Magic Software vs Salesforce

Magic Software Enterprises is a global provider of software platforms for enterprise mobility, cloud applications, and business integration. Magic is listed on the NASDAQ Global Select Market and the Tel Aviv Stock Exchange TA-100 Index. Magic Software Enterprises was founded in 1983 by David Assia and Yaki Dunietz as a spin-off from Mashov Computers, a publicly traded Israeli company that provided business solutions on microcomputers. The new company was originally named Mashov Software Export, and developed software for the global market, specifically an application generator named Magic.

Salesforce.com is a cloud computing company headquartered in San Francisco, California. Though its revenue comes from a customer relationship management product, Salesforce also tries capitalizing on commercial applications of social networking through acquisition. As of 2015, it is one of the most highly valued American cloud computing companies with a market capitalization of $50 billion, It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index.