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My main use cases for StructuredWeb are twofold: one is for posting content for our reseller partners to consume and co-brand with, which is primarily for our larger reseller partners. For smaller reseller partners, they have that same use case, but they'll also run full-blown campaigns directly from StructuredWeb itself. For the larger partners, they have their own marketing platforms, whereas smaller partners leverage StructuredWeb's capabilities due to not having their own platform.
The most glaring benefit I've observed from using StructuredWeb for partner marketing is the ability to get out co-branded materials in a much faster fashion, which keeps our partners engaged. Before we launched this, our division was part of VMware, which had a partner marketing platform that didn't achieve near the utilization we're getting from StructuredWeb, even though VMware was a much larger company with more partners. This demonstrates that the platform is easy to use, quick to deploy, and more engaging for partners than our previous platform.
To improve the solution, I think the most important change would be expanding the number of files supported for import. One of the ongoing issues we've had is the platform's ability to consume content that we create and immediately make it available for partners to co-brand. These files come in various shapes and formats; some are easily consumed in StructuredWeb and uploaded, while others require breaking down into component parts and uploading piecemeal, which is the most broken process at StructuredWeb.
I have been using StructuredWeb in my career since May of 2024, so that's almost a year and a half.
Regarding stability, I haven't experienced any issues. We had one error message pop up for a user that we figured out eventually, but there has been no downtime to speak of.
I find StructuredWeb to be very scalable, as we have over 1,000 partner users who have logged into the system to date. It's extremely flexible, particularly because we're billed against active users each month, which makes sense for us. I haven't seen any issues as we continue to want to scale more and add new users every month.
I have not contacted technical support or customer support, but my employee who manages the platform has done so.
Positive
Before joining my company, I used E2open as the partner marketing platform at VMware, which was the main alternative I've utilized aside from StructuredWeb.
It took about three months to fully deploy StructuredWeb from start to finish. We started in early May and had it deployed by the first week of July.
The deployment required one main manager and one IT resource for about ten hours of work.
The pricing for StructuredWeb is not cheap; it's certainly one of the more expensive projects of its type within the company. However, it is cheaper than E2open used to be for VMware, which had a license for more users. I would say the pricing is a bit on the high side, not prohibitively so, but I wouldn't characterize it as a great value yet.
In comparing the two, I very much prefer StructuredWeb. The biggest differences are in engagement, ease of use for partners, and the ability for partners to utilize the platform as a tool for editing and co-branding. This capability was not available in E2open, which primarily served as a repository where the process for partners to co-brand was more reliant on them once they downloaded content. StructuredWeb provides a sandbox where partners can go in, update content, and co-brand on the fly.
It's fairly easy to implement StructuredWeb within my existing marketing processes, probably a seven or eight on a scale of 1 to 10.
Navigating through what they call the small journeys for setting up the marketing campaigns is more complicated; I'd rate that probably a five, as we're just starting some of that process now, and one of the reasons we haven't started until now is that it's quite complicated.
The complexity in navigating the setup hasn't affected the speed of launching marketing campaigns significantly; there are some internal processes that contribute. The biggest issue that affected our speed of launching was the content upload process, where certain formats are easy for StructuredWeb to upload, while others take more time and are more manual.
StructuredWeb is very focused on partner marketing and certainly competes as a best-of-breed solution. There are other platforms that have elements of what StructuredWeb offers, but from what I've seen, it's very high for a partner marketing-specific platform.
The effectiveness of the personalized content delivery in enhancing partner engagement is a very strong component; however, the only criticism we've received from partners is that sometimes our rules about what can be edited on the content are too restrictive for them. They would appreciate seeing us exercise more flexibility and less control. But that's an internal policy issue, not a problem with StructuredWeb.
Managing personalized content for different partners within StructuredWeb really comes down to partner size and resources. Larger partners typically use the platform to occasionally co-brand the content and then download it without extensive editing. In contrast, smaller partners, who may not have their own marketing platforms, engage in more extensive editing on the StructuredWeb platform and sometimes deploy from there and sometimes from their own platform.
We haven't really utilized the AI assistant for creating and distributing marketing content yet. There are two AI models: one internal and one external, where we haven't launched the external one available to our partners via the platform. The internal one has been experimented with, but due to turnover in staff, those initially trained are no longer with us, so we feel we're back to square one. Additionally, the AI component is somewhat tedious due to our AI council regulations within Imnissa, which has restricted us from using all capabilities from StructuredWeb. I would rate StructuredWeb an eight out of ten.
In my company, I work with Oracle Eloqua and do not use it internally.
My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, specifically with a client who is migrating from Mailchimp to Oracle Eloqua and needs to create email templates, segmentation, data loading, and other basic implementation tasks. In the past five years, I have mostly focused on segmentation, campaigns, and reporting, along with custom objects, which are all important and basic elements I've worked on in Oracle Eloqua.
I use Oracle Eloqua's audience segmentation, and it has significantly helped my marketing strategy. I rate it a five out of five because I use Oracle Eloqua segmentation for account-based marketing and normal B2B marketing, which provides multiple straightforward options such as personas, allowing for easy configuration of custom fields in the database, making it simple to pull contacts, and we can also extend the capabilities with custom objects. The developer just needs some basic knowledge of logic to easily manage audience segments.
The most valuable feature of Oracle Eloqua is its user-friendliness, making it easier for developers or individuals new to Oracle Eloqua to access all components. It's user-friendly compared to other marketing tools with straightforward navigation, and for example, if someone is transitioning from Marketo or Salesforce Marketing Cloud to Oracle Eloqua, they can quickly understand the components, such as segmentation, which is named simply as 'segment'.
Another main feature I value is lead scoring, and the reporting part is also beneficial, as Oracle Eloqua comes with many predefined reports such as email group performance and click-through links.
I gather performance metrics from Oracle Eloqua to optimize my campaigns. For instance, in a previous project, my client wanted to check geography-based submissions for a specific form, which helped them plan their campaigns. I utilized default reports in the Insights area, such as geography-based form submission reports, to analyze performance for forms and emails. When deploying emails across multiple Asia-Pacific countries to promote an event, I assessed which email performed best and at what times, allowing us to provide performance-related insights that help determine the effectiveness of future campaigns, confirming that reports and performance metrics are crucial in Oracle Eloqua.
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market. The inability to send WhatsApp or other media messages directly would benefit customers and developers if available by default.
I have been working with Oracle Eloqua for more than five years.
During the initial setup and deployment of Oracle Eloqua, everything is straightforward. If CRM-related integrations are involved, it may include an extra 10 steps on top of the usual 10 to 15 necessary steps, but those steps are all quite straightforward and don't necessitate API-related requirements. Oracle's support team has been instrumental in resolving any issues encountered, including a recent domain-side challenge that I faced, where they provided guidance to successfully update the related setup within a week.
Oracle Eloqua is very scalable and reliable. I have worked with it for six years without facing any security issues, which gives me confidence in its usability and reliability. My superiors, who have been using it for up to 15 years, also note its consistent upgrades despite facing more competition in the market than before.
Oracle Eloqua adapts to my customer's needs. When they look for new deployments or functionalities, it typically adjusts automatically. For more technical aspects, such as integrating with other APIs, it is crucial to check with Oracle Eloqua before making promises to clients. I have integrated various tools, such as survey and event management systems, using APIs without issue thus far.
The overall positive impact and benefits I have experienced from using Oracle Eloqua are clear. For instance, my client transitioned from Mailchimp to Oracle Eloqua and can now track detailed metrics audience origins and email performance, making it easy for them to see if they're on the right path and adjust their strategies accordingly. I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing.
Regarding technical support, I would rate it a nine out of ten. Their response speed for technical issues is quite fast, while general requirements may take longer to address, but they already categorize it as a potential ten out of ten for speedy resolutions.
Positive
Oracle Eloqua's CRM integration capabilities are significant, even though they are using the default Oracle Eloqua Profiler without any CRM. In my previous project with Salesforce, the integration was fast and simple, although there were issues due to past developer errors creating duplicates, which we rectified using Program Canvas. Now, the integration is straightforward—just map the fields correctly—and once integrated, it allows easy syncing of contacts between Oracle Eloqua and the CRM, with various CRMs comfortable working with Oracle. Additionally, Oracle Eloqua Profiler acts as a mini-CRM, enabling salespeople to view lead scores and responses to emails and campaigns.
I have participated in the initial setup and deployment of Oracle Eloqua as I am currently migrating the platform for a customer transitioning from Mailchimp. They are new to Oracle Eloqua and seem to find its functionality superior, depicting a high satisfaction level compared to when they used Mailchimp.
Oracle Eloqua's data management capabilities have helped consolidate my marketing data, with the system default housing over 60 contact fields, including lead details, recent engagements, and first engagements. If needed, we can add more fields for customer-specific information, such as department or job title, and we can create a Program Canvas to automatically update records based on criteria such as a candidate's department, making it easy to manage contacts in Oracle Eloqua across different editions.
My customers usually prefer deployment on the cloud, although currently, they are on premises and are likely to consider cloud deployment in the future.
I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which makes it one of the best options available for B2B marketing. Regarding technical support, I would rate it a nine out of ten. Their response speed for technical issues is quite fast, while general requirements may take longer to address.
I rate Oracle Eloqua as a ten out of ten, considering it to be the best product.
