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reviewer2114835 - PeerSpot reviewer
Information Security Executive at a comms service provider with 1,001-5,000 employees
Real User
Integration works seamlessly but cost and complexity require attention
Pros and Cons
  • "Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics."
  • "It's not perfect with technical support from Oracle CRM, which is why we have managed services because it's far easier to get our issues addressed than going through tech support."

What is our primary use case?

This is the first time we're using it with Oracle CRM; prior to that, it was manual auditing, not automated or security and compliance management.

We are an Oracle shop, so we use the entire suite for Oracle for database, CRM, ERP; it's pretty much all Oracle driven from that point.

We are using Oracle CRM and have a partnership with Oracle as an enterprise partner.

Since we're a telecommunications company, we manage our entire subscriber base with Oracle CRM, as well as our contractors, employment staff; all of it is through.

What is most valuable?

The best features in Oracle CRM are that it's already integrated into our business, so it has a fair number of integrations with it. We don't have any issues with Oracle CRM and it's currently functioning perfectly well.

Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics. I can say that it is meeting our needs perfectly.

It is very much tied closely with sales forecasting, growth, the reporting and decision-making process.

The cross-channel support is an important factor since we're not only subscribing to multiple products but also selling to our customers.

What needs improvement?

From an Oracle CRM perspective, the pricing and cost is a challenging, but we do have lengthy and extensive discussions with Oracle to try and meet our needs. So far, it's proving to be beneficial; it's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.

It's an expensive investment with Oracle CRM, but it's one that we've had for a long time, so not one that we're going to change anytime soon. It's something we will consider in terms of modernizing our strategy and maybe taking advantage of more cloud-based opportunities in the future.

It's not perfect with technical support from Oracle CRM, which is why we have managed services because it's far easier to get our issues addressed than going through tech support.

For how long have I used the solution?

We have been using Oracle CRM for ten years.

What was my experience with deployment of the solution?

I haven't been using other CRMs apart from Oracle CRM. Since I've been at the organization, and prior to that, it's always been Oracle CRM.

The installation of Oracle CRM is complex. We do have a managed services provider that provides specialized skill in terms of managing the Oracle infrastructure and environment, so we have had that invested in the past and we continue to do that.

What do I think about the stability of the solution?

We haven't really had any technical challenges with Oracle CRM. Whatever challenges we have had have been addressed and resolved accordingly, so right now, there isn't anything that is seriously impacting our business from an Oracle CRM perspective.

From our perspective, the solution remains stable. We don't really have issues with Oracle CRM, and we do have a managed service that ensures performance tuning is continued on a regular basis.

What do I think about the scalability of the solution?

For now, we don't have any scalability issues with Oracle CRM. We will be looking at modernizing the stack to make it more architecturally friendly in terms of adding more integration from APIs.

How are customer service and support?

I would rate my experience with tech support a six.

How would you rate customer service and support?

Neutral

Which solution did I use previously and why did I switch?

We haven't used anything before, so this is the first time we are embarking on this program.

Which other solutions did I evaluate?

I'm only using Tufin for now.

What other advice do I have?

I would rate Oracle CRM a seven out of ten overall.

I wish for the information to remain anonymous for both the company and for obvious security reasons.

We have a working relationship with Oracle CRM, so we'll leave it at that.

I am not interested in being a reference for Oracle CRM.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
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Consultant at SNDT
Consultant
Enhanced connectivity across multiple channels while benefiting from insightful reports
Pros and Cons
  • "The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."
  • "Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

What is our primary use case?

I am currently working with Salesforce Marketing Cloud and recall doing discovery between Sprinklr and Marketing Cloud, which is why I accessed your website. It was quite helpful for me as it gave me insights regarding Sprinklr.

My usual use cases for Salesforce Marketing Cloud mostly involve addressing issues with the Journey, querying for Query Studio, or searching for some admin-related tasks I need.

What is most valuable?

The features I found most valuable in Salesforce Marketing Cloud include auto-generated reports for the Journey, which are quite helpful, and the reports are sufficient, though I am not able to recollect much currently.

The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.

Regarding customer engagement, personalization capabilities in Salesforce Marketing Cloud enhance engagement because when customers feel that a brand knows them better, they recognize their choices better. In Marketing Cloud, I am able to personalize based on user choices and address them directly without coming across as a bot message.

What needs improvement?

Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual.

For how long have I used the solution?

I have been using Salesforce Marketing Cloud as a developer for four years now.

What was my experience with deployment of the solution?

I faced a few challenges during the initial setup, but that could be due to my limited knowledge or not knowing the full process.

What do I think about the stability of the solution?

I am not exactly from Salesforce, and while I do not track downtimes or outages directly since I work from the partner community, I have experienced some, though they were resolved immediately. The maximum downtime I faced was about two to three hours.

What do I think about the scalability of the solution?

I would rate the scalability of Salesforce Marketing Cloud as a seven or five.

Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.

How are customer service and support?

I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I have not used a different solution for my use cases before working with Salesforce Marketing Cloud for the last four years.

How was the initial setup?

I would rate the initial setup of Salesforce Marketing Cloud as an eight.

What about the implementation team?

I am not really sure how many people are needed for the maintenance of Salesforce Marketing Cloud as it totally depends on the requirement and how many users there are since I am basically a developer.

What was our ROI?

I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources, as well as Email Studio, which is useful for creating emails.

What's my experience with pricing, setup cost, and licensing?

I do not know the pricing of Salesforce Marketing Cloud, so I would prefer to skip this question.

Which other solutions did I evaluate?

I did not evaluate any other options before choosing Salesforce Marketing Cloud because I work in it.

What other advice do I have?

The site I mentioned again is peer spot.com, and I am certain it could be something helpful regarding Salesforce Marketing Cloud.

I am not sure how many users are currently using Salesforce Marketing Cloud in my company.

I do not have any plans to use this solution more in the future to increase usage.

On a scale of 1-10, I rate Salesforce Marketing Cloud an 8.5 overall.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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