Data Factory's best features include its data source connections, GUI for building data pipelines, and target loading within Azure. It's also highly configurable and integrates well with the rest of the Azure services.
Senior Director/ Advisory Architect at a tech vendor with 10,001+ employees
Mature and highly configurable solution
Pros and Cons
- "Data Factory's best features include its data source connections, GUI for building data pipelines, and target loading within Azure."
- "Data Factory's performance during heavy data processing isn't great."
What is most valuable?
What needs improvement?
Data Factory's performance during heavy data processing isn't great.
What do I think about the stability of the solution?
Data Factory is stable - I have customers running thousands of jobs a day without problems.
What do I think about the scalability of the solution?
Data Factory is scalable.
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Azure Data Factory
January 2026
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879,853 professionals have used our research since 2012.
How are customer service and support?
Microsoft's technical support is pretty good.
How was the initial setup?
The initial setup is complex because there are a lot of prerequisites, including plumbing in the network, but that's typical for any cloud-based solution.
What other advice do I have?
Data Factory is a good, mature solution, and I would rate it as eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Data Warehouse Analyst at a consumer goods company with 201-500 employees
Good connectivity but monitorability could be better
Pros and Cons
- "Data Factory's best features are connectivity with different tools and focusing data ingestion using pipeline copy data."
- "Data Factory's monitorability could be better."
What is our primary use case?
I primarily use Data Factory for data ingestion and B2B transformation.
What is most valuable?
Data Factory's best features are connectivity with different tools and focusing data ingestion using pipeline copy data.
What needs improvement?
Data Factory's monitorability could be better. In the next release, Data Factory should include integrations with open-source tools like Air Flow.
For how long have I used the solution?
I've been working with Data Factory for about a year.
What do I think about the stability of the solution?
Data Factory is stable.
What do I think about the scalability of the solution?
Data Factory is scalable.
How are customer service and support?
Microsoft's technical support is good, so long as your company has a good relationship with them.
Which solution did I use previously and why did I switch?
I previously worked with Talend, Matillion, and Fivetran.
What's my experience with pricing, setup cost, and licensing?
Data Factory is expensive.
What other advice do I have?
I would rate Data Factory seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Buyer's Guide
Azure Data Factory
January 2026
Learn what your peers think about Azure Data Factory. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
879,853 professionals have used our research since 2012.
ETL/BI Senior Consultant at a tech services company with 51-200 employees
A good data migration tool that has strong security features, but needs more development to be able to deal with complex data transformations
Pros and Cons
- "This solution has provided us with an easier, and more efficient way to carry out data migration tasks."
- "This solution is currently only useful for basic data movement and file extractions, which we would like to see developed to handle more complex data transformations."
What is our primary use case?
We mainly use this solution to carry out data movement and transformation.
What is most valuable?
This solution has provided us with an easier, and more efficient way to carry out data migration tasks.
What needs improvement?
This solution is currently only useful for basic data movement and file extractions, which we would like to see developed to handle more complex data transformations.
For how long have I used the solution?
We have been using this solution for a year.
What do I think about the stability of the solution?
We have found this to be a stable solution.
What do I think about the scalability of the solution?
This is an easily scalable product, due to it being cloud-based.
How are customer service and support?
The customer support for this solution is very good.
How was the initial setup?
The initial setup of this product is straightforward, if you deploy the solution using a template; rather than implementing the solution first, and configuring the features afterwards.
What about the implementation team?
We implemented the product using both in-house staff, and members of a vendor team. The vendor team were very helpful, and gave good advice while we were deploying the solution.
What other advice do I have?
We would recommend this solution as it is very solid and has good security features.
I would rate this solution an eight out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Director Technology at a computer software company with 10,001+ employees
Easy pipeline setup and good integration
Pros and Cons
- "Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations."
- "Data Factory could be improved in terms of data transformations by adding more metadata extractions."
What is our primary use case?
I primarily use Data Factory for creating pipelines on cloud in terms of integrating multiple cloud services.
What is most valuable?
Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations. It also has good integration with other Azure services.
What needs improvement?
Data Factory could be improved in terms of data transformations by adding more metadata extractions.
For how long have I used the solution?
I've been using Data Factory for five years.
What do I think about the stability of the solution?
Data Factory's stability has improved following some initial issues.
What do I think about the scalability of the solution?
Data Factory's scalability is good.
How was the initial setup?
The initial setup was easy as it's a SaaS offering.
What's my experience with pricing, setup cost, and licensing?
Data Factory is affordable.
What other advice do I have?
I would give Data Factory a rating of eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partners
Chief Analytics Officer at a tech services company with 11-50 employees
I like that we can set up the security protocols for IP addresses
Pros and Cons
- "It's cloud-based, allowing multiple users to easily access the solution from the office or remote locations. I like that we can set up the security protocols for IP addresses, like allow lists. It's a pretty user-friendly product as well. The interface and build environment where you create pipelines are easy to use. It's straightforward to manage the digital transformation pipelines we build."
- "Data Factory has so many features that it can be a little difficult or confusing to find some settings and configurations. I'm sure there's a way to make it a little easier to navigate."
What is our primary use case?
We use Data Factory for automating ETL processes, data management, digital transformation, and scheduled automated processes. My team has about 11 people, and at least five use Data Factory. It's mostly data engineers and analysts.
Each data analyst and engineer manages a few projects for clients. Typically, it's one person per client, but we might have two or three people managing and building out pipelines for a larger project.
What is most valuable?
It's cloud-based, allowing multiple users to easily access the solution from the office or remote locations. I like that we can set up the security protocols for IP addresses, like allow lists. It's a pretty user-friendly product as well. The interface and build environment where you create pipelines are easy to use. It's straightforward to manage the digital transformation pipelines we build.
What needs improvement?
Data Factory has so many features that it can be a little difficult or confusing to find some settings and configurations. I'm sure there's a way to make it a little easier to navigate.
In the main ADF web portal could, there's a section for monitoring jobs that are currently running so you can see if recent jobs have failed. There's an app for working with Azure in general where you can look at some segs in your account. It would be nice if Azure had an app that lets you access the monitoring layer of Data Factory from your phone or a tablet, so you could do a quick check-in on the status of certain jobs. That could be useful.
For how long have I used the solution?
We've been using Azure Data Factory for about three years.
What do I think about the stability of the solution?
I've been happy with it overall. I don't think we've had any major issues. We've been able to do what we needed, whether connecting to different data sources or setting up different types of transformations and processes.
What do I think about the scalability of the solution?
It's a cloud solution, so it's inherently scalable. I don't know If we have to raise the limits on resources like clusters and processing power or if it will just automatically scale up. I can't remember offhand.
Which solution did I use previously and why did I switch?
We managed the same actions with a combination of tools. We used SFTP servers to move data from one place to another. We used scripts for loading and some other stored procedures or processes for data transformation within a database. It took two or three pieces of technology or systems to manage the same types of operation. Data Factory lets us consolidate those steps into a single pipeline.
How was the initial setup?
Setting up Azure Data Factory is pretty straightforward. We had an Azure account already, and Data Factory was just something we could add as an extra service. We had to create instances and pipelines, and it took us about two weeks to get our first pipelines scheduled and running.
What about the implementation team?
We do everything in-house.
What was our ROI?
We see a return on Data Factory if we compare the time and effort that would be necessary to perform the equivalent processes manually.
What's my experience with pricing, setup cost, and licensing?
I'm not too familiar with the cost, but I believe we're reasonably happy with what we're paying. My understanding is that the cost of Data Factory is tied to consumption. It depends on the amount of data or the number of pipelines running, and the cost varies from month to month depending on the usage.
You'll obviously pay more if you're scheduling heavy digital transformation processes to run every hour, but I don't think there are any other hidden costs or anything extra. When you set up a new account, you have a trial period that enables you to create a test pipeline or process that's typical of your use case and then do a benchmark test to see if Data Factory can achieve the efficiency you need. You'll also get some idea of how much the process will cost to run. From there, it's straightforward to do a cost evaluation or comparison to see if it's the right fit for your company.
Which other solutions did I evaluate?
We were looking for a single solution, and Data Factory was the first one that interested us. I don't think we looked at many others. We were pretty set on Azure, and Data Factory seemed to fit our needs, so we didn't make a full comparison with the alternatives.
What other advice do I have?
I rate Azure Data Factory nine out of 10. It isn't perfect, but it's solid. Data Factory has improved how we deal with various aspects of Azure. It has always met our needs in terms of the transformations and jobs we want to create and schedule.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Data engineer at a photography company with 11-50 employees
A good integration tool that helps with orchestration and offers technical support as required
Pros and Cons
- "The solution is okay."
- "The deployment should be easier."
What is our primary use case?
Azure Data Factory is an integration tool, an orchestration service tool. It’s for data integration for the cloud.
What is most valuable?
The solution is okay.
What needs improvement?
Some stuff can be better, however, overall it's fine.
The performance and stability are touch and go.
The deployment should be easier.
We’d like the management of the solution to run a little more smoothly.
For how long have I used the solution?
I’ve used the solution for three to five years.
What do I think about the stability of the solution?
The solution could be more stable. It’s touch and go. It’s not 100%.
What do I think about the scalability of the solution?
For Azure Data Factory, scalability doesn't mean really too much. However, in some scenarios, you can play with it a little bit.
Azure Data Factory is not for users. Is for engineers, for developers. The end user does not interact with Azure Data Factory. There might be 20 developers on the solution currently.
How are customer service and support?
I don't remember a particular scenario right now where I reached out to support. However, when you work with Azure Services, here and there, you might get into some challenges, and maybe sometimes you reach out to Microsoft. That said, I don't remember a particular scenario right now.
How was the initial setup?
It’s hard to describe the installation. It’s not overly complex or extremely easy.
The point is almost true for all services. If you want to do something simple and quick, then it's just a couple of clicks, and it's there. However, in real production environments, it's not like that. You have to arrange a lot of things. You have to set up a lot of things. You have to configure a lot of things correctly in an automated way. That is totally different than just a couple of clicks. You have to put in the work. If you ask me how easy it is, yeah, it is easy. However, it can also be really, really complicated depending on the scenario.
What's my experience with pricing, setup cost, and licensing?
As far as I know, there isn’t any licensing per se for this solution.
What other advice do I have?
I’d rate the solution eight out of ten overall.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
ETL Developer at a insurance company with 10,001+ employees
Stable, scalable solution that's great for copying data
Pros and Cons
- "Data Factory's most valuable feature is Copy Activity."
- "Data Factory's cost is too high."
What is our primary use case?
I mainly use Data Factory to load data for ETL processes or to Azure Storage and for testing purposes in our business unit.
What is most valuable?
Data Factory's most valuable feature is Copy Activity.
For how long have I used the solution?
I've been using Data Factory for around two years.
What do I think about the stability of the solution?
Data Factory is stable.
What do I think about the scalability of the solution?
We've had no problems with Data Factory's scalability.
How are customer service and support?
Microsoft's technical support is responsive and quick to help.
What about the implementation team?
We used consultants to implement Data Factory.
What's my experience with pricing, setup cost, and licensing?
Data Factory's cost is too high.
What other advice do I have?
I would advise anybody thinking of implementing Data Factory to calculate their costs at the initial stage in order to have some knowledge about future costs for the whole project. I would rate Data Factory as eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Partner at a tech services company with 11-50 employees
Visual, works very well, and makes data ingestion easier
Pros and Cons
- "The data mapping and the ability to systematically derive data are nice features. It worked really well for the solution we had. It is visual, and it did the transformation as we wanted."
- "For some of the data, there were some issues with data mapping. Some of the error messages were a little bit foggy. There could be more of a quick start guide or some inline examples. The documentation could be better."
What is our primary use case?
We created data ingestion solutions. We have built interpreters, and we have data factories that pull data from our clients. They submit data via Excel spreadsheets, and we process them into a common homogeneous format.
How has it helped my organization?
It has helped with some automation. Instead of individual people reviewing these files, we were able to automate the ingestion process, which saved a bunch of time. It saved hours of repeated manual work.
What is most valuable?
The data mapping and the ability to systematically derive data are nice features. It worked really well for the solution we had. It is visual, and it did the transformation as we wanted.
What needs improvement?
I couldn't quite grasp it at first because it has a Microsoft footprint on it. Some of the nomenclature around sync and other things is based on how SSRS or SSIS works, which works fine if you know these products. I didn't know them. So, some of the language and some of the settings were obtuse for me to use. It could be a little difficult if you're coming from the Java or AWS platform, but if you are coming from a Microsoft background, it would be very familiar.
For some of the data, there were some issues with data mapping. Some of the error messages were a little bit foggy. There could be more of a quick start guide or some inline examples. The documentation could be better.
There were some latency and performance issues. The processing time took slightly longer than I was hoping for. I wasn't sure if that was a licensing issue or construction of how we did the product. It wasn't super clear to me why and how those occurred. There was think time between steps. I am not sure if they can reduce the latency there.
For how long have I used the solution?
I have been using this solution for a year and a half.
What do I think about the stability of the solution?
It is very stable.
What do I think about the scalability of the solution?
It is very scalable. It is a cloud product. It is being used by business analysts, business managers, and Azure cloud architects. We have just one developer/integrator for deployment and maintenance purposes.
We have plans to increase its usage. We'll be rolling it out for other clients.
How are customer service and support?
Microsoft has these things well-documented. There were videos. I was able to find answers when I needed them. To the uninitiated, it was a little difficult, but we got there.
How was the initial setup?
It was of medium complexity. Because it goes to the cloud, the duration was short. The deployment was minutes and hours.
What other advice do I have?
We are a consultant and integrator. You can use our company for its implementation.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Consultant/Integrator
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Updated: January 2026
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