Appsflyer Reviews

My main use case for Appsflyer at the bank involves data engineering, API, and data integration.

For data integration at the bank, there are tables about installs and in-app events, along with a main table. There are also specific tables for Apple devices, so I need to integrate a specific table with the main tables.

Appsflyer has changed my organization positively as it marks the beginning of client engagement and the client engaging funnel. It is the first step to track installs and first events, such as registration and applying for credit limits.

It has helped me track conversion from install to registration. It helps me divide streams between channels such as Google, Facebook, and Telegram. It is useful to divide between channel, sub-channel, and banner.

The tables for anti-fraud detections stand out to me.

The anti-fraud detection tables help me in my work by filtering in-app events and installs to correctly calculate the cost of marketing.

There are useful tables and in-app events that allow me to describe specific events that are not pre-calculated but designed by the user.

Appsflyer can be improved with event de-duplication.

I have been using Appsflyer for half a year.

Appsflyer is stable in my experience.

I have needed to reach out to customer support. I would rate the customer support an eight on a scale of one to ten.

I have seen a return on investment with Appsflyer.

My main use case for Appsflyer is mobile attribution. A specific example of how I use Appsflyer for mobile attribution is that I use it for iOS scan data to get a single source of truth using their models to fill in our attribution gap.

The best features Appsflyer offers in my experience are the single source of truth dashboard and the way they set up the scan building schema, which is very clear. I think there are a lot of features that are well thought out and placed, but those two are the top for me.

Throughout the years and the different companies I've worked for, Appsflyer's impact on my organization has been positive, especially their very good customer service and timely responses. The folks at Appsflyer are very community-oriented, supportive of people in customer acquisition and affiliate spend, and they've been a pivotal player in my own career with their technology.

A specific positive outcome I've seen from using Appsflyer is getting insights into iOS with their single source of truth, which I use consistently for data analysis and getting a report that is agreeable between the client and me. We don't spend time fiddling with numbers and aggregating them from different platforms and building a data set for storytelling, which saves us a lot of time. We also have trust in their models, so we're confident in the reported data through Appsflyer.

One improvement that Appsflyer can make is to find better ways to access aggregating raw data. You have to pay for data ingestion when you export; it's not like you get front-end numbers from the raw export, so those are two things that are a bit challenging. Getting access to a full picture without having to pay for cost aggregation and getting raw data post-install with front-end metrics piped in is a limitation.

I rate Appsflyer a nine because I think there are things they can improve on, such as the user interface, which needs a redesign. The user interface for the dashboard and for accessing the metrics exists, but they're just hidden. A reorganization of their interface to allow clients to access important aspects can be improved upon, which can also speed up the heavy manual work sometimes of people within our field.

Appsflyer is stable in my experience.

Appsflyer has handled growth or increased demand in my organization smoothly, especially with its testing of CTV, allowing me to rely on a system that has been designed for that purpose. I have been able to use features related to CTV after testing and implementation.

The customer support at Appsflyer is very good. I would rate the customer support at Appsflyer a seven or eight on a scale of one to ten.

I have used three other solutions before Appsflyer. I can cite that I've used Adjust, Singular, and Airbridge before switching to Appsflyer. I'm not comfortable stating the main reason why I switched from those solutions to Appsflyer at this point.

I have seen a return on investment with Appsflyer, where time saved comes from not needing to spend time aggregating all the data if you have the full suite. That only applies if you can pay to cover that aspect. Time saved also comes from having one platform without having to go through different perspectives of data, leading to an agreed-upon single source of truth, so we don't have to spend double or triple the amount of time checking our data or running it against our client's data sets.

My experience with pricing, setup cost, and licensing while working on the brand side allowed me to evaluate all the features and functionalities and costs.

In my role as a senior lead with some other companies, I have evaluated other options such as Singular and Adjust before choosing Appsflyer.

I would advise others looking into using Appsflyer to prioritize what their current needs are and to start utilizing that product at that state. I would rate Appsflyer a nine out of ten.

My use cases for Appsflyer include notification and deep linking handling and campaign running. We have a mobile application from the food and beverage domain that is a very big brand in the US. We are generating QR codes and deep links to track people who are not installing my app and to determine where they are installing from. For tracking purposes, we are also using Appsflyer. The major use cases are deep linking, QR code, installation tracking, and uninstallation.

Regarding marketing analytics, my product team is using it, but I am not using it. As I am a technical person, I am not involved in any marketing activities. We have a product team that takes care of running campaigns and all the related steps.

The feature I like the most about Appsflyer is the tracking feature, specifically the tracking of installation and uninstallation. If there is a campaign running on Facebook and I clicked on that and installed my application from Facebook, I can track it. If I am uninstalling my application, I have visibility from this. I did a few steps and after that I installed the application, so I have a clear picture of whether my app is doing something wrong or if something else caused my user to go away from my application.

From the Appsflyer dashboard, I would say the most valuable feature I use while developing is the real-time tracking feature, which is pretty good.

For these kinds of reviews, I suggest that a new feature could be creating push notification types from Appsflyer. If possible, as other platforms do, such as CleverTap and others, we could send and create push notifications from the CRM portal as well. If this capability is possible from Appsflyer, then that would be easier. We would not need to implement push notifications on our end; we would use the Appsflyer code. That would be easier if they are giving the deep linking and all this functionality.

I have been working with Appsflyer for the last eight months and am using it in our project.

From the last eight months, I have not seen any lagging, crashing, or downtime.

Regarding the scalability of Appsflyer, I would say the overall product is totally scalable. The feature I am using is so smooth that I am able to use it easily. From what I read in the release history of Appsflyer, they are enhancing the features. For example, when Android launched Android 16, they added support for the latest Android in their new SDKs. They are scalable and stable.

I have not had to contact the technical support team, as Appsflyer is doing great with the use cases I am utilizing.

I have not used any alternatives to Appsflyer. Some features are similar to Appsflyer features, as in my other projects in the Middle East I worked with the CleverTap app, which is a very big user engagement platform where I can track everything, user events, installation, uninstallation, and run campaigns. However, in my current project, the client wants to use Appsflyer, so we are using Appsflyer.

If I were to choose between Appsflyer and CleverTap, both are good. In my previous project, the use case was different, so I was using CleverTap. But in my current application, we have a different use case, so it is totally fine. Both are doing good in their respective places. It depends on what use cases we need and which type of application we have.

The initial implementation for Appsflyer is easy. By doing a few lines of code, we can easily implement it into the mobile application.

One person will be enough to cater to the Appsflyer features.

For cohort analysis, you are referring to the app behavior and what events I did in the app. I have used that. I am tracking my complete application, what step I am on, what screen I am on, and how much time I stay. I have all the data, and that is very helpful.

I have not used the fraud protection feature of Appsflyer. I saw it in the document when I was implementing it, but I have not used it.

For real-time data processing, I am not involved directly. We have a dedicated team processing the data. But on the development part, I am tracking real-time installation and uninstallation, and that was quite smoother and quicker than other products.

Appsflyer requires maintenance. As day by day Appsflyer is working on their SDK part, we need to update that SDK ourselves as well. We definitely have to monitor the updates from Appsflyer.

I would rate this product an 8 out of 10.

My main use case for Appsflyer is to investigate my campaigns and see the results from organic and non-organic users from different applications. I have implemented the event tracking of Appsflyer in my campaigns to track the data and determine which users come from different campaigns in Google Ads or from Apple Search Ads.

I would say track is one of the best features Appsflyer offers, particularly for my case with tracking for different campaigns. The overall campaign performance is what I refer to when I say tracking, and that feature is valuable for me.

Appsflyer has impacted my organization quite positively, as we were also using Adjust, and I prefer Appsflyer. By looking at the data, we make regular changes in our campaigns, and it has been positive over time by doing that.

I would say sometimes the integration could be a bit tough, especially because I struggled when I was integrating Appsflyer into my Apple Search Ads and my iOS application. If the integration could be simplified, it would be better.

I have been using Appsflyer for three to four years.

Appsflyer is stable and quite scalable.

I have used customer support once, and it was quite helpful.

I am satisfied overall with Appsflyer. Once you go past the integration part with Appsflyer, you will find it quite useful, so just look at the numbers. I would rate this product 9 out of 10.

I am using Appsflyer in one of my projects to track user events and to track the installation on devices for generating campaigns. We are using it for generating the stream-specific deep links.

When a user has signed up and clicked on the sign-up button, I generate an event by triggering it on Appsflyer so that I can track whether the user has clicked on the sign-up button and whether they completed the sign-up or not. For deep linking, we are providing generated links so that the user can click on them. I have worked on a food application and have integrated Appsflyer on that project.

The dashboard and real-time analytics are the main reasons I use Appsflyer when I am tracking order conversions. The dashboard is simple and robust, and we can easily use it.

It has impacted us very positively in terms of converting our users to generate revenue, specifically by encouraging users to complete the order on the basis of tracking events.

I have been using Appsflyer for two years and five months.

Appsflyer has integration SDKs that are very easy to integrate because they have provided proper documentation on how to use the SDK and how we can generate or trigger the events and how we can generate deep links. All of the documentation is thorough and well-structured.