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SAS Customer Intelligence 360 vs SAS Marketing Automation comparison

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAS Customer Intelligence 360
Average Rating
8.6
Number of Reviews
5
Ranking in other categories
Marketing Resource Management (1st), Personalization Engines (2nd)
SAS Marketing Automation
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
Marketing Automation (21st)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAS Customer Intelligence 360 is designed for Marketing Resource Management and holds a mindshare of 6.4%, down 6.7% compared to last year.
SAS Marketing Automation, on the other hand, focuses on Marketing Automation, holds 1.3% mindshare, down 1.4% since last year.
Marketing Resource Management Mindshare Distribution
ProductMindshare (%)
SAS Customer Intelligence 3606.4%
Aprimo15.8%
SAP Marketing Cloud9.2%
Other68.6%
Marketing Resource Management
Marketing Automation Mindshare Distribution
ProductMindshare (%)
SAS Marketing Automation1.3%
Salesforce Marketing Cloud10.7%
HubSpot Marketing Hub8.2%
Other79.8%
Marketing Automation
 

Featured Reviews

CI
Assistant Banking Officer at Zenith-bank
Customer screening has strengthened due diligence and now prevents fraud in onboarding
SAS Customer Intelligence 360 offers the best features, including a very broad database that serves to determine if customers are watchlisted. It provides the platform and room necessary for these purposes. It helps to know your customer and determine whether they have been watchlisted by other countries. It also provides more profiling information about whether this customer has been indicted by other organizations before. Regarding the broad database and customer profiling capabilities, SAS Customer Intelligence 360 is user-friendly. Once you log on with your username and ID, you can navigate to the options you want. There are many options available, including the watchlist option and audit features. You simply click on what you want and select the organizations you want to check to determine if this customer has been watchlisted. SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely. It has helped us avoid and mitigate risk involving customer onboarding. Since using SAS Customer Intelligence 360, we have not had to assume any details during the onboarding process. You simply put the customer's name in the system, search it, and the system provides the search results immediately. Regarding SAS Customer Intelligence 360's AI capabilities, the governance and security of the platform is very enhanced, which is why most organizations use it to search customer details. The security details and everything about it are highly enhanced and private. The accuracy and reliability of output from SAS Customer Intelligence 360 is approximately ninety percent. While it is not without error, the search results are adequate and responsive.
reviewer1549071 - PeerSpot reviewer
Senior Solution Architecht at a comms service provider with 10,001+ employees
Highly customizable but should have more out-of-the-box features
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have seen measurable improvements since using SAS Customer Intelligence 360, as customer engagement rates increased by around 15 to 20 percent and conversion rates improved by approximately 10 to 15 percent for targeted campaigns."
"SAS Customer Intelligence 360 unified offline branch interactions with digital portal activity and campaigns that were delivered, facilitating seamless real-time personalization across all customer touchpoints and driving approximately a 35% increase in qualified sales leads."
"SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely."
"SAS Customer Intelligence 360 has positively impacted my organization by improving time efficiency and also helping me, as a founder, to track what is going on with the clients, which I think was something important."
"SAS Customer Intelligence 360 stands out as a robust platform for organizations aiming to enhance customer engagement and make more informed data-driven decisions."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
 

Cons

"SAS Customer Intelligence 360's initial implementation requires heavy involvement from enterprise data engineers, developers, and data scientists specialized in SAS platform administration, which is an area that needs improvement for a smoother initial setup process."
"SAS Customer Intelligence 360 could be improved by adding other organizations to the watchlist."
"SAS Customer Intelligence 360 could be improved by enhancing the integration with other MarTech platforms, as the integration is somewhat difficult and may require significant IT knowledge and data engineering support, which I would consider drawbacks."
"SAS Customer Intelligence 360 is a strong platform, but there are a few areas where it could be improved."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"You need to buy connectors to integrate Marketing Automation with various suppliers."
 

Pricing and Cost Advice

Information not available
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise3
No data available
 

Questions from the Community

What needs improvement with SAS Customer Intelligence 360?
SAS Customer Intelligence 360 is already a very effective model, so I am not certain what improvements it requires. However, if enhancements are considered, making the platform easier to use, simpl...
What is your primary use case for SAS Customer Intelligence 360?
My main use case for SAS Customer Intelligence 360 is to create one-stop solutions for all customers' data together, which means that a customer may take multiple products and interact with multipl...
What advice do you have for others considering SAS Customer Intelligence 360?
After implementing crucial features, particularly for customer and AI insights, the organization where I worked previously experienced a rise in the customer base from eighteen million to twenty mi...
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Also Known As

SAS Marketing Operations Management, Assetlink, SAS 360 Engage
SAS Campaign Management
 

Overview

 

Sample Customers

Amway China, DSW
Staples