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Act-On Software vs Zeta Marketing Platform comparison

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Act-On Software Logo
Act-On Software
Read 7 Act-On Software reviews
219 views|134 comparisons
100% willing to recommend
Zeta Global Logo
Zeta Marketing Platform
237 views|208 comparisons
Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Act-On Software and Zeta Marketing Platform based on real PeerSpot user reviews.

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Featured Review
Anonymous User
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and... Read more →
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Ranking
19th
out of 61 in Marketing Automation
Views
219
Comparisons
134
Reviews
0
Average Words per Review
0
Rating
N/A
17th
out of 61 in Marketing Automation
Views
237
Comparisons
208
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
April 2024
Download Free Report
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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769,789 professionals have used our research since 2012.
Comparisons
Also Known As
Boomtrain
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Act-On Software
Zeta Global
Overview
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Sample Customers
NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Top Industries
No Data Available
VISITORS READING REVIEWS
Financial Services Firm16%
Computer Software Company14%
Retailer11%
Construction Company9%
Company Size
REVIEWERS
Small Business71%
Midsize Enterprise14%
Large Enterprise14%
VISITORS READING REVIEWS
Small Business29%
Midsize Enterprise7%
Large Enterprise64%
Buyer's Guide
Marketing Automation
April 2024
Download Free Report
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
DOWNLOAD NOW
769,789 professionals have used our research since 2012.

Act-On Software is ranked 19th in Marketing Automation while Zeta Marketing Platform is ranked 17th in Marketing Automation. Act-On Software is rated 9.0, while Zeta Marketing Platform is rated 0.0. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". On the other hand, Act-On Software is most compared with , whereas Zeta Marketing Platform is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Klaviyo.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.