of this solution and we have a team that deals with any problems.
What do I think about the scalability of the solution?
The product is scalable.
How are customer service and technical support?
The technical support is very good.
How was the initial setup?
The initial setup is straightforward and takes around two hours.
What's my experience with pricing, setup cost, and licensing?
There is a license for Azure, and whether it's a monthly or annual payment depends on the agreement you have with Microsoft. A long-term plan is more cost effective.
What other advice do I have?
I rate this solution a nine out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Buyer's Guide
Microsoft Azure Synapse Analytics
September 2025

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Co-owner, Director at a tech services company with 1-10 employees
A stable and useful solution for business intelligence
Pros and Cons
- "The whole solution is interesting for us."
- "They should provide a less expensive version with a smaller setup for small businesses. Currently, its price is quite high for entry-level or small businesses. In terms of integration, new connectors are always welcomed."
What is our primary use case?
It is for business intelligence. We are gathering all the data from legacy systems and transforming the data. We are then pushing the data back towards Power BI.
What is most valuable?
The whole solution is interesting for us.
What needs improvement?
They should provide a less expensive version with a smaller setup for small businesses. Currently, its price is quite high for entry-level or small businesses. In terms of integration, new connectors are always welcomed.
For how long have I used the solution?
I have been using this solution for a year.
What do I think about the stability of the solution?
It is quite stable.
What do I think about the scalability of the solution?
We don't scale up because the current level is enough for our customers. Our customers are small and medium companies in Europe.
How are customer service and technical support?
I don't use their support.
How was the initial setup?
It is complex. There are too many products that we need to involve in its setup, such as data factory and machine learning, and they're integrated so intricately. You need to have quite good skills to work with this. You would need a partner. You cannot do it yourself. The deployment usually takes a month.
What's my experience with pricing, setup cost, and licensing?
It requires a less expensive version because currently, not every customer is able to buy it. If it could have a smaller setup that doesn't require so many resources, it would be helpful, and we would be able to use it in more cases. We are a small country, and most of our customers are quite small businesses.
What other advice do I have?
I would rate Microsoft Azure Synapse Analytics a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Data Architect at a insurance company with 1,001-5,000 employees
Easy to set up, with good scalability and the ability to keep data in specific regions
Pros and Cons
- "The solution's scalability is very, very good. It's one of the most important aspects for us."
- "While the solution is flexible, sometimes this works against the user."
What is most valuable?
The solution's scalability is very, very good. It's one of the most important aspects for us.
We really need our data to stay in Western Europe. As an insurance company, it's important for our business. Microsoft can guarantee that it stays in Western Europe. That way, data is not processed anywhere else.
It's widely acknowledged as an excellent product throughout the industry. There's a lot of knowledge about it in the Netherlands as well. It makes it very easy to find a consultancy and also employees who can help us with its modern architecture.
The initial setup is easy. You don't need extensive training. It's an intuitive process.
What needs improvement?
What I would like to see is a possibility for time travel on the data. For instance, a financial department would like to do an analysis of the data set as it was for the first of the month while another department wants to run the analysis about how things went yesterday or last week. They have different starting points for the queries. I've seen Snowflake handle tasks such as these. It's got a feature called time shuffling, which can show me what's there on a certain variety of dates. It's very convenient.
It would be great if we could query the data of the day as well as in the data warehouse.
They should have scalable memory processor options for the data warehouse.
While the solution is flexible, sometimes this works against the user.
For how long have I used the solution?
We're new to the solution. We started using it last year around April or May. It's been less than 12 months so far.
What do I think about the scalability of the solution?
The solution is scalable. It's online. That means you can scale it online and can stop the database to change the scaling of it.
How are customer service and technical support?
We've had a few calls with technical support. They were very helpful and responsive. We have been satisfied with their level of support.
How was the initial setup?
The initial setup is very straightforward. It's not overly complex. A company shouldn't have any issues with the initial setup or implementation. You don't need deep technical insights to have training.
You can create a floor space in an hour. That's no problem. Afterward, you have to work with the data and do a few more things in terms of configuration, however, it's not hard.
What other advice do I have?
We are using the latest version of the solution.
I would rate the solution at an eight out of ten.
I would recommend Synapse, however, it depends on which industry an organization is working in. It can be complex, and often, you have to choose between several tools. They're all able to do the same job, they're just more industry-specific in some cases.
If you want to transform your data, you can choose between the database, data factory, and SQL, and even other tools.
This means it is very flexible, however, it also makes it difficult to administer. It's not that one of these sources is harder per se. It's more about what is the best for the job. Sometimes you create something and it doesn't perform and you have to start from scratch.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Managing Director at a consultancy with 1-10 employees
Good scalability and stability but needs user training
Pros and Cons
- "The stability is pretty good."
- "The macro functions, though useful, are not totally user-friendly. Some people have difficulties in learning them."
What is our primary use case?
We are using it internally and afterward some of the outcomes are made public, either to customers or in different projects.
It's mainly for preparing internal documents when we use Word. Otherwise, we use it for externally or for a lot of PowerPoint and Excel for budget purposes. Being a small company, we don't need a very sophisticated software solution, so with an Excel spreadsheet, we can handle the different budget of different projects simultaneously.
How has it helped my organization?
When connecting one project to the other, especially when it's handled by the same project director, the possibility of linking one spreadsheet to the other has been useful. Also, when using a Word document and making a link to another document based on an Excel spreadsheet, that's very useful. It's also great that we can interrelate one document to the other and sometimes one project to the other.
What is most valuable?
The macro functions of Excel are very useful.
The stability is pretty good.
The solution has the potential to scale.
What needs improvement?
The macro functions, though useful, are not totally user-friendly. Some people have difficulties in learning them.
If the project keeps growing we will need to link some of the documents to the data warehouse. However, at that time, I'm not sure about the possibility of keeping the same systems that we are using right now. We may need some kind of migration. I cannot say for sure, as I am not an expert. We'll need advice on that.
The initial setup is not straightforward.
The solutions not user-friendly and does require training of some sort.
The solution requires a lot of the memory of the different devices.
For how long have I used the solution?
We've been using the solution for a while. We use it pretty much every day and have used it over the past 12 months.
What do I think about the stability of the solution?
My intention is to increase productivity. As long as a project can still be handled the way they are, we will keep using the current system. If we see a better alternative with better productivity achievement, we will most probably think about migration. For now, we find it to be stable and acceptable.
What do I think about the scalability of the solution?
We do plan to increase usage and we may hire a consultant to help with an expansion in a few months. This will likely happen, however, anything can change in terms of the business and the larger industry.
Scalability is good. I foresee scalability in terms of the possibility of using more features and the only difficult thing that I see already is the macros of the Excel spreadsheets. I also know that it has a good opportunity for scalability, in terms of the more complex tasks that can be achieved.
Currently, we have ten people on the solution.
How are customer service and technical support?
We use an outsourcing service for technical support. We've been satisfied with their level of service.
Which solution did I use previously and why did I switch?
We haven't used a different product. We've always used Microsoft.
How was the initial setup?
The initial setup is complex. It's not straightforward.
In many ways, implementation is a never-ending process, as there are always things to improve. In a few months, most of our people are familiar with the product and have a good sense of the basics, however, there's always more to do.
What about the implementation team?
There was actually one consultant at the beginning of the project. We will also definitely need someone for future migration. However, it's not something that we are considering at present. It's something we'll need to do probably in the next few months. It will depend on the growth of the business.
What's my experience with pricing, setup cost, and licensing?
The licensing is okay. There might be a few extra fees in addition to the standard license.
What other advice do I have?
I'm just an end-user and customer.
I'd rate the solution at a seven out of ten.
I'd rate them higher if they could make it more user-friendly in terms of those more sophisticated capabilities that the system offers. Also, the training requires long hours. That's something difficult to organize when people have to be allocated to specific training sessions, instead of being on the projects. There's a kind of complex way of balancing the possibility of some people using the more sophisticated solutions and getting trained.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Associate Manager at a consultancy with 501-1,000 employees
Easy to develop, stable, and subscriptions flexible
Pros and Cons
- "We have found that it is easy to develop and to do the analytics in the modules of data."
- "More integration is needed to improve the product for the future."
What is our primary use case?
We use the solution on our servers for analytics.
What is most valuable?
We have found that it is easy to develop and to do the analytics in the modules of data.
What needs improvement?
More integration is needed to improve the product for the future. There needs to be more flexibility when developing applications with this product.
For how long have I used the solution?
I have been using the solution for six months.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
We have three to four people using the product.
What's my experience with pricing, setup cost, and licensing?
The solution is subscription-based. You can also pay to use the product as you go. This is an advantage, you only get charged for the time you actually use it.
What other advice do I have?
I would recommend this solution to others.
I rate Microsoft Azure Synapse Analytics a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director Of Software Development at a healthcare company with 5,001-10,000 employees
Straightforward to set up and it has good data processing capabilities
Pros and Cons
- "The architecture, including compute and storage, is good."
- "The performance and data consistency need to be improved."
What is our primary use case?
Our primary use case is to process data and provide it to our clients.
What is most valuable?
The most valuable feature is data processing.
The architecture, including compute and storage, is good.
What needs improvement?
The performance and data consistency need to be improved.
Support for PSQL functionality should be included, as it is something that is missing right now.
For how long have I used the solution?
I have used Microsoft Azure Synapse Analytics over the past 12 months.
What do I think about the stability of the solution?
The stability has been getting much better. Two years back, there were issues with it.
What do I think about the scalability of the solution?
Scalability is something that is improving.
How was the initial setup?
The initial setup is straightforward.
What about the implementation team?
We deployed it ourselves.
What other advice do I have?
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Manager: Data Analytics at a consultancy with 1,001-5,000 employees
User-friendly, has a good dashboard, and meets the needs of our clients
Pros and Cons
- "It's user-friendly and has a good dashboard."
- "I am very sure that there are areas in need of improvement, but I can't recall what they are off the top of my head."
What is our primary use case?
We are using this product data warehousing and analytics.
What is most valuable?
Pretty much all of the features are valuable, including storage and compute. All of the features are essential to what you do.
It's very reliable and cost-effective. It meets the needs of our clients.
It's user-friendly and has a good dashboard.
What needs improvement?
I am very sure that there are areas in need of improvement, but I can't recall what they are off the top of my head.
For how long have I used the solution?
I have been using Microsoft Azure Synapse Analytics for a couple of years.
What do I think about the stability of the solution?
It's a stable product and we're satisfied and comfortable with it. Our clients and partners have found it to be very stable and scalable, as well.
What do I think about the scalability of the solution?
Synapse Analytics is a scalable product.
How are customer service and technical support?
Generally, support from Microsoft is always good. I can't recall the specific instance where we had to contact them, but it was good.
How was the initial setup?
The initial setup is very straightforward. It only took five minutes to set up.
What about the implementation team?
We deployed the solution in-house, and we also deploy it for our clients.
What's my experience with pricing, setup cost, and licensing?
This is a cost-effective product.
What other advice do I have?
I highly recommend this solution to others, and we recommend it to our clients.
Overall, it's exceptionally good.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner

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