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Motadata ServiceOps vs Zendesk comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automation Anywhere
Sponsored
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
661
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), Business Orchestration and Automation Technologies (2nd), AI Legal & Compliance (1st), AI Finance & Accounting (2nd), AI Procurement & Supply Chain (1st)
Motadata ServiceOps
Average Rating
6.0
Number of Reviews
1
Ranking in other categories
IT Asset Management (53rd), Configuration Management (41st), IT Service Management (ITSM) (40th), Patch Management (37th), AIOps (47th)
Zendesk
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
70
Ranking in other categories
CRM Customer Engagement Centers (2nd), CRM (5th), Help Desk Software (3rd), IT Service Management (ITSM) (5th), Reporting (7th), Knowledge Management Software (3rd), AI Customer Support (8th), AI IT Support (4th)
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
reviewer1634292 - PeerSpot reviewer
Technical Officer at a tech services company with 11-50 employees
Responsive technical support and an easy initial setup but needs better asset management
We found the initial setup to be surprisingly straightforward. It's not overly complex and difficult, and the ease of setup is a great selling point. We started to do it on our own as it was so straightforward. There is a beginner's guide on their website which you can use. It's a very good toolbox and very useful. Basically, all you need to do is start up your virtual machine inside or outside, put in some passwords, and run one or two commands as directed and it's up and ready to go. The only thing that may take a while is the configuration process. Otherwise, the deployment is relatively fast. In about two weeks it's completely done. We have two or three people involved in the maintenance aspect of the product
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Automation Anywhere helps improve our organization by allowing us to automate processes that should not be manual."
"AA provides multiple features such as Windows actions, Database actions, Conditional Actions, Files/Folder Actions, Loop actions, Internet actions, and Clipboard actions. I have used mostly all of these features."
"Manual efforts have been reduced and the accuracy has increased. In the processes I have done, the accuracy has reached 100 percent, and manual load and time has been reduced."
"Automation Anywhere is the best among all other automation tools available in the market such as Power Automate and UiPath."
"Its ease of use is the most valuable feature. It is easy to train developers and find the right people, then use them to build the tool."
"The most valuable feature is that it is intuitive. It is designed so business users can use it with a drag and drop functionality to develop automation of business processes. Since they are the experts on business processes, there are probably the best ones to create the automation."
"The graphical user interface (GUI) is very useful, since I don't know any coding languages. I have been able to be a developer with Automation Anywhere without knowing the technical background. I am a business user, and not needing the technical knowledge to use the system has been useful for me."
"While RPA is the cutting-edge technology to bring digital transformation, the RPA as a service will reduce costs and increase efficiency with ease of deployment, less maintenance, and cheaper upgrade costs."
"Due to this product, we've been able to improve our IT services and how we work."
"The documentation for beginners is easily available online and very useful."
"The ability to easily create macros, quickly see past correspondence from a recent sender, and view analytics are incredibly helpful features that are invaluable business tools."
"Users can create their own tags, and they have their own views which are very nicely organized so they can see what is happening at any given time."
"We have improved the service to clients, creating great support and managing relationships."
"Our company is based on this model and wouldn't be as successful as we are today without this support structure in place."
"I'd say that the integration options that Zendesk offers are the most valuable features to our team."
"As per my experience Zendesk is a very impressive, efficient and convenient web based help desk application."
"It's a very stable tool, very powerful."
"Triggers and Automations greatly help with our workflow."
 

Cons

"In Mexico, where our company is based, we face issues regarding obtaining new licenses, as this has to be done through a third-party company."
"The OCR can be a little better because sometimes while scrapping, it leads to data loss."
"I would like to see more stability around scheduling a bot to run headless."
"With the PDF command, you can only read structured data. If your data is in an unstructured format, there is no command for it in Automation Anywhere. Then, people need to use Python coding if their data is in unstructured format. Therefore, Automation Anywhere needs to improve in the PDF area."
"I would like to see a technology where they can automatically update or upgrade themselves to the latest version, without having to uninstall the current bot."
"Automation with bots runs fine only if it is an attended bot. With unattended bots, the bots run only 25 to 30 percent of the time."
"There are improvements needed in error handling processes, as currently, they rely on start and end error commands."
"One area requiring improvement is the debugging process. When I use a multi-structure with conditions to switch from one bot to another, successful debugging of the entire process is not feasible. Each bot has to be debugged individually."
"We have noticed that sometimes we have a delay in action on technical support issues due to time differences."
"Asset management aspects of the solution need work."
"We had to modify extensively the reporting features to be meaningful to our business."
"Report Generator needs to be improved."
"My one negative critique would be the user interface. It's pretty busy and isn't the most user friendly; at times it is hard to navigate through or understand where you're at."
"An area of opportunity for Zendesk is probably just when there's a long email chain and everything gets forwarded to support, I know it can be time consuming for them to extract the important information from the email chain."
"They need to fix the email thread response problem."
"Not that it was particularly difficult, but we needed direct assistance from Zendesk for the implementation."
"From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more of its capabilities."
"It needs to have a more intuitive application of macro’s in changing ticket statuses."
 

Pricing and Cost Advice

"We have seen about a 10 percent monetary savings."
"Automation Anywhere is reasonably priced because it can sustain us for a long period."
"I think the pricing is reasonable, but clients often perceive it as expensive."
"The product starts at $10,000 and then it's up to you regarding how much you can consume."
"Price is where I'm least satisfied. Other vendors are more willing to offer discounts."
"Our annual licensing costs for the entire company are $100,000."
"I don't deal have cost specifics but I can say it is a tool that provides value for the money."
"Pricing is a bit high when compared to other available tools; however, the tool is worth the cost."
Information not available
"From what I hear, Zendesk's pricing is a little expensive."
"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."
"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."
"The price is very competitive."
"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."
"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Financial Services Firm
12%
Manufacturing Company
10%
Comms Service Provider
10%
Construction Company
16%
Outsourcing Company
10%
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
11%
Construction Company
10%
Comms Service Provider
8%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business161
Midsize Enterprise82
Large Enterprise560
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise22
Large Enterprise12
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
Ask a question
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What is your experience regarding pricing and costs for Zendesk Support?
My experience with pricing, setup cost, and licensing for Zendesk shows that pricing is really affordable compared to...
What needs improvement with Zendesk Support?
Regarding my main use case for Zendesk, it is really easy to use, but one of the cons I have with it is that it takes...
What is your primary use case for Zendesk Support?
On a day-to-day basis, I use Zendesk to track, manage, and work on my cases. I also use it to upload information secu...
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
Motadata IT Service Management, Motadata ITSM
Zendesk Support, Zendesk Guide, Zendesk Sell
 

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Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
DP World Tehchnology Communication and Information Technology Regulatory Authority (CITRA) Chhattisgarh Infotech Promotion Society (CHiPS) BTN RADWIN Airtel
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about ServiceNow, Atlassian, ManageEngine and others in IT Service Management (ITSM). Updated: September 2026.
914,322 professionals have used our research since 2012.