What is our primary use case?
My main use case for Yext Digital Presence Platform during the time I used it was when I needed vendor-specific information, as Google provides generic information. If I search a name, it gives me a bunch of links, out of which I need to find the legitimate one on the correct vendor website. When I looked for a vendor to verify if they were legitimate, whether the invoice I received from them was correct, and to verify any of those details, I used Yext Digital Presence Platform because it provided specific business information, helping me not get lost in the storm.
I used Yext Digital Presence Platform in my daily work life, as I took care of the tax department along with international accounting. I verified whether the vendor was listed, how much tax we had to pay to them based on their country and location, and what applicable laws applied. I also verified their tax IDs, TINs, GST IDs, and SSNs. Although SSN is masked, I could access their TIN or tax identification number, which we used to calculate the sales and use tax.
How has it helped my organization?
While using Yext Digital Presence Platform in my previous role, I noticed many positive outcomes, including saved time and improved accuracy. If I wanted to know about a vendor's location, product offerings, tax ID, and how much tax to bill them, I would log into Yext Digital Presence Platform website and search for that company. It provided all those details, and the search engine really helped me. I did not use the pages or reviews or chat much since I only needed basic information about them.
Yext Digital Presence Platform is faster compared to Google or other search engines where I often get lost in many links. With Yext Digital Presence Platform, it takes just a minute to obtain information, allowing me to make decisions and work on calculations more efficiently. I found it to be about ninety percent accurate, saving around ninety percent of my time.
What is most valuable?
In my opinion, the best features Yext Digital Presence Platform offers are mostly beneficial to companies rather than the general public. Generally, if people want to look for a specific business, they can search for it and get it, but I believe it is more useful for B2B people, as it helps you not get stuck in a lot of information. It provides straight-point information, specific links, and charts, and Yext Digital Presence Platform offers a lot of products, including a search engine. They also build various software to connect with businesses.
What needs improvement?
Yext Digital Presence Platform could improve by focusing on marketing and promoting their branding. Before joining, I was not even aware of their existence as a company providing search engines or knowledge graphs. I only started using the platform while working there, and after leaving, I stopped. They have to enhance their marketing efforts.
When I joined, I was the first person in India in accounting, and over one year, we grew to nearly eighty employees across all departments. I am optimistic about Yext's future, especially after the management changes. They should promote their competition against other search engines and AI tools and improve their global presence, particularly in India. While their features are good, they need to integrate advanced AI capabilities and advertise effectively.
I believe I have covered the needed improvements regarding Yext Digital Presence Platform. The support response system is effective, as they operate twenty-four seven, so they are doing very well in that area. In terms of product improvement, they could consider adding more products or developing features that they might have worked on previously. I am unsure of their current status on these developments, but I wish them all the best. They should utilize AI tools across all aspects and enhance their branding as many people are not aware of their product offerings.
For how long have I used the solution?
I have been using Yext Digital Presence Platform for almost one and a half years during my time working there. I stopped using it after that because my search did not really need Yext Digital Presence Platform, and I got habituated to the regular platforms such as Google. Now, AI is used everywhere, such as Claude, ChatGPT, and Gemini AI, so I am not using Yext Digital Presence Platform that much. However, as an accountant, I explored the products provided by the company and how well it was doing, so I used to search on it.
What other advice do I have?
In my current organization, I do not see anyone using Yext Digital Presence Platform. This could be a significant opportunity for Yext to come and introduce their products to my organization. I provide consulting services, advisory, wealth management, and account management, relying on Google and AI bots for client searches. For Yext Digital Presence Platform, it is a perfect opportunity since my organization has more than ten locations and is ranked among the top twenty companies. Accessing the information through pages, search, and listings would be beneficial, but I have not used Yext Digital Presence Platform in more than two years. I plan to look into it and introduce it to my organization to explore its effectiveness.
I love Yext Digital Presence Platform and would rate it a strong nine. However, I emphasize that they need one hundred percent improvement in marketing and should boost their market presence.
I chose the number nine for my rating because the search engine provides the best results I look for without wasting time. I can get specific information within seconds.
I believe Yext Digital Presence Platform has strong internal controls, and the data is secure. I am one hundred percent confident they are managing it well. When I was there, the AI capabilities were not up to speed, but I have strong faith that they have progressed and added features since. Regarding governance and security, I believe they uphold high standards, and the data is genuinely secure.
Regarding the accuracy and reliability of output from Yext Digital Presence Platform, I believe it deserves a score of ten out of ten.
I advise others looking into using Yext Digital Presence Platform to explore its features and products more often. I genuinely enjoyed my time working there and love the culture. I strongly believe the products they have created are useful in daily life for both individuals and businesses. I encourage others to explore these options for a month or a year and compare them with other cloud or hybrid platforms they have used. I truly appreciate their search engine functionality alongside their other products and would recommend it.
Disclosure: My company has a business relationship with this vendor other than being a customer. Employee