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LeadSquared is our central CRM system, in which leads from across platforms are captured and stored. It's our central system for calling and collecting leads.

The most valuable feature of LeadSquared is the customization. Since it's a frugal organization, the tool can be customized to my requirements.

The solution’s UI could be more user-friendly.

I have been using LeadSquared for four years.

LeadSquared is a very stable solution.

I rate the solution’s stability an eight out of ten.

More than 500 users use LeadSquared in our organization.

I rate the solution an eight out of ten for scalability.

I have previously used Salesforce. LeadSquared is cost-effective as compared to Salesforce.

The solution's initial setup is straightforward and not so complicated.

We were able to set up the solution within a month.

We are continuing to use the solution and driving value out of it. With LeadSquared, we have a central view of all customers, and we are able to market them better.

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

The solution’s integration capabilities are very good. Recommending the solution to other users depends on the organization's budget and future aspirations. It also depends on how the organization wants to integrate the solution with the marketing cloud and its technology stack. I would recommend LeadSquared to a small organization that doesn't have an infrastructure in place.

Overall, I rate the solution a seven out of ten.

I basically use it for email marketing. I track the performance of campaigns and get customer feedback. It's for sending regular lead nurturing emails as well as promotional emails.

We also integrate Marketo with a tool called SplashThat. We use the SplashThat data within Marketo for further email marketing outreach.

It's a tool where I can use your data in a flexible manner. That means you can work with data you've imported into the system as well as target audiences using Excel files. There are some limitations on the number of contacts you can import, but overall, it's a cloud-based system.

It's one of the best tools for scoring leads. Marketo's lead generation and scoring are better than most other tools. 

Marketo changed the way our team collaborates on marketing campaigns., especially in our sales team. We assign numbers to contacts based on their behavior, but those are just numbers. It was hard to tell if a high number meant strong interest or just general activity. So, we created another matrix called LeadGrid metrics to categorize leads from A1 to A5, B1 to B5, and so on. Seeing a prospect as an 'A5' tells our sales team that it's a hot lead, while a 'C5' indicates lower interest.

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with.

Another great thing is the different types of programs you have in Marketo – default programs, event programs, and email programs. These are built-in, and you can customize them to your needs.

Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited.

I have been using it for one and a half years. 

Marketo is quite stable, especially for B2B or companies with more advanced users. They work exceptionally well, and I don't recall any major issues. Updates happen automatically, so there's very little disruption.

There are two to three different clients within my company using Marketo. Our clients were already using Marketo when we onboarded them.

There's a community called Marketo Nation where they provide guidance. If you have any unique questions, you can ask over there.

It addresses common doubts I might have.

The setup is not that difficult. You just need an IT professional to do it. You'll need a Munchkin code for your website, which represents your company. An IT professional or Marketo expert is best for the initial setup.

In my case, it was worth the money. I have different business units in the same company, and Marketo is one of the few tools that handles that well. Otherwise, if you're only looking for email marketing and nothing else, you might choose a different product.

Marketo is too expensive for a small-sized company but more affordable for a larger-sized company.

You need to outline your basic requirements first. We use Marketo because it can be more cost-effective than other tools. However, compared to SFMC (Salesforce Marketing Cloud), it's still more expensive. Assess your market, your business type, and your budget. If you're an enterprise-level company, Marketo makes sense. Otherwise, tools like HubSpot, Mailchimp, or Act-On could be good options.

It is easy for a beginner to learn to use Marketo for the first time. There's a lot of documentation and pre-made setup programs on Marketo Nation that guide you through using it. Watch those videos first, and it'll be easier to understand.

Overall, I would rate the solution an eight out of ten. It's good for many things: generating leads and managing multiple business units. But, the main downside is that the reporting and dashboards aren't great. If a client wants to see campaign performance, we have to export the data to another tool.