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My main use case for Blueshift is to use it as a customer data platform, both to manage, curate, and update our customer segmentation and to integrate that data into our email templates.

A specific example of how I use Blueshift for customer segmentation or email integration is that we are able to build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns in Blueshift. We have a robust customer experience that spans over hundreds of campaigns, so it is quite intricate to manage.

In addition to my main use case, I capture a wide amount of customer data at our organization and Blueshift does a fantastic job of organizing that data in a manageable way. Specifically in customer events, we are able to capture large amounts of time-sensitive data within each payload specific to that event. We can then trigger campaigns and segmentations off of that event data. This is essential to our success as a team and as an organization.

The best features Blueshift offers in my experience are customer data management and segmentation, intuitive and easy-to-use UI, quick and efficient customer support, and an intuitive user-friendly interface that allows me to manage complex data easily. Blueshift also offers robust features such as integration with Segment and other apps, retargeting with dynamic content pulled from data feeds and catalogs.

Out of those features, I find myself relying on the customer segments and recommendation tool in Blueshift the most day-to-day because it has helped with automating and personalizing our tags.

I would also add that the predictive score is very useful.

Blueshift has positively impacted my organization by allowing us to launch triggered marketing campaigns targeted to specific segments based on users' behaviors on-site and deliver relevant personalized content using the AI-based recommendations tool.

Blueshift can be improved by enhancing the reporting functionalities and ensuring that the flow of data is seamless.

I would also add that support should be more available 24/7.

I have been using Blueshift for three to four years.

Blueshift is very stable for my organization, as I have not experienced any downtime or lagging.

Blueshift's scalability is very impressive, as it can handle our data management, journey building, and customer events easily.

The customer support is a bit slow; they take time to respond, and they should improve.

I would rate the customer support as seven out of 10.

Positive

I previously used HubSpot Marketing Hub and I switched because I feel that Blueshift has ways to get before they get near some of the upper tiers, especially those that drive successes and are willing to be involved in the everyday marketing strategy.

I have seen better ROI with more precise targeting, which has become more adapted to pressure. It was long to put in place, however, so it is taking time, so we do not have to lose customers easily. Additionally, we have seen an increase in improved introduction of new email streams, automation of email, and the introduction of new products into mail, but it has slowed the process of getting all products in one system.

I have seen a return on investment, as Blueshift has had a tremendous impact on our email marketing KPIs. The based approach and recommendation tool has led to increased engagement.

My experience with pricing, setup cost, and licensing has been cost-effective, and the settings cost was also effective and easy.

Before choosing Blueshift, I evaluated other options such as Adobe Marketo Engage.

My advice to others looking into using Blueshift is that if you are looking for a tool to improve or to boost better segmentation, targeting, and intelligence which leads to higher revenue percent and better deliverability, Blueshift is the real deal. It is a highly recommendable tool for that work. I give this product a review rating of 8.

Iterable is a vital tool across our organization, serving a variety of purposes. On my team, we specifically use Iterable to craft personalized customer communication through email. Its capability enables us to tailor each message with unique customer details, significantly streamlining our workflow. Additionally, Iterable empowers us to create engaging and dynamic content that is interesting for customers to view.

Iterable is very useful in our company for lifecycle marketing campaigns, engaging our customers through different parts of their journey. It is also incredibly helpful in automating emails, streamlining the process of communications and promoting collaboration. Prior to using Iterable, our team manually sent all emails to customers, which was time-consuming. Now, thanks to Iterable, we are able to automate emails and send multiple emails to our customers, saving a lot of time. Iterable is a great tool.

Iterable is also used to manage our entire email system in tandem with project management and data loss.

The best features Iterable offers are automation and simplicity in use. Iterable is dynamic and allows us to engage customers at all stages of the customer journey.

Iterable has allowed our customer communication to be automated. With thousands of customers, the ability to automate email communication has saved our team incredible amounts of time.

While Iterable is used largely by our marketing team, we do have individuals who are less tech-savvy with limited coding experience, yet confident in navigating the platform. Iterable is very user-friendly and has maintained its simplicity.

Iterable has saved our team an incredible amount of time and manual labor through automation of emailing. With the creative and engaging content created in Iterable, customers are more likely to engage than previously, hence increasing customer engagement. We have saved between sixty to seventy percent of our time through automation.

Iterable has allowed us to automate email campaigns to customers by planning a series of emails six months prior to their delivery.

I would like more training and resources on how to use Iterable. That is the only area that I would love to be improved. The rest is acceptable.

I have been using Iterable for five years.

Iterable is very stable.

Iterable grows with my organization's needs and handles my organization needs seamlessly and effectively, making it very scalable.

The customer service is great and the user interface is very intuitive.

The setup was straightforward and easy with the help of customer support.

The customer support is relatively very proactive, responsive, and committed. Iterable is also very cost-effective and saves time and cost through automation.

Negative

We previously used Twilio SendGrid.

We switched from SendGrid to Iterable because Iterable has more nuances. Iterable is also cost-effective, easy to use, and allows us to leverage more data.

The setup was straightforward and easy with the help of customer support.

Time is saved through Iterable. Our team has saved an incredible amount of time and manual labor through automation. With the creative and engaging content created in Iterable, customers are more likely to engage than previously, so customer engagement has increased.

Iterable is a relatively competitive tool, making the price pocket-friendly and very cost-effective.

Before choosing Iterable, I evaluated other options including Canva, Figma, and Adobe Acrobat.

Iterable is very easy to use and maintains its simplicity. Those who are less tech-savvy, with limited coding experience, can use it and navigate the platform very seamlessly in a user-friendly manner. Automation helps save time and cost, making it a very great tool in my marketing department. Iterable is one of the best, efficient, and user-friendly CRM campaign management tools. I rate Iterable nine out of ten.