The solution is mostly used for data analysis. We can store data and use the tool for data analysis.
Cloud Architect at a tech services company with 51-200 employees
A serverless solution that helps with data analysis
Pros and Cons
- "The product is serverless. We only need to write SQL queries to analyze the data. We need to pay based on the number of queries. The retrieval time is very less. Even if you write large queries, the tool is able to bring back data in a few seconds."
- "The solution should reduce its pricing."
What is our primary use case?
What is most valuable?
The product is serverless. We only need to write SQL queries to analyze the data. We need to pay based on the number of queries. The retrieval time is very less. Even if you write large queries, the tool is able to bring back data in a few seconds.
What needs improvement?
The solution should reduce its pricing.
For how long have I used the solution?
I have been working with the product for more than five years.
Buyer's Guide
BigQuery
January 2026
Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
880,315 professionals have used our research since 2012.
What do I think about the stability of the solution?
The product's stability is great because of Google's servers.
What do I think about the scalability of the solution?
The solution is scalable and we can scale up to petabytes of data. My company has more than 100 users for the product.
How are customer service and support?
We seek support whenever there are quota issues.
How was the initial setup?
The product's setup is straightforward. The solution's setup does not take more than 30 minutes to complete. We need to create datasets and within the datasets, we need to create tables.
What's my experience with pricing, setup cost, and licensing?
1 TB is free of cost monthly. If you use more than 1 TB a month, then you need to pay 5 dollars extra for each TB.
What other advice do I have?
I would rate the solution a nine out of ten. SQL knowledge is required to work on the query.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Data Scientist at a tech services company with 51-200 employees
Excellent pricing, fantastic capabilities with online documentation for support
Pros and Cons
- "When integrating their system into the cloud-based solutions, we were able to increase their efficiency and overall productivity twice compared with their on-premises option."
- "The initial setup could be improved making it easier to deploy."
What is our primary use case?
Our primary use case is for data processing and searching the data. It is basically a data warehouse. We use BigQuery to process and store the data and gather the data from BigQuery to build machine learning models.
How has it helped my organization?
When integrating their system into the cloud-based solutions, we were able to increase their efficiency and overall productivity twice compared with their on-premises option.
What is most valuable?
The data warehouse has all the features that are contained in the data warehouse solution.
What needs improvement?
The initial setup could be improved making it easier to deploy.
For how long have I used the solution?
I have been using BigQuery for the past three years now.
What do I think about the stability of the solution?
The stability ranks around a seven or an eight on a scale of one to ten.
What do I think about the scalability of the solution?
On a scale of one to ten, the scalability is around an eight.
How are customer service and support?
When it comes to customer support I have found some really good documentation online.
Which solution did I use previously and why did I switch?
When comparing with Azure in the past the difference was the price was cheaper. Google and Azure were offering the same features.
How was the initial setup?
The initial setup is somewhere in the middle between straightforward and complex. You do need some experience or initial skills when setting it up.
What's my experience with pricing, setup cost, and licensing?
The pricing is good and there are no additional costs involved.
What other advice do I have?
I would rate BigQuery a nine out of ten on the overall scale.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company has a business relationship with this vendor other than being a customer. Integrator
Buyer's Guide
BigQuery
January 2026
Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
880,315 professionals have used our research since 2012.
Network Engineer at a comms service provider with 51-200 employees
A high-performance solution with a straightforward setup and a reasonable price
Pros and Cons
- "The initial setup is straightforward."
- "So our challenge in Yemen is convincing many people to go to cloud services."
What is our primary use case?
I use it for education and training purpose purposes and not for work. At Yemen Mobile, it is prohibited to use cloud services, and all services are on-premises. 90% of our solutions are from Viacom, like VB and Engineers Assistant. We also have IP solutions like Oracle business suite.
What needs improvement?
In Yemen, when you try to convince anyone about cloud services, they believe it is unacceptable and prefer to use on-premises services here in Yemen. So our challenge in Yemen is convincing many people to go to cloud services. There are some success stories where the biggest company in Yemen partnered with Microsoft and SAP and moved to cloud. In the near future, many companies will move to cloud, but it will take some time.
For how long have I used the solution?
I have been using this solution for three months, and it is a cloud-based solution.
What do I think about the stability of the solution?
It is a stable solution.
What do I think about the scalability of the solution?
I am unsure of the scalability because I need to test it with a bigger project.
How are customer service and support?
I have not used technical support.
How was the initial setup?
The initial setup is straightforward.
What's my experience with pricing, setup cost, and licensing?
The price is acceptable.
What other advice do I have?
I rate this solution an eight out of ten. I recommend this solution because Google is a big company, and BigQuery is a very nice product. It is a good product, scalable, and has high performance.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Program Manager at a tech services company with 201-500 employees
A fully-managed, serverless data warehouse with a useful machine learning feature
Pros and Cons
- "I like that we can synch and run a large query. I also like that we can work with a large amount of data. You don't need to work separately, as it's a ready-made solution. It also comes with a built-in machine-learning feature. Once we start inputting the data, it will suggest some things related to the data, and we can come up with nice dashboards and statistics from a vast amount of data."
- "The price could be better. Compared to competing solutions, BigQuery is expensive. It's only suitable for enterprise customers, not small and medium-sized businesses, as they cannot afford this kind of solution. In the next release, it would be better if they improved their AI bot. Although machine learning and artificial intelligence are doing wonders, there is still a lot of room to enhance them."
What is most valuable?
I like that we can synch and run a large query. I also like that we can work with a large amount of data. You don't need to work separately, as it's a ready-made solution. It also comes with a built-in machine-learning feature. Once we start inputting the data, it will suggest some things related to the data, and we can come up with nice dashboards and statistics from a vast amount of data.
What needs improvement?
The price could be better. Compared to competing solutions, BigQuery is expensive. It's only suitable for enterprise customers, not small and medium-sized businesses, as they cannot afford this kind of solution.
In the next release, it would be better if they improved their AI bot. Although machine learning and artificial intelligence are doing wonders, there is still a lot of room to enhance them.
For how long have I used the solution?
I have been working with BigQuery for two and a half years.
What do I think about the stability of the solution?
BigQuery is a stable solution.
What do I think about the scalability of the solution?
BigQuery is a scalable solution. At present, we have about five different users using this solution. But BigQuery is handling the data of 3,000,000 customers.
How are customer service and support?
We subscribed to technical support from Google. Whenever my team finds an issue, they contact support. I did not get a chance to contact the support team because we never had any difficulties or glitches while configuring it.
How was the initial setup?
The initial setup is relatively straightforward. It's not simple, and it's not very complex. We are doing maintenance of our regular cloud services and working with some assistants and microservice architecture. I don't think we have ever set up in less than one day.
What about the implementation team?
We implemented this solution.
What's my experience with pricing, setup cost, and licensing?
The price could be better. Usually, you need to buy the license for a year. Whenever you want more, you can subscribe to it, and you can use it. Otherwise, you can terminate the license. You can use it daily or monthly, and we use it based on a project's requirements.
What other advice do I have?
On a scale from one to ten, I would give BigQuery a nine.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Senior Principal Architect at a real estate/law firm with 5,001-10,000 employees
A NoSQL framework where you can scale queries to petabytes of data
Pros and Cons
- "The query tool is scalable and allows for petabytes of data."
- "The solution hinges on Google patterns so continued improvement is important."
What is our primary use case?
Our company uses the solution as a data warehouse for implementing machine learning use cases and queries.
What is most valuable?
The query tool is scalable and allows for petabytes of data.
The NoSQL model and feeds for machine learning are based on the support of competent technologies.
The solution includes plenty of additional features.
What needs improvement?
The solution hinges on Google patterns so continued improvement is important.
For how long have I used the solution?
I have been using the solution for two years.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable and we have 200 users with no issues.
How are customer service and support?
Google has one technical support channel for all products and services. If you place a support ticket, they will respond to you in order of priority.
How was the initial setup?
There is no setup because the solution resides in the cloud. Once you enable the APIs in the Google Cloud ecosystem, you can start consuming right away.
What's my experience with pricing, setup cost, and licensing?
The price is a bit high but the technology is worth it. If you do not use the solution in the right way, it will be expensive.
Which other solutions did I evaluate?
There is not an equivalent competitor product because the solution is Google's proprietary technology.
What other advice do I have?
If you are interested in a NoSQL option, definitely try the solution.
I rate the solution a ten out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data architect at a media company with 201-500 employees
Cost-effective, performs well, and is reliable
Pros and Cons
- "The most valuable features of this solution, in my opinion, are speed and performance, as well as cost-effectiveness."
- "I understand that Snowflake has made some improvements on its end to further reduce costs, so I believe BigQuery can catch up."
What is our primary use case?
I would say that for our use cases, sticking with BigQuery made sense because we were using Google Analytics Data, which has direct integration with BigQuery.
What is most valuable?
The most valuable features of this solution, in my opinion, are speed and performance, as well as cost-effectiveness.
What needs improvement?
I haven't done much research on other competitors. As previously stated, I am unfamiliar with the Azure and AWS counterparts. I understand that Snowflake has made some improvements on its end to further reduce costs, so I believe BigQuery can catch up.
I have heard that BigQuery is being expanded to become more of a Lakehouse to support unstructured data, and I am looking forward to that.
For how long have I used the solution?
I have been working with BigQuery for one year.
What do I think about the stability of the solution?
BigQuery is very stable.
How are customer service and support?
I have not had any contact with technical support.
Which solution did I use previously and why did I switch?
The major cloud providers' cloud solutions. We are using BigQuery for the Data Warehouse. And much of the stack we're working with is open source. If you've heard of the modern data stack, we've used a lot of them, such as DBT for data transformation and so on, which isn't really commercial, off-the-shelf software.
What's my experience with pricing, setup cost, and licensing?
BigQuery is inexpensive.
Which other solutions did I evaluate?
We had previously evaluated products such as Informatica MDM, Microsoft MDS, Informatica Cloud Test Data Manager, IBM InfoSphere MDM, and Tipco XBX; however, I was unable to secure management funding to implement these solutions. I left the company I was working for at the time, and yes, I stopped focusing on MDM. I just focused on my bread and butter, which is BI.
What other advice do I have?
The company is an enterprise customer of Google.
I would rate BigQuery an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director Technology Solutions at a tech services company with 11-50 employees
Stable product with good features for database management
Pros and Cons
- "The product’s most valuable feature is its ability to manage the database on the cloud."
- "The product’s performance could be much faster."
What is our primary use case?
We use BigQuery for data warehousing purposes.
What is most valuable?
The product’s most valuable feature is its ability to manage the database on the cloud.
What needs improvement?
The product’s performance could be much faster.
For how long have I used the solution?
We have been using BigQuery for four years.
What do I think about the stability of the solution?
I rate BigQuery’s stability a ten out of ten.
What do I think about the scalability of the solution?
We have two to three BigQuery users in our company. I rate its scalability an eight out of ten.
Which solution did I use previously and why did I switch?
We have used many databases such as Oracle, MySQL, MongoDB, etc. We switched to BigQuery for better database management. Using it, we only need to focus on data ingestion and generating query output.
How was the initial setup?
The initial setup is easy.
What about the implementation team?
We implemented the product in-house.
What's my experience with pricing, setup cost, and licensing?
The product’s pricing could be more flexible for end users.
What other advice do I have?
I recommend BigQuery to others and rate it a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Cyber Security Architect Global ICT at a construction company with 10,001+ employees
A stable solution with out-of-the-box capabilities that can be used for analytics and reporting
Pros and Cons
- "The solution's reporting, dashboard, and out-of-the-box capabilities match exactly our requirements."
- "As a product, BigQuery still requires a lot of maturity to accommodate other use cases and to be widely acceptable across other organizations."
What is our primary use case?
We use BigQuery for analytics and reporting.
What is most valuable?
The most valuable feature of BigQuery is its capability to integrate. The product fits pretty well within our ecosystem. The solution's reporting, dashboard, and out-of-the-box capabilities match exactly our requirements.
What needs improvement?
As a product, BigQuery still requires a lot of maturity to accommodate other use cases and to be widely acceptable across other organizations. It's not as old as other applications like Tableau or Power BI, but as long as it's supported by Google, I think it will continue to progress.
For how long have I used the solution?
I have been working with BigQuery for about two years.
What do I think about the stability of the solution?
BigQuery's stability is good. I rate BigQuery a nine out of ten for stability.
What do I think about the scalability of the solution?
We have tested and found that BigQuery's scalability is good. I rate BigQuery a seven to eight out of ten for scalability.
How was the initial setup?
BigQuery's initial was simple because it's provided over the cloud.
What other advice do I have?
BigQuery is suitable for all sorts of business types. Medium and small businesses will find the solution's out-of-the-box use cases more useful.
Overall, I rate BigQuery an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free BigQuery Report and get advice and tips from experienced pros
sharing their opinions.
Updated: January 2026
Product Categories
Cloud Data WarehousePopular Comparisons
Databricks
Azure Data Factory
Teradata
Snowflake
OpenText Analytics Database (Vertica)
Dremio
Microsoft Azure Synapse Analytics
Oracle Autonomous Data Warehouse
AWS Lake Formation
SAP Business Warehouse
Yellowbrick Cloud Data Warehouse
Buyer's Guide
Download our free BigQuery Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Which ETL or Data Integration tool goes the best with Amazon Redshift?
- What are the main differences between Data Lake and Data Warehouse?
- What are the benefits of having separate layers or a dedicated schema for each layer in ETL?
- What are the key reasons for choosing Snowflake as a data lake over other data lake solutions?
- Are there any general guidelines to allocate table space quota to different layers in ETL?
- What cloud data warehouse solution do you recommend?
- Can you please help me understand cloud databases?
- When evaluating Cloud Data Warehouse, what aspect do you think is the most important to look for?
- bitmap index as preferred choice in data warehousing environment
- Why do you recommend using a cloud data warehouse?















