There are a couple of good features in Stibo STEP that have also been integrated into Reltio. One is where you can define metadata over the relationship using attributes, whether your relationship is unidirectional or bidirectional. 

The second feature I love is its modular design, where you can create a certain number of entities and create hierarchical entities, like in many web applications. The other part I like is the InDesign integration. 

Since it was released as a product-based MDM, you have integration with InDesign to create catalogs very easily and print them. 

Data profiling allows us to recognize values from our upstream applications. It helps us place limits on the creation of new data domains to organize the ecosystem. The golden record, crucial for downstream applications, ensures data integrity and consistency.

The match engine is very good and the BPM solution is very good as well. We have a lot of bad data incoming and we need to check this kind of data and we need to place this strange data to data stewards, to organize, to approve. The match engine and the BPM solution are very good and are satisfying us right now.

It's easy to set up.

The scalability is good.

The solution is very feature-rich out of the box. 

It's highly customizable and configurable. 

The way you can build workflows and business rules is very powerful. It enables us to now have a workflow throughout the organization, where people get their approval on changes that have been made on either one specific product or a class of products, or a group of products. 

The business rules are used to improve and manage data quality, and also enable having relations between products. For instance, when they are compatible or when they are sold together heavily, we can use the information for cross-sell and upsell purposes. 

It's powerful and it's stable. 

It's very user friendly, and we can do everything in one place.

Stibo STEP MDM also provides very good documentation, which gives a good picture of the complete product and helps with training as well.