What is our primary use case?
In my organization, we need to send push notifications to our users on our mobile applications, and OneSignal is a wonderful solution for that. After our initial demo and integrations, we realized we could use it for much more, so we started using it for their in-app messaging functions as well as conducting some A/B testing on user communication.
We needed a robust system to send multiple notifications at a time, and we use OneSignal on a daily basis to send over 50 push notifications a day, 365 days a year without any issue and cater to all the countries around the globe in all major languages. OneSignal is highly cost-effective for our overall marketing and is playing a major role in bringing users to our website. It is also a feature-loaded tool with user segmentation, A/B testing of push notifications, intelligent delivery, and many more capabilities.
We have been able to drive more website traffic and increase our sales campaigns, as we are able to send our news and offers easily and instantly to our new subscribers or old clients, and OneSignal has allowed us to grow in numbers of subscribers in a short time, organically.
OneSignal is ideal when you need a one-stop solution for push notifications or notifications on your multi-platform apps. If you are developing your apps in Android, iOS, web, web view, and other platforms, and your backend infrastructure has push notification for each app, it will be so complicated. OneSignal is the best solution, as you just need to configure your apps and your settings from maybe Firebase and APNs, and you are ready to go.
What is most valuable?
OneSignal has helped us to optimize our efforts greatly, reduced our cost of customer acquisition, and increased our conversion rate using it.
The best features OneSignal offers include sending instant notifications without any delay, providing all necessary features for testing and A/B tests, being highly cost-effective, having a great system to handle huge volumes, great customer support, and also in-app messaging and push notifications.
What needs improvement?
When we had an issue with our app messaging, especially when using OneSignal, as it was not functioning well on our mobile phones, we needed quick intervention. We wanted a quick resolution on a certain feature, and when we reached out to customer support, they were very proactive, responsive, and solution-oriented.
I wish for the ability to test dynamic content, email deliverability reporting, triggered drip sequences, and the WYSIWYG email editor would also be a great feature. OneSignal should develop features a bit faster as per user requirements, and old users should get a freemium model for new features. Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated.
For how long have I used the solution?
I have been using OneSignal for four years and a few months.
What do I think about the stability of the solution?
OneSignal is very stable; I have not experienced any lagging or downtime.
What do I think about the scalability of the solution?
OneSignal is very scalable.
How are customer service and support?
The customer support has been very responsive, proactive, and solution-oriented. OneSignal's customer support has been great and unparalleled, and I would rate it a nine out of ten.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I previously used CleverTap, and the reason why I switched from CleverTap to OneSignal is because OneSignal comes with a free plan and easy integration, unlike CleverTap which has a starting price of $200 per month, which is quite expensive, and a difficult integration process.
What was our ROI?
Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
What's my experience with pricing, setup cost, and licensing?
The pricing is very cost-effective because this tool is affordable compared to other alternatives such as CleverTap, and this tool has been very cost-effective.
Which other solutions did I evaluate?
Before choosing OneSignal, I evaluated Twilio and Flutter by Google.
What other advice do I have?
OneSignal is deployed in my organization using a hybrid approach. OneSignal is best suited for news and media publishing websites, as media agencies can quickly broadcast their news by sending notifications to their subscribers; overall, it is not suitable for corporate business where there is no frequent news and updates, and most of the communication relies on emails. I rate OneSignal a nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.