What is our primary use case?
My main use case for ContentSquare is that it functions as a basic tool in CRO analysis, helping me understand how users behave with the page. I use other analytic tools to identify quantitative analysis, and I go to ContentSquare to deep dive into specific points. ContentSquare has a Zoning feature and many useful features. It has the Mapping feature, which allows you to group the URLs. It has the Zoning feature which provides heatmaps.
I think this is very interesting when you find a drop-off in a funnel; you can go to the Zoning and understand why the drop-off is happening. Regardless that you have tagged everything with the traditional analytic tools, I think that is the best case for ContentSquare. You have Zoning and Session Replays and you don't have to preset what it has to be recorded. You can dive in right into the spot and what has been clicked.
A quick specific example of a time I used ContentSquare to solve a problem is when we wanted to improve the conversion in selling solar panels, which is a very expensive product. ContentSquare helped me understand what FAQs were used by the users that converted more and the users that converted less. So it helped me understand what kind of content the users need to convert better.
What is most valuable?
ContentSquare has several cool features. For example, you have Journey Analysis where you can deep dive into the kind of routes the user follows. From there, you can quickly define segments. I can say I want to see someone who went from the home to the product page and then to the checkout. I can quickly create a segment and see, for example, Session Replays of people in that specific segment. This is very useful and very quick when you do it.
The best features ContentSquare offers include a very good Mapping functionality that works with heatmaps, where you can deep dive and compare different metrics, and you can easily edit these heatmaps that you have. Journey Analysis is quite cool because it helps you go through the funnel. I think the Page Comparator might be the most limited feature because it allows you to compare only two dimensions, although you can look at many metrics, which makes it somewhat difficult. Session Recording is adequate and has its limitations, but it works well and you can apply segments. ContentSquare also includes an AI assistant that can quickly go through the session recordings and help you get insights from there.
ContentSquare has impacted my organization positively by helping us analyze user experience much faster. We don't have to wait to tag something, send it to the developer, and then when it's deployed, we can measure. You don't need to track everything because it has backward compatibility and it records what happened previously. This is very useful to analyze a page that you never saw. You just go there, click on some parts, and you start having data that it has gathered. You don't have to pre-think what you need to analyze. You can analyze it right away. I think it's very quick and it has helped our organization answer questions quickly and improve significantly the user experience.
What needs improvement?
ContentSquare can be improved because, all other analytic tools in app, it has its pain points. It is more difficult to implement than many other analytic tools, and it doesn't give the benefit. It is challenging to tell the benefit that you have with ContentSquare in-app.
I think the dashboarding tool in ContentSquare is very limited. Its comparator part is not extremely useful, and I always have to resort to other analytic tools. I also think that the funnels ContentSquare has don't always work properly. You save a funnel and then you go to insert it in a dashboard, and it doesn't have the same data; it is not very data consistent.
ContentSquare needs to improve the user experience and the consistency. Additionally, when you are doing the funnels, they should improve them.
For how long have I used the solution?
In my current field, I have been working for the last ten years.
What do I think about the stability of the solution?
ContentSquare is mostly stable.
What do I think about the scalability of the solution?
ContentSquare's scalability is good because you can have different products and integrate data from different domains. I haven't used it with a huge volume of data, but overall it works well. I think it is stable and it scales across many different properties with a certain amount of traffic.
How are customer service and support?
The customer support provided includes a customer success manager, who ideally meets with you once a week, but they have been having trouble with staff and they don't have this figure anymore. Support otherwise is quite quick; you write them by email, and they answer within a couple of hours. I think it is good.
Which solution did I use previously and why did I switch?
I previously used Hotjar many years ago. We had to leave it out because it didn't provide the part of data obfuscation. I also used Tealium, but Tealium required a high level of technical implementation that we needed a specific profile for. ContentSquare was much easier to use.
How was the initial setup?
ContentSquare is not deployed on-premises. It is only a tag that you insert through a tag manager, which is pretty simple to implement.
What was our ROI?
I would say ContentSquare saves a lot of time for web analysts in understanding what the users do. I cannot give a proper return on investment for ContentSquare, but I think it is very valuable.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing indicates that the pricing is high; it is an expensive product. However, they provide a customer success manager that sometimes brings a lot of value. Lately, they have been having problems with customer success managers. The setup cost is quite low because it is easy to implement, and licensing is a bit limited because if you want to add another domain of the same organization, you have to add it to the contract. The contract also has a volume of hits per month and sessions recorded.
Which other solutions did I evaluate?
Before choosing ContentSquare, I didn't evaluate other options.
What other advice do I have?
The advice I would give to others looking into using ContentSquare is that you should have it as a complement to other traditional analytics tools that give you more detailed information about the channels. ContentSquare can help you a lot to deep dive into specific funnel drops that you have, and I think it is very valuable. It also helps business people understand what is happening on certain screens, not only what they think people are clicking but actually giving quick data on the use of actual screens and answering questions. I think it is also very easy to use, so many people can use it for themselves. I would rate this product an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner