Treasure Data offers a powerful data management platform primarily used for customer data integration and behavior analytics. It excels in creating unified views of customer data from multiple sources, enabling tailored marketing and optimized targeted advertising through robust segmentation and predictive analytics. With a user-friendly interface and real-time analytics, it enhances organizational efficiency, supports large-scale data processing, and aids in making quick, informed decisions.
| Product | Market Share (%) |
|---|---|
| Treasure Data | 3.0% |
| Hightouch | 13.0% |
| Segment | 10.9% |
| Other | 73.1% |
| Author info | Rating | Review Summary |
|---|---|---|
| Software Engineer at Indegene | 4.5 | I use Treasure Data to create 360-degree user profiles for marketing, benefiting from its excellent data storage capabilities. However, data management needs improvement regarding PII, as access control is insufficient, leading to potential security issues. |
