What is our primary use case?
I am a consultant and Zoho CRM developer who implements Zoho CRM for clients. I have worked extensively on Zoho CRM where I set up modules and gather requirements from clients. I customize fields and modules as needed, and I create workflows, validation rules, client scripts, and perform many other tasks on Zoho CRM.
I have integrated Zoho CRM with Xero for a client who was using Xero for accounting and Zoho CRM for follow-ups and client relationship management. The client wanted Zoho CRM integrated with Xero so that after an invoice is created, it automatically goes to Xero where the client handles other financial activities.
I use Zoho One platform to demonstrate to clients what we will accomplish.
What is most valuable?
Zoho CRM fields provide us with validations. For example, if we use email fields, only email addresses can be entered. If I fill an email field with a demo email or something that is not an authentic email, it will give a small alert in the corner indicating that this email is not authenticated by Zoho. Zoho CRM provides approximately 75 fields that I can remember, and in each module, we can add fields according to our requirements. The layout can be customized using the Zoho Wizard and also by using a widget. We can also apply client scripts on the layout to perform many actions in real time.
The AI-powered assistant Zia in Zoho CRM provides very helpful assistance. By using Zia, we can directly get data without applying any extra effort, and it also helps us to get solutions. If I have to do some task and I am not sure how to do it, I can simply go to Zia and write our requirement or ask how to accomplish a specific task, and it will provide us with a solution.
We can automate tasks in Zoho CRM, including automating email and task creation as well as follow-ups. This gives the best impression to the business that a user is not directly performing the action. If we have to add a follow-up, we can set up a follow-up that can automatically go out. We can apply follow-up automations by using workflows and schedulers.
What needs improvement?
While applying some integrations or automations, if we need to take an action between two modules' fields, we have to write SOQL, and it can miss the data. I had a scenario where I had to use two fields from two different modules, and based on that condition, we had to send a follow-up to our team member to complete the task. We could not find any direct integration, direct SOQL query, or direct workflow that could do that work. However, I think the wizard is performing better now for such tasks.
I had a two-part scenario where I had to get data from two modules or two fields in Zoho CRM and send a follow-up to our team member based on that data. We were unable to find any direct integration for this. Another issue is that a Zoho CRM function can run for only three minutes. After three minutes, the function will fail, and we have to rerun the function.
What do I think about the stability of the solution?
I have faced a downsite of Zoho one or two times, but it was resolved within five minutes.
How are customer service and support?
I have connected with the technical support of Zoho CRM many times. I can say that support provides a very good solution many times. However, sometimes support is unable to provide solutions, and for very basic things, they are initially unable to help. When I ask them to consult their seniors, they eventually provide the solution. They initially denied having a solution for certain tasks, but when I mentioned that we have accomplished this in other accounts, they provided the solution.
How was the initial setup?
For the initial setup, I get the requirements and first set up modules including Lead, Contact, Account, and Deal. I apply workflows, follow-ups, and emails. I set up Zoho CRM in two stages. In the first stage, I set up Deal, Lead, Contact, and Account, along with follow-ups and workflows for these modules. In the second stage, I set up Account, Sales Order, Invoice, and other related modules.
What other advice do I have?
Zoho CRM is a scalable product that provides data integration, data integrity, automations, and reliable working time. I have found it better than Zoho Books, with which I have also worked. With Zoho Books, an update or a workflow run with field updates after a workflow run takes up to two minutes, but in Zoho CRM it will update in a few seconds.
It is a very reliable and stable platform. I have worked with Zoho CRM for 1.5 years and have not found any issues regarding security or other concerns from any of my clients.
Zoho CRM is very affordable compared to other CRMs. While there may be one or two CRMs that are cheaper than Zoho CRM, they do not provide that level of facilities. I would rate this product a 7 out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. partner