Qualtrics Customer XM vs Salesforce comparison

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Qualtrics Logo
312 views|203 comparisons
100% willing to recommend
Salesforce Logo
118 views|49 comparisons
90% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Qualtrics Customer XM and Salesforce based on real PeerSpot user reviews.

Find out in this report how the two Customer Experience Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Qualtrics Customer XM vs. Salesforce Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item.""Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations.""We can integrate data and run an algorithm."

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"Salesforce provides opportunity management, including stage management. It offers basic functions to categorize opportunities as lead, qualified, or committed. I can share these opportunities with my peers and managers.""The tool's most valuable features are email campaigns, WhatsApp campaigns, and the CRM system.""The tool's most valuable feature is performance.""The solution is pretty easy to access and has good customization.""The tool helps us take over accounts to review past opportunities and notes. One of its main advantages is associating stakeholders and activity with customer contacts, providing an overview for team members. Its most valuable feature is sharing information with team members. The tool's ability to associate a company contact with an opportunity is a good feature.""The most valuable feature for me in Salesforce is the reporting functionality.""The CRM feature is good. For me, it could be like tracking a customer's entire sales journey, and you can also record their buying behavior and make an effort to upsell on a larger scale.""It helps us reach a broader market or audience without sending individual emails."

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Cons
"The solution's integration with Salesforce should be improved.""It is not easy to implement.""Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."

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"Salesforce could provide more alerts and more notifications.""The product must provide more insights and analytics.""The product's onboarding process is a bit complex since Salesforce provides detailed or in-depth reports, so it may take some time for users to learn to use it.""Improvements to the mobile application for a more user-friendly and responsive experience would be a great addition in future releases.""Salesforce gives you a lot of messages, and you don't know what the messages mean.""In order to use Salesforce, we have to have a tailor-made program. Because sometimes, mainly in the pharmaceutical sector, it's difficult to obtain the right layout without paying extra for a tailor-made system. This is something that Salesforce could improve.""Salesforce has no integration with social media platforms except Facebook and WhatsApp.""The part related to analytics within Salesforce is not very user-friendly."

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Pricing and Cost Advice
  • "We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
  • More Qualtrics Customer XM Pricing and Cost Advice →

  • "Salesforce is a solution meant for enterprise-sized businesses because it falls under the higher pricing spectrum. For an enterprise-sized business, the product is reasonably priced."
  • "The product is pretty expensive."
  • "The tool is expensive."
  • "Salesforce is an expensive solution."
  • "I rate the product's price a six on a scale of one to ten, where one is extremely cheap, and ten is very expensive."
  • "Salesforce is expensive, and I rate it an eight out of ten."
  • "We need to procure a separate license for every module."
  • "The tool is quite pricey compared to other products."
  • More Salesforce Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations.
    Top Answer:You have to buy a bucket of respondents. When you use those, you have to buy another bucket. Qualtrics could structure their license agreements. They could prefer an annual subscription to survey… more »
    Top Answer:If you're considering using Qualtrics for the first time, I suggest you try it. However, before deciding, it's important to consider the pricing aspect. The cost can vary depending on the company and… more »
    Top Answer:The solution's analytics reporting features are quite good.
    Top Answer:I looked at Salesforce for mobility purposes about five years ago, and the pricing was fairly competitive for mobile implementations at that time.
    Top Answer:There are a lot of things that are not working easily with Salesforce. Salesforce gives you a lot of messages, and you don't know what the messages mean. You get an error message and cannot find what… more »
    Ranking
    Views
    312
    Comparisons
    203
    Reviews
    4
    Average Words per Review
    417
    Rating
    8.3
    Views
    118
    Comparisons
    49
    Reviews
    32
    Average Words per Review
    366
    Rating
    8.1
    Comparisons
    Also Known As
    Qualtrics CX, Qualtrics Customer Experience Platform
    Learn More
    Overview

    Qualtrics Customer XM is a comprehensive experience management platform that helps businesses understand and improve customer experiences. It enables organizations to collect, analyze, and act on customer feedback in real-time, allowing them to make data-driven decisions and drive customer loyalty.

    With Qualtrics Customer XM, businesses can create and distribute surveys to gather feedback from customers at various touchpoints, such as after a purchase or interaction with customer service. The platform offers a wide range of question types and survey templates, making it easy to design surveys that capture the specific insights businesses need.

    The platform's advanced analytics capabilities allow businesses to analyze customer feedback and identify trends and patterns. Qualtrics Customer XM provides powerful text analytics tools that can automatically categorize and analyze open-ended responses, helping businesses uncover valuable insights from unstructured data.

    In addition to collecting and analyzing feedback, Qualtrics Customer XM enables businesses to take action on customer insights. The platform offers built-in workflows and collaboration tools that allow businesses to assign tasks, track progress, and ensure that customer feedback is acted upon in a timely manner.

    Qualtrics Customer XM also integrates with other systems and data sources, allowing businesses to combine customer feedback with operational and transactional data. This integration enables businesses to gain a holistic view of the customer journey and identify areas for improvement.

    Build customer journeys on a powerful digital experience platform.
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    Sample Customers
    Aetna, 1 800 Contacts, GE
    Information Not Available
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company24%
    Government17%
    Manufacturing Company8%
    University7%
    REVIEWERS
    Manufacturing Company29%
    Comms Service Provider18%
    Computer Software Company12%
    Government12%
    Company Size
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise11%
    Large Enterprise66%
    REVIEWERS
    Small Business45%
    Midsize Enterprise19%
    Large Enterprise35%
    Buyer's Guide
    Qualtrics Customer XM vs. Salesforce
    May 2024
    Find out what your peers are saying about Qualtrics Customer XM vs. Salesforce and other solutions. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    Qualtrics Customer XM is ranked 1st in Customer Experience Management with 5 reviews while Salesforce is ranked 4th in Customer Experience Management with 32 reviews. Qualtrics Customer XM is rated 8.4, while Salesforce is rated 8.0. The top reviewer of Qualtrics Customer XM writes "Helps us to identify broad populations and correlate data from different speeds". On the other hand, the top reviewer of Salesforce writes "Offers various aspects like process improvement, control, performance evaluation and more". Qualtrics Customer XM is most compared with Medallia Experience Cloud, whereas Salesforce is most compared with . See our Qualtrics Customer XM vs. Salesforce report.

    See our list of best Customer Experience Management vendors.

    We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.