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Netgear, Inc. is an American global networking company that delivers products to consumers, businesses and service providers. The Company operates in three business segments: retail, commercial, and service provider. Netgear sells products through multiple sales channels worldwide, including traditional retailers, online retailers, wholesale distributors, direct market resellers, value-added resellers, and broadband service providers. Its principal competitors include: within the consumer markets, companies such as Apple, Belkin, D-Link, Linksys, Roku, and Western Digital; and within the business markets, companies such as Allied Telesis, Barracuda, Buffalo, Data Robotics, Dell, Cyberoam, D-Link, Fortinet, Hewlett-Packard, Huawei, Cisco Systems, Linksys, QNAP Systems, Seagate Technology, SonicWALL, Synology, WatchGuard and Western Digital; and within the service provider markets, companies such as Actiontec, ARRIS, Comtrend, D-Link, Hitron, Huawei, Motorola Solutions, Pace, SAGEM, Scientific Atlanta-a Cisco company, SMC Networks, Technicolor, Ubee, Compal Broadband, ZTE and ZyXEL.