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Alterian vs SAS Marketing Automation comparison

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Alterian
54 views|50 comparisons
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SAS Marketing Automation
Read 2 SAS Marketing Automation reviews
368 views|311 comparisons
100% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Customer Experience Management
April 2024
Executive Summary

We performed a comparison between Alterian and SAS Marketing Automation based on real PeerSpot user reviews.

Find out what your peers are saying about Qualtrics, Freshworks, ServiceNow and others in Customer Experience Management.
To learn more, read our detailed Customer Experience Management Report (Updated: April 2024).
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769,662 professionals have used our research since 2012.
Featured Review
Use Alterian?
Anonymous User
Highly customizable but should have more out-of-the-box features
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

    • More SAS Marketing Automation Pricing and Cost Advice →

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    What do you like most about SAS Marketing Automation?
    Top Answer:You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a… more »
    Read all 2 answers   →
    What needs improvement with SAS Marketing Automation?
    Top Answer:The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern… more »
    Read all 2 answers   →
    What is your primary use case for SAS Marketing Automation?
    Top Answer:I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
    Read all 2 answers   →
    Ranking
    21st
    out of 66 in Customer Experience Management
    Views
    54
    Comparisons
    50
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    9th
    out of 61 in Marketing Automation
    Views
    368
    Comparisons
    311
    Reviews
    1
    Average Words per Review
    707
    Rating
    7.0
    Comparisons
    Also Known As
    SAS Campaign Management
    Learn More
    SDL
    SAS
    Overview
    Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Sample Customers
    Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
    Staples
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Financial Services Firm29%
    Computer Software Company17%
    Comms Service Provider10%
    Insurance Company8%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise11%
    Large Enterprise61%
    Buyer's Guide
    Customer Experience Management
    April 2024
    Download Free Report
    Find out what your peers are saying about Qualtrics, Freshworks, ServiceNow and others in Customer Experience Management. Updated: April 2024.
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    769,662 professionals have used our research since 2012.

    Alterian is ranked 21st in Customer Experience Management while SAS Marketing Automation is ranked 9th in Marketing Automation with 2 reviews. Alterian is rated 0.0, while SAS Marketing Automation is rated 7.6. On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Alterian is most compared with Salesforce Marketing Cloud, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud and SAP CRM.

    We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.