AWS WAF is primarily used to prevent intrusion into web applications. You can also use it to protect virtual machines within the AWS cloud. The main process involves creating rules to block common threats like SQL injection and cross-site scripting. These rules can be selected from built-in options. After configuring the firewall settings, you create a target group and attach your web application to it. The firewall filters incoming traffic based on the selected rules, blocking any suspicious activity.
Software Architect at Vodworks
Offers a highly configurable rules system and solid stability
Pros and Cons
- "The most valuable feature of AWS WAF is its highly configurable rules system."
- "One area for improvement in AWS WAF could be the limitation on the number of rules, particularly those from third-party sources, within the free tier."
What is our primary use case?
What is most valuable?
The most valuable feature of AWS WAF is its highly configurable rules system. You can set up rules based on specific criteria like SQL injection, general web threats, and even advanced features like DDoS protection and region-based blocking. The richness of available rules, including options for custom rule configurations from third-party partners, enhances its effectiveness.
What needs improvement?
One area for improvement in AWS WAF could be the limitation on the number of rules, particularly those from third-party sources, within the free tier. Users may face budget constraints when trying to implement additional rules beyond the free tier limit.
What do I think about the stability of the solution?
AWS WAF is stable, but I haven't tested it extensively with high request volumes.
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AWS WAF
June 2025

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What do I think about the scalability of the solution?
In our IT organization, the usage of AWS varies by project, with approximately 50-60% of projects using AWS or Cloudflare. For our internal websites like BroadWorks.com, we use Cloudflare, while for client projects, about 60-70% make use of AWS WAF.
How was the initial setup?
Setting up AWS WAF for initial installation was relatively straightforward, even for someone without extensive DevOps experience like myself. While it wasn't overly complex, it also wasn't overly simple. With the help of AWS documentation and resources, I was able to complete the setup within two to three days.
What's my experience with pricing, setup cost, and licensing?
Whether AWS WAF is worth the monthly investment of $50 to $60 depends on your budget and preferences. While AWS WAF offers robust features, there are also free tools available like ModSecurity that require more configuration but can still provide adequate protection.
Which other solutions did I evaluate?
While AWS is a top choice, Cloudflare is also considered for smaller projects due to pricing. Overall, AWS WAF offers reasonable features compared to competitors like Cloudflare, GCP, and Azure.
What other advice do I have?
Before using AWS WAF for the first time, it is important to consider where your infrastructure is hosted and where you want to implement the firewall. If you are already on AWS, AWS WAF would naturally be a suitable choice. Determine the level of security required based on your application's domain, such as financial applications needing more stringent security measures. Select appropriate rules for your use case, considering both conventional web rules and AWS Shield for critical applications. Additionally, after setting up AWS WAF, conduct thorough testing using vulnerability scanners like ThoughtSpot, Acunetix, or Nessus to ensure the effectiveness of your setup.
For beginners with around six months to a year of AWS experience, learning to use AWS WAF shouldn't be too difficult. However, integrating it with web applications across different cloud platforms might pose some challenges. Overall, experienced AWS users should find it manageable, while beginners may need some time to get used to it.
Overall, I would rate AWS WAF as a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

The product is stable, scalable, and easy to deploy, but the default content policy of the tool is not very strong
Pros and Cons
- "The ease of deployment of the product is valuable to me."
- "The default content policy available in the tool is not very strong compared to the competitors."
What is our primary use case?
The solution protects my customers’ web applications hosted in AWS.
What is most valuable?
The ease of deployment of the product is valuable to me. AWS WAF might be one of the easiest WAFs that can be deployed. The only constraint is that our application must be running in AWS.
What needs improvement?
The default content policy available in the tool is not very strong compared to the competitors. Most of the WAFs will have a default set of policies and rules that we need to enable, which will satisfy our requirements. However, for AWS, we must put some time and effort into creating our content policy to get optimal protection.
For how long have I used the solution?
I have been providing the solution for a year or more.
What do I think about the stability of the solution?
The product is stable. I have no complaints. I rate the stability a nine out of ten.
What do I think about the scalability of the solution?
The product is scalable. I rate the scalability a nine out of ten.
How are customer service and support?
The technical support is good. I have no complaints. The support team is fast, knowledgeable, and customer-friendly.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup is straightforward. It takes merely half an hour or less to deploy the solution. The solution is deployed on the cloud.
What about the implementation team?
Whether we need a consultant to help with the deployment depends on our knowledge of the cloud platform and our applications. It is a complex solution. We can do it ourselves if we know about WAFs, rule sets, and deployments. It is not a solution for a novice or someone unfamiliar with the security and application firewall. Such people might need the help of an administrator or consultant. We deployed the solution ourselves.
What's my experience with pricing, setup cost, and licensing?
Depending on how our AWS billing is configured, we are billed on a monthly or yearly billing cycle. The product is moderately priced. It is not too cheap but not too high either. There are no additional costs associated with the product.
What other advice do I have?
I would recommend the solution to others. If a web application is completely hosted in AWS, then AWS WAF is a good choice. We can easily adopt it. Overall, I rate the solution a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Buyer's Guide
AWS WAF
June 2025

Learn what your peers think about AWS WAF. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
856,873 professionals have used our research since 2012.
Senior Project Manager at Synopsys Inc
Sends useful alerts and enables to automate tasks by creating rules
Pros and Cons
- "Rule groups are valuable."
- "We must monitor and clean up the WAF manually."
What is our primary use case?
We use Managed Rules mostly.
How has it helped my organization?
ALB is integrated with WAF. When ALB spikes up, we know there’s something wrong. Usually, bots attack the applications.
What is most valuable?
Rule groups are valuable. We use it for DDoS. We do customizations with the help of Managed Rules in AWS. We use AWS WAF’s API to automate security tasks. The rule creation is similar to automation. We have enough understanding of how things work. It’s been one year since we have automated the tasks.
What needs improvement?
There are some limitations. We can add a maximum of four rate-based rules to the rule group. We must monitor and clean up the WAF manually. We cannot create rules if it goes above four. It requires manual intervention. We have to check, clean, and maintain it regularly. We do not want to do it. We are willing to pay extra if it can be improved. We need additional features so we do not have to do manual interventions.
For how long have I used the solution?
I have been using the solution for three years.
What do I think about the stability of the solution?
We do not have any problems with the tool’s functionalities.
What do I think about the scalability of the solution?
We are very happy about the product’s scalability. We did not face any issues. My organization is an enterprise.
How are customer service and support?
We have a partnership. We can contact the consultants whenever we need anything. We don't have any problem with the support team.
How would you rate customer service and support?
Positive
How was the initial setup?
The installation was not difficult. We have a separate team to deploy the solution in our organization. We do not face any issues with maintenance.
What other advice do I have?
All our infrastructure is on AWS. My organization has been using AWS for the last eight years. Mid-size companies use ALB. We also use AWS Shield. Sometimes, we get alerts from AWS Shield. Our internal tools also send us alerts. We're completely on AWS. We do not integrate it with any other tool. Overall, I rate the product an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Director at AM Equipment & Services Private Limited
An easy-to-use and easy-to-configure solution that provides high stability
Pros and Cons
- "AWS WAF is very easy to use and configure on AWS."
- "It would be good if the solution provided managed WAF services."
What is our primary use case?
When customers onboard a web application and want a WAF to protect it, they ask us to configure AWS WAF for them.
What is most valuable?
AWS WAF is very easy to use and configure on AWS. It is easy to make rules and very fast to set it up on AWS.
What needs improvement?
AWS WAF provides only basic protection, and they should provide more features like other third-party competitors. The world is now moving towards managed services. It would be good if the solution provided managed WAF services. If AWS WAF could detect that some attack is about to happen and alert the user, we can write some rules and stop that from happening.
For how long have I used the solution?
I have been using AWS WAF for five years.
What do I think about the stability of the solution?
We have never faced any stability issues with AWS WAF.
I rate AWS WAF ten out of ten for stability.
What do I think about the scalability of the solution?
AWS WAF is more suited for small and medium businesses.
I rate AWS WAF a nine out of ten for scalability.
How was the initial setup?
The solution’s initial setup is simple.
What's my experience with pricing, setup cost, and licensing?
AWS WAF has reasonable pricing.
Which other solutions did I evaluate?
Third-party competitors like F5 and Imperva have more features than AWS WAF.
What other advice do I have?
Overall, I rate AWS WAF a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
A stable and reasonably priced solution that protects organizations from hackers and other security threats
Pros and Cons
- "If hackers try to insert bugs, the tool blocks it."
- "It will be helpful if the product recommends rules that we can implement."
What is our primary use case?
We use the product to protect the environment from DDoS and SQL injection attacks. We implement WAF in the public site.
What is most valuable?
WAF filters based on IPs. If hackers try to insert bugs, the tool blocks it.
What needs improvement?
Google uses an AI tool to provide insights about rules. It will be helpful if the product recommends rules that we can implement.
For how long have I used the solution?
I have been using the solution for six years.
What do I think about the stability of the solution?
The tool is stable.
What do I think about the scalability of the solution?
AWS takes care of the product's scalability, security, and performance. We do not have to maintain it.
Which solution did I use previously and why did I switch?
Google’s console is minimalistic. It provides AI tools that help us create rules.
How was the initial setup?
The deployment is very easy. It takes around five minutes. WAF plays an important role in the network. We need to implement WAF in the first level of security. We can implement it with the help of a console. We need one person to deploy the tool.
What's my experience with pricing, setup cost, and licensing?
We pay $0.8 per hour. The product’s pricing is reasonable.
What other advice do I have?
When we faced a DDoS attack before, we were not able to find the logs to identify the source of the attack. People who want to use the solution must have a basic knowledge about different attacks. Using the solution is easier if we know how the attacks happen. Overall, I rate the product a ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
DevOps Engineer at SEKAI
Easy to configure and stable solution
Pros and Cons
- "The most valuable feature is that it is very easy to configure. It just takes a couple of minutes."
- "There is room for improvement in pricing."
What is our primary use case?
For AWS WAF, currently, we use this new application. This is another service provided by AWS for the sales business, and it's used for education. So, AWS WAF works in conjunction with AWS Cognito. We observe this when there's some kind of bot attempting to access our application or when you're trying to use a bot as a control mechanism to transcribe or manage a high volume of traffic through our endpoints.
AWS WAF manages both human traffic and bot-controlled traffic, and it can redirect you to a catch-up mechanism or sometimes simply for use. So, we've implemented different kinds of mechanisms within AWS WAF.
How has it helped my organization?
We use it in the production environment. From time to time, we can see the metrics for the generated traffic on both the WAF and the infrastructure
These metrics are presented on the dashboard. We review this information and conclude that regular monitoring, along with dashboard evaluations, reaffirms the effectiveness of the system. This allows us to ensure that the investment we're making is justified and worthwhile.
What is most valuable?
The most valuable feature is that it is very easy to configure. It just takes a couple of minutes.
What needs improvement?
There is room for improvement in pricing.
The pricing for each rule group is a bit too high. It's a monthly subscription, and it can get quite expensive for rules that I won't use for my application. For example, I might create a rule group that costs $10, and I only use one of the rules in the group. That's $10 for a rule that I'm not even using! So, the pricing could be more flexible, or there could be a way to get discounts for unused rules.
So, AWS WAF should have a pay-as-you-go pricing model, where I can only pay for the rules that I use.
For how long have I used the solution?
I have been using this solution for three years.
What do I think about the stability of the solution?
It is a stable solution to some extent.
What do I think about the scalability of the solution?
For my use cases, it is a scalable solution. There are less than 2,000 end users using this solution in our organization.
How are customer service and support?
I reached out to support when I was setting it up initially, I had some questions. And we have some kind of first-line support with AWS. So I reached out to them whenever I had questions.
However, the support depends on the support we are paying for. The support we are paying for is cheap support. I'm on the standard support plan, so my SLA is four hours. There's a phone queue, so I can't always get through right away. But the support engineers are knowledgeable and can usually point me in the right direction.
How would you rate customer service and support?
Neutral
How was the initial setup?
The initial setup is fairly easy. AWS does everything for us—just some clicks.
What about the implementation team?
There is no maintenance required. AWS also upgrades new offerings. AWS does all these things. Like, it does why it's very expensive. And they give us the metrics.
What other advice do I have?
Just evaluate these simple things you need. And don't try to put too many features at the beginning because you might not need them. Every application is designed differently.
Every business and customer is also very different, so if your application is more susceptible to some kind of engineering traffic then it's going to be very expensive.
Overall, I would rate the solution an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Administrator at a media company with 51-200 employees
Advanced security with effective OWASP filtering rules and easy connectivity
Pros and Cons
- "They filter a lot of attacks out."
- "Rule exclusion could be a bit more transparent."
What is our primary use case?
The primary use case for AWS WAF involves securing applications for our customers, who are mainly software developers. Their application is positioned behind the firewall.
How has it helped my organization?
DDoS attacks are being blocked by AWS WAF, which is something some of my customers really need as they are targeted quite often.
What is most valuable?
The most valuable feature of AWS WAF is the OWASP filtering rules. They filter a lot of attacks out. Moreover, the service includes DDoS protection.
What needs improvement?
Rule exclusion could be a bit more transparent. However, it works great overall.
For how long have I used the solution?
I have been working with AWS WAF for two years now.
What do I think about the stability of the solution?
AWS WAF is stable. I have no complaints regarding its stability.
What do I think about the scalability of the solution?
It is easy to scale up AWS WAF. I would rate it an eight out of ten on the scale of scalability.
How are customer service and support?
I have never needed customer support for AWS WAF.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
The old team I worked at is still using Enable Insight remote monitoring, but personally, I am now using Datadog.
How was the initial setup?
AWS WAF is easy to connect, and I would rate the overall setup process as a seven since it's still a lot of work.
What about the implementation team?
I manage the AWS WAF for my clients and am responsible for the implementation.
What was our ROI?
The return on investment is difficult to determine. When a successful hack attempt is stopped, the investment is already returned.
What's my experience with pricing, setup cost, and licensing?
The customers think AWS WAF is expensive. Compared to hardware solutions, it is slightly more expensive, but it includes extra services. Personally, I find it fairly priced.
Which other solutions did I evaluate?
I did not explicitly evaluate any alternate solutions for AWS WAF.
What other advice do I have?
If security is an issue and you want to be secure, you should use AWS WAF.
I'd rate the solution eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer:
Last updated: Nov 12, 2024
Flag as inappropriateA highly stable product that provides a good interface and is easy to configure
Pros and Cons
- "The interface is good."
- "The price could be improved."
What is our primary use case?
We use the solution to secure our public web server and run our document management process. We have service-oriented web servers and interactive web servers.
What is most valuable?
Custom rules are valuable to us. We have country-specific rules that we apply. The solution meets all our requirements. We never had a problem with the tool. The interface is good. We never had downtime. The solution does its job.
What needs improvement?
The price could be improved.
For how long have I used the solution?
I have been using the solution for more than two years.
What do I think about the stability of the solution?
The tool is highly stable.
What do I think about the scalability of the solution?
The tool is highly scalable. Almost all AWS products are highly scalable. I am the only user in my organization. The solution is running regularly. We check the logs whenever we have some issues. We do not include it in our security management system. It's a very small application. We use it to manage some documents.
How was the initial setup?
The initial setup is easy. The deployment took an hour. The setup and maintenance is easy. We do not face any issues with configuration.
What about the implementation team?
We deployed the solution in-house.
What's my experience with pricing, setup cost, and licensing?
The solution is reasonably priced.
What other advice do I have?
We never had DDoS attacks. We do not check logs deeply. The service is a very small portion of our application server. It is not a business-critical service. We check logs only when we have any performance or connectivity issues. Overall, I rate the product a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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