F5 vs ServiceNow

F5 Networks, Inc. is a multinational American company which specializes in Application Delivery Networking technology that optimizes the delivery of network-based applications and the security, performance, availability of servers, data storage devices, and other network resources. F5 is headquartered in Seattle, Washington and has development, manufacturing, and sales/marketing offices worldwide. F5 originally manufactured and sold some of the industry's first load balancing products. In 2010 and 2011, F5 Networks was on Fortune's list of 100 Fastest-Growing Companies worldwide.

ServiceNow is a platform-as-a-service provider of enterprise Service Management software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a platform for forms-based workflow application development and thus competes with SaaS/PaaS providers such as Salesforce.com's Force.com offering. Slootman has specifically indicated this as a key corporate strategy in press interviews and keynotes at the ServiceNow user conferences called Knowledge.