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I mainly use Salesforce Marketing Cloud for inside sales, cold calls, sending emails, and doing roadshows, among other things.
Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales. While there are not direct reports available, we are able to see a complete 360-degree understanding.
Salesforce Marketing Cloud is definitely a good product, and the seamless integration between the CRM and the marketing is what really helps the sales and marketing team.
More than the feature, I find the seamless integration of Salesforce Marketing Cloud most useful. Once I nurture the leads and they become eligible sales contacts, moving them to the CRM allows the sales team to take further action, and that seamless integration is something I really appreciate about working with Salesforce Marketing Cloud.
I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing.
Salesforce Marketing Cloud is expensive; it can be more affordable, but it doesn't matter where we implement or use it for our organization since we are able to manage well so far.
I have been working with Salesforce Marketing Cloud for almost six to seven years.
I cannot say that I have had any issues or problems with Salesforce Marketing Cloud during this period of time; it was seamless for me.
The performance in Salesforce Marketing Cloud is definitely very good, and both the Salesforce CRM and Salesforce Marketing Cloud, being part of the native Salesforce platform, offer superior performance.
I have not worked on the TIBCO Spotfire solution.
The initial setup for Salesforce Marketing Cloud was very straightforward and seamless.
Internally, my company may have calculated ROI with Salesforce Marketing Cloud, particularly the sales team, but I am from the technical side, so I do not get involved in these calculations.
I have experience with Oracle ERP and Salesforce CRM.
I implement and use Salesforce Marketing Cloud.
I have not had a chance to use Journey Builder in Salesforce Marketing Cloud.
We have been using some paid and unpaid products on predictive recommendations from Einstein AI, although I'm not exactly able to articulate all the details, but we are still utilizing those capabilities.
I definitely recommend Salesforce Marketing Cloud as it is a good product to use, and it is a pioneer; it is easy to use and hassle-free. I would definitely recommend Marketing Cloud, Community Cloud, and Sales Cloud, as they are all very good.
I rate Salesforce Marketing Cloud nine out of ten.
Use cases for HubSpot Marketing Hub start with gathering data that you have, warm leads, cold leads, and adding that to HubSpot. You make sure you're hitting the right target with the data set that you have, which is connected through your channels, through your LinkedIn outreach, Google outreach, Meta, etc. Whenever someone connects or engages with us, that gets updated and we move that further down the funnel. As the contact moves down the funnel, we assign that to different teams or salespeople, etc.
We've used HubSpot Marketing Hub's email marketing automation as well.
HubSpot Marketing Hub's social media management is effective for maintaining consistent brand messaging. I wasn't using social media myself, as I was more on the management side, but I had team members looking after social media. It was seamless, and if you have different channels, you can integrate them into HubSpot Marketing Hub, allowing you to populate all your channels from the backend, saving a lot of time and effort.
We did use the lead scoring system with HubSpot Marketing Hub, but not to a great extent.
The use cases for the Sales Hub involve mostly CRM functions; it was essentially just the CRM part.
The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard. It's easy for you to start up because it's free. I recently implemented that for one of my clients using a free package, which is sufficing as of now, and we plan to move on to the paid version in the future. It's easy to use and gives you visibility.
Because everything is in one dataset, I simply select the list, create the creative email, and then shoot it out to target specific customer segments.
From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming. This allows me to rectify my strategy and operations accordingly.
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that.
It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required.
Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
HubSpot Marketing Hub's customer service is good. I would rate it four. We've had a lot of calls with them, and they were very supportive and responsive. Once you're on the paid package, there's a certain amount of access you get to their support team.
Neutral
I'm not sure about ROI, but I think if it's a big company—I worked with one that had around 7,000 software engineers—they were fine with spending money on HubSpot Marketing Hub. For companies that are starting up, I wouldn't recommend taking that route, which is why I mentioned the free package.
I've used both free and paid versions of HubSpot Marketing Hub. It's on the expensive side of things, but the value you get out of that is great.
From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming. This allows me to rectify my strategy and operations accordingly.
Recently, I dealt with HubSpot Marketing Hub, along with Salesforce a bit. I would be willing to provide a review for a CRM that I have experience with such as Zendesk or Monday.
I was part of the marketing team with the Sales Hub, and while I cannot speak on sales team features, I'm sure that visibility is the main thing.
On a scale of one to ten, I would rate HubSpot Marketing Hub a seven point five.
