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Neustar IDMP vs Nielsen DMP comparison

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Neustar Logo

Neustar IDMP

74 views|49 comparisons
Nielsen Logo

Nielsen DMP

64 views|35 comparisons
Ranking
8th
out of 25 in Data Management Platforms (DMP)
Views
74
Comparisons
49
Reviews
0
Average Words per Review
0
Rating
N/A
10th
out of 25 in Data Management Platforms (DMP)
Views
64
Comparisons
35
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Neustar Identity Data Management Platform
Nielsen Data Management Platform
Learn More
Neustar
Nielsen
Overview

The Neustar Identity Data Management Platform (IDMP) gives you that true, identity-based view required to effectively activate your marketing. And by “identity,” we mean a single source of robust, person-based data that has been securely pseudonymized to protect consumer privacy. Not just browser cookies, and definitely not mountains of outdated personal details. A cumulative legacy of customer interactions connecting past and present, known and unknown linkages, to build a singular view of your customer. A persistent record of identity that will improve the customer experience through relevance, personalization, and thoughtfulness across all channels.

Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.

Sample Customers
Allstate
IPG Mediabrands, Cumulus, Sony Pictures Television, Chobani, Investing Channel Inc.

Neustar IDMP is ranked 8th in Data Management Platforms (DMP) while Nielsen DMP is ranked 10th in Data Management Platforms (DMP). Neustar IDMP is rated 0.0, while Nielsen DMP is rated 0.0. On the other hand, Neustar IDMP is most compared with , whereas Nielsen DMP is most compared with .

See our list of best Data Management Platforms (DMP) vendors.

We monitor all Data Management Platforms (DMP) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.