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Data Quality Consultant at USAA
Real User
Top 5
Dec 16, 2025
Data rules, column analysis are valuable but the interface is not intuitive.

What is our primary use case?

Data profiling, data quality reporting 

How has it helped my organization?

Sometimes a project knows little about its data. IA is good at data profiling / data discovery. It can give insight into data about data type, format, uniqueness, completeness, frequency distribution, etc. The other powerful feature of IA is its ability to check data against business rules. It can give statistics on how many records violate a rule.

What is most valuable?

Data rules, column analysis, virtual tables

What needs improvement?

The interface is not the most friendly. Performance.

There are also these following features - documented in the user guide - but do not work:

1. Global Logical Variables (GLVs)

2. Migrating projects. Neither the internal method (Export/Import) nor the command line interface (CLI) method work 100%. They sometimes error out.

3. When you open a data rule and do no modifications, when you close it, IA asks if you want to save the changes, even if you did not make any. A bit disturbing when you know you did not change anything yet you start to doubt what you think you know.

My wish list for new features:

1. Ability to use functions on data sources. I do not understand how IBM could miss this. Data sources are not visible when coding custom expressions. For example if you have a field called CUSTOMER.ACCOUNT_NUM, you cannot code TRIM(ACCOUNT_NUM). My workaround is to create a variable in the rule definition then bind it in the data rule. Functions can only be applied to variables, not directly to fields. I have a rule where I do things to about 12 fields - concatenate, substring, length, coalesce, etc - and I had to make up 12 lines in the definition that do nothing but refer to these variables. I had to invent a rule so I coded seemingly useless rule conditions like address1 = address1 just so I have a variable for the field I want to code functions for. Huge oversight on the part of IBM.

2. Copy a data rule and modify the copy. Right now only rule definitions can be copied, not data rules. Sometimes I need to create two or more versions of the same rule. IA forces me to generate each of them from scratch. This is annoying when version 2 is only slightly different from version 1. If it took me an hour to code the original, it would take me close to that amount of time to code the new version. If I could copy and modify, the effort would only take maybe 5 minutes.

3. The date of last modification. IA only shows the date of creation which is generally useless. The last modification date is far more important and needs to be available and visible.

4. A file manager, a la Windows Explorer. I may want to see the list of rules and sort them by date of modification.

5. Enhanced dedup on output. Currently, IA can only exclude duplicates based on the entire record. It should allow deduping on a select set of columns.

6. Feature to select one record from multiple matches in a join. For instance, in Oracle SQL, one can FETCH FIRST ROW ONLY or use ROWNUM or TOP 1.

7. Ability to sort the output.

8. New virtual tables take a while to appear. You create one and the list doesn't list the new table. Wait 15 minutes or so and maybe it will be listed. Or log out and log back in. 

For how long have I used the solution?

Since 2008. 

What do I think about the stability of the solution?

The tool sometimes crashes or freezes. But the latest version, 11.7, is more than stable than previous ones. 

How are customer service and support?

Customer Service:

Scale of 1 to 10: 8. While IBM is excellent at responding to inquiries, it is slow to implement much-needed software fixes. While that is common in the industry, I would still like to see IBM fix software bugs sooner.

Technical Support:

Same as customer service.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

No never had the chance.

How was the initial setup?

I have not been involved in setup but I understand it is very complex, not for the faint of heart.

What was our ROI?

Excellent!

Which other solutions did I evaluate?

I was not involved in the selection. 

What other advice do I have?

Get the latest version. Compare with competing products. Know that there are not many experts in the product and that they may pay a premium to hire them.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Dec 16, 2025
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Engineering Group Lead at Wells Fargo
Real User
Aug 18, 2026
Customer text insights have improved response times but still need better usability and AI accuracy
Pros and Cons
  • "SAS Viya Platform has positively impacted our organization because we have reduced the lead time for customer response, and we were able to build customer tags and identify customer pain points in much less time, including topic classification in much less time."
  • "Regarding the features, I think what can be improved in SAS Viya Platform is the ease of use and discoverability of certain advanced features, as these capabilities can require additional training or technical guidance to identify the right actions or configurations."

What is our primary use case?

My main use case for SAS Viya Platform is for the customer analytics platform for text analysis.

A specific example of how I use SAS Viya Platform for customer analytics and text analysis is that we receive conversational chat transcripts for specific products or features of our Wells Fargo bank operations. We use these transcripts to understand the customer's perspective, determine how best we are able to solve customer problems, and identify opportunity areas for improvement in terms of agent response quality and feature effectiveness.

What is most valuable?

I particularly appreciate SAS Viya Platform's ability to bring different analytics together.

The features that stand out the most to me in SAS Viya Platform are both integration and the visualization tools, as well as scalability, which we have used extensively.

SAS Viya Platform has positively impacted our organization because we have reduced the lead time for customer response, and we were able to build customer tags and identify customer pain points in much less time, including topic classification in much less time.

What needs improvement?

Regarding the features, I think what can be improved in SAS Viya Platform is the ease of use and discoverability of certain advanced features, as these capabilities can require additional training or technical guidance to identify the right actions or configurations. Better documentation, clearer error messages, and more intuitive navigation for advanced analytics features would be beneficial for both new and experienced users.

Improvements in usability, documentation, and feature discoverability in SAS Viya Platform would make the experience even better.

For how long have I used the solution?

I have been using SAS Viya Platform for around 12 months.

What other advice do I have?

Overall, my experience with SAS Viya Platform has been positive.

Regarding SAS Viya Platform's AI capabilities, I think it is a strong and capable analytics platform with significant potential for enterprise-scale analytics and AI.

Regarding SAS Viya Platform's AI capabilities, I think there is a lot of scope to improve its accuracy and reliability of output, as we could have more text analytics capabilities and more AI-related capabilities embedded.

I would rate this review as a 7.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Aug 18, 2026
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