The data masking feature has been the most frequently used one. Masking of sensitive production data was my main job.
Technology Lead at a tech services company with 10,001+ employees
The data masking feature has been the most frequently used one.
What is most valuable?
How has it helped my organization?
This product saves time by enabling pretty quick development of data masking/sub-setting the Informatica code.
What needs improvement?
- Help file: More detailed steps must be added with illustrative screen images
- Administrator support documentation
For how long have I used the solution?
I have used this product for about two years. I have used it to create data masking solutions for various projects for my clients during the years 2013 and 2014.
Buyer's Guide
Informatica Test Data Management (TDM)
June 2025

Learn what your peers think about Informatica Test Data Management (TDM). Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
856,873 professionals have used our research since 2012.
What do I think about the stability of the solution?
We did encounter stability issues. The service component on the Informatica PowerCenter server had unexpected outages, multiple times, at irregular intervals.
Although the PowerCenter host server was up and running, the product was not accessible/usable since the TDM service was down.
There is no client installation available for this product.
This product can only be used on a web browser like Internet Explorer.
How are customer service and support?
The response from Informatica support was nil.
Which solution did I use previously and why did I switch?
I used the Informatica PowerCenter tools for the manual creation of data masking codes. I switched to this due to its comparatively, lightning fast, code development.
How was the initial setup?
While using this product for development, the initial steps were mostly like hit and miss as the help manual was insufficient. Since the product has a web-based client interface, navigation during the initial couple of days was a pain.
Which other solutions did I evaluate?
I only did a theoretical comparative study of this product with other products like Grid-Tools, Dataguise, and Camouflage.
What other advice do I have?
This has been created as an add-on to the robust and famous Informatica PowerCenter server. (If the available, internet bandwidth is strong.)
I would like to rate the product as follows:
- Usability/Ease of use (developer): I would give it a rating of 9/10, as it enables quick code development.
- Help file: I would give it a rating of 6/10, as it needs a considerable amount of improvement to be user-friendly.
- Admin control: I would give it a rating of 7/10, since the Informatica admin was unable to start up its service for unknown reasons.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Senior Project Manager /Senior Solution Architect at Cognizant
Dynamic data masking is a valuable feature.
What is most valuable?
Dynamic data masking is a valuable feature of this product.
How has it helped my organization?
It has improved compatibility with the Informatica users.
What needs improvement?
- It should enable DevOps in CI/CD environments
- There should be compatibility with big data in SAP environments: These are most widely used in the enterprise level of the organization
What do I think about the stability of the solution?
There were no stability issues.
What do I think about the scalability of the solution?
There were no scalability issues.
How are customer service and technical support?
There is good support from Informatica.
Which solution did I use previously and why did I switch?
We are using multiple solutions, depending on the clients' requirements.
How was the initial setup?
The setup was of medium complexity.
What other advice do I have?
It depends on the business functionality.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Informatica Test Data Management (TDM)
June 2025

Learn what your peers think about Informatica Test Data Management (TDM). Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
856,873 professionals have used our research since 2012.
Sr ETL Developer at a manufacturing company with 1,001-5,000 employees
We used data masking to remove sensitive information from test data. It allowed us to create subsets of data for different teams.
What is most valuable?
Data Masking and creating subsets of data.
How has it helped my organization?
One of our banking clients didn’t want to give live business data to developers, as it had sensitive information. We had to mask the data using Informatica TDM and leverage its built-in algorithm of seed values.
We also had to create a subset of data that had to be given to different teams. For example, the sales team only needed sales information and didn’t require customer information such as Social Security Number. The team working on credit information needed the Social Security Number. So we created subsets of data for each team from the master data.
What needs improvement?
They have to create more transformations that can be utilized in the tool. TDM has limited capability in this regard.
For how long have I used the solution?
I have been using this product for almost a year.
What do I think about the stability of the solution?
We never had issues with stability.
What do I think about the scalability of the solution?
Informatica is highly scalable.
How are customer service and technical support?
Technical support was really helpful when we were setting up our servers and they responded fairly quickly to questions.
Which solution did I use previously and why did I switch?
We did not have anything before, as our client is a big Informatica vendor. A close second was IBM InfoSphere Optim.
How was the initial setup?
The setup was fairly straightforward once you set up the nodes, servers, repositories, and environment variables.
What's my experience with pricing, setup cost, and licensing?
I am not aware of the pricing of this product.
Which other solutions did I evaluate?
We looked at IBM InfoSphere, but we were always going with the Informatica product. We already had other Informatica products.
What other advice do I have?
Only use this product if you have business requirement for creating subsets and masking. If you need real time masking, you can utilize Informatica Dynamic Data Masking.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Informatica Consultant at a tech services company with 11-50 employees
Data masking allows us to create test environments with data that looks real. Built-in masking rules can be customized.
What is most valuable?
The product provides four main features:
Data discovery to profile data and mask sensitive data.
Data subsetting to take a subset of production data from all schema tables while preserving referential integrity.
Data masking to create masking rules and mask the fields that we select.
Data generation If we don’t want to mask production data, the tool can generate data based on rules that we configure.
All of the features are strong, however my favorite is data masking. Also, it provides many built-in rules and rules that we can customize to mask all types of data. The masking engine is very strong.
TDM includes built in policy packs, and these are masking and data discovery techniques that are created for common confidential fields like name, Date of Birth, address… Such fields that you can find almost in every database in any company.
The data discovery techniques are regular expressions (RegEx) that are executed on the metadata (the column names) or the data itself to find matches to my discovery.
Example: a data discovery rule with a regular expression set to *name* will find all the fields that include “name” like First_name_EN, full_name_FR… but it will not return the field FN_EN (And I mean by this First Name English)
So if I want to discover all the fileds in my database that might include names I will miss some, since the data discovery rule with RegEx = *name* is very simple and needs to be more complex to cover all columns syntaxes.
How has it helped my organization?
I did the implementation for many clients. It is mostly used to mask production data and get values that are realistic but not real. With this, they create development and testing environments with data that looks like it’s real. Developers and UAT will be able to work with such better data sets.
What needs improvement?
Data discovery and the built in policy packs are very simple; they need stronger ones.
For how long have I used the solution?
I have been using Informatica since 2012.
What do I think about the stability of the solution?
I have not encountered stability issues.
What do I think about the scalability of the solution?
I have not encountered scalability issues.
How are customer service and technical support?
Informatica provides good support for this tool, from knowledge base to tickets for direct support. Any issue is always solved thanks to their support.
Which solution did I use previously and why did I switch?
I have not used another tool.
How was the initial setup?
To install TDM, you need to install PowerCenter first, which is another Informatica tool. So the installation takes time but it’s always smooth and not that complex.
Which other solutions did I evaluate?
This is the only product I’ve used.
What other advice do I have?
I recommend it. A very user friendly tool and it’s not mandatory to be technical to use it.
Disclosure: My company has a business relationship with this vendor other than being a customer: My company is a partner with the vendor.
Senior Technical Lead at a tech services company with 1,001-5,000 employees
I could mask PHI and PII information in my data before sharing it with the testing teams.
What is most valuable?
Data masking is the most valuable feature of this product.
How has it helped my organization?
I could mask PHI and PII information in my data before sharing it with both the testing teams and the teams that are outside our organization.
What needs improvement?
If there were some methods to mask data in the cloud, then that would be good.
For how long have I used the solution?
I have been using this solution for one year.
What do I think about the stability of the solution?
We have not encountered any stability issues. It is highly stable.
What do I think about the scalability of the solution?
It is highly scalable.
How are customer service and technical support?
The technical support is excellent.
Which solution did I use previously and why did I switch?
I have not used another different solution before. This is the first time I am using such a solution.
How was the initial setup?
The initial setup process was straightforward.
What's my experience with pricing, setup cost, and licensing?
It is an excellent product. It is easily maintainable and flexible. The pricing and licensing policy depends upon the budget and compliance needs for the project.
Which other solutions did I evaluate?
We have not evaluated any other product prior to this solution.
What other advice do I have?
Go ahead and use this product. It is easy for an organization to train the employees with this product.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: June 2025
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