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reviewer1659204 - PeerSpot reviewer
Senior Manager.Marketing Strategy & Analysis. at a computer software company with 10,001+ employees
Reseller
Top 10
Aug 28, 2024
Dynamically allocates resources based on data size and efficiently handles complex queries on large datasets
Pros and Cons
  • "The product's most valuable features include its scalability and the ability to handle complex queries on large datasets."
  • "The product could benefit from improvements in user-friendliness, particularly in terms of the user interface."

What is our primary use case?

My primary use case for the solution is as a powerful tool for handling and analyzing large datasets. The transition to GA4, which uses an event-based measurement framework, necessitated a more robust solution for detailed reporting and data analysis. It serves as both the storage and querying framework for this data.

How has it helped my organization?

The platform has significantly improved the organization's ability to analyze detailed and scalable data. It efficiently handles large volumes of data, crucial for timely decision-making and in-depth analytics. However, the shift from free reporting tools to a pay-for-use model has introduced additional costs.

What is most valuable?

The product's most valuable features include its scalability and the ability to handle complex queries on large datasets. The system's capacity to dynamically allocate resources based on data size and query complexity ensures efficient performance.

What needs improvement?

The product could benefit from improvements in user-friendliness, particularly in terms of the user interface. An easier, more intuitive graphical user interface (GUI) with drag-and-drop functionality for creating reports and segments would enhance usability.

Buyer's Guide
BigQuery
January 2026
Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
880,255 professionals have used our research since 2012.

For how long have I used the solution?

I have been using BigQuery for approximately five to six years. My usage has increased recently, especially after the launch of GA4 (Google Analytics 4).

What do I think about the stability of the solution?

The platform's stability is commendable. As part of Google's infrastructure, it benefits from robust reliability and failover mechanisms, ensuring consistent performance and data integrity.

What do I think about the scalability of the solution?

This solution is highly scalable and can efficiently handle vast amounts of data and complex queries. Its dynamic resource allocation ensures that performance scales with data size and query demands.

How are customer service and support?

Google offers limited customer service and support. For detailed assistance, users may need to consult external experts or partners. Support primarily directs users to documentation and community resources.

How would you rate customer service and support?

Negative

Which solution did I use previously and why did I switch?

Before using BigQuery, I relied on native analytics tools, which offered less detailed reporting. The switch was driven by the need for more comprehensive and scalable reporting capabilities.

How was the initial setup?

The initial setup is relatively straightforward as it is a SaaS offering. However, preparing data for import and setting up queries can require considerable effort and technical knowledge.

What about the implementation team?

Implementation was handled in-house. The expertise required for effectively using this platform often involves extensive reading and self-learning, as the process is quite technical.

What's my experience with pricing, setup cost, and licensing?

The product operates on a pay-for-use model. Costs include storage and query execution, which can accumulate based on data volume and complexity.

Which other solutions did I evaluate?

While exploring options, I considered various analytics platforms and frameworks, but BigQuery was selected due to its integration with Google's ecosystem and its robust handling of large datasets.

What other advice do I have?

While BigQuery offers powerful capabilities, managing costs effectively and considering the investment required to use the platform at scale is crucial. Additionally, investing in training or consulting services may be necessary to maximize the solution's benefits.

I rate it a ten out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
PeerSpot user
Shiva Prasad ELLUR - PeerSpot reviewer
Vice President - Data Engineering and Analytics at a financial services firm with 10,001+ employees
Real User
Feb 27, 2023
Good for processing broader and larger data, but lags in query latency
Pros and Cons
  • "The integrated data storage features are good."
  • "There are some limitations in the query latency compared to what it was three years ago."

What is our primary use case?

The primary use case of BigQuery is within banking applications in the CDP. The front-end system pushes data, specifically mobile and net banking data, into BigQuery for processing and analysis. It involves significant data and requires specialized tools to utilize it fully. For example, we use AMS reports, breaking the data into various layers rather than using it in a single database.

How has it helped my organization?

At our company, the adoption is still in progress at various layers, but it was recently restarted and put into production. There are less than 200 users currently, but we need to figure out why we even have all this data we send out and whether we should rely on vendor-based databases.

We would want a great database for any new products we develop or if we need to send out an application from one store to another.

What is most valuable?

The integrated data storage features are good. Altogether, it provides the required functionality.

BigQuery is a single platform that can support different use cases and data bandwidths, whereas other platforms may require additional data platforms for each use case.

What needs improvement?

There are some limitations in the query latency compared to what it was three years ago. Despite this, BigQuery still provides the necessary functionality as compared to the other platforms.

An additional feature I would like is the one available in AWS, where you have a framework to onboard past services and start building analytical models and data design. The framework makes it easier for any new organization to adopt cloud computing quickly.

For how long have I used the solution?

I have been working with BigQuery for nine-plus years.

What do I think about the stability of the solution?

There is a lot of room for improvement in stability.

So they're quickly catching up with the business and marketing needs. I know Google BigQuery started very late in the game, and they covered a lot. However, there is room to improve a lot on that. I rate the stability a seven out of ten.

What do I think about the scalability of the solution?

It is a very scalable solution. I would rate it a ten out of ten.

How are customer service and support?

Sometimes the tickets take time to go through. I would rate it an eight out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

Our organization has a multi-cloud strategy, and we use different data transmission and storage tools depending on the cloud provider. For example, in Azure, we use Databricks for data transmission and Sines for storing data. In AWS, we use DynamoDB for specific use cases. Regarding Google, we use the CDP platform, specifically BigQuery, for their data storage and analysis needs. 

We have various tools across the different platforms to meet the specific use case needs. We use BigQuery within the Google CDP platform for their data storage and analysis needs. It varies from use case to use case, and we use different platforms accordingly.

How was the initial setup?

The initial setup is very simple.

What's my experience with pricing, setup cost, and licensing?

The costing model is a bit expensive as compared to its equivalent partners. If they can optimize the cost, it would be much better. Otherwise, people would step back.

I would rate it a seven on a scale of one to ten, where ten is for the cheapest, and one is for being high priced.

Which other solutions did I evaluate?

Our organization has solutions independent of the cloud-native solution, and Microsoft encourages that. For instance, Database is one of the tools which can be deployed across different clouds.

In terms of storing data, we prefer to go with the table as compared to Synapse as the database. Then, in terms of enabling the porter on Databricks, which is much faster compared to any other database in the current industry.

BigQuery scores pretty well for trusting the larger as well as broader data. Across all the 99 security queries, the benchmark can be pretty impressive. And that is the only reason we eventually did the Databricks with Azure. The partnership with Databricks and Azure was great.

What other advice do I have?

BigQuery is a tool wherein it can support your structured, unstructured, secured, and unsecured data, and it can support the server if you use any right-level services from BigQuery.

However, data encryption and integration could be difficult if you want to transfer data to another cloud. For example, when I have data from the other cloud, it would be difficult to bring that data into the data systems for me. Even if I consider doing it, it will cost me and might be expensive.

When you try to import data from one vendor to another, it also results in additional data transfer costs and data integration issues.

If you keep the solution in the same platform and the same data fabric level, then the data from that level get joined and maintained locally to that cloud. And if you're sending some data across the cloud, only use the basics to connect the data. That way it'll detect the fabric. So if you go with the native tool, that is the limitation we'll have. Cloud diagnostics does get you out of it.

When it comes to BigQuery, it is deployed in one cloud. It is native to Google and can only stay on Google; that is the only drawback.

Overall, I would rate it a seven out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
BigQuery
January 2026
Learn what your peers think about BigQuery. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
880,255 professionals have used our research since 2012.
Sathishkumar Jayaprakash - PeerSpot reviewer
Engineer at a computer software company with 10,001+ employees
Real User
Top 10
Nov 4, 2024
Efficient large dataset handling with seamless service integration
Pros and Cons
  • "BigQuery allows for very fast access, and it is efficient in handling large datasets compared to other SQL databases."
  • "There is a limitation when copying data directly from BigQuery; it only supports up to ten MB when copying data to the clipboard."

What is our primary use case?

We use Cloud SQL for our web applications. Previously, we used Microsoft Cloud, but we transitioned due to cost benefits. We find Google Cloud Platform (GCP) to be more cost-effective. For BigQuery, we store data in a message queue similar to Kafka, and when an event occurs, that data is triggered to be inserted into a BigQuery table through subscriptions.

How has it helped my organization?

We have seen significant improvements in data management processes, particularly with integration capabilities that allow us to easily retrieve and manipulate data through simple queries. This enhances our workflow significantly.

What is most valuable?

BigQuery allows for very fast access, and it is efficient in handling large datasets compared to other SQL databases. It integrates well with other GCP products, and creating subscriptions in the UI is straightforward. The whole ecosystem of GCP products makes BigQuery beneficial for our data-handling tasks. Additionally, it is more cost-effective compared to alternatives like AWS.

What needs improvement?

There is a limitation when copying data directly from BigQuery; it only supports up to ten MB when copying data to the clipboard. For larger data, we have to download it as JSON or Excel files. This limitation could be addressed for better usability.

For how long have I used the solution?

I have been working with Google Cloud SQL for over one year.

What do I think about the stability of the solution?

I have not experienced any downtime issues with the solution; it has been stable.

What do I think about the scalability of the solution?

There are some limitations in scalability, particularly when dealing with very large datasets. However, the cost savings we gain often balance this out.

How are customer service and support?

We haven't had much interaction with technical support outside of accessing documentation available online.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

Before using BigQuery, we were utilizing Azure Warehouse. We switched to BigQuery as GCP services were slightly cheaper and more cost-effective. The cost savings were a significant factor in our decision.

How was the initial setup?

The initial setup process for BigQuery was straightforward. By using Terraform, we were able to manage the entire setup efficiently and keep track of who is making changes.

What about the implementation team?

We have a team of developers who manage the platform. Infrastructure changes are tracked, and project owners approve updates.

What was our ROI?

I can't provide concrete documentation on ROI, but GCP's evolving services have been more cost-effective compared to AWS.

What's my experience with pricing, setup cost, and licensing?

AWS has a large number of users and has built a model with high costs, whereas GCP offers cost-effective solutions.

Which other solutions did I evaluate?

AWS was another option considered, but due to cost considerations, we opted for GCP.

What other advice do I have?

I recommend BigQuery, especially if you're already using GCP products, as the integration with other Google services is seamless.

I'd rate the solution nine out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Gonzalo Di Ascenzi - PeerSpot reviewer
Red Team Operator at a security firm with 11-50 employees
Real User
Top 5
Jun 26, 2024
Analyzes logs from systems to identify the severity of issues but lacks integrations
Pros and Cons
  • "BigQuery excels at data analysis. It processes vast amounts of information using its advanced architecture and sophisticated querying capabilities, making it crucial for critical insights and safe for handling sensitive data."
  • "BigQuery should integrate with other tools, such as Cloud Logging and Local Studio, to enhance its capabilities further and enable powerful and innovative analyses."

What is our primary use case?

BigQuery allows you to quickly analyze logs from your systems to identify the severity of issues. It integrates well with other Google Cloud services, such as Cloud Logging, where you can easily manipulate various data types and analyze all logs.

What is most valuable?

BigQuery excels at data analysis. It processes vast amounts of information using its advanced architecture and sophisticated querying capabilities, making it crucial for critical insights and safe for handling sensitive data. 

What needs improvement?

BigQuery should integrate with other tools, such as Cloud Logging and Local Studio, to enhance its capabilities further and enable powerful and innovative analyses.

For how long have I used the solution?

I have been using BigQuery for two years.

Which solution did I use previously and why did I switch?

I have opted for Fireye, Elasticsearch, and Alcon. One principal difference is that BigQuery starts with machine learning and WAN implementations, while you can implement VMware or other active boxes. Therefore, it is recommended that cloud VMs be used for BigQuery processes. You can execute jobs in the cloud, such as VMware.

For instance, you can compute analytics for email, apply filters, and manipulate weather data. It provides higher efficiency, though exact benchmarks are unclear. Additionally, starting the query flow login request can also be advantageous.

How was the initial setup?

The initial setup is automatic. It requires one person. You need to log in to the Google Cloud platform, import the necessary package into your query, and then you can start querying your data. 

If you need a solid CRM solution integrated with Azure, you'll need knowledgeable people to support it. Three individuals can form a strong CRM team connected to Azure, leveraging BigQuery.

What was our ROI?

You can use BigQuery to generate and manage large datasets efficiently. Whether using a flexible integrated environment like Dataflow or a local studio, BigQuery provides powerful tools for querying and analyzing data.

What's my experience with pricing, setup cost, and licensing?

The product is free of cost.

What other advice do I have?

Setting up BigQuery on GCP is crucial. When creating a service account, you define the permissions required for project identification or access monitoring systems.

You configure policies using IAM roles to manage access permissions effectively within GCP. These roles govern the service accounts created for specific tasks such as data processing, system monitoring, or other service integrations. When you activate these policies, a JSON token is generated. This token can authenticate and authorize access to Google services like BigQuery or other third-party applications.

Moreover, by configuring VMs to match data processing requirements, you ensure that the data is securely handled by the applications associated with the service accounts. This setup enables seamless communication between your applications and Google services, facilitating efficient data acquisition and processing.

Overall, I rate the solution a seven out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1510875 - PeerSpot reviewer
Sr Data Architect at a comms service provider with 10,001+ employees
Real User
Top 10
Dec 6, 2023
A powerful and user-friendly solution for efficient data analytics and processing with serverless architecture, seamless scalability, SQL-like queries and cost-effective pay-as-you-go model
Pros and Cons
  • "One of the most significant advantages lies in the decoupling of storage and compute which allows to independently scale storage and compute resources, with the added benefit of extremely cost-effective storage akin to object storage solutions."
  • "The main challenges are in the areas of performance and cost optimizations."

What is our primary use case?

It is a pivotal component in enterprise data architecture, and crucial in data lake operations, whether supporting data warehouses or functioning as part of a broader data lake ecosystem.

What is most valuable?

One of the most significant advantages lies in the decoupling of storage and compute which allows to independently scale storage and compute resources, with the added benefit of extremely cost-effective storage akin to object storage solutions. Its unique architecture not only provides robust enterprise data warehouse capabilities but also seamlessly integrates with data lake functionalities.

What needs improvement?

The main challenges are in the areas of performance and cost optimizations. Achieving optimal results demands a certain level of familiarity with the platform's internals. The key point for improvement lies in the performance optimization.

For how long have I used the solution?

I have been working with it for three months.

What do I think about the stability of the solution?

It exhibits a high level of stability and security, there are no notable issues in these aspects. I would rate it nine out of ten.

What do I think about the scalability of the solution?

It is designed to seamlessly scale with the growing demands of data processing, there are no issues with it. I would rate it nine out of ten.

How are customer service and support?

The technical support is commendable. However, there is room for improvement in the availability of resources and documentation from a technological standpoint. I would rate it seven out of ten.

How would you rate customer service and support?

Neutral

Which solution did I use previously and why did I switch?

In the landscape of enterprise data warehouses, BigQuery stands out as a superior choice when compared to alternatives like Azure Synapse, AWS Redshift, and Snowflake. While Snowflake is known for its higher costs, and Redshift is perceived as both complex and expensive, Azure Synapse presents its own set of constraints with its MPP architecture and reliance on an RDBMS in-between. BigQuery, on the other hand, has a distinct edge with its seamless migration process, vast capabilities, and a harmonious balance of storage, computing, cost-effectiveness, and performance efficiency. This is particularly evident as organizations and professionals, including myself, have experienced ease in migrating from other vendors to BigQuery. Drawing from my extensive experience working across various cloud platforms such as AWS, Azure, and Snowflake, BigQuery consistently emerges as a robust and preferable solution.

How was the initial setup?

The initial setup is straightforward.

What's my experience with pricing, setup cost, and licensing?

Its cost structure operates on a pay-as-you-go model. I would rate it seven out of ten.

What other advice do I have?

Whether for small, medium, or large enterprises, it is a recommendable choice. Its pricing model makes it accessible and manageable based on your usage. Given that many individuals and businesses already have Gmail accounts and utilize Google Cloud workspaces, incorporating BigQuery into operations is seamless. Moreover, a complimentary reporting tool, Looker Studio, is available for free, enhancing the reporting capabilities on BigQuery or via Google Sheets. Overall, I would rate it eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Syed WaqasKazi - PeerSpot reviewer
Senior Managing Consultant at a tech services company with 1,001-5,000 employees
Real User
Oct 6, 2023
Excellent scalability and AI-driven analytics with robust security
Pros and Cons
  • "BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI."
  • "For greater flexibility and ease of use, it would be beneficial if BigQuery offered more third-party add-ons and connectors, particularly for databases that don't have built-in integration options."

What is our primary use case?

In the current landscape where organizations prioritize cloud solutions like Google Cloud, BigQuery plays a pivotal role in delivering scalability, flexibility, and numerous benefits for data management and analysis for our clients.

How has it helped my organization?

BigQuery's managed nature ensures that it's always up-to-date and maintained by Google on its cloud platform. This aspect makes it an ideal choice for organizations seeking cloud-based solutions instead of on-premises ones.

What is most valuable?

It allows our customers to adapt to various data types, including unstructured and flat data sets. BigQuery excels at structuring data, performing predictions, and conducting insightful analyses and it leverages machine learning and artificial intelligence capabilities, powered by Google's Duarte AI. It seamlessly integrates with Duarte AI, enabling the use of simple SQL queries to access Vertex AI foundation models directly within BigQuery. This unique capability is especially valuable for text-processing tasks, such as sentiment analysis. It provides a unified interface for all data practitioners, making it versatile for both traditional and sentiment analysis tasks. It's particularly adept at extracting specific entities from large datasets without the need for specialized models. Another notable aspect of BigQuery is its serverless architecture, which means there's no need for dedicated servers which is a great benefit.

What needs improvement?

SQL queries remain a preferred choice for many IT database administrators, and BigQuery's ability to handle SQL queries efficiently enhances its appeal. However, there's a challenge when it comes to integrating BigQuery with homegrown database solutions, which some medium and small-sized clients rely on. While it's possible to test database integration with it using a sandbox environment, achieving seamless integration can be complex, especially for open data solutions. For greater flexibility and ease of use, it would be beneficial if BigQuery offered more third-party add-ons and connectors, particularly for databases that don't have built-in integration options.

For how long have I used the solution?

In my previous roles at different organizations, I had around three to four years of experience with GCP products. During the last five months, my engagement has focused on BigQuery specifically.

What do I think about the stability of the solution?

All GCP products, including BigQuery, are known for their stability and reliability. In instances where issues arise, such as product bugs or challenges, Google steps in with its robust support and maintenance services. They provide a direct helpline for organizations, allowing clients to reach out to Google and swiftly address their queries. The product itself has reached a level of maturity where most challenges have been addressed.

What do I think about the scalability of the solution?

It provides impressive scalability capabilities.

How are customer service and support?

Google's support services, particularly for GCP (Google Cloud Platform) products, are known for their agility and effectiveness. As a partner, we place a significant reliance on Google's support system, which is highly responsive and adaptable. Certain challenges can still surface, particularly in the realm of integration. Issues may arise if there's a mismatch in languages, systems, or configurations within the integration layer. These technical challenges can be addressed through thorough investigation and resolution. It's worth noting that not only does Google offer comprehensive support, but partners also contribute to providing excellent support and managed services for BigQuery and other GCP products.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

In my previous organization, I had experience working with IBM's data warehouse solution, specifically IBM Db2 on Cloud. However, it's important to note that IBM's solution was primarily a database service, whereas BigQuery serves a different purpose. Users find it exceptionally user-friendly, allowing them to request data in plain language, with Google's machine learning and artificial intelligence taking care of the technical aspects. BigQuery also offers robust integration options. It seamlessly connects with various data sources and tools, including Google Cloud Storage, Google Sheets, Google Data Studios, and third-party BI tools like Tableau and Looker.

How was the initial setup?

To acquire and use BigQuery, the typical process involves obtaining a GCP (Google Cloud Platform) license specific to the product. The initial setup of the product is relatively straightforward and static. Typically, it takes around one to two weeks to integrate BigQuery into your existing architecture.

What was our ROI?

BigQuery stands out as an attractive option for organizations seeking a hassle-free, plug-and-play solution. It's a robust choice that delivers strong returns on investment and addresses various needs efficiently.

What's my experience with pricing, setup cost, and licensing?

The pricing is adaptable, ensuring that organizations can tailor their usage and costs based on their specific requirements and configurations within the Google Cloud Platform. You don't need multiple licenses; a single GCP BigQuery license suffices. Once you have this license in place, you will be billed according to your chosen pricing model. Google offers flexibility in pricing models to accommodate the unique needs of different customers, making it a versatile and customer-centric solution.

Which other solutions did I evaluate?

When it comes to evaluating competitors in the data warehouse and analytics space, it's essential to consider the strengths and differences among major players, especially Google, Amazon, and Microsoft. Google's BigQuery, Amazon's Redshift, and Microsoft's Azure Synapse Analytics are three prominent contenders in this market. Redshift is a robust database and analytics platform known for its scalability and tight integration with AWS services. BigQuery shares several strengths with Amazon Redshift and Microsoft Azure Synapse Analytics. All three are scalable and capable of handling large datasets. However, where Google shines is in its integration capabilities and architectural design, which many users find straightforward and user-friendly.

What other advice do I have?

My advice would be to first understand your client's weak points, the challenges they face, their ambitions, vision, and data-related dreams. It's crucial to identify their desired analytical capabilities for informed decision-making within their organization. Once these critical aspects are on the table, the choice between BigQuery or any other data warehouse and analytical platform can be made. Through this approach, clients will gradually build their understanding of how BigQuery can serve as a database house and analytical platform within their architecture. It empowers them to efficiently store, analyze, and query large datasets, making it an ideal choice for organizations dealing with substantial data volumes and the need for rapid, data-driven decision-making. I would rate it nine out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
PeerSpot user
Matt Costa - PeerSpot reviewer
Owner & Digital Marketing Manager at a marketing services firm with 1-10 employees
Real User
Jun 21, 2023
A very easy-to-use and easy-to-conceptualize tool that is reasonably priced but needs to improve its documentation
Pros and Cons
  • "It's pretty stable. It's fast, and it is able to go through large quantities of data pretty quickly."
  • "There is a good amount of documentation out there, but they're consistently making changes to the platform, and, like, their literature hasn't been updated on some plans."

What is our primary use case?

I use it to deal a lot with marketing, specifically Google Ads, YouTube, and Google Analytics. But mostly, I utilize it for its capabilities to sync directly up with Google ads transfers.

How has it helped my organization?

Instead of having to go directly into the platform, pull various reports after and save those reports, port them over into Google Sheets, and then import ranges and queries. Then, having to transform the data to my needs, I can build a SQL script that is to my needs directly within the platform so that when the data comes out at the platform, it's already essentially punched into the format that I needed.

What is most valuable?

Its SQL editor is very easy to use and very easy to conceptualize. The way that it breaks data down into silos is easily discernible. So, I guess that's really it.

What needs improvement?

There is a good amount of documentation out there, but they're consistently making changes to the platform, and, like, their literature hasn't been updated on some plans.

For how long have I used the solution?

I have been using BigQuery for a little over a year.

What do I think about the stability of the solution?

It's pretty stable. It's fast, and it is able to go through large quantities of data pretty quickly.

What do I think about the scalability of the solution?

I think that it's easy to scale. For instance, when I need the data for a new client, I just ask to have their account added to my MCC, and the MCC deploys through basically, rolls out all the accounts available really quickly.

I am the sole user of the solution in my company.

How are customer service and support?

I've tried getting in touch with the support, and that's actually the difficult part. So, unless you're using a higher-tiered version of the platform, getting support can be problematic.

Which solution did I use previously and why did I switch?

I got into Google Big Query since it met my needs.

How was the initial setup?

Regarding the deployment model, I work in its native GUI. I'm not sure what the SaaS version is, so I just utilize it with Google Cloud's native console.

Regarding the deployment process, I would have to create your own instance within Google Cloud. You create a project, that project. Then, you start nesting your data streams into that project. And then we do have to backfill some of the data because it'll only start grabbing data from the date that you tell it to in thirty days before. So if you need data that is previous to thirty days, then you've got it going to backfill it. After that, I found that it was a pretty easy and quick deployment.

Speaking about the time for deployment, I would say that having the knowledge I have now, it wouldn't take me even an afternoon. But at the time, because I didn't know what I was doing, it took about two-three days.

What about the implementation team?

I did the deployment myself.

What's my experience with pricing, setup cost, and licensing?

Price-wise, I think that is very reasonable. Like, I don't use a ton of computing when it comes to the platform, so I haven't ever really had to pay when it comes to the product. I really don't have to pay from month to month.

Which other solutions did I evaluate?

I did not go through other solutions.

What other advice do I have?

I would tell those planning to use the solution to just go out and utilize as much information as possible. There's a ton of great information on the platform and how it can be best utilized.

The solution doesn't necessarily require maintenance.

It's a great platform. It's pretty easy to use. You do have to have some skill and uptake when it comes to actually writing SQL and writing queries. But then it does need better support capabilities. But aside from that, it's a pretty good platform.

I rate the solution a seven out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Consultant
Dec 4, 2023
A serverless, scalable and cost-efficient data warehouse solution with seamless integration, real-time analytics, and advanced machine-learning capabilities
Pros and Cons
  • "It stands out in efficiently handling internal actions without the need for manual intervention in tasks like building cubes and defining final dimensions."
  • "The primary hurdle in this migration lies in the initial phase of moving substantial volumes of data to cloud-based platforms."

What is our primary use case?

We have a cloud solution that runs in a centralized mode for a few hundred senior managers who require diverse reports, ranging from daily operational details to more substantial analyses, such as sales trends, movie ticket sales clustering, and reporting.

What is most valuable?

The flexibility of its serverless architecture is advantageous in handling the variable nature of our workloads. Instead of relying on a fixed database cluster with constant costs, it allows you to pay for the resources you consume during peak times. This on-demand pricing model appears to be more cost-effective, particularly when dealing with occasional heavy queries that involve analyzing billions of data points, such as ticket sales for millions of movies. The ability to scale internally using Kubernetes adds another layer of flexibility to our setup, allowing us to adapt to varying demands efficiently. Its fast response times during peak usage make it a suitable choice for our dynamic and variable data processing needs. I appreciate its impressive optimization and automation features, observed during small-scale tests. It stands out in efficiently handling internal actions without the need for manual intervention in tasks like building cubes and defining final dimensions.

What needs improvement?

The primary hurdle in this migration lies in the initial phase of moving substantial volumes of data to cloud-based platforms. This becomes even more pronounced when dealing with terabytes of data. Uploading data to cloud services requires careful consideration and optimization to ensure a smooth and efficient migration, especially when dealing with large datasets.

For how long have I used the solution?

I started using it recently.

What do I think about the scalability of the solution?

It inherently manages scalability with its auto-scaling capabilities. The ability to dynamically adjust resources based on demand is a key factor in optimizing performance and ensuring that our system can handle varying workloads efficiently. We operate as a small company with a modest business scale, handling a few medium-sized projects each year.

How was the initial setup?

The current bottleneck in our migration process primarily revolves around bandwidth issues, especially during the initial data ingestion phase.

What about the implementation team?

The deployment process itself is straightforward and not a source of concern. The real challenge lies in the bandwidth limitations and the time-consuming nature of data uploading. While a comprehensive evaluation is still pending, it's anticipated that the data upload alone might take up to a week or more.

What's my experience with pricing, setup cost, and licensing?

The pricing appears to be competitive for the intended usage scenarios we have in mind.

Which other solutions did I evaluate?

In my evaluation of alternative solutions, I'm exploring Hydra, a columnar version of Postgres with partitioning capabilities. While I'm still learning about its features and performance, it seems promising. Additionally, I'm considering ClickHouse, which has shown exceptional benchmark results. I've completed an initial installation to assess its functionality.

What other advice do I have?

Overall, I would rate it eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: January 2026
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Buyer's Guide
Download our free BigQuery Report and get advice and tips from experienced pros sharing their opinions.