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Product Director at a insurance company with 10,001+ employees
Real User
Good querying capabilities and it is quite easy to scale
Pros and Cons
  • "The most valuable feature for me is querying."
  • "I would like to see better visualization features."

What is our primary use case?

The primary use cases for this solution are for recording and transactions.

What is most valuable?

The most valuable feature for me is querying.

What needs improvement?

I would like to see better visualization features.

A stateless update functionality for the forms may help. Without this, you have to perform updates manually using the drop-down menu.

The user interface should be more user-friendly.

For how long have I used the solution?

I have been using the SQL Data Warehouse for fifteen years.

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What do I think about the stability of the solution?

The stability of this solution is based on the set up from the outsourcing team. There are a lot of things to consider, including the connection.

It is constantly being used with transactions occurring every minute.

What do I think about the scalability of the solution?

It is quite easy to scale this solution. The whole company of approximately 2,500 people uses it.

Which solution did I use previously and why did I switch?

Prior to using this solution, we used Oracle. We switched because my daily requirements are on Microsoft SQL. 

How was the initial setup?

I find this setup of this solution to be simple, but that is based on fifteen years of working with it.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Senior System Analyst at a tech services company with 1,001-5,000 employees
Real User
Good performance and usability with a simple interface
Pros and Cons
  • "The most valuable features are the performance and usability."
  • "More tools to help designers should be included."

What is our primary use case?

We use this solution for keeping track of sales, goods, times of shipping, and other information. It is used for our KPIs.

How has it helped my organization?

This solution helps the higher levels of the organization because they have better visibility of the whole company. This helps with decision making in terms of what should be improved or implemented.

What is most valuable?

The most valuable features are the performance and usability.

Microsoft Parallel Data Warehouse is simple to use, and the user interface is intuitive.

What needs improvement?

More tools to help designers should be included.

For how long have I used the solution?

I have been using this solution for about two years.

What do I think about the stability of the solution?

This is a stable solution. Once your data is stable, the data warehouse is stable too. If the structure of the data changes then you can't change the warehouse to add or delete fields or columns.

What do I think about the scalability of the solution?

Scalability depends on how you design the warehouse. It can be scalable, but it depends on how much data you have to put into it.

We have about six hundred users.

How are customer service and technical support?

Unfortunately, we are in a country that has a limitation that means we cannot contact Microsoft directly. Most of the time we use Google and I can help myself to solve problems.

Which solution did I use previously and why did I switch?

Prior to Microsoft Parallel Data Warehouse, we used a standard relational SQL database. We switched because of the performance and because the data and KPI changed. It would be difficult to use a relational database. We switched to a data warehouse solution because it was acceptable.

How was the initial setup?

The initial installation and setup were easy and we did not have any issues. The deployment was completed within hours.

What about the implementation team?

We deployed using our in-house people.

What other advice do I have?

My advice to anybody who is implementing this solution is to design the databases as well as they can because it is difficult to make changes in the future. It is also important to have a time field in your data in case you want to use it in the future as a reference.

This is a good solution but all software can be improved and made better.

I would rate this solution an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Buyer's Guide
Microsoft Parallel Data Warehouse
May 2025
Learn what your peers think about Microsoft Parallel Data Warehouse. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
856,873 professionals have used our research since 2012.
reviewer1212726 - PeerSpot reviewer
Microsoft Dynamics Specialist at a computer software company with 51-200 employees
Real User
It's well-priced, extremely stable and the technical support is very good
Pros and Cons
  • "I am very satisfied with the customer service/technical support."
  • "In the future I would love to see a slightly better automation engine, just for the data integration layer, to make it slightly easier for end-users or junior developers to get involved in incremental updating."

What is our primary use case?

I work for a Microsoft partner. We're one of the Gold partners, so we implement on their databases. We are also Dynamics 365 specialists, and I'm a Business Intelligence consultant, so I do SQL, Power BI, Azure SQL, SQL Data Warehouses, and a few others.

What is most valuable?

What I like the most about this solution is the fact that you can basically add capacity behind your data modeling, and you speed up the process before it goes into the Cube holding section. That's a great integration layer. You can basically collect all your data, and then that becomes a staging database for other models, where you can then either report directly with Power BI, or Excel, or other applications, and in more specifically, data Cubes with Microsoft Analysis Services.

What needs improvement?

Something that needs to improve, is the integration layer itself connecting to other non-Microsoft layers. But I don't know if that can be improved, due to the complexity of the data that they're connecting to. But I think they can maybe look at a way to do incremental updates, as it is slightly different.

For how long have I used the solution?

I have been using this program for 21 years in total.

What do I think about the stability of the solution?

The program is very stable - even during power outages it only takes a few minutes to be up and running again.

What do I think about the scalability of the solution?

I think Microsoft is the largest scalable company in terms of data warehousing, elastic pools, elastic servers. Even with Power BI conducting parallel data warehouses. Those can scale up pretty large, and if you really want to, you can move into the data lakes.

How are customer service and technical support?

I am very satisfied with the customer service/technical support. We work for a Microsoft company, so we've got a direct line to Microsoft, and because I am also an ambassador for one of the other larger event companies, I have great connectivity - I speak to some of the black belts at Microsoft!

How was the initial setup?

The initial setup was quite complex. The time deployment takes will depend on all the components they specify. We've had deployments that took a couple of weeks, and we've had deployments that's been spread out over multiple years, because we cover 60 countries, in six continents.

What's my experience with pricing, setup cost, and licensing?

I think the program is well-priced compared to the other offerings that are out in the market.

What other advice do I have?

On a scale from one to 10, I rate this solution a nine. In the future I would love to see a slightly better automation engine, just for the data integration layer, to make it slightly easier for end-users or junior developers to get involved in incremental updating.

The biggest part that we battle with in terms of costing, and explaining to people why it takes so long to develop some of those things, is just to get the data into the actual data warehouse and automating that. It's purely an integration layer to actually get the data into the data warehouses.

People need to do their research very well to understand the terminology and the technology when they speak to people that are technically inclined, because there's a lot of miscommunication in terms of what they expect from the program and what's delivered at the end of the day.

The biggest lessons I've learned through the years are that Microsoft is probably the largest research company there is. So people should stick to people that know what they're doing, and Microsoft definitely has some very, very capable people designing these products.

And that's probably why I've stayed with Microsoft so long. I've actually tried out a few other suppliers, but I always go back to Microsoft.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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BI Business Analyst at a transportation company with 1,001-5,000 employees
Vendor
It handles high volumes of data very well. Though, it needs more compatibility with common BI tools.
Pros and Cons
  • "It handles high volumes of data very well."
  • "​It has allowed fast daily loads and analysis of millions of rows of data, which eventually moved to near real-time.​"
  • "It needs more compatibility with common BI tools."

What is our primary use case?

Analysing large volumes of data collected from auto ticket barriers at railway stations.

How has it helped my organization?

It has allowed fast daily loads and analysis of millions of rows of data, which eventually moved to near real-time.

What is most valuable?

It handles high volumes of data very well.

What needs improvement?

It needs more compatibility with common BI tools. 

It does not work well with normal ETL tools. Some functions do not work.

For how long have I used the solution?

One to three years.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Teradata DBA / Parallel datawarehouse DBA at a tech services company with 10,001+ employees
Real User
Concurrency issues forced the customer to use the raw DB as a secondary solution
Pros and Cons
    • "​Concurrent queries are limited to 32, making it more of a data storage mechanism instead of an active DWH solution."

    What is our primary use case?

    We are using PDW as an EDW solution.

    How has it helped my organization?

    It helped, initially, as a replacement for our DW DB, but later on faced issues due to concurrency, which forced the customer to use the DB as a secondary solution.

    What is most valuable?

    Nothing specific, comparable to other solutions.

    What needs improvement?

    Concurrent queries are limited to 32, making it more of a data storage mechanism instead of an active DWH solution.

    They need to improve the metadata being captured to a greater duration.

    For how long have I used the solution?

    One to three years.
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    it_user694689 - PeerSpot reviewer
    Business Intelligence evangelist at a hospitality company with 10,001+ employees
    Vendor
    Gives us the ability to distribute large data sets across nodes.

    What is most valuable?

    MPP processing gives us the ability to distribute large data sets across nodes.

    How has it helped my organization?

    We delivered a data warehouse for Contactless and Oyster at TFL.

    What needs improvement?

    Improve the speed of processing replicated tables.

    For how long have I used the solution?

    We have been using this solution for years.

    What do I think about the stability of the solution?

    There were stability issues when the product was in beta.

    What do I think about the scalability of the solution?

    There were scalability issues in that there is a limit to 32 concurrent queries.

    How are customer service and technical support?

    Technical support is good.

    Which solution did I use previously and why did I switch?

    We switched from the standard SQL server 2014. We use PDW to improve overall ETL and report performance.

    How was the initial setup?

    The initial setup was complex. It was fairly challenging to migrate from SQL server to PDW.

    What other advice do I have?

    Make sure your data volumes are very large: At least 60 million rows per table.

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    it_user347586 - PeerSpot reviewer
    Solution Architect at a comms service provider with 11-50 employees
    Real User
    It has inherent Hadoop integration that can refer HDFS by means of external tables, but there's a bottleneck if there are many partitions in the baseline table.

    What is most valuable?

    The bulk data-load feature with fast response is one of the most intriguing features. In addition, clustered column store index boosts OLAP query performance significantly.

    How has it helped my organization?

    For large scale big data analytics, we have been using this product for two years. It has inherent Hadoop integration that can refer HDFS by means of external tables. Thus, large scale historic data retention for business function improvement is quite easy, thus boosting customer confidence.

    What needs improvement?

    It supports partitioning to improve query performance. However, this has a bottleneck if there are many partitions in the baseline table and the underlying query performance degrades significantly.

    For how long have I used the solution?

    I've used it for two years.

    What do I think about the stability of the solution?

    We have not faced any major issues with this product.

    What do I think about the scalability of the solution?

    Unlike other MPPs, such as Netezza, this requires excellent expertise in SQL to reap the benefits of using it.

    How are customer service and technical support?

    Customer Service:

    7/10

    Technical Support:

    7/10

    Which solution did I use previously and why did I switch?

    I have used Netezza as an MPP solution for around eight years, and from my personal experience, I believe Netezza has an edge over PDW due to user friendliness.

    How was the initial setup?

    The initial setup was straightforward as it is an appliance. The Microsoft support team work closely with us. We always do it in collaboration with the vendor team and thus ensure we get the best out of our investment. The project team is involved during the initial setup process, and thus optimal installation is ensured.

    What about the implementation team?

    We always do it in collaboration with the vendor team, and thus ensure we get the best out of our investment.

    What was our ROI?

    We are happy with the ROI. There is significant scope for improvement in this area.

    What's my experience with pricing, setup cost, and licensing?

    Pricing and licensing is competitive.

    Which other solutions did I evaluate?

    Any potential customer should explore PDW along with other MPP solutions before making a final decision on defining their OLAP analytics. We evaluated Teradata, as we had more expertise in SQL server, we were intrigued by PDW, and finally it emerged as the winner.

    What other advice do I have?

    This is a great product for big data analytics as it can challenge other MPPs quite well.

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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    Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees
    Vendor
    Microsoft PDW History

    Originally published at https://www.linkedin.com/pulse/microsoft-pdw-history-datallegro-stephen-c-folkerts

    Microsoft SQL Server Parallel Data Warehouse (PDW) is the result of the DATAllegro acquisition in 2008 for roughly $238M. Datallegro was the invention of Stuart Frost to compete with Netezza which is now IBM PureData System for Analytics. Stuart Frost founded DATAllegro in 2003, was CEO of the company from the beginning, and specified the architecture of the product.Netezza came to market with a compelling value proposition. It leveraged an open source Postgres DBMS. It used an appliance business model to create a tightly integrated software and hardware stack, removing a significant area of complexity for DBAs and other system staff. It shifted to sequential I/O from the more typical random I/O in SMP architectures. This allowed the use of much larger and cheaper SATA disk drives and led to a highly competitive price/performance ratio. However, there was a significant flaw in Netezza's strategy. They created a highly proprietary hardware platform and, effectively, a proprietary software platform, with little of Postgres remaining.

    Netezza secured its first few customers around the time DATAllegro was being founded. Looking at the Netezza architecture, Stuart Frost realized that there was an opportunity to create a similar value proposition while using a completely non-proprietary platform. Frost’s vision was to create a massively parallel DW appliance with an embedded, off-the-shelf open source Ingres DBMS running on Linux and using completely standard servers, networking and storage from major vendors.

    Each server in DATAllegro ran a highly tuned copy of the Ingres DBMS and custom Java on SuSe Linux. These separate database servers were turned into a massively parallel, shared nothing database system that offered incredibly good performance, especially under complex mixed workloads.

    Once Microsoft acquired DATAllegro in 2008, the first obvious task was to port the appliance over to the Microsoft SQL Server Windows stack. Microsoft internally went to work on this migration between the 2008 and 2010 period of time. It was known then as project ‘Madison’. In 2010, IBM ponied up $1.8 billion for DATAllegro's biggest competitor, Netezza.

    Microsoft Parallel Data Warehouse (PDW)

    See my article Microsoft Parallel Data Warehouse (PDW) for a more in-depth look at Microsoft SQL Server PDW.

    Microsoft Analytics Platform System (APS)

    See my article Microsoft Analytics Platform System (APS) for a more in-depth look at Microsoft APS.

    These views are my own and may not necessarily reflect those of my current or previous employers.

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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