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PeerSpot user
Account Manager at a tech vendor with 10,001+ employees
Real User
Feb 9, 2026
Building an organic push audience has increased traffic and driven more sales engagement
Pros and Cons
  • "OneSignal is my main choice for push notifications because I believe it is the best option available."
  • "OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers."

What is our primary use case?

OneSignal is my main choice for push notifications because I believe it is the best option available. The platform is top-notch for push notifications, offers a fair pricing model, and provides excellent customer support. We have been using OneSignal for many years and are very satisfied. I would strongly recommend it to anyone who wants to build their push subscriber channel.

A specific example of how I use OneSignal at work involves organizing push notifications across our website and mobile apps. For years, we have used OneSignal to manage our push automations and push campaigns. We are very happy with how the platform works, and their pricing model is fair. Currently, we have approximately 4,000 to 5,000 push subscribers, and our campaigns perform exceptionally well with OneSignal.

Day-to-day, I appreciate that OneSignal can send push notifications to all major browsers and devices, which allows us to reach our customers easily.

What is most valuable?

The best features OneSignal offers include lightning-fast performance, very easy setup and integration with third-party services, a rich API for in-app messaging, and a free plan for messaging up to 10,000 subscribers. I love the push notifications, automation, and push campaigns features.

All the features I have mentioned are great and robust, and they help elevate our marketing campaigns through effective push notifications.

OneSignal also has multi-platform support, is very well-documented, and is developer-friendly.

OneSignal has positively impacted our organization by allowing us to grow the number of subscribers in a short time organically. We are able to send our news and offers easily and instantly. We have become able to drive more website traffic and increase our sales engagement and campaigns easily.

Regarding the increase in website traffic and sales engagement, we have been able to reach more customers than with our previous tool. More than 60% of customers have been reached over the past years when we compare it to our previous tool, CleverTap. It is also very cost-effective, targets our market effectively, and is easy to maintain.

What needs improvement?

OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers. SaaS platforms present concerns regarding data privacy and reliability with respect to data protection. I also wish it were easier to create more automation flows.

An interactive dashboard is needed for improvements.

I am uncertain whether OneSignal needs other improvements around analytics or reporting.

For how long have I used the solution?

I have been using OneSignal for about four years.

What do I think about the stability of the solution?

OneSignal is very stable with no downtime or lagging experience. Performance has been excellent.

What do I think about the scalability of the solution?

OneSignal is very scalable and grows with my organization's needs.

How are customer service and support?

Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.

I would rate the customer support a nine out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used a different solution called CleverTap.

I decided to switch from CleverTap to OneSignal because OneSignal has the most engaging and responsive customer support. It is very easy to use for both us and our clients.

How was the initial setup?

Based on my experience, the pricing, setup cost, and licensing are very effective. Setting it up is straightforward and easy, especially due to the intuitive user interface, which is easy to customize and navigate for new users.

What about the implementation team?

I purchased OneSignal through the AWS Marketplace.

What was our ROI?

We have seen a return on investment.

I can share that we have seen direct purchase conversions on new offers. It does an excellent job of driving traffic to off-site locations such as YouTube for new videos.

What's my experience with pricing, setup cost, and licensing?

Based on my experience, the pricing, setup cost, and licensing are very effective.

Which other solutions did I evaluate?

Before choosing OneSignal, I evaluated other options such as Dropbox Business and Mailchimp.

What other advice do I have?

OneSignal is fantastic for getting push messages out on new content, special offers, and anything that someone visiting your website would generally be interested in. It keeps your contacts engaged, which is a great way to build an organic audience in a world that relies on social media traffic to fuel web traffic. OneSignal has the potential to be overused.

OneSignal is very easy to use and has top-notch customer support, making it a cost-effective way to have a direct connection with your user base. I would rate this product an eight out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Feb 9, 2026
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PatelDhulva - PeerSpot reviewer
Customer Service Specialist at a financial services firm with 10,001+ employees
Real User
Top 20
Feb 7, 2026
Targeted push campaigns have increased retention and drive recurring traffic and sales
Pros and Cons
  • "OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention."
  • "OneSignal has a big opportunity to be overused, however."

What is our primary use case?

OneSignal is fantastic for getting push messages out on new contacts, especially when launching new products, special offers, and anything that someone visiting our website would generally be interested in. Keeping our contacts engaged is a great way to build an organic audience in a world that relies on social media traffic to fuel web traffic. OneSignal has a big opportunity to be overused, however.

OneSignal is perfect for what we do. It is easy to use, and the customer support is very easy to reach. We use it on our magazine also. We send more than 100,000 notifications daily and it performs well.

This tool has really been helpful, especially for push notifications to segmented users. We are able to send discounts to different segments of users, such as 20% to inactive users, 10% to active users, and 5% to engaged users. This action promotes recovering and improving the use of our app. We can also schedule all messages for one or two weeks, which has saved us a lot of time and money since only one person manages the scheduling. With in-app messaging, we can achieve a return on investment, particularly when making sales for a limited time, and the combination of these three examples can improve retention and provide a great ROI.

OneSignal is perfect for push notifications, in-app messaging, and general communication with our users in our app. If you have a developer team, they will need to implement it once, and after that, the platform offers more advantages and is free until you reach a significant number of users. OneSignal may not be suitable if you do not have a technology team that can implement it into your application.

What is most valuable?

The best features OneSignal offers in my experience include the ability to track reach, click, and other stats. It integrates well with WordPress, can segment an audience, can send manual push notifications, and is easy to use. Additionally, you can send automatic notifications and schedule them, and it is also easy to install.

I find all of these features very useful as they help us to reach out to a larger number of our audience and elevate our marketing strategy. The interface is very user-friendly and easy to customize to fit organizational needs.

OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention. It brings us additional traffic and helps us promote our products to our audience whenever I want. It is readily available.

What needs improvement?

I wish to improve the mobile app, especially for those working remotely or on the go, making it better for them. There are also improvements needed in delivery ability and concerns about data storage.

Scheduling to multiple mediums can be difficult. For instance, we have to do separate notifications for the app and website, which is time-consuming.

For how long have I used the solution?

I have been using OneSignal for the past five years.

What do I think about the stability of the solution?

In my experience, OneSignal is very stable, with no downtime or lagging, and I have noticed no issues.

What do I think about the scalability of the solution?

OneSignal is very scalable and can handle my organization's growth easily.

How are customer service and support?

The customer support is very responsive and quick to respond to our queries, being solution-oriented.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used Firebase before switching to OneSignal.

How was the initial setup?

My experience with pricing, setup cost, and licensing shows that the cost is very effective compared to other mediums, with straightforward and easy setup.

What about the implementation team?

If you have a developer team, they will need to implement it once, and after that, the platform offers more advantages and is free until you reach a significant number of users. OneSignal may not be suitable if you do not have a technology team that can implement it into your application.

What was our ROI?

With in-app messaging, we can achieve a return on investment, particularly when making sales for a limited time, and the combination of these three examples can improve retention and provide a great ROI.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing shows that the cost is very effective compared to other mediums, with straightforward and easy setup.

Which other solutions did I evaluate?

Before choosing OneSignal, I evaluated ClickSend and ActiveCampaign.

What other advice do I have?

OneSignal was free until we reached 130,000 users, and even then, the amount charged is very low and affordable.

I rate OneSignal nine out of ten because it is fantastic for getting push messages out on new content, special offers, and anything that someone visiting our website will generally be interested in. It has helped us to increase our marketing strategies, and we have seen a lot of productivity growth in my organization.

My company is a customer of this vendor and has no other business relationship beyond that.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Feb 7, 2026
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