In my company, we use Azure Data Factory for everything related to data warehousing. Depending on my customer's wants, I will use SSIS or Azure Data Factory. If my customers want Fivetran, I will use it for them. If the customer wants a suggestion from me on what they should use, then I will look at what they have today and their skills. According to the inputs I receive from my customers, I will recommend what makes more sense for a particular customer. I can be called a software agnostic.
Senior Data Engineer at a photography company with 11-50 employees
A tool that offers overall efficiency to its users, particularly in the area of data warehousing
Pros and Cons
- "I can do everything I want with SSIS and Azure Data Factory."
- "There aren't many third-party extensions or plugins available in the solution."
What is our primary use case?
How has it helped my organization?
I can do everything I want with SSIS and Azure Data Factory.
What needs improvement?
There aren't many third-party extensions or plugins available in the solution. Adjunction or addition of third-party extensions or plugins to Azure Data Factory can be a great improvement in the tool. Creation of custom codes, custom extensions, or third-party extensions, like Lookup extension, should be made possible in the tool.
I am unsure if Azure Data Factory bridges the gap between on-premises, cloud, and hybrid solutions. I would like to see a version that would work equally well in both on-premises and cloud environments. I would like to see the aforementioned offerings made to customers as valuable alternatives to the old SSIS tool.
For how long have I used the solution?
I have been using Azure Data Factory for many years. I started using the tool since it was called DTS and then, later, SSIS. I currently use Microsoft SQL SSIS 2019.
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How was the initial setup?
The solution is deployed on the cloud.
What other advice do I have?
Overall, I rate the solution an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
BI Technical Development Lead at a energy/utilities company with 10,001+ employees
A solution that is ideal for individuals or teams looking to extract, transform, and load data into a database
Pros and Cons
- "Feature-wise, one of the most valuable ones is the data flows introduced recently in the solution."
- "Currently, our company requires a monitoring tool, and that isn't available in Azure Data Factory."
What is our primary use case?
Our company uses the solution to extract, transform, and load the data into the database.
What is most valuable?
Feature-wise, one of the most valuable ones is the data flows introduced recently in the solution.
What needs improvement?
Currently, our company requires a monitoring tool, and that isn't available in Azure Data Factory. Although the platform displays which pipelines are running, it doesn't offer a monitoring tool that allows for the sequential execution of pipelines and the ability to visualize end-to-end data flow. As such, this feature is currently missing from the platform.
For how long have I used the solution?
I have been using Azure Data Factory for more than six years. Also, I am an end-user of the solution, and I initially used to work on Azure Data Factory V1. Now, I have switched to Azure Data Factory V2.
What do I think about the stability of the solution?
It is a stable solution. Stability-wise, I rate the solution an eight or nine out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a seven or eight out of ten. So, scalability can be improved. Also, there are around 150 people in my company using the solution. Moreover, we use the solution daily in our company.
How are customer service and support?
I rate the technical support between eight to nine out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Previously, I was using Informatica. My company wanted to shift to a solution that could be deployed on the cloud, so we chose Azure Data Factory.
How was the initial setup?
The solution's initial setup process was easy. On a scale where one is difficult and ten is easy, I rate the initial setup process an eight out of ten. The solution is deployed on the cloud.
Since multiple projects are going on in my organization, there is no uniformity in the time taken to deploy the solution in our company. However, I can say that it only takes a few days to carry out the deployment process.
Our organization has multiple project teams, so each team carries out its deployment process.
To give an average, I would consider that if there are fifty ongoing projects in our company, and if we consider a person from each project, fifty people are needed for the deployment and maintenance process.
What about the implementation team?
The solution's implementation process was done with our in-house team's help.
What's my experience with pricing, setup cost, and licensing?
I cannot comment on the pricing parts since our company's admin team handles it.
What other advice do I have?
Those who want to move to a cloud platform can choose Azure Data Factory since it is the best tool. Since certain improvements are required in the solution, I rate the overall solution an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Azure Data Factory
July 2026
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903,182 professionals have used our research since 2012.
Director of Business Intelligence Analytics at The Gibraltar Group - Insurance Services
Lots of features and easy data collection but needs more integrations
Pros and Cons
- "It makes it easy to collect data from different sources."
- "Sometimes I need to do some coding, and I'd like to avoid that. I'd like no-code integrations."
What is our primary use case?
We primarily use the solution for data warehousing. I'm integrating data from multiple sources.
How has it helped my organization?
I have a team helping me out from India. It helps manage the data and collect everything from sources.
What is most valuable?
The product has a lot of features.
It makes it easy to collect data from different sources.
The solution offers good integration with pretty much any system.
I like that it is cloud-based.
What needs improvement?
Sometimes when I run some jobs, I have issues with the log flow. I want to see where the data goes. I want to see the data stream.
I'd like more integrations with other APIs. Sometimes I need to do some coding, and I'd like to avoid that. I'd like no-code integrations.
For how long have I used the solution?
I've been using the solution for four or five years.
What other advice do I have?
I'm using the solution as an end-user.
We are using the latest version of the solution.
I'd rate the solution seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Executive Manager at Hexagon AB
Light, inexpensive way to ingest data
Pros and Cons
- "Data Factory's best features are simplicity and flexibility."
- "Data Factory would be improved if it were a little more configuration-oriented and not so code-oriented and if it had more automated features."
What is our primary use case?
I primarily use Data Factory to ingest data. For example, if we need to pull data into our data warehouse from somewhere like Azure Event Hub or salesforce.com.
How has it helped my organization?
We have telemetry that streams into an Azure Event Hub, and Data Factory allowed us to move that data from the Event Hub into our data lake and reduce the cost of that compared to the other tooling we were using.
What is most valuable?
Data Factory's best features are simplicity and flexibility. It's been very easy to set up connections to different types of data sources to pull data into our warehouse.
What needs improvement?
Data Factory would be improved if it were a little more configuration-oriented and not so code-oriented and if it had more automated features.
For how long have I used the solution?
I've been using Data Factory for about three years.
What do I think about the stability of the solution?
I would rate Data Factory's stability eight out of ten.
What do I think about the scalability of the solution?
I would rate Data Factory's scalability eight out of ten.
How was the initial setup?
The initial setup was straightforward, and only one person was required for deployment.
What's my experience with pricing, setup cost, and licensing?
I would rate Data Factory's pricing nine out of ten.
What other advice do I have?
I think Data Factory is a good fit when you need a light, inexpensive way to ingest data. I would rate it eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Strategist, Cloud Solutions Architect at BiTQ
Great innovative features with a user-friendly UI
Pros and Cons
- "UI is easy to navigate and I can retrieve VTL code without knowing in-depth coding languages."
- "Lacks in-built streaming data processing."
What is our primary use case?
Our primary use case is for traditional ETL; moving data from the web and data sources to a data warehouse. I've also used Data Factory for batch processing and recently for streaming data sets. We have a partnership with Microsoft and I am a cloud solution architect.
What is most valuable?
There are a lot of innovative features that Microsoft releases regularly. The UI is easy to navigate and finding information on new features has proven to be quite easy. I like that I can retrieve VTL code pretty quickly without knowing in-depth coding languages like Python. Microsoft has very good support teams that I've dealt with and they are very helpful in resolving problems.
What needs improvement?
Improvement could be made around streaming data because I feel that the Data Factory product is mainly geared for batch processing and doesn't yet have in-built streaming data processing. Perhaps it's on the way and they are making some changes to help facilitate that. If they were to include better monitoring that would be useful. I'd like to see improved notifications of what the actual errors are.
For how long have I used the solution?
I've been using this solution for four years.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The way we've used the product is around streaming data, and that doesn't work well with Data Factory. As loads increase, some of the underlying infrastructure that gets used to process data seems to slow down. This is basically a development product, so in terms of scalability it doesn't have a wide user base, it's only meant for developers and analysts. The number of users will vary from anywhere between one to five people.
How are customer service and support?
The customer service is excellent.
Which solution did I use previously and why did I switch?
I've previously used Microsoft SSIS, which is the last incarnation of Azure Data Factory. I've also used IBM Data Manager and Teradata's Management Loads, so I have quite a bit of experience in this area. One of the major differences is that Azure Data Factory is a SaaS service. The other solutions were in-house and you managed your own infrastructure to run them. What I get from Data Factory is a lot better than what I got for the other products. Azure Data Factory is great because it's evolving day-to-day.
How was the initial setup?
The initial setup is relatively straightforward. That's assuming that when you're creating the Data Factory, you have some knowledge about how to create it. We deployed in-house and it took about ten minutes for the initial creation process. The provisioning itself is not something you have control over because it's a self-service that does what it needs and happens in the background. The infrastructure doesn't require any maintenance, it's all managed on the backend. There is maintenance in terms of your codes, connections, and the like, but that is separate from the infrastructure maintenance.
What was our ROI?
The Data Factory itself will not give you a return on investment, it's the entire solution that brings a return, I'd say at least 20% to 30% of return for investment over a five-year period.
What's my experience with pricing, setup cost, and licensing?
Azure Data factory is a pay-as-you-go service so cost depends on the number of connections, how many times each activity in that node is run, and how much data gets moved. There are a number of factors that define the price, but it pairs with your service. You're charged for the amount of data that's moved, but there are no charges for the features you use.
What other advice do I have?
I would definitely recommend this solution. If you decide to implement Data Factory, I suggest reaching out to qualified professionals because there are a lot of moving parts. That said, if you have internally qualified staff, deployment shouldn't be a problem. Apart from a few minor issues, it's pretty reliable with good support and a whole bunch of resources available on the web.
I rate this solution a solid nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Sr. Big Data Consultant at a tech services company with 11-50 employees
Easy to learn, simple to use, and has a nice user interface
Pros and Cons
- "We haven't had any issues connecting it to other products."
- "I have not found any real shortcomings within the product."
What is our primary use case?
We primarily use the solution in a data engineering context for bringing data from source to sink.
What is most valuable?
The solution is very comfortable to use. I'm happy with the user interface and dashboards. I'm pretty happy with everything about the solution.
We haven't had any issues connecting it to other products.
It's a stable product.
What needs improvement?
I have not found any real shortcomings within the product.
For how long have I used the solution?
I've been using the solution for the past year.
What do I think about the stability of the solution?
The product has been very stable and reliable. I'd rate the stability nine out of ten. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
There is a team of 30 people working on the solution.
How are customer service and support?
I've connected with technical support a few times.
They sent a support engineer or a field engineer to us, and he helped us out.
How would you rate customer service and support?
Positive
What's my experience with pricing, setup cost, and licensing?
I'm not sure about the exact cost of the solution.
What other advice do I have?
I'm a customer and end-user.
Our company chose to use this solution based on the fact that it is a Microsoft product. We're using a lot of solutions, including Outlook and Teams. We also use Power BI. We try to use Microsoft so that everything is under one umbrella. That way, there is no difficulty with connecting anything.
It's a good solution to use. There are lots of videos available on YouTube, and it is very easy to learn. It's very easy to perform things on it as well, which is one thing that a product like ThoughtSpot lacks. There is no training needed like Power BI.
I'd rate the solution nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Principal at a tech services company with 51-200 employees
Good product integrations but transient issues sometimes cause pipeline failures
Pros and Cons
- "It is beneficial that the solution is written with Spark as the back end."
- "There are limitations when processing more than one GD file."
What is our primary use case?
Our company uses the solution for data ingestion.
What is most valuable?
It is beneficial that the solution is written with Spark as the back end.
The solution is cloud-based and integrates well with other Azure products such as Synapse Analytics.
What needs improvement?
There are limitations when processing more than one GD file.
Data ingestion pipelines sometimes fail because of transient issues that have to do with the cloud network. It takes more than six hours to process or ingest 300,000 records and that is a long time.
For how long have I used the solution?
I have been using the solution for two years.
What do I think about the stability of the solution?
The solution is new in the market and pretty stable because ADF is a little more codified than AWS. Synapse Analytics adds another tool for data.
Stability is not quite at the level of Informatica or DataStage.
What do I think about the scalability of the solution?
The solution is scalable.
For multi-tenant applications connected to multiple databases, Microsoft recommends a share box and a cell post integration run time. But a run time connecting to multiple sources has limitations and requires multiple shares connecting to your data if you are ingesting it from on-premises.
How are customer service and support?
Technical support is okay. Support is contracted or partnered with various companies but is fine as a first level.
Most of the time, technical support has to connect with product engineers who troubleshoot issues.
How was the initial setup?
The setup is not very complex but requires intake, setting up integration services, and connecting to databases like Oracle before you push it to service.
What about the implementation team?
We implemented the solution in-house.
What's my experience with pricing, setup cost, and licensing?
The pricing is pay-as-you-go or reserve instance. Of the two options, reserve instance is much cheaper.
In the cloud, everything is service based and expensive. Users should be knowledgeable enough to maximize the solution.
For example, it makes no sense to run integration services all day if you are not ingesting data because you pay for that usage. It is important to understand how the product works to manage it accordingly and keep costs down.
What other advice do I have?
I rate the solution a six out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Director/ Advisory Architect at a tech vendor with 10,001+ employees
Mature and highly configurable solution
Pros and Cons
- "Data Factory's best features include its data source connections, GUI for building data pipelines, and target loading within Azure."
- "Data Factory's performance during heavy data processing isn't great."
What is most valuable?
Data Factory's best features include its data source connections, GUI for building data pipelines, and target loading within Azure. It's also highly configurable and integrates well with the rest of the Azure services.
What needs improvement?
Data Factory's performance during heavy data processing isn't great.
What do I think about the stability of the solution?
Data Factory is stable - I have customers running thousands of jobs a day without problems.
What do I think about the scalability of the solution?
Data Factory is scalable.
How are customer service and support?
Microsoft's technical support is pretty good.
How was the initial setup?
The initial setup is complex because there are a lot of prerequisites, including plumbing in the network, but that's typical for any cloud-based solution.
What other advice do I have?
Data Factory is a good, mature solution, and I would rate it as eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Data Warehouse Analyst at ACSO Australia
Good connectivity but monitorability could be better
Pros and Cons
- "Data Factory's best features are connectivity with different tools and focusing data ingestion using pipeline copy data."
- "Data Factory's monitorability could be better."
What is our primary use case?
I primarily use Data Factory for data ingestion and B2B transformation.
What is most valuable?
Data Factory's best features are connectivity with different tools and focusing data ingestion using pipeline copy data.
What needs improvement?
Data Factory's monitorability could be better. In the next release, Data Factory should include integrations with open-source tools like Air Flow.
For how long have I used the solution?
I've been working with Data Factory for about a year.
What do I think about the stability of the solution?
Data Factory is stable.
What do I think about the scalability of the solution?
Data Factory is scalable.
How are customer service and support?
Microsoft's technical support is good, so long as your company has a good relationship with them.
Which solution did I use previously and why did I switch?
I previously worked with Talend, Matillion, and Fivetran.
What's my experience with pricing, setup cost, and licensing?
Data Factory is expensive.
What other advice do I have?
I would rate Data Factory seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
ETL/BI Senior Consultant at Qrious
A good data migration tool that has strong security features, but needs more development to be able to deal with complex data transformations
Pros and Cons
- "This solution has provided us with an easier, and more efficient way to carry out data migration tasks."
- "This solution is currently only useful for basic data movement and file extractions, which we would like to see developed to handle more complex data transformations."
What is our primary use case?
We mainly use this solution to carry out data movement and transformation.
What is most valuable?
This solution has provided us with an easier, and more efficient way to carry out data migration tasks.
What needs improvement?
This solution is currently only useful for basic data movement and file extractions, which we would like to see developed to handle more complex data transformations.
For how long have I used the solution?
We have been using this solution for a year.
What do I think about the stability of the solution?
We have found this to be a stable solution.
What do I think about the scalability of the solution?
This is an easily scalable product, due to it being cloud-based.
How are customer service and support?
The customer support for this solution is very good.
How was the initial setup?
The initial setup of this product is straightforward, if you deploy the solution using a template; rather than implementing the solution first, and configuring the features afterwards.
What about the implementation team?
We implemented the product using both in-house staff, and members of a vendor team. The vendor team were very helpful, and gave good advice while we were deploying the solution.
What other advice do I have?
We would recommend this solution as it is very solid and has good security features.
I would rate this solution an eight out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
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