What is our primary use case?
I have been using Webflow Business - Enterprise for two years for my current company, Mobex, which is based in USA in Tampa, Florida. I built their website using Webflow Business - Enterprise because Mobex is a telecommunication provider in the USA and UK. They have expanded recently in the UK. The website was very comprehensive and detailed with multiple pricing pages, CMS elements, and various other components. We had to upgrade to the enterprise level around 1.5 years ago to accommodate these needs.
What is most valuable?
One of Mobex's web pages involved creating a comprehensive pricing page where we built multiple slider pages within one parent page displaying all their current pricing offerings to customers. This allows any user to visit, check out their pricing, and either contact or make payment via the website.
I can point to two measurable outcomes that have resulted from using Webflow Business - Enterprise. First, we experienced faster website deployment and increased leads. It is very easy to make changes and publish them before deploying to the main domain. You can also check it on the Webflow site to see what changes you made and how they are loading and appearing. After using Webflow, our bounce rate came down significantly. When we had the WordPress website, it was very dull and not a lot of content was rendering due to JavaScript issues. When people don't see an attractive website, they typically bounce off. Now we have many leads incoming, with many people filling our forms, checking out their pricing, and contacting us. We also checked our website using the LLMO Chrome extension that Adobe offers and saw that we have 100% readability for AI search engines or large language models, which is a very good score. All of this is credited to Webflow Business - Enterprise.
What needs improvement?
There are many aspects in which Webflow Business - Enterprise can improve because in an ideal world, everything would be perfect. Technology and humans are ever evolving, and after AI came, it made a difference in every aspect altogether. There are a few things that Webflow Business - Enterprise can improve on. Right now, everything runs very smoothly for me and my company, so there isn't anything particular that I could point out at the moment. Webflow is working on AI integration, and they could add more features to support this.
One of the main things that hinders me while working on Webflow is copying elements and copying page layouts from one page to another. When copying that structure from one page to another, the layout sometimes changes. If you were to visit the website that I created, many pages have the same header and footer with the same overall structure, but the elements, images, and specific layouts keep changing. I guess this might be purposely done on Webflow, but it does cause some problems for Webflow developers. Overall, Webflow is great if you have a good understanding of it. It is a learning curve, and we can keep learning and improving our understanding. Another issue I encountered almost six to eight months ago was that I laid out some elements on the page according to the sizing and padding that I wanted. When I published it on the main site, the layout was different or the alignment was not the same, even though in the backend it appeared correct. I faced this problem for a couple of months, but it resolved on its own. I assume that with every platform and every tech product, there are bugs, and agile development with continuous improvement is necessary. That is what Webflow did, which is why I give them a nine.
For how long have I used the solution?
I have been using Webflow Business - Enterprise for two years.
What do I think about the stability of the solution?
When I started using Webflow two years ago, it was a very new concept for me, so I had to learn everything from scratch. My bosses provided me with a dedicated Webflow trainer whom I connected with on Upwork, and this person was my mentor for almost six months in the beginning. They helped me understand Webflow Business - Enterprise, how Webflow works, the elements, div containers, how to build everything from scratch, and understand the sizing, padding, layout, and formats. Now I am able to freely build pages on Webflow.
Webflow is very comprehensive in understanding the SEO part and geolocation features if you are a business wanting to work in multiple countries. The domain connection at the backend of Webflow also has forms where users can visit your website and fill out forms. You can check those forms at the backend and connect your email to receive notifications if anyone fills out a form. Webflow is a very large, supportive, and user-friendly platform that anyone can use to create their website and accomplish much more with it. I really hope that many more people start using Webflow because none of my peers have used it, and many people migrate towards Wix or WordPress, which are outdated. Overall, Webflow is very good if you want to tap into it and get started, and it is great for big businesses using Webflow Business - Enterprise. If your business is large scale with more employees or if you want to take it to the next level, Webflow Business - Enterprise is the right choice.
What do I think about the scalability of the solution?
Some features include CMS elements and geolocation options. Those features come under the plan if you want more pages, such as 200 to 300 plus pages on your website. Webflow Business - Enterprise is great for that because many features are unlocked when using this tier. If you are a big business with many employees or want to advance to the next level and make a very comprehensive website with many features, you can unlock them using Webflow's enterprise offering.
For CMS, we use blogs because my company uses many blogs. We use that to create our blog content. Geolocation is important because we recently made advancement into the United Kingdom. Initially, our domain was mobex.biz or mobex.us, and entering any of those into the URL would direct you to mobex.biz, which was the US website of Mobex. We wanted to expand to the UK with a dedicated website that is similar in every way except for pricing in pounds due to UK requirements and UK-specific blogs. Webflow provided us with mobex.biz/uk as an add-on feature. This is how it worked for me personally.
How are customer service and support?
When I was not part of the company, they were using WordPress, and the moment I joined, there was a migration to Webflow. This was a huge shift because WordPress is very outdated. Using Webflow unlocked new levels of creativity within the team. As the sole person dedicated to their social media, digital marketing, content marketing, and website creation, I initially faced a learning curve, but once I got the hang of it, it became very easy to use.
Webflow holds webinars that you can attend, and they are continuously evolving. I recently attended a webinar where they were integrating AI into Webflow, which is very beneficial. It helps you build websites more quickly and efficiently. Being in touch with the latest technology is something I have seen Webflow doing consistently. I have encountered very few problems in the two years, maybe two or three times. When I reached out to the team, they were very helpful and stayed in contact with us continuously, even checking in and following up after the issue was resolved. That support experience was excellent.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
When I was not part of the company, they were using WordPress, and the moment I joined, there was a migration to Webflow. This was a huge shift because WordPress is very outdated. Using Webflow unlocked new levels of creativity within the team.
How was the initial setup?
Initially we had the normal plan and the CMS plan, then we upgraded to the Business - Enterprise plan through Webflow. We connected it after contacting their support because Webflow Business - Enterprise is the final tier that requires you to purchase after contacting their support team.
What about the implementation team?
My bosses provided me with a dedicated Webflow trainer whom I connected with on Upwork, and this person was my mentor for almost six months in the beginning two years ago. They helped me understand Webflow Business - Enterprise, how Webflow works, the elements, div containers, how to build everything from scratch, and understand the sizing, padding, layout, and formats. Now I am able to freely build pages on Webflow.
What was our ROI?
I am very happy with how Webflow Business - Enterprise works. I have already mentioned the few nuances where I faced problems, but except for those, I am very happy with Webflow. I will continue using Webflow instead of migrating to other platforms, and I believe more people should too.
What other advice do I have?
I would offer two pieces of advice. First, have patience because learning how to build pages and websites on Webflow is a learning curve, especially for someone who has not used it before. In my personal experience, when I started using Webflow two years ago, I had no prior experience. It was a definite learning curve for me, and only after receiving some guidance and learning on my own by experimenting with elements, containers, and layouts was I able to build pages efficiently.
Second, go for Webflow Business - Enterprise if you have a large business. When we started, our business was very small with only a few customers, so using the beginner levels of plans that Webflow offered was the most logical choice. As we moved forward and grew our customer base, we received many leads and customers, which allowed us to upgrade to the enterprise plan that Webflow offers. My overall rating for Webflow Business - Enterprise is nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.