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We are working on digital experience platforms such as Adobe Experience Manager or Sitefinity. It's for powering their customer-facing website, not the transaction portal, but the brochureware portal. Currently, we have around three customers who are using Adobe Experience Manager.
I am from the IT infrastructure side, not an actual end user or developer. Feature-wise, I believe the dispatcher module is the best aspect of Adobe Experience Manager. It helps to deliver web pages very fast. I have used products from other competitors of Adobe Experience Manager, but I find the dispatcher very good.
The content is created as Adobe Experience Manager has an author, publisher, and dispatcher. However, there is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync. Currently, the developer has to create a package and install it on the production environment from UAT to production. There should be a direct sync between the UAT lower environment to the production higher environment.
They should optimize Adobe Experience Manager.
It has been in use for maybe 5 or 6 years.
The initial setup for Adobe Experience Manager had some issues when we did it for the first time. After that, we had our learnings, and there weren't many issues from the IT infrastructure or setup side. Regarding the development side, I cannot comment as I am not from the development team.
Adobe Experience Manager is pretty stable. I would rate it 9 or 10. Since they are enterprise and have significant digital business coming through the digital medium, the stability of the product is very important.
It's scalable but requires license procurement to add more publishers or dispatchers. You cannot simply add more servers without purchasing the license. Additionally, manual configuration is required when adding servers, making it not straightforward. For these reasons, I would rate the scalability at 6 or 7. Ideally, it should be more straightforward.
Support for Adobe Experience Manager is good. I would rate it 8. They are always supportive.
Positive
The initial setup for Adobe Experience Manager takes approximately 3 to 4 days.
We are the integrators.
Adobe Experience Manager is expensive compared to competitors. I would rate the cost at 10.
We are using version 6.5 or higher of Adobe Experience Manager. Overall, I would rate this solution 7 out of 10.
I mostly use Sprinklr for social media posts, scheduling, and taking pre-made content, personalizing it, and then sharing and scheduling it. I primarily use LinkedIn.
It's nice. I can schedule all at once. I don't have to think about what I am posting or when I am posting it.
I would say definitely the generated content ideas for my work, including articles, and posts. The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything.
Sometimes I'll log into LinkedIn, and it won't show the scheduled post. I have to go through Sprinklr and double-check. It would be nice if it showed everything I have scheduled also in LinkedIn alone. Sometimes, if I try to use emojis, I'll click on one or search for one, but I can't scroll through them or they don't pop up.
I've been with two separate companies who have used it, and I would say two years.
I feel like I can count on it. I set a post to post at ten AM, and it posts. It's a 100% reliability and capability.
Maybe a seven. It has every platform connected to it, so I'm not sure what else you would do. It's able to adapt. I keep it simple, don't have time for extra features, so it gets the job done.
I have not interacted with a technical support of Sprinklr.
Positive
I just used Sprinklr at my last company and LinkedIn by myself.
I would say eight or nine. It's pretty simple. There's a couple of things you might have to click around and play with. Overall, it's straightforward.
Our home office probably controls all the content pieces. They have a team of under ten. They all have different roles.
It gets your name out there when you're doing posts and increases your impressions on LinkedIn. No direct sales are correlated. Exposure over time compounds.
I don't pay anything for it. I don't know what our office pays. I don't pay anything, so that's great.
I did not evaluate other options.
I recommend it for entrepreneurs who are wearing a lot of different hats. They can have a marketing exposure.
Overall, I'd rate it nine out of ten. It's the only tool I've used, but it's great for my needs.
