As today’s business technology solutions landscape grows in complexity, savvy B2B buyers are relying — more than ever — on the opinions and expertise of colleagues, peers and trusted networks when researching and making purchase decisions. LinkedIn recently found that the online rating and review ecosystem plays a significant role in over half of all technology purchases. In fact, 8 in 10 buyers look outside the tech buying committee for information and council on B2B solutions — with reviews, surveys, and usage stats from fellow technology users making up 51% of these trusted sources. Similarly, 70% of tech buyers are likely to discuss technology solutions or vendors with their professional peers — adding to the importance and prevalence of external discussions about B2B products and services within the technology buying community.LinkedIn calls it “a win for technology professionals and marketers alike.”
Date released:
Wednesday October 05, 2016