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Lowawot Alice - PeerSpot reviewer
Marketing Director at a transportation company with 10,001+ employees
Real User
Feb 16, 2026
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
Pros and Cons
  • "OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%."
  • "OneSignal is somewhat expensive, especially when you have a lot of subscribers."

What is our primary use case?

OneSignal is a future-ready and enlightening, fast push notification service that we use to send push notifications to our subscribers on their devices. It can instantly send push notifications with text and images to more than 30 different platforms, including web browsers and smartphones. I appreciate it because it offers a plugin for WordPress to quickly collect new subscribers. OneSignal is a SaaS platform that can be easily integrated with HubSpot and Shopify. It can be integrated with Twilio too for SMS and MMS messaging. It can also send notifications to subscribers on Mailchimp, SendGrid, or Mailgun. Overall, it is a very powerful message delivery system that is ready for the future.

OneSignal is developer-friendly, with many options provided from API/SDK, and it provides free services for a reasonable limit. I value it because it can handle multiple platforms, including iOS, which is known to be complicated to set up APNS and many others.

OneSignal has always been reliable and fast while sending to a large audience base. It can send push notifications to all major browsers and devices, making it more reliable and lightning fast. It is very easy to set up and integrate with third-party services. It has a rich API for in-app messaging and offers a free plan for messaging up to 10,000 subscribers.

We use AWS as the cloud provider for our hybrid deployment.

OneSignal did not receive a perfect 10 because we have been using it for many years and are very happy with it. I would recommend it to anyone who wants to build their push subscriber channel. It is a great tool.

What is most valuable?

OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%.

Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity.

OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.

What needs improvement?

OneSignal is somewhat expensive, especially when you have a lot of subscribers.

I wish OneSignal was easier for creating more automations and flows.

OneSignal can be expensive, especially when you have over 100,000 subscribers. For our organization, we are managing it. According to the advantages it offers us, it is more cost-effective and reliable. However, for smaller organizations working under a tight budget, it might be outside their budget.

For how long have I used the solution?

I have been using OneSignal for four years and several months.

What do I think about the stability of the solution?

I have not observed any downtime with OneSignal, so it is very stable.

What do I think about the scalability of the solution?

OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.

How are customer service and support?

OneSignal's customer support is among the best. They are lightning-fast to respond to our queries and are solution-oriented, quick to reach anytime, 24/7.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We switched to OneSignal from our previous solution, which was Klaviyo, because I believe OneSignal is one of the best tools available.

What was our ROI?

I have seen a return on investment with OneSignal, as it has allowed us to grow our number of subscribers organically in a very short time. We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.

Which other solutions did I evaluate?

Before choosing OneSignal, I evaluated other options such as CleverTap. We switched from Twilio and CleverTap because OneSignal comes with a free plan and easy integration, unlike CleverTap, which has a starting price of $200 per month and a difficult integration process. We selected OneSignal instead of CleverTap or Twilio.

What other advice do I have?

My advice to others looking into using OneSignal is that it is one of the best options when it comes to push notifications. The platform is top-notch for push notifications, the pricing model is fair, and the customer support is unparalleled.

We have seen direct purchases and conversion on new offers since we started using OneSignal, and it does a great job of driving traffic to off-site locations, such as YouTube as for new videos. We are very satisfied with this tool, as it has improved our sales and marketing strategies. I rate OneSignal a 9 out of 10.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Feb 16, 2026
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Fixen Gregory - PeerSpot reviewer
Dotnet Developer at a tech vendor with 10,001+ employees
Real User
Top 20
Feb 14, 2026
Unified messaging has boosted user engagement and driven higher conversions across platforms
Pros and Cons
  • "Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness."
  • "Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated."

What is our primary use case?

In my organization, we need to send push notifications to our users on our mobile applications, and OneSignal is a wonderful solution for that. After our initial demo and integrations, we realized we could use it for much more, so we started using it for their in-app messaging functions as well as conducting some A/B testing on user communication.

We needed a robust system to send multiple notifications at a time, and we use OneSignal on a daily basis to send over 50 push notifications a day, 365 days a year without any issue and cater to all the countries around the globe in all major languages. OneSignal is highly cost-effective for our overall marketing and is playing a major role in bringing users to our website. It is also a feature-loaded tool with user segmentation, A/B testing of push notifications, intelligent delivery, and many more capabilities.

We have been able to drive more website traffic and increase our sales campaigns, as we are able to send our news and offers easily and instantly to our new subscribers or old clients, and OneSignal has allowed us to grow in numbers of subscribers in a short time, organically.

OneSignal is ideal when you need a one-stop solution for push notifications or notifications on your multi-platform apps. If you are developing your apps in Android, iOS, web, web view, and other platforms, and your backend infrastructure has push notification for each app, it will be so complicated. OneSignal is the best solution, as you just need to configure your apps and your settings from maybe Firebase and APNs, and you are ready to go.

What is most valuable?

OneSignal has helped us to optimize our efforts greatly, reduced our cost of customer acquisition, and increased our conversion rate using it.

The best features OneSignal offers include sending instant notifications without any delay, providing all necessary features for testing and A/B tests, being highly cost-effective, having a great system to handle huge volumes, great customer support, and also in-app messaging and push notifications.

What needs improvement?

When we had an issue with our app messaging, especially when using OneSignal, as it was not functioning well on our mobile phones, we needed quick intervention. We wanted a quick resolution on a certain feature, and when we reached out to customer support, they were very proactive, responsive, and solution-oriented.

I wish for the ability to test dynamic content, email deliverability reporting, triggered drip sequences, and the WYSIWYG email editor would also be a great feature. OneSignal should develop features a bit faster as per user requirements, and old users should get a freemium model for new features. Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated.

For how long have I used the solution?

I have been using OneSignal for four years and a few months.

What do I think about the stability of the solution?

OneSignal is very stable; I have not experienced any lagging or downtime.

What do I think about the scalability of the solution?

OneSignal is very scalable.

How are customer service and support?

The customer support has been very responsive, proactive, and solution-oriented. OneSignal's customer support has been great and unparalleled, and I would rate it a nine out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used CleverTap, and the reason why I switched from CleverTap to OneSignal is because OneSignal comes with a free plan and easy integration, unlike CleverTap which has a starting price of $200 per month, which is quite expensive, and a difficult integration process.

What was our ROI?

Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.

What's my experience with pricing, setup cost, and licensing?

The pricing is very cost-effective because this tool is affordable compared to other alternatives such as CleverTap, and this tool has been very cost-effective.

Which other solutions did I evaluate?

Before choosing OneSignal, I evaluated Twilio and Flutter by Google.

What other advice do I have?

OneSignal is deployed in my organization using a hybrid approach. OneSignal is best suited for news and media publishing websites, as media agencies can quickly broadcast their news by sending notifications to their subscribers; overall, it is not suitable for corporate business where there is no frequent news and updates, and most of the communication relies on emails. I rate OneSignal a nine out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Feb 14, 2026
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