SDL Tridion DX vs Squiz Digital Experience Platform comparison

Combining the best of Web Content Management (WCM) and Structured Content Management (CCMS) with translation technology, SDL Tridion DX uniquely integrates SDL Tridion Sites, rebranded from SDL Web and, SDL Tridion Docs, rebranded from SDL Knowledge Center, to define digital experiences on a global scale.

SDL Tridion DX enables content publishing for all audiences no matter what location, language or touchpoint, supported by artificial intelligence and machine learning. Both marketing and in-depth product content can be created, managed and delivered to eliminate the disconnects that characterize digital experiences today, to build brand equity across the entire customer journey.

Squiz Digital Experience Platform (DXP) makes it easy to build, manage and personalize connected multi-channel experiences fast and at scale. It allows service-led organizations to move beyond managing content to managing experiences.

Bring the tools and systems in your tech stack, add or swap capabilities as you choose, and deliver experiences from one unified platform.

Squiz DXP comprises 9 core capabilities that help you build brilliant experiences fast. These include:

- Integration

- Content Management

- Asset Management

- Search

- Experience Management

- Personalization

- Optimization

- Delivery

- Platform