Cisco vs ServiceNow

Cisco Systems, Inc. is an American multinational technology company headquartered in San Jose, California, that designs, manufactures, and sells networking equipment. Cisco is the worldwide leader in networking for the Internet, and it supports, manages and operates business systems for various and major third parties. Cisco Systems was founded in December 1984 by Leonard Bosack, who was in charge of the Stanford University computer science (CS) department's computers, and Sandy Lerner, who managed the Graduate School of Business' computers.

ServiceNow is a platform-as-a-service provider of enterprise Service Management software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a platform for forms-based workflow application development and thus competes with SaaS/PaaS providers such as Salesforce.com's Force.com offering. Slootman has specifically indicated this as a key corporate strategy in press interviews and keynotes at the ServiceNow user conferences called Knowledge.