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SAS Customer Intelligence 360 vs SAS Marketing Automation comparison

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Featured Review
Use SAS Customer Intelligence 360?
Trini Olivan
It's good at visualizing large amounts of data
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Pricing and Cost Advice
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  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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    What do you like most about SAS Marketing Automation?
    Top Answer:You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a… more »
    Read all 2 answers   →
    What needs improvement with SAS Marketing Automation?
    Top Answer:The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern… more »
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    What is your primary use case for SAS Marketing Automation?
    Top Answer:I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
    Read all 2 answers   →
    Ranking
    12th
    out of 15 in Marketing Resource Management
    Views
    37
    Comparisons
    28
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    7th
    out of 61 in Marketing Automation
    Views
    373
    Comparisons
    314
    Reviews
    2
    Average Words per Review
    614
    Rating
    7.5
    Comparisons
    Also Known As
    SAS Marketing Operations Management, Assetlink
    SAS Campaign Management
    Learn More
    SAS
    SAS
    Overview

    With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Sample Customers
    Amway China, DSW
    Staples
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Financial Services Firm29%
    Computer Software Company17%
    Comms Service Provider10%
    Insurance Company7%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise11%
    Large Enterprise62%

    SAS Customer Intelligence 360 is ranked 12th in Marketing Resource Management while SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews. SAS Customer Intelligence 360 is rated 0.0, while SAS Marketing Automation is rated 7.6. On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". SAS Customer Intelligence 360 is most compared with , whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, SAP CRM and Siebel Marketing Resource Management.

    We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.