Dell XtremIO vs Hitachi Universal Storage VM [EOL] comparison

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Dell Technologies and Hitachi Vantara are both solutions in the All-Flash Storage category. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 100% of Hitachi Vantara users who would recommend it.

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Executive Summary

We performed a comparison between Dell XtremIO and Hitachi Universal Storage VM [EOL] based on real PeerSpot user reviews.

Find out what your peers are saying about Dell Technologies, Everpure (formerly Pure Storage), Hewlett Packard Enterprise and others in All-Flash Storage.

To learn more, read our detailed All-Flash Storage Report (Updated: October 2026).

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All-Flash Storage

October 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray

Featured Reviews

Sowjanya MV

Technical Lead at Wipro Limited

Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades

The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

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Avi Shpaner

System Engineer at Exaware

Has improved data reduction and snapshot efficiency while supporting critical workloads

There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see performance very clearly could be enhanced, similar to how NetApp works with Grafana and NetApp monitor, which shows you a comprehensive view of the whole picture. The snapshot functionality could work more similarly to Snap Center. If I want to see all the VCenter with the VM, I think it needs the API for this. I do see big differences between Dell and other products. NetApp works very closely with VCenter, and Hitachi also integrates well, but Dell is not very clear and does not proceed well with VCenter integration with Dell. It needs the API, and I need to see all the snapshots. If I want to restore a VM from only a few directories or a few files that I need to restore, it is very difficult. I do see some differences in licensing. For the last few years, the Dell EMC price is acceptable. A few years ago, Dell EMC was expensive, approximately 20 percent more than NetApp. Right now the budget between EMC and NetApp is very closely aligned. Regarding the installation process and deployment of Dell XtremIO, I notice that in Israel, a lot of professional services and engineers who work with Dell EMC have moved to another storage company. I do not know why. Dell EMC does not have enough engineers, system engineers, or professional services engineers to provide service to the old clients, similar to how NetApp or Hitachi do. I think Dell XtremIO is between easy and complicated to deploy; it gives you the whole picture, but I need to go closely to VCenter to connect to VCenter to see the snapshot and to see performance with more dashboards of performance. I also need to connect the switch fiber channel to see all zoning to give me more flexibility to install or configure fiber channel or to see the performance of the fiber channels. I think there should be some fiber channel disconnect adapter or better troubleshooting from hardware for errors.

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it_user1205586

Chief Solutions Architect at Science Applications International Corporation

Good price-performance ratio, provides simplified provisioning and management

We use this solution for provisioning and management The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption. The exterior display needs to be improved. Sorry, I like the blue lights the competition has, but maybe we can see green led lights…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We consume less physical storage because of the solution’s deduplication and compression."

"The most valuable feature of Pure Storage FlashArray is its high stability level."

"Deduplication is an excellent feature. I also like the NAS and support."

"Technical support is good."

"It is easy to manage. You don't have to have the same people who used to manage the Dell EMC arrays because the solution is more intuitive."

"We put a fair amount of stress on it because we run sequel workloads and we run web applications where the same web files are hit over and over, and we have had almost zero stability issues with that SAN, which has been really great for us."

"From an investment standpoint, the support staff I require for it is greatly reduced, so I don't have the in-depth requirements that I had on other products."

"Pure Storage FlashArray has helped us decrease the storage footprint in a significant way; the dedupe and compression that they have is really good, and we're getting about four to ten in the deduplication and compression."

More Everpure FlashArray pros

"The most valuable features are: complete performance and ease of use."

"The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're continuously improving their research and development."

"The speed is extremely valuable."

"Dell XtremIO provides great performance."

"The most valuable features are data compression and in-line deduplication."

"A valuable feature of XtremIO is that, in terms of administration, it's simple and manageable."

"We have saved costs on storage and our users are getting quick response times for Virtual Desktop Infrastructure (VDI)."

"Deduplication and cloning capability"

More Dell XtremIO pros

"This solution had the best cost and it was easy to work with the Vendor."

"The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption."

Cons

"I would love to see a true one click upgrade solution. Right now, you have to click and schedule an appointment with Pure Storage to be able to upgrade. I would love for it to automatically download, install, and fall-over every controller as it updates."

"I feel like there is too much automation; the user doesn't have any manual input."

"Most of our upgrades have not been as smooth as they should have been."

"The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better."

"Areas for improvement would be the financial operations. In the next release, I would like to see a NAS protocol included."

"It was not proactive communication."

"It would be beneficial to have a separate pricing point for environments with lower performance requirements or less workload."

"Data reduction is an area that needs improvement. There is a garbage collection service that runs but during that time, system utilization increases."

More Everpure FlashArray cons

"The management should be improved and the GUI interface could be better and easier."

"Don’t use this product. There are better solutions out there."

"The initial setup was very complex."

"Scalability could be better."

"Management: At the time, there was no snapshot scheduler, so I had to write XSnapCourier to address it. The sad thing is that even after the newest release, which includes a native scheduler, most customers using XSnapCourier chose to stick with it due to a more feature-rich experience."

"The interface could be simplified for beginners to ease the configuration of special objects in the system."

"XtremIO needs to be lower priced. It also needs better endpoints and scalability."

"It can be more cost-efficient."

More Dell XtremIO cons

"The exterior display needs to be improved."

Pricing and Cost Advice

"The price of Pure Storage FlashArray is expensive."

"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."

"Price per terabyte is substantially higher than their competition. We would like to see it drop."

"Cost-wise, it's been very effective."

"The solution is expensive."

"All storage is expensive so any price improvement would help."

"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."

"Dell and Pure Storage offer competitive pricing, but Pure Storage might have a slight advantage."

More Everpure FlashArray pricing and cost advice

"You can get a two-year or three-year license for the tool. You can also opt for a perpetual-based licensing model, which can be renewed on a yearly or two-year basis."

"XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."

"XtremIO is an all-flash array, which means it's a costly solution. When compared with general mid-range storage solutions, this is more expensive. As far as I know, there are no additional costs besides the license."

"The licensing cost is on a yearly subscription basis, which can be expensive but is necessary for ongoing support and services. The pricing could be improved to make it more accessible."

"Licensing is approximately $200,000 per year."

"Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."

"Dell XtremIO's price is affordable and I would rate it a five out of ten."

"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."

More Dell XtremIO pricing and cost advice

"This solution has a good price-performance ratio."

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at a tech vendor with 1,001-5,000 employees

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Comms Service Provider

10%

Financial Services Firm

10%

Outsourcing Company

Manufacturing Company

13%

Financial Services Firm

12%

Outsourcing Company

12%

Construction Company

10%

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	73
Midsize Enterprise	38
Large Enterprise	161

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	14
Large Enterprise	29

No data available

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashArray?

When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...

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What needs improvement with Pure Storage FlashArray?

The only thing I think could be improved is price. The price is the main concern for our customers.

See all answers

What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

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What needs improvement with Dell XtremIO?

There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see perform...

See all answers

What is your primary use case for Dell XtremIO?

I was using Dell XtremIO as a storage admin and system storage admin internally within my company. My major use case ...

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Product Reports

Buyer's Guide

Everpure FlashArray

October 2026

Download Everpure FlashArray product report

Buyer's Guide

Dell XtremIO

October 2026

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Buyer's Guide

Frame-Based Disk Arrays

October 2026

Hitachi Universal Storage VM [EOL] report

Download Hitachi Universal Storage VM [EOL] product report

Also Known As

Pure Storage FlashArray

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

HUS VM

Overview

The FlashArray family delivers consistent, high-performance data services across block, file, and object workloads. As part of the Everpure Platform, it provides the foundation for a unified data plane, enabling applications to reliably access, protect, and manage data across environments with simplicity and predictability. With built-in capabilities such as inline data reduction, snapshots, replication, and ransomware resilience, FlashArray ensures efficient operations, protected data, and consistent application uptime.

As the foundation of the (unified) data plane, FlashArray enables policy-driven automation, monitoring, and centralized management while integrating across cloud and on-premises environments. Built on an Evergreen architecture, it supports non-disruptive upgrades and continuous performance improvements over time while simplifying operations at scale.

What Key Features Does FlashArray Offer?

Simplicity and Speed: Easy management and rapid performance enhancements.
Data Reduction: Effective deduplication and compression.
Flash Architecture: Seamless upgrades and outstanding resilience.
VMware Integration: Excellent compatibility with virtualization platforms.
Predictive Analytics: Strong insights for proactive management.

What Benefits Should Users Consider?

Reliability: Proactive support with minimal downtime.
Efficiency: Reduced storage footprint and enhanced data management.
Performance: Faster processing speeds and low latency.
User Experience: Simplified management with Evergreen model.

In industries like finance, banking, and healthcare, FlashArray supports high-performance storage needs focusing on virtualization and database environments. Employed for VMware workloads, disaster recovery, and storage provisioning, it ensures application performance in private or hybrid cloud setups while enhancing management of virtualized environments.

Everpure (formerly Pure Storage)

Dell XtremIO offers high performance, low latency, and excellent data services like inline deduplication and compression. Known for ease of use and scalability, it supports intense workloads while ensuring sub-millisecond response times, tailored for demanding environments.

Dell XtremIO is recognized for its ability to handle massive workloads, support high-performance applications, and provide seamless data access. It excels in delivering efficient data management with thin provisioning, impressive snapshot capabilities, and storage optimization. Users find it reliable and manageable, commonly utilized in sectors like banking and finance for its speed and consistency. However, limitations include volume restrictions, GUI issues, lack of native replication, and integration challenges with systems like VCenter. Enhancements in database workload performance and deduplication are desired, alongside improvements in support and training.

What are the key features of Dell XtremIO?

Inline Deduplication and Compression: Provides efficient data reduction, saving storage space.
Scalability: Handles growing data needs without compromising performance.
Snapshot Capabilities: Allows for quick and easy recovery of data.
Thin Provisioning: Optimizes storage usage efficiently.
High Performance: Ensures sub-millisecond response times across workloads.

What benefits and ROI do users seek in reviews?

Reliability: Consistently delivers high-speed data access and performance.
Manageability: Simple operations with efficient data management features.
Cost Efficiency: Provides value through storage optimization and data reduction.
Versatility: Supports diverse application needs across industries like finance and telecom.

In industries such as banking and finance, Dell XtremIO is implemented to manage virtual desktops, facilitate custom development, provide backup solutions, and support business applications. It's also popular among telecom companies for quick IOPS handling in on-premises cloud models and assists in complex storage operations with efficiency.

Dell Technologies

The Hitachi Universal Storage Platform VM delivers proven enterprise-class functionality — advanced virtualization of externally attached storage, logical partitioning, thin provisioning and universal replication — in flexible, cost effective service oriented configurations.

Hitachi Vantara

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Hanergy Global Solar PV Application Pte Ltd

Find out what your peers are saying about Dell Technologies, Everpure (formerly Pure Storage), Hewlett Packard Enterprise and others in All-Flash Storage. Updated: October 2026.

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