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Use cases for HubSpot Marketing Hub start with gathering data that you have, warm leads, cold leads, and adding that to HubSpot. You make sure you're hitting the right target with the data set that you have, which is connected through your channels, through your LinkedIn outreach, Google outreach, Meta, etc. Whenever someone connects or engages with us, that gets updated and we move that further down the funnel. As the contact moves down the funnel, we assign that to different teams or salespeople, etc.

We've used HubSpot Marketing Hub's email marketing automation as well.

HubSpot Marketing Hub's social media management is effective for maintaining consistent brand messaging. I wasn't using social media myself, as I was more on the management side, but I had team members looking after social media. It was seamless, and if you have different channels, you can integrate them into HubSpot Marketing Hub, allowing you to populate all your channels from the backend, saving a lot of time and effort.

We did use the lead scoring system with HubSpot Marketing Hub, but not to a great extent.

The use cases for the Sales Hub involve mostly CRM functions; it was essentially just the CRM part.

The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard. It's easy for you to start up because it's free. I recently implemented that for one of my clients using a free package, which is sufficing as of now, and we plan to move on to the paid version in the future. It's easy to use and gives you visibility.

Because everything is in one dataset, I simply select the list, create the creative email, and then shoot it out to target specific customer segments.

From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming. This allows me to rectify my strategy and operations accordingly.

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that.

It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required.

Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

HubSpot Marketing Hub's customer service is good. I would rate it four. We've had a lot of calls with them, and they were very supportive and responsive. Once you're on the paid package, there's a certain amount of access you get to their support team.

Neutral

I'm not sure about ROI, but I think if it's a big company—I worked with one that had around 7,000 software engineers—they were fine with spending money on HubSpot Marketing Hub. For companies that are starting up, I wouldn't recommend taking that route, which is why I mentioned the free package.

I've used both free and paid versions of HubSpot Marketing Hub. It's on the expensive side of things, but the value you get out of that is great.

From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming. This allows me to rectify my strategy and operations accordingly.

Recently, I dealt with HubSpot Marketing Hub, along with Salesforce a bit. I would be willing to provide a review for a CRM that I have experience with such as Zendesk or Monday.

I was part of the marketing team with the Sales Hub, and while I cannot speak on sales team features, I'm sure that visibility is the main thing.

On a scale of one to ten, I would rate HubSpot Marketing Hub a seven point five.

As a consultant, I work with various products, including Oracle; Oracle is my base field because I myself was an Oracle consultant in the early phase of my life.

I mostly work with Oracle E-Business Suite, the ERP product. The product's name is E-Business Suite.

I used to work with all Oracle ERP products and CRM products, including Oracle CRM, and apart from that, I also worked in Salesforce and SAP.

These features aid my sales team performance. The sales process itself, from lead generation until order receiving, got streamlined. I cannot relate it one-to-one to revenue because I have been implementing it for my clients, so clients are in a better place to tell if it has helped them in their revenue. I would guess they definitely have helped in their revenue management, but the numbers are better told by the client.

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part.

The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all.

The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform.

The multichannel service support has an impact on my customer service operations.

Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations. When a client asks for any support, they're often in real trouble and need a prompt response. Sometimes the response comes a bit late, and there's too much bureaucracy involved.

It involves additional steps such as going to another desk and waiting for 24 hours for further actions.

I used Oracle CRM six months before, but I am not using it currently.

Regarding the stability of Oracle CRM, nobody is facing any major issues in terms of infrastructure problems whether it is Oracle CRM, Salesforce, or SAP CRM; they are all the same, especially with cloud-based SaaS.

I believe there are no issues with scalability. The solution is completely scalable.

I have used Oracle CRM Opportunity Management and Sales Forecasting features.

Positive

When considering pricing for Oracle CRM, I think both products work fine in terms of total cost of ownership, but Salesforce is slightly less expensive. Oracle CRM is slightly more expensive, but in terms of 10-15 years coverage, both are equal.

In terms of installation, there's no question of installation. Nowadays nobody talks about on-premise things—it's all about SaaS-based, cloud-based systems. In Oracle CRM, you talk about OCI, so there are no questions regarding installations—those are already covered.

Some people using Oracle CRM were in the communication, telecommunication area. They were in Siebel, which was taken over by Oracle, so they became Oracle CRM users, and also some retailers.

The business process is what makes Salesforce better. Salesforce is more advanced in terms of analytics and business process coverage, especially the domains. Salesforce covers almost all the domains from lead generation to service management and order receiving, whereas Oracle CRM slightly lags in terms of domain coverage, such as in the retail and transportation areas.

I rate Oracle CRM nine out of ten.