What is our primary use case?
My main use case for LeadSquared involved having multiple projects ongoing. Since I worked in the growth part of it, I used LeadSquared for creating and sharing landing pages, which is the website use case. I relied on it for lead generation, assigning leads to the sales team, monitoring email campaigns, and automating WhatsApp responses using menus and CTAs, designing the flow, scheduling calls, and for email campaigns and lead churning. I also set up automation for win-back campaigns to engage users in the main CRM.
How has it helped my organization?
LeadSquared has positively impacted my organization by facilitating smooth communication and lead management, for which I am very grateful.
I have seen specific outcomes improve because of LeadSquared, including a noticeable response time and enhanced customer engagement. Instead of solely relying on conversions, which depend on the product itself, LeadSquared helped me engage with customers more effectively. The tool acts as a point of sales system, which significantly reduces the workload on the sales team by organizing leads efficiently.
What is most valuable?
I found the automations in LeadSquared to be really useful and the most valuable part of the tool. Once I create a segment or label of contacts, I can use the automation for that label, which significantly reduces my workload.
The simplicity of LeadSquared helps me in my day-to-day work by making tasks faster and reducing errors. With a minimalistic and clean design, I do not have to invest more time trying to figure out how to use the product. It is very evident and descriptive, allowing me to proceed quickly without spending a lot of time on understanding it. This saves time as I can identify label creations and use the sources, classifications, sorting, and filtering with ease.
What needs improvement?
I would like to see LeadSquared with more advanced features towards the website part of it. As a CRM, it is an amazing tool with lots of functionalities, even ones I have not fully explored due to my limited time at the company and operations which were restricted to a specific part of my job. Overall, I would like to explore it further to make any comments.
I would suggest improving LeadSquared by enhancing the website part of it. Right now, it is a fully functional CRM tool that I only use for landing page creation. It would be great if LeadSquared allowed hosting a complete website with front-end UI/UX integration alongside the CRM. I would love for LeadSquared to evolve into an all-in-one digital tool similar to Wix.
For how long have I used the solution?
I have used LeadSquared throughout my work, so my entire work of two years depended on LeadSquared.
What do I think about the stability of the solution?
LeadSquared is quite stable. I would prefer it compared to Wix, which I am currently using, and I would choose to go back to LeadSquared.
What do I think about the scalability of the solution?
Regarding LeadSquared's scalability, I think it should expand more internationally. Currently, it is not very common outside India or in European countries.
How are customer service and support?
The customer support for LeadSquared is quite good. I had one or two interactions where I experienced an issue and, after discussing it with my managers, they suggested I contact a technical supervisor from the LeadSquared team. My issue was resolved professionally and I was very satisfied with the assistance I received.
Which solution did I use previously and why did I switch?
Previously, the company used Google Sheets along with JavaScript for lead management and basic data analytics. As the company expanded, LeadSquared became an integral part of its development from the beginning.
What was our ROI?
I have seen a return on investment. At the company I worked for, there were around 200 employees, and when I joined, there were 100 on-site employees along with 100 remote workers. With just 40 to 60 salespeople using LeadSquared, the revenue we brought into the company was significant, as it reduced the need for human interactions. Every sales person handled 50 to 60 new leads daily via LeadSquared, managing follow-ups and pipelines efficiently, which saved money, time, and reduced the need for extensive human interaction.
What's my experience with pricing, setup cost, and licensing?
I am not really sure about the pricing, setup costs, and licensing for LeadSquared since I was only a product user and not involved in managerial decisions regarding it.
Which other solutions did I evaluate?
I did not evaluate other options before choosing LeadSquared. I was only a user of the product and did not make managerial decisions regarding it.
What other advice do I have?
I advise others looking into using LeadSquared to start slow, watch some YouTube videos, and explore. It is not difficult at all. The appeal of LeadSquared lies in its feasibility and ease of accessibility. I encourage new users to explore the tool independently if they have basic technical skills and knowledge of CRM workings.
I would go back to using LeadSquared. I am very satisfied with it, and I believe I have covered everything during our conversation. My overall rating for this review is eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.