Rackspace Inc. is a managed cloud computing company based in Windcrest, Texas, USA, a suburb of San Antonio, Texas. The company also has offices in Australia, the United Kingdom, Switzerland, Israel, and Hong Kong, and data centers operating in Texas, Illinois, Virginia, the United Kingdom, Australia, and Hong Kong. The company's email and apps division operates from Blacksburg, VA; other offices are located in Austin, Texas and San Francisco, California.
ServiceNow is a platform-as-a-service provider of enterprise Service Management software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a platform for forms-based workflow application development and thus competes with SaaS/PaaS providers such as Salesforce.com's Force.com offering. Slootman has specifically indicated this as a key corporate strategy in press interviews and keynotes at the ServiceNow user conferences called Knowledge.