This is a solution from Google that is 100% cloud-based, based on GCP. BigQuery is similar to Snowflake in the way it manages data analytics. It completely decouples storage from Compute. It has a proprietary way of storing and accessing data in its own data store and is 100% managed without you needing to install or deploy anything. There is no need to arrange for any infrastructure in order to use this solution. Go to BigQuery.com, create an account and you will get a console on your browser where you can start creating the end to end data platform - databases, data warehouses, roles, users, ETL / ELT pipelines and write transformations - all via the workspace.
V.P. Digital Transformation at e-Zest Solutions
Cost-effective Cloud data platform based on Google Cloud that is fully managed service, very easy to set up and manage
Pros and Cons
- "It has a proprietary way of storing and accessing data in its own data store and is 100% managed without you needing to install anything. There is no need to arrange for any infrastructure to be able to use this solution."
- "BigQuery is similar to Snowflake in the way it manages data analytics and completely decouples storage from compute, offering a 100% managed, infrastructure-free solution where you can build an end-to-end data platform directly from a browser console."
- "There are many tools that you have to use with BigQuery that are different services also provided for by Google. They need to all be integrated into BigQuery to make the solution easier to use."
- "Although BigQuery is completely managed on cloud, one has to use many services of BigQuery and GCP in order to create the end-to-end data setup."
What is our primary use case?
What needs improvement?
Although BigQuery in completely managed on cloud, one has to use many services of BigQuery and GCP in order to create the end-to-end data setup. BigQuery acts as the core Data Warehouse mechanism, but it needs additional services like - Google Cloud Dataflow, Cloud pub/sub, Cloud BigTable, Cloud DataPrep, Cloud DataProc, Cloud SQL. Being different from the traditional way of setting up end-to-end data engineering platform, the learning curve for BigQuery is a bit steeper. Google BigQuery ecosystem can surely make the ecosystem a bit more leaner.
For how long have I used the solution?
I have been using this solution for 3 years.
What do I think about the stability of the solution?
A very stable solution. All native abilities of Google solutions are inbuilt in BigQuery. I would predict that Snowflake and BigQuery will occupy a much larger share of the cloud data analytics space in the coming years than Azure Synapse in the future.
Buyer's Guide
BigQuery
March 2026
Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
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What do I think about the scalability of the solution?
This is a very scalable solution. BigQuery's pricing is more suitable for large operations that plan to scale. For smaller businesses, this may be an expensive solution. Creating a BigQuery account is free, but as soon as you start using computations and data capabilities, charges start adding up.
How was the initial setup?
There is no installation involved while using BigQuery. It is as simple as opening a Gmail account and creating your own end-to-end setup. You can start creating a database schema, data bases, create pipelines with step-by-step activities ranging from ingestion to transformation to updating the data marts. Its completely managed and one does not need to worry about licenses of installations.
At e-Zest, in our projects for our enterprise customers, typically between 2 to 8 people were needed for end-to-end data platform development. This included one or two admins, 2-3 ETL developers and 2-3 data warehouse members with strong SQL and database skills.
What's my experience with pricing, setup cost, and licensing?
One terabyte of data costs $20 to $22 per month for storage on BigQuery and $25 on Snowflake. Snowflake is costlier for one terabyte but only marginally. Both charge differently for compute. BigQuery charges based on how much data is inserted into the tables. Reading values from tables has no cost.
BigQuery charges you based on the amount of data that you handle and not the time in which you handle it. This is why the pricing models of Snowflake and BigQuery are different and this becomes a key consideration in the decision of which platform to use.
Which other solutions did I evaluate?
We evaluated Snowflake, Azure Synapse and Amazon Redshift along with BigQuery. Snowflake and BigQuery are very similar in the way they operate. However, I would rate Snowflake slightly higher than BigQuery. I would rate Azure Synapse third and AWS Redshift fourth. The way Snowflake operates, and allows integration with other systems makes it a better alternative to BigQuery. Also Snowflake's and BigQuery's underlying architectures are quite different, although for the end user they may be appearing similar for use.
What other advice do I have?
BigQuery takes a different approach to design and this is important to consider. BigQuery on its own is not enough and you need other tools also offered by Google to transform data (some of which I have mentioned in an earlier section).
The BigQuery ecosystem is a little more complex than the Snowflake ecosystem. Those who have traditionally worked on on-premise data warehouses, find Snowflake much easier to set up. Those who are trying to establish warehouses for the first time, find Google easier.
I would rate this solution a 7 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Associate Consultant (Data Engineer) at MediaAgility
Provides flexibility and is competitively priced
Pros and Cons
- "The most valuable features of BigQuery is that it supports standard SQL and provides good performance."
What is our primary use case?
We use BigQuery to perform data warehouse migration for clients willing to move to GCP from their on-premise solution.
What is most valuable?
The solution's pricing is really competitive compared to other peers. The most valuable features of BigQuery is that it supports standard SQL and provides good performance.
For how long have I used the solution?
I have been using BigQuery for three years.
What do I think about the stability of the solution?
I rate BigQuery a nine out of ten for stability.
What do I think about the scalability of the solution?
Around 30 to 40 users use BigQuery in our organization.
I rate BigQuery ten out of ten for scalability.
Which solution did I use previously and why did I switch?
I previously worked with Microsoft SQL Server.
How was the initial setup?
The solution’s initial setup is very easy. You just have to spin up a data set and start using it.
I rate BigQuery ten out of ten for the ease of its initial setup.
What about the implementation team?
The solution can be deployed by one person in a few minutes.
What's my experience with pricing, setup cost, and licensing?
The solution's pricing is cheaper compared to other solutions. On a scale from one to ten, where one is cheap, and ten is expensive, I rate the solution's pricing a two or three out of ten.
What other advice do I have?
Potential users can trust BigQuery without any second thoughts. The solution's pricing is great compared to other solutions. The solution provides more flexibility and supports standard SQL, and anyone coming out from a different platform would not face any challenges adopting BigQuery.
Overall, I rate BigQuery a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
BigQuery
March 2026
Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
885,286 professionals have used our research since 2012.
Sr Manager at a transportation company with 10,001+ employees
Everything they advertised worked exactly as promised
Pros and Cons
- "We basically used it to store server data and generate reports for enterprise architects. It was a valuable tool for our enterprise design architect."
- "I would like to see version-based implementation and a fallback arrangement for data stored in BigQuery storage. These are some features I'm interested in."
What is our primary use case?
We basically used it to store server data and generate reports for enterprise architects. It was a valuable tool for our enterprise design architect.
What is most valuable?
Everything they advertised or listed worked exactly as promised. That was advantageous to us.
What needs improvement?
In future releases, I would like to see more pre-defined aggregated forms. After using BigQuery, we need to use the data in an enterprise architecture dimensional data model. So, having pre-defined aggregated forms would be helpful.
Additionally, I would like to see version-based implementation and a fallback arrangement for data stored in BigQuery storage. These are some features I'm interested in.
For how long have I used the solution?
I have experience with BigQuery.
What about the implementation team?
When I joined the company, BigQuery was already implemented by our team.
What's my experience with pricing, setup cost, and licensing?
It is a cheap solution.
What other advice do I have?
I would recommend getting a clear understanding of BigQuery's functionalities and what it's best suited for. If your needs align with its capabilities, then you should definitely proceed.
BigQuery offers fantastic features, but it's important to understand its purpose beforehand. Otherwise, you might face difficulties later on.
Overall, I would rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Vice President - Data Engineering and Analytics at a financial services firm with 10,001+ employees
Good for processing broader and larger data, but lags in query latency
Pros and Cons
- "The integrated data storage features are good."
- "There are some limitations in the query latency compared to what it was three years ago."
What is our primary use case?
The primary use case of BigQuery is within banking applications in the CDP. The front-end system pushes data, specifically mobile and net banking data, into BigQuery for processing and analysis. It involves significant data and requires specialized tools to utilize it fully. For example, we use AMS reports, breaking the data into various layers rather than using it in a single database.
How has it helped my organization?
At our company, the adoption is still in progress at various layers, but it was recently restarted and put into production. There are less than 200 users currently, but we need to figure out why we even have all this data we send out and whether we should rely on vendor-based databases.
We would want a great database for any new products we develop or if we need to send out an application from one store to another.
What is most valuable?
The integrated data storage features are good. Altogether, it provides the required functionality.
BigQuery is a single platform that can support different use cases and data bandwidths, whereas other platforms may require additional data platforms for each use case.
What needs improvement?
There are some limitations in the query latency compared to what it was three years ago. Despite this, BigQuery still provides the necessary functionality as compared to the other platforms.
An additional feature I would like is the one available in AWS, where you have a framework to onboard past services and start building analytical models and data design. The framework makes it easier for any new organization to adopt cloud computing quickly.
For how long have I used the solution?
I have been working with BigQuery for nine-plus years.
What do I think about the stability of the solution?
There is a lot of room for improvement in stability.
So they're quickly catching up with the business and marketing needs. I know Google BigQuery started very late in the game, and they covered a lot. However, there is room to improve a lot on that. I rate the stability a seven out of ten.
What do I think about the scalability of the solution?
It is a very scalable solution. I would rate it a ten out of ten.
How are customer service and support?
Sometimes the tickets take time to go through. I would rate it an eight out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Our organization has a multi-cloud strategy, and we use different data transmission and storage tools depending on the cloud provider. For example, in Azure, we use Databricks for data transmission and Sines for storing data. In AWS, we use DynamoDB for specific use cases. Regarding Google, we use the CDP platform, specifically BigQuery, for their data storage and analysis needs.
We have various tools across the different platforms to meet the specific use case needs. We use BigQuery within the Google CDP platform for their data storage and analysis needs. It varies from use case to use case, and we use different platforms accordingly.
How was the initial setup?
The initial setup is very simple.
What's my experience with pricing, setup cost, and licensing?
The costing model is a bit expensive as compared to its equivalent partners. If they can optimize the cost, it would be much better. Otherwise, people would step back.
I would rate it a seven on a scale of one to ten, where ten is for the cheapest, and one is for being high priced.
Which other solutions did I evaluate?
Our organization has solutions independent of the cloud-native solution, and Microsoft encourages that. For instance, Database is one of the tools which can be deployed across different clouds.
In terms of storing data, we prefer to go with the table as compared to Synapse as the database. Then, in terms of enabling the porter on Databricks, which is much faster compared to any other database in the current industry.
BigQuery scores pretty well for trusting the larger as well as broader data. Across all the 99 security queries, the benchmark can be pretty impressive. And that is the only reason we eventually did the Databricks with Azure. The partnership with Databricks and Azure was great.
What other advice do I have?
BigQuery is a tool wherein it can support your structured, unstructured, secured, and unsecured data, and it can support the server if you use any right-level services from BigQuery.
However, data encryption and integration could be difficult if you want to transfer data to another cloud. For example, when I have data from the other cloud, it would be difficult to bring that data into the data systems for me. Even if I consider doing it, it will cost me and might be expensive.
When you try to import data from one vendor to another, it also results in additional data transfer costs and data integration issues.
If you keep the solution in the same platform and the same data fabric level, then the data from that level get joined and maintained locally to that cloud. And if you're sending some data across the cloud, only use the basics to connect the data. That way it'll detect the fabric. So if you go with the native tool, that is the limitation we'll have. Cloud diagnostics does get you out of it.
When it comes to BigQuery, it is deployed in one cloud. It is native to Google and can only stay on Google; that is the only drawback.
Overall, I would rate it a seven out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Enterprise Data Architect at a financial services firm with 10,001+ employees
Easy to use with quite good performance
Pros and Cons
- "The feature called calibrating the capacity is valuable."
- "We would like to be able to calibrate the solution to run on top of a raw file."
What is our primary use case?
Our company uses the solution as a data warehouse. We have ten to twenty users who consume the solution from reports.
What is most valuable?
The feature called calibrating the capacity is valuable.
The solution is easy to use and has quite good performance.
What needs improvement?
We would like to be able to calibrate the solution to run on top of a raw file. Currently, we have to move raw files from Google storage to the solution and load them for transformation. We shouldn't need to move data first to get an analysis.
For how long have I used the solution?
I have been using the solution for five years.
What do I think about the stability of the solution?
The solution is stable so I rate stability a nine out of ten.
We have experienced a few glitches in our company only. When we run queries, they take a few to five minutes when they should only take one minute. There is a problem with the services in Indonesia.
What do I think about the scalability of the solution?
The solution is scalable and has quite good performance. You scale at the same time you execute a user's role and can easily get one to ten million pro.
I rate scalability a nine out of ten.
How are customer service and support?
Technical support was quite responsive and handled our issue.
I rate support an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The setup is quite simple so I rate it a nine out of ten.
What's my experience with pricing, setup cost, and licensing?
The solution is pretty affordable and quite cheap in comparison to PDP or Cloudera.
The solution could be less expensive. You have to be careful how you design, query, or partition because it could cost you a lot of money.
I rate pricing an eight out of ten.
Which other solutions did I evaluate?
When we decided to move to the cloud, we compared the solution to KWS. We found that the performance of Google Cloud and the solution were better than KWS. The setup and configuration were also simpler.
What other advice do I have?
I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Sr. Manager - TAAS at a manufacturing company with 10,001+ employees
Issue-free, straightforward to set up and offers good expansion capabilities
Pros and Cons
- "It's straightforward to set up."
- "The scalability is excellent, as it can handle large datasets and scale up pretty easily as the data volume grows while remaining very reliable with no bugs, glitches, crashes, or freezes."
- "We'd like to have more integrations with other technologies."
- "We'd like to have more integrations with other technologies."
What is our primary use case?
We primarily use the solution for data analytics.
What is most valuable?
I enjoy the scalability of the solution. Its scalability is very impressive.
It's straightforward to set up.
The solution has been stable.
What needs improvement?
We'd like to have more integrations with other technologies. We'd like something like CrossCloud - something that can be on AWS and Azure and can be easily integrated.
It would be great if they added data anonymization to their list of features. We'd like to see data compliance and masking so we can enforce things region by region.
For how long have I used the solution?
I've been using the solution since around 2019.
What do I think about the stability of the solution?
I haven't seen any tickets relating to trouble with scalability. It seems to be reliable. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The scalability is excellent. It can handle large datasets and scale up pretty easily as the data volume grows. It expands very easily.
We have 80 to 100 people using the solution right now. It's used on a daily basis.
How are customer service and support?
I haven't used technical support just yet. I haven't come across any problems which would require me to reach out.
Which solution did I use previously and why did I switch?
I've used Data Warehouse in the past and am familiar with Teradata and Snowflake.
If I have to compare BigQuery with Teradata in terms of performance, capabilities, ease of use, and integrations, BigQuery scales up better. However, in terms of licensing and paper use, Teradata is quite good.
If we compare it with other things like Snowflake, Snowflake has its own unique architectural advantages. However, I haven't seen Snowflake over on Google Cloud. I have seen Snowflake over on AWS and Azure. The architecture of Snowflake has its own unique advantages and is largely on other clouds.
How was the initial setup?
The initial setup is very simple and straightforward. I'd rate the ease of implementation a four out of five.
What's my experience with pricing, setup cost, and licensing?
We find the pricing reasonable enough for our use cases. However, it's too early to comment on if it will be good in the long run. We have to properly plan data around different tiers, including which to archive where so that we use it in a more optimized fashion. We will need to properly plan everything and we haven't really done that yet.
I'd rate it a four out of five in terms of its competitive pricing.
What other advice do I have?
I'm an end-user. I'm still new to the company. I'm not sure which version of the solution we're on.
All cloud systems have more or less the same functionality. It's just a matter of choosing one that makes sense for your business.
When it comes to how to leverage analytics, some of the AI and machine learning from Google come ahead of the competition. Other than that, the other analytics options are fairly competitive between Google, AWS, and Microsoft. It's just that, when it comes to extending the analytics to AI/ML, Google is ahead of the competition there.
I'd recommend the solution to others.
I would rate it eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Head of Insights and Data Middle East at Capgemini
Expandable and easy to set up but needs more local data residency
Pros and Cons
- "As a cloud solution, it's easy to set up."
- "It's a stable, reliable solution."
- "We'd like to see more local data residency."
- "To be very specific, here in the Middle East, I'm based out of the UAE, and Google has a very narrow footprint, a very limited footprint here in the region."
What is our primary use case?
We implement for customers. We work as a global company and we have 350,000 employees, we serve clients across all industries. There are many use cases. There is no use case that we would only apply in the context of BigQuery and not with Snowflake, or not with Synapse, et cetera. It is use case agnostic.
It can be for fraud, it can be for marketing analytics, customer 360, or any kind of real-time analytics. You can use it for all sorts of stuff.
What is most valuable?
It's a stable, reliable solution. It has a good reputation for that.
The product can scale.
As a cloud solution, it's easy to set up.
What needs improvement?
To be very specific, here in the Middle East, I'm based out of the UAE, and Google has a very narrow footprint, a very limited footprint here in the region. There is a lack or absence of local data residency compliance. They don't have a local data center here. Therefore, most of the big organizations like banks, and companies in the highly regulated public sector, are not using BigQuery products as it means that the data will have to move out of the country. We'd like to see more local data residency.
For how long have I used the solution?
We've been implementing this solution since the inception of these products. We are Platinum Elite partners with most vendors.
What do I think about the stability of the solution?
The solution has a reputation for being stable. It's not a problem.
What do I think about the scalability of the solution?
The solution is scalable up to a certain extent. According to the benchmarks, they would be stronger on the one hand, however, depending on the criteria that you're using, what kind of volumes, the velocity, et cetera, it can scale.
How are customer service and support?
I've never dealt directly with technical support. I can't speak to how helpful or responsive they are.
How was the initial setup?
I did not handle the initial setup. That said, solutions like BigQuery, as opposed to non-cloud, on-prem versions equivalents are generally more straightforward to set up.
How long it takes to set up depends on the requirements. Typically, it takes six months to one year for end-to-end implementation.
We have data engineers that can handle deployments. How many are needed depends on the scope of the project.
What's my experience with pricing, setup cost, and licensing?
I don't deal with licensing aspects of the product. The licenses are always purchased by our clients.
What other advice do I have?
I'd rate the solution seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer
Data Engineering and AI Intern at .3Lines Venture Capital
Good solution for large databases that require a lot of analytics
Pros and Cons
- "BigQuery is a powerful tool for managing and analyzing large datasets. The versatility of BigQuery extends to its compatibility with external data visualization tools like Power BI and Tableau. This means you not only get query results but can also seamlessly integrate and visualize your data for better insights."
- "Some of the queries are complex and difficult to understand."
What is our primary use case?
BigQuery is a powerful tool for managing and analyzing large datasets. The versatility of BigQuery extends to its compatibility with external data visualization tools like Power BI and Tableau. This means you not only get query results but can also seamlessly integrate and visualize your data for better insights.
What is most valuable?
The product's most valuable feature is its ability to connect to visualization tools.
What needs improvement?
Some of the queries are complex and difficult to understand.
For how long have I used the solution?
I have been using the product for more than a year.
What do I think about the scalability of the solution?
My company has 100 users for BigQuery.
How are customer service and support?
The tool's support is fast to respond.
How would you rate customer service and support?
Positive
How was the initial setup?
The tool's deployment is easy if you follow Google's documentation.
What other advice do I have?
If you have a big database and lots of analytics, BigQuery is a really good tool. It helps save and manage your queries and gives you results you can show clients and others. I rate it a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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