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I have been into quite a few companies with many clients in areas like manufacturing, health care, education, and companies involved in helping with donation funds. Grammarly also uses Pardot. Pardot is a B2B marketing automation tool. You can't customize much with Pardot, but it provides enough tools or features that you can leverage to personalize the areas consisting of the target market, data, and engagements. Based on the edition of the tool you use, you can leverage it.
I like all the features offered by the product.
The tool provides features required for B2B marketing. If I consider the areas in the product where improvements are required, I rate the tool an eight out of ten. The product has improved significantly in the last five to six years, and especially in the last three years. As it is a Salesforce platform, each year, it has three releases, during which you get to see a lot of changes.
From an improvement perspective, the tool's installation process needs to be made easier for new users.
I have been using Pardot for three years. Earlier, my company had a partnership with Salesforce. Currently, I am a customer of the product.
I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten.
Scalability-wise, I rate the solution a ten out of ten.
The solution's technical support is good. The product's support is better than that of any other tool in the market. I rate the technical support a ten out of ten.
Positive
The product's initial setup phase is as easy as it can get.
The product's setup phase can't be managed alone by just reading its documentation. I have experience with the implementation part of the product, and I feel that it is easy. For new people, the installation of the tool can be difficult.
I have seen an ROI from the product's use.
It is a competitively priced product, considering what it provides. Pardot can easily integrated with Salesforce since the data syncs in a fairly easy manner without any issues. Most of the companies use Salesforce.
One of Pardot's competitors is Marketo.
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features.
The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides.
I recommend the product to those who plan to use it.
If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it.
I rate the tool a nine out of ten.
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails.
And we can do email marketing. It also has the ability to create Lead campaigns and drip campaigns and then send those leads out to a CRM or another tool like Salesforce.
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases.
Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.
It's very flexible to use and robust. Integrations are very easy and user-friendly. I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media management tool so you can schedule posts directly from Eloqua.
I have been using Oracle Eloqua for eight years.
In eight years, I've never seen downtime with Eloqua. We've run campaigns with hundreds of thousands of contacts at a time with no issues around email delivery or system outages.
The only limitation would be file hosting. Sometimes, there are size restrictions on files, but overall, it's a very good tool.
There are about 20-25 people using Eloqua heavily within the marketing operations team. This is likely standard for companies that have a dedicated marketing team.
The number could increase significantly depending on the company's size.
The support team is very good. For non-critical issues, they usually take one day to reply.
For critical issues, they respond immediately. They categorize service requests, so immediate responses aren't always guaranteed. However, the support for critical issues is excellent.
The initial configuration can take a couple of months, but the overall setup is very easy and straightforward.
It's deployed on the Oracle cloud.
The first consideration should be the cost. Oracle Eloqua can be a little bit costlier compared to alternatives like Salesforce. However, Oracle Eloqua does offer a robust feature set.
Overall, I would rate it an eight out of ten.
