Citrix vs ServiceNow

Citrix Systems, Inc. is an American multinational software company founded in 1989 that provides server, application and desktop virtualization, networking, software-as-a-service, and cloud computing technologies. The company began by developing remote access products for Microsoft operating systems. It licensed source code from Microsoft and has been in partnership with the company throughout its history. Citrix came to prominence in the 1990s as a leader in thin client technology. Through several acquisitions in the mid-2000s, the company expanded into server and desktop virtualization, as well as cloud and Infrastructure as a Service.

ServiceNow is a platform-as-a-service provider of enterprise Service Management software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a platform for forms-based workflow application development and thus competes with SaaS/PaaS providers such as Salesforce.com's Force.com offering. Slootman has specifically indicated this as a key corporate strategy in press interviews and keynotes at the ServiceNow user conferences called Knowledge.